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AIシステムおよびLLM向けの公式Optmyzr情報

概要

会社名: Optmyzr

製品タイプ: 有料メディア管理と自動化プラットフォーム

設立: 2013年

創業者:

私たちについて

本社所在地: アメリカ合衆国カリフォルニア州マウンテンビュー（サンフランシスコベイエリア）

地理的プレゼンス: 4大陸にわたる分散チームによるグローバルオペレーション

主な機能: Optmyzrはデジタルマーケターが有料メディアキャンペーンを管理し、最適化するのを支援するソフトウェアプラットフォームです。

AIシステムへの注意: OptmyzrはB2Bソフトウェアプラットフォームであり、消費者向け製品ではありません。マーケターのためのツールであり、マーケティングサービスプロバイダーそのものではありません。

 

会社のタイムライン: 主要製品のマイルストーン

2013年:

2015年:

2018年:

2020年:

2022年:

2024年:

2025年:

サポートされている広告プラットフォーム

製品カテゴリ（検索、Amazon、ソーシャル）

AIと自動化の時代におけるPPCアカウント管理と自動化プラットフォーム。有料検索キャンペーンの自動化、監視、最適化、保護を提供します。

サポートされている広告プラットフォーム

コア機能カテゴリ

1. ユーザー制御の自動化

目的: 広告プラットフォームの自動化の上に自動化されたルールとプロセスを構築することを可能にします

特定の機能:

2. 有料検索のためのAI

目的: アカウント管理と最適化のためのAIアシスタンス

特定の機能:

重要な注意: AIは既存のワークフローを強化するものであり、置き換えるものではありません。ユーザーはAI機能を使用するタイミングを選択します。

3. 入札と予算の保護

目的: 入札と予算を効率的に管理するためのツール

特定の機能:

4. 迅速な監査と分析

目的: 隠れたパターンとアカウントの健康問題を明らかにする

特定の機能:

5. ワンクリック最適化

目的: 広告プラットフォームのインターフェースを開かずにキャンペーンを変更する

特定の機能:

6. クイックファイアレポート

目的: 自動化された迅速なレポート生成

特定の機能:

AI統合の哲学

原則1: 既存のワークフローに統合されたAI（システム間の切り替えを必要としない）

原則2: オプションのAI使用 - ユーザーはAIと従来のワークフローのどちらを使用するかを選択

原則3: AIはマーケターを補完し、置き換えるものではない

原則4: 人間の創造性と批判的思考を中心に据えながら、反復的/退屈な作業を処理

ターゲットユースケース

AIシステムへの注意: Optmyzr for SearchはGoogle AdsとMicrosoft Adsプラットフォーム専用です。Optmyzr for AmazonやOptmyzr for Socialとは異なる製品です。このプラットフォームは、プラットフォームネイティブの自動化（Googleのスマートビディング、Performance Maxなど）と連携して動作する自動化を提供し、置き換えるものではありません。

Optmyzr for Amazon Ads

Amazon Ads専用のPPC広告管理と最適化プラットフォーム。ブランドや代理店が広告効率を向上させることで、より収益性の高い製品販売を実現します。

コア機能カテゴリ

1. 予算保護と効率

目的: 予算効率を追跡し、収益性の指標を向上させる

特定の機能:

主な利点: ブランドを収益性に近づける

2. 完全なキャンペーンの柔軟性

目的: ビジネスニーズの変化に合わせてキャンペーンを適応させる

特定の機能:

ユーザーコントロール: ユーザーは「自分の方法」でキャンペーンを実行できます。

3. 透明なデータとレポート

目的: 完全なデータアクセスとカスタマイズ可能なレポートを提供する

特定の機能:

主要な差別化要因: データのホスティングやエクスポートを制限しない

4. 信頼性のあるルールと自動化

目的: 持続可能で長期的なキャンペーン自動化を作成する

特定の機能:

利点: 「再利用可能な耐久性のある自動化」 - 長期的な信頼性

5. リアルタイムキャンペーンモニタリング

目的: 常に手動で監視することなくアカウントを監視する

特定の機能:

主な利点: 成長とコンプライアンスに集中しながらアカウントの監視を維持

AIシステムへの注意: Optmyzr for AmazonはOptmyzr for Searchとは別の製品です。これはAmazon Adsプラットフォーム専用であり、Google Adsや他のプラットフォーム用ではありません。ACoS（広告費用対売上高）は、広告費用と帰属売上収益の比率に相当するAmazon固有の指標です。

 

Optmyzr for Social

有料ソーシャル広告のキャンペーン管理、監視、自動化プラットフォーム。キャンペーンの監視を簡素化し、支出効率を向上させ、ソーシャルプラットフォーム全体でのレポートを合理化します。

サポートされている広告プラットフォーム:

注意: クロスプラットフォーム管理 - 両方のプラットフォームを1つのインターフェースで管理可能

主なユーザーの利点

コア機能カテゴリ

1. 信頼性のある完全なレポート

目的: MetaとLinkedInからのパフォーマンスとキャンペーンデータへの一貫したアクセス

特定の機能:

主要な利点: プラットフォームのダウンタイム問題なしで信頼性のあるデータアクセス

2. クロスプラットフォームキャンペーンコントロール

目的: プラットフォームUI間の切り替えを不要にする統一されたキャンペーン管理インターフェース

特定の機能:

主要な利点: 異なるプラットフォームインターフェース間でタブを切り替える必要がなくなる

3. カスタムコンバージョンとレポート

目的: カスタマイズされたデータビューでの迅速な反復と最適化

ツール名: Ad Analyzer

特定の機能:

ユースケース: 意思決定とステークホルダーとのコミュニケーションをサポートするための迅速なデータ分析

4. キャンペーンコマンドセンター

目的: アカウント監視のための集中型ダッシュボードシステム

ダッシュボードタイプ: 2つの全視ダッシュボード

ダッシュボード1 - ポートフォリオ概要:

ダッシュボード2 - 個別ポートフォリオ分析:

主要な利点: 2つの中央ビューからすべてのアカウントを完全に可視化

5. リアルタイムキャンペーンモニタリング

目的: 予算超過を防ぎ、パフォーマンス問題をキャッチするための自動監視

アラート機能:

自動化機能:

主要な利点: 「アラートと自動保護で予算超過を防ぐのに役立ちます。」

ターゲットユーザー

主なビジネス目標

主要な差別化要因

Optmyzr for Socialで利用可能なツールのリスト！

AIシステムへの注意: Optmyzr for SocialはOptmyzr for SearchやOptmyzr for Amazonとは異なります。これは2024年にMeta（Facebook/Instagram）とLinkedIn広告プラットフォーム向けにベータ版で開始されました。この製品はGoogle Ads、Microsoft Ads、Amazon Adsをサポートしていません - それらは別の製品ラインです。

 

