Privacy Policy

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Optmyzr Privacy Policy
Last Updated August 27, 2020

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. Our Privacy Policy below covers how we collect, use, disclose, transfer, and store your Personal Data when you use our websites, software, and services (collectively, “Services”. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
“Personal Data
” is data that can be used to identify or contact a single person. You may be asked to provide your Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share this Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine your Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide the Personal Data that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

Here are some types of Personal Data we may collect and how we may use it:
Account information.
We collect, and associate with your account, the information you provide to us when you do things such as sign up for your account, upgrade to a paid plan, and set up two-factor authentication (like your name, email address, phone number, payment info, and physical address). Some of our Services let you access your accounts and your information via other service providers.

Your Content.
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, etc. (“Your Content), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as information related to it. This related information includes your profile information that makes it easier to collaborate and share Your Content with others, as well as things like the performance of ads, schedules for automations, recipients of reports, and usage activity. Our Services provide you with different options for sharing Your Content .

You may choose to give us details about your contacts to make it easy for you to do things like share and collaborate Your Content , send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for you to use.

Bases for processing your Personal Data.
We collect and use the Personal Data described above in order to provide you with the Services in a reliable and secure manner. We also collect and use Personal Data for our legitimate business needs, such as sending you important notices about your account and facilitating your requests. To the extent we process your Personal Data for other purposes, we expressly ask for your consent in advance or require that our partners obtain such consent. For more information on the lawful bases for processing your data, please see our FAQ.

**Collection of Non-Personal Data
**We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

Usage information.
We collect information related to how you use the Services, often including actions you take in your account (like viewing insights, running optimizations, scheduling automations, etc.). We use this information to improve our Services, develop new services and features, and protect Optmyzr users.

Device information.
We also collect information from and about the devices you use to access the Services. This includes things like IP addresses, the type of browser and device you use, the web page you visited before coming to our sites, and identifiers associated with your devices. Your devices (depending on their settings) may also transmit location information to the Services.

**Cookies and Other Technologies
**Cookies and other technologies.
We use technologies like cookies and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us with things like remembering your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered Personal Data by local law, we also treat these identifiers as Personal Data. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined information as Personal Data for the purposes of this Privacy Policy. You can set your browser to not accept cookies, but this may limit your ability to use the Services. If our systems receive a DNT:1 signal from your browser, we’ll respond to that signal as outlined here.

Please note that certain features of our Services may not be available once cookies are disabled. We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole.

Optmyzr may use this information in our marketing and advertising services. In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page on our Services. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in the EU, we or a third party will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by Optmyzr, you can unsubscribe and remove yourself from our contact list via the message itself.

We give users the option to use some of our Services free of charge. These free Services are made possible by the fact that some users upgrade to one of our paid Services. If you register for our free Services, we will, from time to time, send you information about upgrades when permissible. Users who receive these marketing materials can opt out at any time. If you do not want to receive marketing materials from us, simply click the ‘unsubscribe’ link in any email, or update your preferences in the Preferences section of your personal account.

**Who We Share Your Information With
**At times Optmyzr may make certain Personal Data available to the limited extent discussed below. Personal Data will only be shared by Optmyzr at your request or to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.

Others working for and with Optmyzr.
Optmyzr uses certain trusted third parties (for example, providers of customer support, payment processing, and IT services) to help us provide, improve, protect, and promote our Services. These third parties will access your information only to perform tasks on our behalf in compliance with this Privacy Policy, and we’ll remain responsible for their handling of your information per our instructions. For a list of trusted third parties that we use to process your Personal Data, please see our FAQ.

Other users.
Our Services display information like your name, profile picture, device, and email address to other users in places like your user profile and sharing notifications. You can also share Your Stuff with other users if you choose. When you register your Optmyzr account with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information—like your name, team name, profile picture, and email address—visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. Please be aware that when you share your Personal Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share your Personal Content. To the extent you share Personal Content in any publicly viewed area of our Services such Personal Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications.
You can also give third-party providers access to your information and account—for example, via Optmyzr APIs. Just remember that their use of your information will be governed by their privacy policies and terms.

Disclosure of your Personal Data.
Whether by law, administrative process, litigation, and/or requests from public or governmental authorities within or outside your country of residence, it may become necessary for Optmyzr to disclose your Personal Data. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms of service or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all Personal Data we collect to the relevant third party.

**Protection of Personal Data
Optmyzr takes the security of your Personal Data seriously. We protect your Personal Data by using a two-factor authentication system and use encryption to protect your Personal Data during transit and while files are at rest. We further continue to work on features to keep your information safe in additional to alerts when new devices and apps are linked to your account. We deploy automated technologies to detect abusive behavior and content that may harm our Services, you, or other users.

User Controls.
You can access information by logging into your Optmyzr account and going to your account settings page. You can select what emails you receive from Optmyzr.

We make it easy for you to keep your Personal Data accurate, complete, and up to date. We retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods we carefully examine our need to collect Personal Data at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law. If you delete your account, all information on your account may be deleted after 30 days, subject to exceptions below. You can also request us to delete your information by sending us a request through the official support channels. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup storage.

We may retain your information after a deletion request under the following circumstances: (1) there might be some latency in deleting this information from our servers and backup storage; and (2) if necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.

