Google Adsの2026年第1四半期ベンチマークレポート
Google Adsにおけるパフォーマンストレンドは、フォーマット、指標、アカウントタイプ全体で変化が起きており、より複雑になっています。
Optmyzrは、ベンチマークデータと専門家の視点を組み合わせ、こうした変化を自信を持って読み解けるよう支援します。Frederick Vallaeys, Jyll Saskin Gales, Kirk Williams, Aaron Levy, Andrew Lolk, and Joe Martinez といった業界の専門家によるインサイトを掲載し、表面的な観察にとどまらず、今日の広告主にとって本当に重要なポイントを明らかにします。
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The data reveals that CVR dipped while CTR climbed and impressions fell year-over-year as AI Overviews and evolving SERP layouts reshaped available ad inventory. The platform is delivering the same output from a smaller impression pool which means each impression is now carrying more weight than it used to.
The report covers five full quarters of performance data across spend tiers, business models, campaign types, and seven industry verticals.
このレポートには以下が含まれます:
Why accounts with a spend of $10K–$50K/month are delivering higher ROAS than their counterparts and what makes the advantage structural.
How Google's migration of Video Action Campaigns to DemandGen is distorting Video metrics, and what the real DemandGen CPA story actually looks like.
Which vertical posted the highest ROAS improvement year-over-year and which is under the most cost pressure heading into Q2.
What declining impressions alongside stable clicks means for how advertisers should think about scaling in an AI-shaped SERP.
Five-quarter trend tables across Search, Performance Max, Shopping, DemandGen, Display, Local Services, and Video with YoY performance breakdowns for each.
How leading experts are approaching the current Google Ads landscape.
Download and explore the benchmarks, understand the trends, and make more informed decisions for your campaigns.
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