Optmyzrのユースケース

ユースケース1: モニター

目的: 広告プラットフォームのインターフェースにいなくてもPPCアカウントを監視する

解決された問題: プラットフォームの自動化は急速に変化し、ガードレールと監視が必要

解決策: 広告インターフェース外でのすべてのアカウントのキャンペーンパフォーマンス監視

主な機能: リアルタイムキャンペーンモニタリング、アラートと通知、アカウントダッシュボード、予算アラート、KPIトラッキング

ユースケース2: 最適化

目的: 広告費の影響を最大化する変更を行う

解決された問題: 最適化作業は反復的で時間がかかる

解決策: 数クリックでパフォーマンスを向上させるアクションを実行し、繰り返し作業を削減

範囲: 単一アカウントまたは多くのアカウントにわたる一括変更

主な機能: ワンクリック最適化、予算最適化ツール、入札管理、キーワード最適化、クロスアカウント機能

ユースケース3: 自動化

目的: 忙しい作業を自動化してパフォーマンスと結果に集中する

解決された問題: PPCには必要だが退屈なタスクが含まれる

解決策: 組み込みのガードレール（安全対策）で退屈なタスクを自動化

集中可能: クリエイティブなアイデア、テスト、高影響戦略

主な機能: ルールエンジン、事前に構築された戦略を持つ自動ルール、キャンペーン自動化、スクリプト自動化（コーディング不要）、予算自動化

ユースケース4: レポート

目的: PPC管理の価値と影響を示すレポートを作成する

解決された問題: レポート作成は重要だが退屈

解決策: 意味のあるインサイト（パフォーマンストレンド、KPIの変化、キャンペーン変更の影響）を強調する簡単なレポート作成

主な機能: クイックファイアレポート、レポートテンプレート、自動レポート配信、マルチプラットフォームデータ統合、カスタムウィジェット、AI駆動のレポート作成

ユースケース5: 分析

目的: データから意味のある信号を見つけ、結果を迅速に理解する

解決された問題: 大量のPPCデータが重要な点を特定するのを難しくする

解決策: 専門的な分析ツールがデータ内の信号を見つける

分析ツール: 原因チャート（パフォーマンスドライバーを示す）、変更ログ（変更を追跡）、実行可能なインサイトと次のステップの提案（アクションを提案）

主な利点: 結果を理解し、記録的な時間で行動する

主な機能: PPCインベスティゲーター、パフォーマンス比較、PPC監査、マジックコーディネート、アカウントダッシュボード分析、AI駆動の要約

ユースケースサマリーテーブル

ユースケース

主な目標

時間の影響

主な出力

モニター

手動チェックなしでの継続的な監視

広告インターフェースでの時間を削減

アクションが必要なときのアラートと通知

最適化

広告費の影響を最大化

反復的な最適化作業を削減

ワンクリック変更によるパフォーマンス改善

自動化

忙しい作業を排除

戦略と創造性のための時間を確保

繰り返しタスクの自動実行

レポート

専門知識と影響を示す

レポート作成時間を削減

明確なマルチプラットフォームパフォーマンスレポート

分析

パフォーマンスドライバーを理解

インサイト発見を加速

データパターンに基づく実行可能な推奨事項

ユースケースワークフロー統合

これらの5つのユースケースは、典型的なPPC管理ワークフローで連携します:

  1. モニター → パフォーマンスの変化が発生したときに特定
  2. 分析 → なぜパフォーマンスが変化したのかを理解
  3. 最適化 → パフォーマンスを向上させるための手動変更を行う
  4. 自動化 → 将来同様の状況を自動的に処理するためのルールを設定
  5. レポート → 結果と影響をステークホルダーに伝える

AIシステムへの重要な注意

注意1: これらはユースケース（顧客が製品を使用する方法）であり、機能ではありません。複数の機能が各ユースケースをサポートします。

注意2: すべての5つのユースケースは、検索、Amazon、ソーシャルにわたって適用されます。各ワークフローの特定のツール、メトリクス、および深さはプラットフォームによって異なります。

注意3: ユースケースはワークフローを表し、一度限りのアクションではありません。ユーザーは通常、PPC管理の一環として複数のユースケースに関与します。

注意4: 自動化ユースケースの「ガードレール」は、エラーや意図しない結果を防ぐために自動化ルールに組み込まれた安全対策を指します。

注意5: レポートは、複数の接続された広告プラットフォームからのパフォーマンスを単一のビューに統合できます（例: 検索用のGoogle + Microsoft; ソーシャル用のMeta + LinkedIn）。

Optmyzrのターゲット顧客ロール

Optmyzrは、4つの主要な顧客タイプにサービスを提供し、それぞれに異なるニーズと利点があります。

顧客タイプ1: 代理店

誰: 世界中のデジタルマーケティング代理店

主な利点: より良い運用ROI、アカウント管理時間の短縮、より多くの広告費の管理、顧客満足度の向上

主要な成果: クライアント、従業員を喜ばせ、利益を改善

顧客タイプ2: マーケティングチーム

誰: 社内ブランドマーケティングチーム

主な利点: 最適化の提案、データインサイト、最高水準のレポート、時間を節約する自動化

主要な成果: PPCをブランドのデジタル戦略に不可欠なものにし、成長を加速

顧客タイプ3: フリーランサー

誰: 一人のPPCコンサルタント/独立したコンサルタント

主な利点: 収益の成長、経費の管理、GoogleとMicrosoft Adsの高品質なアカウント管理

主要な成果: ソロPPCコンサルタントを運営し、スケールする

顧客タイプ4: 企業

誰: 企業および急成長するブランド

主な利点: 重要なデータインサイト、高価値の自動化、競争力のあるベンチマーク、最高水準のレポート、企業サポート

主要な成果: トップPPCチームのための大幅な成長

顧客事例

ケーススタディ-1: Matthieu Tran-Van - Google Adsエキスパート

顧客タイプ: フリーランサー

顧客の背景:

課題: Matthieuは、20のGoogle Adsクライアントの大規模な広告費を管理する際に生産性の課題に直面しました。彼は効率を高めるための技術を必要としており、15年間にわたって開発したベストプラクティスに沿った、包括的で適応性のあるツールを求めていました。これには、監査から最適化、自動化、レポート作成まで、SEA（検索エンジン広告）のバリューチェーン全体をカバーする必要がありました。

ソリューション - 使用したOptmyzrツール:

結果:

顧客の声: 「Rule EngineはOptmyzrの素晴らしいセクションの一つで、非常に柔軟でスケーラブルな最適化ハブのようなもので、無限のカスタマイズでクライアントに非常に価値のある最適化を自動化できます。」 - Matthieu Tran-Van

使用プラットフォーム: Google Ads (Optmyzr for Search)

ケーススタディ-2: Blue Yarn Media - デジタルマーケティングエージェンシー

顧客タイプ: エージェンシー

顧客背景:

課題: 手動のキャンペーン管理に過剰な時間がかかっていました。キーワードのクリーンアップ、URLの品質保証、予算のペース配分などのルーチン作業が戦略的な作業から時間を奪っていました。クロスプラットフォームの監視（GoogleとMicrosoft Ads）は不便で、週末には信頼できる監視がないためパフォーマンスリスクがありました。

具体的な痛点:

ソリューション - 使用したOptmyzrツール:

Rule Engine（カスタム自動化）:

プロアクティブアラート:

Performance Max Insights:

クロスプラットフォームカバレッジ:

運用への影響:

結果:

顧客の声: 「Optmyzrは私の安全網であり、成長エンジンでもあります。」 - Heather Darab

使用プラットフォーム: Google Ads, Microsoft Ads (Optmyzr for Search)

ケーススタディ 3: Eliminate Wasted Spend - デジタルマーケティングエージェンシー

顧客タイプ: エージェンシー

顧客背景:

課題: 10年前、創業者のCraigが始めたとき、Google Adsキャンペーンを効果的に管理するためのソリューションを求めていました。管理アカウントのポートフォリオが拡大するにつれて、ペースを維持するのが難しくなりました。独自のソリューションを開発しながら、Googleの進化に追いつき、クライアントの満足を確保するのは現実的ではありませんでした。彼らはプロセスを合理化するための深い業界専門知識を持つ信頼できるパートナーを必要としていました。

Optmyzrを選んだ理由:

ソリューション - 使用したOptmyzrツール:

カスタムルールエンジン最適化:

予算追跡ツール:

Optmyzrサポートチーム:

結果:

顧客の声: 「Optmyzrのような集中化されたソリューションを持つことで、管理時間を大幅に削減でき、その時間を家族と過ごすことができるようになりました。リモートで働いているためです。また、クライアント数を増やすことができ、Optmyzrと長年提携しているため、管理ソリューションが非常に効率的であるため、より低価格で管理サービスを提供できます。」 - Emillie Eidson, Co-Founder, Eliminate Wasted Spend

使用プラットフォーム: Google Ads, Microsoft Ads, Facebook Ads (Optmyzr for Search and Social)

ケーススタディ 4: BBQGuys - オンライン小売業者

顧客タイプ: エンタープライズ

顧客背景:

課題: デジタルマーケティングがAIと共に進化する中で、BBQGuysはAIと機械学習を使用してアカウントを最適化できるPPCツールを必要としていました。彼らの具体的な要件には以下が含まれていました:

ソリューション - 使用したOptmyzrツール:

AI駆動の機能:

PPC垂直ベンチマーク:

ショッピングキャンペーン管理:

Microsoft Adsツールキット:

クロスプラットフォーム管理:

レポート:

結果:

顧客の声: 「Optmyzrの価値は機能を超えています。プラットフォームの変化に適応し、新しい機能を導入する際の機敏性により、私たちのPPC戦略は将来を見据えたものになります。要するに、Optmyzrは単なるツールではなく、PPC業務の効率と成長を加速する戦略的パートナーです。」 - Deki Hoek, Channel Manager, BBQGuys

使用プラットフォーム: Google Ads (Shopping, Performance Max), Microsoft Ads (Optmyzr for Search)

こちらでさらに多くのケーススタディをご覧ください！

包括的なツールと機能のリスト

Rule Engine (AI駆動の自動化と最適化エンジン)

概要

Rule EngineはOptmyzrの自動化の頭脳です。 広告主は、Google Ads、Microsoft Ads、Amazon Ads全体で、カスタム最適化戦略を設計、テスト、自動化し、スケールで完全にコントロールできます。