Around the world.
To provide you with the Services, we may store, process, and transmit information in the United States and locations around the world—including those outside your country. Information may also be stored locally on the devices you use to access the Services.
If you are a resident of the European Union (“EU”), you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Data or the Data Protection Act of 2018 if a resident of the United Kingdom (“UK”), as outlined in this Privacy Policy. For the purposes of this Privacy Policy, references to the EU also include the European Economic Area countries Iceland, Liechtenstein, and Norway.
When transferring data from the EU, the UK, and/or Switzerland, Optmyzr relies upon a variety of legal mechanisms to protect the integrity and security of your information when transferring it the U.S., including requiring our data service providers to agree to Standard Contractual Clauses approved by the European Commission.
You have the ability to access, modify, download or delete your personal data through the website. You may also email us at
If you consider that our processing of your Personal Data infringes applicable data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state or UK where you reside, where your place of work is located, or the place of the alleged infringement.

Cross-Border Information Transfers
You should note that our servers are located in the United States, which is deemed by the EU to have inadequate data protection. Accordingly, when you provide information to us through the Services, you are providing that information to us in the United States. You should also note that, if you are in a country outside the United States (including but not limited to in the EU or UK), your Personal Data may be transferred to and/or collected, stored, processed, and/or used outside of your country, including in the United States. When you sign up to use our Services we will request your consent to transfer to and/or store, process, distribute and use your Personal Data in the United States. When we transfer your information outside of the EU or UK in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.

**Changes to Our Privacy Policy
**If we are involved in a reorganization, merger, acquisition, or sale of our assets, your information may be transferred as part of that deal. We will notify you (for example, via a message to the email address associated with your account) of any such deal and outline your choices in that event. We may revise this Privacy Policy from time to time, and will post the most current version on our website. If a revision meaningfully reduces your rights, we will notify you by sending an email to the address you provided; therefore, it is important to keep your account information up to date.

**Third Party Services
**Our Services may contain links to third-party websites, products, and services. Information collected by third parties, which may include such things as location data or contact details. Your browsing and interaction on any third-party website, including those that have a link on our website, are subject to that third party’s own rules and policies. We recommend that you consult the privacy statements of all third-party websites you visit by clicking on the “Privacy Policy” link typically located at the bottom of the webpage you are visiting.

**Your Right to Control and Access Your Information
**Under the GDPR and Data Protection Act 2018, you have control over your Personal Data and how it is collected, used, and shared. For example, you have a right to:

Erase or delete all or some of Your Content in your Optmyzr account.
You can learn more about how to remove your ads accounts from Optmyzr here.

Change or correct Personal Data.
You can manage your account and the content contained in it, as well as edit some of your Personal Data, through your profile page.

Restrict use. You can restrict our use of your data, however, restricting our use may prevent your access to features of our Service that require us to make use of your Personal Data as described in this Privacy Policy.

To the extent your Personal Content is processed by automated means, you may request your Personal Content be provided to you in a format, if technically feasible, that can be transferred to another provider.

You may request more information about how we process your information and obtain disclosure regarding certain aspects of the processing.
Access. You may access your data that we process at any time.
Withdraw consent. You may withdraw your consent for use of your data at any time; however, withdrawal of consent may affect the functionality and features of the Services provided to you.
Object to automated processing. When we rely on automated processing or profiling of your Personal Data you have the right to object to such use.
Object to use of your data. You may withdraw your consent for use of your data at any time; however, withdrawal of consent may affect the functionality and features of the Services provided to you. You further have the right to object to how we use your Personal Data, for example, using your data for direct marketing purposes. If you do this we will stop using it for those purposes.
Objection based on legitimate interest. If you disagree with us relying on the legitimate interest grounds for using your Personal Data (see section 2 above), you can object to us doing so. We will then reassess the extent to which we can continue to use the data in light of your particular circumstances.
For more information on your right to control and access your Personal Data, please see our FAQ.

**We understand the importance of taking extra precautions to protect the privacy and safety of children. We do not permit any person under the age of 18 to access or use our Services or provide information about any person under the age of 13. If we learn that we have collected the Personal Data of a child under 13, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.

**Canadian Disclosures
**We comply with the requirements of the Personal Data Protection and Electronic Document Act (“PIPEDA”) to ensure your privacy is protected if you are a resident of Canada. Access.You may request, in writing, access to your data, including how we use your data, who we share your data with, and that we provide you a copy of your data in an accessible format. We may not be required or permitted to provide you the data requested if it would breach attorney-client privilege; reveal confidential commercial information; threaten life or security; if data was collected in the context of an investigation of a contract breach or contravention of the laws of Canada or a province; generated as part of a dispute resolution process; or created for the purposes of the Public Servants Disclosure Protection act (“whistleblowing law”).
Withdraw consent. You may withdraw your consent for use of your data at any time; however, withdrawal of consent may affect the functionality and features of the Services provided to you. In some cases you may not be able to withdraw consent if required by law or a contractual obligation. In such cases we will inform you if your consent cannot be withdrawn.
Right to correct or delete information._You can manage your account and the content contained in it, as well as edit some of your Personal Data, through your profile page.
. To make requests about your Personal Data that we maintain or to ask questions about our compliance with PIPEDA, you may email our compliance officer at

**Privacy Questions
**When a privacy question or question about Personal Data received in response to your use of our Services is received we have a dedicated team to address the specific concern. Please contact us at with your questions or concerns. Where your issue may be more substantive in nature, more information may be sought from you. All such substantive contacts receive a response. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

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