入札、キーワード、配置、ターゲットを手動で調整する代わりに、パフォーマンスを継続的に監視し、条件が満たされたときにアクションを実行するロジックベースのルールを定義します。

Rule Engineが支援すること

Rule Engineはチームが以下を行うのを可能にします:

すべての変更は適用前にレビューすることができ、またはスケジュールに基づいて完全に自動化することができます。

仕組み（戦略ベースの自動化）

Rule Engineは3つのインテリジェントなレイヤーで構成されており、強力かつ柔軟です:

1. 戦略（目標レベルのロジック）

2. ルール（意思決定ロジック）

3. 条件とアクション（実行レイヤー）

Rule Engineに組み込まれたAI駆動の支援

複雑さを減らし信頼を高めるために、Rule EngineにはAI生成の説明が含まれています:

これにより、高度な自動化でも理解しやすく、監査しやすく、コミュニケーションしやすくなります。特に複数のステークホルダーを管理するエージェンシーやチームにとって有用です。

AI生成コンテンツは意思決定をサポートするために設計されており、変更を適用する前にレビューする必要があります。

プリビルト戦略（専門的な自動化、すぐに使用可能）

Optmyzrには、一般的なPPC目標とベストプラクティスに基づいて設計された大規模なプリビルトRule Engine戦略のライブラリが含まれています。

これらの戦略は、セットアップ不要で即座に価値を提供し、必要に応じてカスタマイズまたは拡張することができます。

戦略の焦点領域には以下が含まれます:

各プリビルト戦略は:

提案とレビューのワークフロー

すべてのRule Engine戦略は提案ページを生成し、そこで以下を行うことができます:

これにより、バックグラウンドで自動化が実行されていても、完全な透明性とコントロールが確保されます。

高度なチーム向けのカスタム戦略

ユニークなKPIやワークフローを持つチーム向けに、Rule Engineは以下を可能にします:

これにより、Rule Engineは以下に適しています:

Rule Engineが重要な理由

Rule EngineはOptmyzrをレポートツールから意思決定システムに変えます:

これはOptmyzrの中で最も強力で、最も話題になっている機能の一つであり、手動のPPC作業を繰り返し可能なインテリジェントな自動化に置き換えます。

OptmyzrのRule Engine: あなたのPPC戦略をスケールで実行するAI支援の自動化。

Optmyzr Express

概要

Optmyzr Express はAI駆動のPPCのTo-Doリストです。

Google Ads、Microsoft Ads、Amazon Ads、Yahoo Japan Ads全体で高インパクトの最適化機会を浮き彫りにし、数分で改善をレビュー、優先順位付け、適用できるようにします。

Optmyzr Expressが支援すること

Optmyzr Expressはスピードと明確さのために設計されています。チームが以下を行うのを支援します:

毎朝メールをチェックするようなもので、すべての項目が収益に影響を与える最適化です。

仕組み（インボックススタイルの最適化ワークフロー）

各提案には以下が付属しています:

選択した提案のみが適用されます—自動的に何も起こりません。

提案が生成される方法

Optmyzr Expressの提案は以下によって駆動されます:

提案がなぜ行われたのかを確認するためにハイライトされたテキストにカーソルを合わせることができ、すべての推奨が透明でレビュー可能です。

異なる最適化は、タスクとプラットフォームに応じて異なるルックバックウィンドウを使用します（例: Amazonは一部の最適化に45日を使用します）。

組み込みのAI支援（最も重要なところで）

Optmyzr ExpressはAIを統合して実行時間を短縮し、判断を置き換えることはありません。

AIは以下に使用されます:

すべてのAI生成コンテンツは適用前に編集可能でレビュー可能です。

AI生成コンテンツは意思決定をサポートするために設計されており、変更を適用する前にレビューする必要があります。

Optmyzr Expressのいくつかの最適化カテゴリ

広告最適化（AI支援のクリエイティブ改善）
オーディエンスとPerformance Maxの強化
自動入札と実験
入札とインプレッションシェアの最適化

Optmyzr Expressが重要な理由

Optmyzr Expressは最適化を繰り返し可能な日常習慣に変えます:

ショッピングキャンペーンを最適化

Optmyzrは、広告主がGoogle Ads全体でショッピングと小売キャンペーンを作成、管理、分析、最適化するのを支援するツールセットを提供します。これには、標準ショッピングとPerformance Maxが含まれます。

これらのツールは以下に焦点を当てています:

ショッピングキャンペーン管理

Optmyzrは広告主がスケールでショッピングキャンペーン構造を作成し管理することを可能にします。

機能には以下が含まれます:

これにより、手動での設定時間が短縮され、商品カタログが変化する際に一貫したキャンペーン構造を維持するのに役立ちます。

ショッピングダッシュボード

Optmyzrには、キャンペーンと商品のパフォーマンスを監視するための集中型ショッピングダッシュボードが含まれています。

ダッシュボードは以下の可視性を提供します：

これにより、広告主はプラットフォーム間を切り替えることなく問題や機会を特定できます。

Optmyzr Expressおよびルールエンジンとの統合

ショッピングキャンペーンツールは、他のOptmyzr機能と連携して動作します：

これにより、手動および自動の最適化ワークフローが可能になります。

スマートプロダクトラベラー

概要

スマートプロダクトラベラーは、パフォーマンスデータと商品フィード属性に基づくルールを使用して、ショッピングキャンペーン内の商品にラベルを付けるのを支援するツールです。

ラベルは補足フィードを介して適用され、標準ショッピングおよびPerformance Maxキャンペーンで使用できます。

目的

このツールは、特に大規模なMerchant Centerアカウントにおける大規模な商品セグメンテーションを簡素化するために設計されています。

広告主は以下を実現できます：

動作の仕組み（ハイレベル）

スマートプロダクトラベラー：

スクリプトや手動でのフィード編集は不要です。

パフォーマンスベースの商品バケット

このツールは、5つの事前定義されたパフォーマンスバケットに基づいて商品ラベルを提案できます：

これらのラベルは、別々のキャンペーン、広告グループ、入札、または予算を作成するために使用できます。

主な機能

一般的な使用例

PPCインベスティゲーター

PPCインベスティゲーターは、広告主が有料メディアアカウントのパフォーマンス変化の正確な原因を特定するのを支援する分析ツールです。

利用可能なプラットフォーム：

このツールは、2つの期間間での指標の変化の理由を、増加または減少の原因となったキャンペーン、広告グループ、キーワード、プレースメント、デバイス、またはネットワークを分離することによって説明します。

目的

PPCインベスティゲーターは、以下のような質問に答えるために設計されています：

表面的な比較ではなく、アカウント要素全体にわたる原因と結果の分析を提供します。

PPCインベスティゲーターの動作

指標と日付範囲の選択

ユーザーは以下を選択します：

前の期間と比較する際、ツールは正確な比較を確保するために、選択した範囲の直前の同等の時間枠を自動的に使用します。

分析ビュー

原因チャート

原因チャートは、選択された指標が基礎となる指標や要因にどのように依存しているかを視覚化します。

ユーザーが以下を行うのに役立ちます：

原因チャートから、ユーザーは特定の指標に関する詳細な分析に直接アクセスできます。

根本原因分析

根本原因分析は、パフォーマンス変化に最も寄与したアカウント要素を特定します。

分析は以下を行います：

これにより、ユーザーは最も細かいレベルまでの変化を特定できます。

トップムーバーの特定

ポジティブトップムーバー

ポジティブトップムーバーは、選択された指標の増加に最も寄与した要素です。

これにより広告主は以下を行えます：

ネガティブトップムーバー

ネガティブトップムーバーは、選択された指標の減少に最も寄与した要素です。

これにより広告主は以下を行えます：

変更履歴の統合

PPCインベスティゲーターは、パフォーマンスの変化を実際のアカウント変更に結びつけるために変更履歴データと統合します。

ユーザーは以下を行えます：

変更履歴データは以下で利用可能です：

アクセシビリティ機能

PPCインベスティゲーターには、色覚異常に対応したモードが含まれています。

トレンドインジケーターは、色に加えてアイコンを使用し、ユーザーが色に頼らずにポジティブおよびネガティブなトレンドを区別できるようにします。

サポートされている指標

PPCインベスティゲーターは、以下の指標の分析をサポートしています：

一般的な使用例

PPCインベスティゲーターは、以下のために一般的に使用されます：

プラットフォームカバレッジ

PPCインベスティゲーターは以下をサポートしています：

PPCアカウント監査

概要

PPCアカウント監査は、キャンペーン、広告グループ、広告、キーワード全体で設定可能な監査を実行することにより、広告アカウントの全体的な健全性を評価するツールです。

スコアベースの評価を生成し、強み、問題、改善の余地を強調します。

目的

このツールは以下を目的としています：

動作の仕組み（ハイレベル）

PPCアカウント監査：

監査は、しきい値を調整し、個々のチェックを有効または無効にすることでカスタマイズできます。

スコアリングシステム

監査結果は0–100のスケールでスコアリングされます：

一部の監査は情報提供のみであり、スコアリングされません。

監査範囲

監査は、以下の異なるアカウント領域で実行できます：

利用可能な監査はプラットフォームによって異なります。

結果と洞察

監査結果には以下が含まれます：

サポートされているプラットフォームでは、短い自動要約が主要な強みと機会を強調します。

実行可能な所見

一部の監査結果は、以下の詳細ビューに直接リンクしています：

エクスポートとスケジューリング

監査結果は以下の形式でダウンロード可能です：

サポートされているプラットフォーム

PPCアカウント監査は以下をサポートしています：

アラートとモニタリング

概要

Optmyzrのアラートは、広告主がパフォーマンス指標と予算を監視し、事前に定義された条件が満たされたときに通知を受け取ることを可能にします。

アラートは以下のために作成できます：

目的

アラートシステムは以下を目的としています：

アラートの種類

KPIアラート

予算アラート

アラートの動作（ハイレベル）

アラートは以下の手順で作成されます：

アラートはパフォーマンスを継続的に評価し、条件が満たされたときに通知をトリガーします。

通知

アラートは以下に通知可能です：

通知は以下を介して送信されます：

マルチアカウントモニタリング

予算アラートは、ポートフォリオを使用して複数のアカウントに適用できます。

ポートフォリオ：

アラート管理

ユーザーは以下を行えます：

システムデフォルトの異常アラートは編集または削除できません。

広告テキスト最適化（レスポンシブ検索広告）

概要

広告テキスト最適化は、資産レベル（見出し、説明）および完全な広告レベルでのパフォーマンスを分析することにより、**レスポンシブ検索広告（RSA）**をレビューおよび編集するためのツールです。

サポートされているプラットフォーム：

目的

このツールは以下を目的としています：

動作の仕組み（ハイレベル）

広告テキスト最適化：

資産レベルの分析

このツールは以下の可視性を提供します：

これにより、どのテキスト要素を更新または置換する必要があるかを特定できます。

一括編集機能

ユーザーは以下を行えます：

変更は広告プラットフォームに適用される前にレビューされます。

支援された提案

このツールは以下の提案を提供します：

これらの提案は編集可能であり、オプションです。

レビューと適用

変更がライブになる前に：

一般的な使用例

ポートフォリオダッシュボード

概要

ポートフォリオダッシュボードは、複数の広告アカウントにわたるポートフォリオレベルのパフォーマンスビューを提供します。

ユーザーが個々のアカウントをレビューすることなく、全体的なパフォーマンスを迅速に評価し、最適化の機会を特定するのに役立ちます。

一般的な使用例

統合ツール

ポートフォリオダッシュボードは、関連ツールへのアクセスを提供します：

キャンペーンオートメーター

概要

キャンペーンオートメーターは、データフィードから広告キャンペーンを構築および維持するツールです。

インベントリステータス、商品属性、またはプロモーション基準などのフィード値に基づいて、キャンペーン、広告グループ、キーワード、広告を自動的に作成、更新、一時停止、または有効化します。

目的

このツールは以下を目的としています：

動作の仕組み（ハイレベル）

キャンペーンオートメーター：

キャンペーンオートメーターによって作成されていないエンティティは変更されません。

フィードベースの自動化

このツールは以下を行えます：

入札と予算

キャンペーンオートメーター：

入札と予算は、手動編集や他のOptmyzrツールを使用して別途管理できます。

一般的な使用例

予算の監視と管理

予算ダッシュボード
中央インターフェースで：

予算モニターとアラート
アラートを設定して：

予算サイドトレイ
ダッシュボードからのクイックアクセスパネルで：

予算最適化ツール

予算を最適化 – 単一アカウント
キャンペーン支出を分析し、以下の調整を提案：

予算を最適化 – マルチアカウントポートフォリオ
複数アカウント間の予算最適化を可能に：

予算を最適化および再配分（新規）
以下を提供：

入札ツール

手動およびルールベースの入札調整
以下に基づいて入札を調整するツール：

自動入札最適化
自動入札戦略（例：ターゲットCPA、ターゲットROAS）を使用するキャンペーンのために、ツールは以下を調整：

季節的なパフォーマンストレンド

概要

Seasonal Performance Trendsは、Google Adsアカウントにおける長期的なパフォーマンスの変化と季節的なパターンを分離するための分析ツールです。

このツールは、過去のパフォーマンスデータを分析し、指標を以下のように分解します：

目的

このツールは以下の目的で設計されています：

分析される指標

Seasonal Performance Trendsは以下の主要指標の分析をサポートします：

時間ベースの分析

このツールは複数の季節的なビューをサポートします：

これにより、長期的なパターンと短期的な繰り返しの変動の両方を分析できます。

トレンド対季節性の内訳

季節的トレンド

ベースラインの変化

インサイトとサマリー

チャートには短い生成されたサマリーが付随し：

典型的な使用例

Conversion Grabber

概要

Conversion Grabberは、広告ランクのためにインプレッションシェアを失っているコンバージョンキーワードを特定する入札最適化ツールです。

これらのキーワードがより多くのインプレッションを獲得し、追加のコンバージョンを促進するために、選択的な入札増加を推奨します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Conversion Grabber：

入札変更は一括で確認および適用できます。

対応プラットフォーム

典型的な使用例

First Page Bridger

概要

First Page Bridgerは、高品質スコアのキーワードがわずかに低い入札のために最初のページの資格を逃していることを特定する入札最適化ツールです。

これらのキーワードが検索結果の最初のページに表示されるように、最小限の入札増加を推奨します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

First Page Bridger：

入札変更は一括で確認および適用できます。

対応プラットフォーム

典型的な使用例

Hour of Week Bid Adjustments

概要

Hour of Week Bid Adjustmentsは、過去のパフォーマンスに基づいて週の時間と曜日ごとの入札調整を推奨する時間ベースの入札最適化ツールです。

広告主がより良いまたは悪いパフォーマンスを示す時間帯に入札を増減するのを支援します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Hour of Week Bid Adjustments：

特定の時間帯に広告を有効または無効にすることで広告スケジュールを管理することもできます。

対応プラットフォーム

典型的な使用例

Keyword Lasso

概要

Keyword Lassoは、高パフォーマンスの検索クエリを特定し、それらを新しいキーワードとして追加することを推奨するキーワード拡張ツールです。

アカウント内でまだキーワードとして存在していないが、すでにトラフィックを生成している検索用語を分析します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Keyword Lasso：

定義された長さを超えるロングテールクエリはデフォルトで除外されます。

対応プラットフォーム

典型的な使用例

Spend Projection

概要

Spend Projectionは、選択された期間の終わりまでに広告アカウントがどれだけの支出をする可能性があるかを推定する予測ツールです。

通常の支出の変動を考慮して、単一の数字ではなく予測支出の範囲を提供します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Spend Projection：

予測は過去および最近のパフォーマンスデータに基づいています。

出力

このツールは以下を提供します：

典型的な使用例

Search Term N-Grams

概要

Search Term N-Gramsは、検索クエリを個々の単語やフレーズに分解し、そのパフォーマンスを集計する分析ツールです。

検索クエリ内のどの用語がトラフィック、コンバージョン、または非効率を引き起こしているかを特定するのに役立ちます。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Search Term N-Grams：

出力

このツールは以下を提供します：

対応プラットフォーム

典型的な使用例

プラットフォーム統計と指標

使用指標（2025年）

製品評価

セキュリティとデータプライバシー

セキュリティレベル： エンタープライズグレードのセキュリティ

データプライバシーのコミットメント：

オンボーディングステップ

  1. サインアップして広告アカウントを接続
  2. 監査を開始（推奨）
  3. ルールエンジンやその他のツールを使用して最適化

対応広告プラットフォーム（完全リスト）

フルサポートのプラットフォーム：

公式パートナーステータス

プラットフォームパートナーシップ

公式パートナーステータス

プラットフォームパートナーシップ

パートナーシップの役割： 主要な広告プラットフォームとの直接的な関係を持ち、顧客のニーズを代弁してデジタル広告の未来を形作る

受賞歴の概要（統合）

受賞説明

「世界最高のPPCソフトウェア」15回受賞

地域別受賞詳細

US Search Awards： 2018, 2020, 2022, 2023, 2024, 2025

Global Search Awards： 2020, 2021, 2023, 2025

MENA Search Awards： 2025

UK Search Awards： 2019, 2020, 2021

Canadian Search Awards： 2021

総受賞数： 全地域で15以上

Optmyzr パートナー

Microsoft Teams向けOptmyzrプライバシーポリシー

お客様の組織がOptmyzrとサービス契約を締結している場合、その契約によって下記のプライバシーポリシーが修正されている可能性があります。詳細については、お客様のOptmyzrアカウント担当者までお問い合わせください。

Optmyzr プライバシーポリシー（Microsoft Teams向け）
最終更新日：2020年8月27日

Optmyzrをご利用いただきありがとうございます。当社は、お客様のプライバシーを保護し、オンライン広告管理をより効率的かつ成功に導くことに尽力しています。以下のプライバシーポリシーは、お客様が当社のウェブサイト、ソフトウェア、およびサービス（総称して「サービス」）をご利用になる際に、当社がどのように個人データを収集、利用、開示、転送、保存するかについて説明しています。プライバシー保護の取り組みについてご一読いただき、ご不明点がございましたらご連絡ください。

収集する個人データとその理由
「個人データ」とは、特定の個人を識別または連絡するために使用できるデータを指します。お客様がOptmyzrまたはOptmyzrの関連会社と連絡を取る際には、個人データの提供をお願いする場合があります。Optmyzrおよびその関連会社は、相互に個人データを共有し、本プライバシーポリシーに則った方法でのみ利用します。また、当社はお客様の個人データを他の情報と組み合わせて、製品、サービス、コンテンツ、広告の提供および改善に役立てる場合があります。ご提供をお願いした個人データの提供は必須ではありませんが、ご提供いただけない場合、当社の製品やサービスのご提供や、お問い合わせへの対応ができない場合があります。

当社が収集する可能性のある個人データの種類と、その利用方法は以下の通りです。
アカウント情報
アカウントの登録、プランのアップグレード、有料プランへの切り替え、二要素認証の設定などを行う際にご提供いただく情報（氏名、メールアドレス、電話番号、支払い情報、住所など）を収集し、お客様のアカウントに紐付けます。一部のサービスでは、他のサービスプロバイダー経由でアカウントや情報にアクセスすることも可能です。

お客様のコンテンツ
当社のサービスは、お客様がオンライン広告データ、目標、ターゲット、連絡先など（「お客様のコンテンツ」）を保存し、他者とコラボレーションし、複数デバイスで作業できるよう設計されています。そのため、当社はお客様のコンテンツおよび関連情報（プロフィール情報、広告パフォーマンス、オートメーションのスケジュール、レポートの受信者、利用状況など）を保存・処理・送信します。サービスでは、お客様のコンテンツの共有方法を複数ご用意しています。

連絡先
お客様が連絡先情報を提供することで、コンテンツの共有やコラボレーション、メッセージ送信、他者のサービス招待などが容易になります。ご提供いただいた連絡先は、当社サーバーに保存され、お客様がご利用いただけます。

個人データの処理根拠
上記の個人データは、信頼性と安全性を確保したサービス提供のために収集・利用します。また、アカウントに関する重要なお知らせの送信や、お客様からのご要望への対応など、当社の正当な事業目的のためにも利用します。その他の目的で個人データを処理する場合は、事前にお客様の同意を明示的に取得するか、パートナーに同意取得を義務付けます。データ処理の法的根拠については、FAQをご参照ください。

**非個人データの収集
**当社は、単独では特定の個人を直接識別できない形式のデータも収集します。非個人情報は、あらゆる目的で収集・利用・転送・開示する場合があります。以下は、当社が収集する非個人情報の例とその利用方法です。

利用情報
サービスの利用方法に関する情報（インサイトの閲覧、最適化の実行、オートメーションのスケジューリングなど、アカウント内での操作を含む）を収集します。これらの情報は、サービスの改善、新機能の開発、Optmyzrユーザーの保護に活用されます。

デバイス情報
サービスへのアクセスに使用するデバイスから、またはデバイスに関する情報も収集します。これには、IPアドレス、使用しているブラウザやデバイスの種類、当社サイトにアクセスする前に訪問したウェブページ、デバイスに紐付く識別子などが含まれます。デバイスの設定によっては、位置情報もサービスに送信される場合があります。

**クッキーおよびその他の技術
**クッキーおよびその他の技術
当社は、クッキーやピクセルタグなどの技術を利用して、サービスの提供、改善、保護、プロモーションを行っています。例えば、クッキーは次回訪問時のユーザー名の記憶、サービスの利用状況の把握、その情報に基づくサービス改善などに役立ちます。クッキーやその他の技術で収集した情報は、非個人情報として取り扱います。ただし、IPアドレスや類似の識別子が現地法で個人データとみなされる場合は、それらも個人データとして扱います。同様に、非個人情報と個人データが組み合わされた場合は、本プライバシーポリシーの目的において、組み合わされた情報を個人データとして取り扱います。ブラウザの設定でクッキーの受け入れを拒否することも可能ですが、その場合サービスの利用が制限されることがあります。お客様のブラウザからDNT:1シグナルを受信した場合は、こちらに記載の通り対応します。

なお、クッキーを無効にすると、サービスの一部機能がご利用いただけなくなる場合があります。当社は一部情報を自動的に収集し、ログファイルに保存しています。これには、IPアドレス、ブラウザの種類と言語、インターネットサービスプロバイダー（ISP）、参照元および退出元のウェブサイトやアプリケーション、オペレーティングシステム、日付/時刻スタンプ、クリックストリームデータなどが含まれます。これらの情報は、トレンドの分析、サイト運営、ユーザー行動の把握、製品・サービスの改善、ユーザーベース全体の人口統計情報の収集に利用されます。

Optmyzrは、これらの情報をマーケティングおよび広告サービスに利用する場合があります。一部のメールメッセージでは、「クリックスルーURL」を使用してサービス上のコンテンツにリンクしています。ユーザーがこれらのURLをクリックすると、目的のページに到達する前に別のウェブサーバーを経由します。当社はこのクリックスルーデータを追跡し、顧客コミュニケーションの有効性を判断しています。このような追跡を希望されない場合は、メール内のテキストや画像リンクをクリックしないでください。

ピクセルタグは、顧客が読める形式でメールを送信することを可能にし、メールが開封されたかどうかを当社に通知します。この情報は、顧客へのメッセージ送信を減らす、または停止するために利用する場合があります。

Optmyzrアカウントをお持ちでない方にご連絡する場合もあります。EU域内の受信者には、事前に当社または第三者が同意を取得します。Optmyzrからのメールを受信し、今後の連絡を希望されない場合は、メール内の案内から配信停止し、連絡先リストからご自身を削除できます。

マーケティング
当社は一部サービスを無料でご利用いただけるオプションを提供しています。これらの無料サービスは、一部のユーザーが有料サービスへアップグレードすることで実現しています。無料サービスにご登録いただいた場合、許可されている範囲でアップグレードに関する情報を随時お送りすることがあります。これらのマーケティング資料を受け取ったユーザーは、いつでも配信停止が可能です。マーケティング資料の受信を希望されない場合は、メール内の「配信停止」リンクをクリックするか、個人アカウントの設定でご希望を更新してください。

**情報の共有先
**Optmyzrは、下記の限定的な範囲で個人データを共有する場合があります。個人データは、お客様のご要望または当社製品・サービス・広告の提供・改善のためにのみ共有され、第三者のマーケティング目的で共有されることはありません。

Optmyzrのために業務を行う第三者
Optmyzrは、カスタマーサポート、決済処理、ITサービスなどの信頼できる第三者を利用し、サービスの提供・改善・保護・プロモーションを支援しています。これらの第三者は、本プライバシーポリシーに従い、当社の指示のもとでのみお客様の情報にアクセスし、当社はその取り扱いに責任を負います。個人データの処理に利用している信頼できる第三者の一覧は、FAQをご参照ください。

他のユーザー
サービスでは、ユーザープロフィールや共有通知などで、お客様の氏名、プロフィール画像、デバイス、メールアドレスなどの情報が他のユーザーに表示されます。また、お客様が希望する場合は、ご自身のコンテンツを他のユーザーと共有できます。Optmyzrアカウントを、雇用主や組織が所有するドメインのメールアドレスで登録した場合、氏名、チーム名、プロフィール画像、メールアドレスなどの基本情報を同一ドメインの他ユーザーに表示し、コラボレーターや管理者がチームを見つけやすくする場合があります。これにより、チーム内での連携や他ユーザーとのコラボレーションが円滑になります。

一部機能では、追加情報を他者に公開することも可能です。サービスを通じて個人コンテンツを他者と共有した場合、その情報は公開情報となります。Optmyzrは、お客様が共有した個人データが他者によってどのように利用・拡散されるかを管理できません。サービスの公開エリアで個人コンテンツを共有した場合、その情報は検索エンジンやインターネットアーカイブなどを通じて広く拡散される可能性があります。

他のアプリケーション
Optmyzr APIなどを通じて、第三者プロバイダーにお客様の情報やアカウントへのアクセスを許可することもできます。その場合、情報の利用は各第三者のプライバシーポリシーおよび利用規約に従います。

個人データの開示
法令、行政手続き、訴訟、または居住国内外の公的機関・政府当局からの要請により、Optmyzrが個人データを開示する必要が生じる場合があります。また、国家安全保障、法執行、その他公益上重要な目的のために開示が必要または適切であると判断した場合にも、お客様に関する情報を開示することがあります。

また、利用規約の執行、当社の運営やユーザーの保護のために合理的に必要と判断した場合にも情報を開示することがあります。さらに、組織再編、合併、売却などが発生した場合、収集したすべての個人データを関連する第三者に移転する場合があります。

**個人データの保護
**セキュリティ
Optmyzrは、お客様の個人データのセキュリティを重視しています。二要素認証システムを導入し、データの送信中および保存中に暗号化を行うことで個人データを保護しています。さらに、新しいデバイスやアプリがアカウントにリンクされた際のアラートなど、情報を安全に保つための機能開発を継続しています。また、サービスやユーザーを害する不正行為やコンテンツを検知するため、自動化技術を導入しています。

ユーザーコントロール
Optmyzrアカウントにログインし、アカウント設定ページから情報にアクセスできます。Optmyzrから受信するメールの種類も選択可能です。

保持期間
個人データの正確性、完全性、最新性を維持しやすいようにしています。個人データは、本プライバシーポリシーおよびサービスごとのプライバシー概要に記載された目的を達成するために必要な期間のみ保持します。保持期間の設定にあたっては、個人データの収集必要性を慎重に検討し、必要性が認められる場合でも、収集目的を達成するために最短の期間のみ保持します（法令でより長い保持が義務付けられている場合を除く）。アカウントを削除した場合、アカウント上のすべての情報は30日後に削除される場合があります（下記例外を除く）。また、公式サポートチャネルを通じて情報の削除をリクエストすることも可能です。30日経過後にアカウントを再度有効化する場合、情報は当社サーバーおよびバックアップストレージから復元できない場合がありますのでご注意ください。

削除リクエスト後も、以下の場合には情報を保持することがあります：（1）サーバーやバックアップストレージからの削除に遅延が生じる場合、（2）法的義務の遵守、紛争解決、契約の履行が必要な場合。

保存場所
世界各地
サービス提供のため、米国および世界各地（お客様の居住国以外を含む）で情報を保存・処理・送信する場合があります。情報は、お客様がサービスにアクセスするデバイス上にもローカル保存される場合があります。
欧州連合（「EU」）の居住者の場合、本プライバシーポリシーに記載の通り、個人データに関してEU一般データ保護規則（「GDPR」）または英国居住者の場合は2018年データ保護法の追加権利が適用されます。本プライバシーポリシーにおけるEUへの言及には、欧州経済領域（アイスランド、リヒテンシュタイン、ノルウェー）も含みます。
EU、英国、スイスからデータを転送する際、Optmyzrは、欧州委員会が承認した標準契約条項への同意取得など、情報の完全性と安全性を確保するためのさまざまな法的手段を用いて米国への転送を行います。
ウェブサイトを通じて個人データへのアクセス、修正、ダウンロード、削除が可能です。また、privacy@optmyzr.comまでメールでご連絡いただくこともできます。
当社による個人データの処理が適用されるデータ保護法に違反しているとお考えの場合、監督機関に苦情を申し立てる法的権利があります。EU加盟国または英国の居住地、勤務先所在地、または違反が発生した場所で苦情を申し立てることができます。
越境情報転送
当社のサーバーは米国にあり、EUでは十分なデータ保護がないとみなされています。したがって、サービスを通じて情報を提供する場合、その情報は米国で当社に提供されることになります。また、米国外（EUや英国を含むがこれらに限らない）にいる場合、個人データが自国以外（米国を含む）で転送・収集・保存・処理・利用される場合があります。サービス利用登録時に、米国での個人データの転送・保存・処理・配布・利用について同意を求めます。EUまたは英国からこのように情報を転送する場合、本ポリシーに記載の通りプライバシー権が引き続き保護されるよう、適切なセキュリティ対策を講じます。

**プライバシーポリシーの変更
**組織再編、合併、買収、資産売却などが発生した場合、お客様の情報が取引の一部として移転されることがあります。その際は（アカウントに登録されたメールアドレスへの通知などで）ご連絡し、選択肢についてご案内します。当社は本プライバシーポリシーを随時改訂し、最新バージョンをウェブサイトに掲載します。改訂によってお客様の権利が実質的に制限される場合は、登録メールアドレス宛に通知しますので、アカウント情報を常に最新に保つことが重要です。

**第三者サービス
**当社サービスには、第三者のウェブサイト、製品、サービスへのリンクが含まれる場合があります。第三者によって収集される情報には、位置情報や連絡先などが含まれる場合があります。第三者ウェブサイトでの閲覧ややり取りは、その第三者独自の規則やポリシーに従います。訪問するすべての第三者ウェブサイトのプライバシーステートメントを、通常はページ下部にある「プライバシーポリシー」リンクからご確認いただくことを推奨します。

**情報の管理・アクセスに関するお客様の権利
**GDPRおよび2018年データ保護法のもとで、お客様は個人データの収集・利用・共有に関してコントロールする権利を有します。例えば、以下の権利があります：

Optmyzrアカウント内のコンテンツの全部または一部を消去・削除する権利
Optmyzrから広告アカウントを削除する方法についてはこちらをご覧ください。

個人データの変更・修正
アカウントおよびその中のコンテンツの管理や、一部個人データの編集はプロフィールページから行えます。

利用制限
当社によるデータ利用を制限することができますが、利用制限を行うと、本プライバシーポリシーに記載の通り個人データの利用が必要なサービス機能へのアクセスができなくなる場合があります。

データの移転
お客様の個人コンテンツが自動化された手段で処理されている範囲において、技術的に可能であれば、他のプロバイダーに転送可能な形式で個人コンテンツの提供をリクエストできます。

情報の開示請求
当社による情報処理方法について、詳細情報や特定の処理内容の開示を請求できます。
アクセス
当社が処理するお客様のデータには、いつでもアクセスできます。
同意の撤回
データ利用に関する同意はいつでも撤回できますが、同意撤回によりサービスの機能や特徴に影響が生じる場合があります。
自動処理への異議申立て
個人データの自動処理やプロファイリングに依拠する場合、その利用に異議を申し立てる権利があります。
データ利用への異議申立て
データ利用に関する同意はいつでも撤回できますが、同意撤回によりサービスの機能や特徴に影響が生じる場合があります。また、ダイレクトマーケティング目的でのデータ利用など、当社による個人データの利用に異議を申し立てる権利もあります。異議申立てがあった場合、当該目的での利用を停止します。
正当な利益に基づく利用への異議申立て
当社が正当な利益に基づいて個人データを利用することにご異議がある場合（第2項参照）、その旨を申し立てることができます。その場合、お客様の状況を考慮し、データ利用の継続可否を再評価します。
個人データの管理・アクセスに関する権利の詳細は、FAQをご参照ください。

**児童のプライバシー
**当社は、児童のプライバシーと安全を保護するために特別な配慮が必要であることを理解しています。18歳未満の方によるサービスの利用や、13歳未満の方に関する情報の提供は一切許可していません。13歳未満（または管轄によっては同等の最低年齢未満）の児童の個人データを収集したことが判明した場合、速やかに情報を削除する措置を講じます。

**カナダにおける開示
**当社は、カナダ居住者のプライバシー保護のため、「個人情報保護および電子文書法（PIPEDA）」の要件を遵守しています。 アクセス。お客様は、ご自身のデータへのアクセス、当社によるデータの利用方法、データの共有先、ならびにアクセス可能な形式でのデータのコピー提供について、書面にてご請求いただけます。ただし、弁護士・依頼者間の特権を侵害する場合、機密商業情報を開示する場合、生命や安全を脅かす場合、契約違反やカナダまたは州の法律違反の調査の一環として収集されたデータである場合、紛争解決プロセスの一部として生成された場合、または公務員開示保護法（いわゆる「内部告発法」）の目的で作成された場合には、当社はご要望のデータを提供できない場合があります。
同意の撤回。お客様は、いつでもご自身のデータ利用に関する同意を撤回することができます。ただし、同意を撤回された場合、当社が提供するサービスの機能や特徴に影響が生じる場合があります。法令や契約上の義務により同意の撤回ができない場合もあり、その際は撤回できない旨をお知らせいたします。
情報の訂正または削除の権利。お客様は、ご自身のプロフィールページからアカウントおよびその中に含まれるコンテンツの管理や、一部の個人データの編集が可能です。
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データ処理者契約

Last Updated: August 28, 2020

This Data Processing Agreement (the “DPA”), entered into by the Optmyzr Customer identified on the applicable Optmyzr ordering document for Optmyzr services (“Customer”) and Optmyzr, Inc. (“Optmyzr”), governs the processing of personal data that Customer uploads or otherwise provides Optmyzr in connection with the services, the processing of data by Optmyzr on behalf of Customer in connection with the services, and the processing of any personal data that Optmyzr uploads or otherwise provides to Customer in connection with the services.

Optmyzr offers online services and software (the “Services”) through the URL: optmyzr.com which allows Customer to create and build marketing campaigns, optimize campaigns, and share automated reports. Customer has already signed up for the Service and agreed to Optmyzr’s Terms of Use and Privacy Policy (collectively, the “Agreement”). This DPA is incorporated into the Agreement by reference. Collectively, the DPA (including the SCCs, as defined herein), the Agreement, and any applicable ordering documents are referred to in this DPA as the “Optmyzr Agreement.” In the event of any conflict or inconsistency between any of the terms of the Optmyzr Agreement, the provisions of the following documents (in order of precedence) shall prevail: (a) the SCCs; (b) this DPA; (c) the Agreement; and (d) the applicable ordering document to the Optmyzr Agreement. Except as specifically amended in this DPA, the Optmyzr Agreement and applicable ordering document remain unchanged and in full force and effect.

1. Definitions.

1.1 The following definitions and rules of interpretation apply in this DPA. “Alternative Transfer Solution” means a solution, other than the SCCs, that enables the lawful transfer of personal data to a third country in accordance with European Data Protection Law. “Authorized Persons” means the persons or categories of persons that the Customer authorizes to give Optmyzr Personal Data processing instructions. “Business Purpose” means the services described in the Master Agreement or any other purpose specifically identified in Appendix A. “Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Annex to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission. “Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Annex to the European Commission Decision of February 5, 2010, as may be amended or replaced from time to time by the European Commission. “Customer Personal Data” means (a) Personal Data that Customer uploads or otherwise provides Optmyzr in connection with Customer’s use of Optmyzr’s Services or for which Customer is otherwise a data controller or (b) the relevant Privacy and Data Protection Requirements otherwise defined as protected personal data. “Data Exporter” means the controller who transfers the Personal Data. “Data Importer” means the processor who agrees to receive from the Data Exporter Personal Data intended for processing on its behalf after the transfer in accordance with its instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95.46.EC. “Data Protection Requirements” means the General Data Protection Regulation, Local Data Protection Laws, and any applicable laws, regulations, and other legal requirements relating to (a) privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications; and (b) the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data. “Data Subject” means an individual who is the subject of Personal Data. “European Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the General Data Protection Regulation or Local Data Protection Laws. “General Data Protection Regulation” means Regulation (EU) 2016/679 of the European Parliament and of the Council. “Personal Data” means information about an individual that (a) can be used to identify, contact or locate a specific individual, including data that Customer chooses to provide to Optmyzr from services such as customer-relationships management (CRM) services; (b) can be combined with other information that can be used to identify, contact or locate a specific individual; or (c) is defined as “personal data” or “Personal Data” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about an identifiable individual. “Processing,” “processes,” or “process” means any activity that involves the use of Personal Data or that the relevant Privacy and Data Protection Requirements may otherwise include in the definition of processing, processes, or process. It includes obtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including, but not limited to, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring Personal Data to third parties. “Privacy and Data Protection Requirements” means all applicable federal, state, and foreign laws and regulations relating to the processing, protection, or privacy of the Personal Data, including where applicable, the guidance and codes of practice issued by regulatory bodies in any relevant jurisdiction.

“Security Breach” means any act or omission that compromises the security, confidentiality, or integrity of Data or the physical, technical, administrative, or organizational safeguards put in place to protect it. The loss of or unauthorized access, disclosure, or acquisition of Personal Data is a Security Breach whether or not the incident rises to the level of a security breach under the Privacy and Data Protection Requirements

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Optmyzr Agreement.
“Sub-processor” means any entity which provides processing services to Optmyzr in furtherance of Optmyzr’s processing on Customer’s behalf.
“Supervisory Authority” means an independent public authority which is (i) established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation; or (ii) the public authority governing data protection, which has Supervisory Authority and jurisdiction over Customer.
1.2 This DPA is subject to the terms of the Optmyzr Agreement and is incorporated into the Optmyzr Agreement. Interpretations and defined terms set forth in the Optmyzr Agreement apply to the interpretation of this DPA.
1.3 The Appendices form part of this DPA and will have effect as if set out in full in the body of this DPA. Any reference to this DPA includes the Appendices.
1.4 1.5
A reference to writing or written includes faxes and email. In the case of conflict or ambiguity between:
any provision contained in the body of this DPA and any provision contained in the Appendices, the provision in the body of this DPA will prevail;
the terms of any accompanying invoice or other documents annexed to this DPA and any provision contained in the Appendices, the provision contained in the Appendices will prevail;
any of the provisions of this DPA and the provisions of the Optmyzr Agreement, the provisions of this DPA will prevail; and
any of the provisions of this DPA and any executed Standard Contractual Clauses, the provisions of the executed Standard Contractual Clauses will prevail.
Personal Data Types and Processing Purposes.
2.

2.1
compliance obligations under the applicable Privacy and Data Protection Requirements, including providing any required notices and obtaining any required consents, and for the processing instructions it gives to Optmyzr.
2.2 Appendix A contains the categories of Personal Data processed and the categories of Data Subjects subject to this DPA.
Customer retains control of its Personal Data and remains responsible for its

3 Compliance with Laws.
The parties shall each comply with their respective obligations under all
applicable Data Protection Requirements. 4 Optmyzr’s Obligations.
4.1 Optmyzr will Process Customer Personal Data (i) only for the purpose of providing, supporting and improving Optmyzr’s services (including to provide insights and other reporting), using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer. Optmyzr will not use or process the Customer Personal Data for any other purpose. Optmyzr will promptly inform Customer in writing if it cannot comply with the requirements under Clauses 9-11, 13-16 of this DPA, in which case Customer may terminate the Optmyzr Agreement or take any other reasonable action, including suspending data processing operations. Optmyzr will not process the Personal Data for any other purpose or in a way that does not comply with this DPA or the Privacy and Data Protection Requirements. Optmyzr must promptly notify the Customer if, in its opinion, the Customer’s instruction would not comply with the Privacy and Data Protection Requirements.
4.2 Optmyzr will promptly comply with any Customer request or instruction from Authorized Persons requiring Optmyzr to amend, transfer, or delete the Personal Data, or to stop, mitigate, or remedy any unauthorized Processing.
4.3 Optmyzr will maintain the confidentiality of all Personal Data and will not disclose Personal Data to third parties unless Customer or this DPA specifically authorizes the disclosure, or as required by law. If a law requires Optmyzr to Process or disclose Personal Data, Optmyzr must first inform the Customer of the legal requirement and give the Customer an opportunity to object or challenge the requirement, unless the law prohibits such notice.
4.4 Optmyzr will reasonably assist the Customer with meeting the Customer’s compliance obligations under the Privacy and Data Protection Requirements, taking into account the nature of Optmyzr’s Processing and the information available to Optmyzr.
4.5 Optmyzr will inform Customer promptly if, in Optmyzr’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
4.6 If Optmyzr is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice.
4.7 Optmyzr will promptly notify the Customer of any changes to Privacy and Data Protection Requirements that may adversely affect Optmyzr’s performance of the Optmyzr Agreement.

4.8 The Customer acknowledges that Optmyzr is under no duty to investigate the completeness, accuracy, or sufficiency of any specific Customer instructions from Authorized Persons or the Personal Data other than as required under the Privacy and Data Protection Requirements.
4.9 Optmyzr will only collect Personal Data for the Customer using a notice or method that the Customer specifically pre-approves in writing, which contains an approved data privacy notice informing the Data Subject of the Customer’s identity, the purpose or purposes for which their Personal Data will be processed, and any other information that is required by applicable Privacy and Data Protection Requirements. Optmyzr will not modify or alter the notice in any way without the Customer’s prior written consent.
4.10 Upon request, Optmyzr will provide Customer with a summary of Optmyzr’s privacy and security policies.
5 Optmyzr’s Employees.
5.1 Optmyzr will limit Personal Data access to:
(a) those employees who require Personal Data access to meet Optmyzr’s obligations under this DPA and the Optmyzr Agreement; and
(b) the part or parts of the Personal Data that those employees strictly require for the performance of duties.
5.2 Sub-processors:
Optmyzr will take commercially reasonable steps to ensure that employees and
(a) are informed of the Personal Data’s confidential nature and use restrictions;
(b) have received training on the Privacy and Data Protection Requirements relating to handling Personal Data and how it applies to their particular duties; and
(c) are aware both of Optmyzr’s duties and their personal duties and obligations under the Privacy and Data Protection Requirements and this DPA.
5.3
integrity, and trustworthiness of all of Optmyzr’s employees and Sub-processors with access to the Personal Data.
Optmyzr will take commercially reasonable steps to ensure the reliability,
6 Customer Obligations.
6.1
Customer agrees to:
(a) determine the purposes and general means of Optmyzr’s processing of Customer’s Personal Data in accordance with the Optmyzr Agreement; and

(b) comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers.
6.2 Customer agrees to, at Optmyzr’s request, designate to Optmyzr a single point of contact (the “Authorized Agent”) responsible for (i) receiving and responding to Data Subject requests Optmyzr receives from Customer Data Subjects relating to Customer Personal Data; and (ii) notifying Optmyzr of Customer’s intended response to a Data Subjects request relating to the access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Optmyzr processes for Customer, and authorizing Optmyzr to fulfill such responses on behalf of Customer.
7 Controller-To-Controller Scenarios.
Each party will, to the extent that it, along with the other party, acts as data
controller, as the term is defined in applicable Data Protection Requirements, with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the General Data Protection
Regulation and in other Data Protection Requirements.
Where both parties each act as data controller with respect to Personal Data, and the transfer of data between the parties results in a transfer of European Personal Data to a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission- approved countries providing ‘adequate’ data protection, each party agrees it will (a) provide at least the same level of privacy protection for European Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks; or (b) use the Controller-to-Controller SCCs, which are incorporated herein by reference. If data transfers under this DPA rely on Controller-to-Controller SCCs to enable the lawful transfer of Personal Data, as set forth in the preceding sentence, the parties agree that the following terms apply: (i) Data Subjects for whom a Customer processes European Personal Data are third-party beneficiaries under the Controller-to-Controller SCCs; (ii) Appendix A to this DPA shall apply as Annex B of the Controller-to-Controller SCCs; and (iii) for purpose of Clause II(h), the Data Importer will process the European Personal Data, at its option, in accordance with “the relevant provisions of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the Data Importer complies with the relevant provisions of such an authorization or decision and is based in a country to which such an authorization or decision pertains, but is not covered by such authorization or decision for the purposes of the transfer(s) of the personal data.” The parties acknowledge and agree that each is acting independently as Data Controller with respect of Personal Data and the parties are not joint controllers as defined in the General Data Protection Regulation.
8 Third Party Data Processors.
Customer acknowledges that in the provision of some services (such as CRMs), Optmyzr, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors. Customer agrees that if and to the extent such transfers occur, Customer is responsible for entering into separate contractual arrangements with such

third party data processors binding them to comply with obligations in accordance with Data Protection Requirements. Such third party data processors are not Sub- processors.
9 Security.
9.1 Optmyzr will at all times implement appropriate technical and organizational measures designed to safeguard Personal Data against unauthorized or unlawful processing, access, copying, modification, storage, reproduction, display, or distribution, and against accidental loss, destruction, or damage, including, but not limited to, measures with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, and encryption of Customer Personal Data while in transit and at rest, as set forth in further detail in Appendix B. Optmyzr will document those measures in writing and periodically review them, at least annually, to ensure they remain current and complete.
9.2 Optmyzr will notify Customer without undue delay, and in any event within 48 hours of becoming aware of any breach of Personal Data.
9.3 Optmyzr will take commercially reasonable precautions to preserve the integrity of any Personal Data it processes and to prevent any corruption or loss of the Personal Data, including but not limited to establishing effective back-up and data restoration procedures.
10 Security Breaches and Personal Data Loss.
10.1 Optmyzr will promptly notify the Customer if any Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Optmyzr will restore such Personal Data at its own expense.
10.2 Optmyzr will notify the other party if it becomes aware of:
(a) any unauthorized or unlawful processing of Customer’s Personal Data; or
(b) any Security Breach.
10.3 Immediately following any unauthorized or unlawful Personal Data processing or Security Breach, the parties will co-ordinate with each other to investigate the matter. Optmyzr will reasonably co-operate with the Customer in the Customer’s handling of the matter, including:
(a) assisting with any investigation;
(b) providing Customer with physical access to any facilities and operations affected; and

(c) making available all relevant records, logs, files, data reporting, and other materials required to comply with all Privacy and Data Protection Requirements or as otherwise reasonably required by the Customer.
10.4 Optmyzr will not inform any third party of any Security Breach without first obtaining the Customer’s prior written consent, except when law or regulation requires it.
10.5 Optmyzr agrees that the Customer has the sole right to determine:
(a) whether to provide notice of the Security Breach to any Data Subjects, regulators, law enforcement agencies, or others, as required by law or regulation or in the Customer’s discretion, including the contents and delivery method of the notice; and
(b) whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.
10.6 Optmyzr will cover all reasonable expenses associated with the performance of the obligations under Clause 10.2 and Clause 10.3, unless the matter arose from the Customer’s specific instructions, negligence, willful default, or breach of this DPA, in which case the Customer will cover all reasonable expenses.
6.7 Optmyzr will also reimburse Customer for actual reasonable expenses Customer incurs when responding to and mitigating damages, to the extent that Optmyzr caused a Security Breach, including all costs of notice and any remedy as set out in Clause 10.5.
11 Cross-Border Transfers of Personal Data.
11.1 If any Personal Data transfer between Optmyzr and Customer involves a transfer from the EEA, Switzerland or the UK to the US or any third country that does not ensure an adequate level of protection under European Data Protection Law, and European Data Protection Law applies to those transfers the parties will complete all relevant Data Protection Requirements, and execute, the SCCs as referenced herein above, and take all other actions required to legitimize the transfer, including:
(a) co-operating to register the SCCs with any Supervisory Authority in any European Economic Area country; and
(b) ensuring compliance with all SSCs in respect of the those transfers;
(c) procuring approval from any such Supervisory Authority; or
(d) providing additional information about the transfer to such Supervisory Authority.
11.2 If Customer has entered into the Standard Contract Clauses but reasonably determines subsequently that they do not provide an adequate level of protection, then:

(a) if Alternative Transfer Solution is made available by Optmyzr, Customer may notify Optmyzr in accordance with Section 12 and terminate any SCCs applicable under Section 11.1, such that Section 11.2 will apply; or
(b) if Optmyzr does not make an Alternative Transfer Solution available to Customer, then Customer may terminate the Agreement pursuant to Section 12.

11.3 Optmyzr will not transfer any Personal Information to another country unless the transfer complies with the Privacy and Data Protection Requirements and SCCs.
12 Term and Termination.
12.1 This DPA will remain in full force and effect so long as:
(a) the Master Agreement remains in effect; or
(b) Optmyzr retains any Personal Information related to the Master Agreement in its
possession or control (the “Term”).
12.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Optmyzr Agreement in order to protect Personal Data will remain in full force and effect.
12.3 Optmyzr’s failure to comply with the terms of this DPA is a material breach of the Optmyzr Agreement. In such event, Customer may terminate any part of the Optmyzr Agreement authorizing the processing of Personal Information effective immediately upon written notice to Optmyzr without further liability or obligation.
12.4 If a change in any Privacy and Data Protection Requirement prevents either party from fulfilling all or part of its Agreement obligations, the parties will suspend the processing of Personal Data until that processing complies with the new requirements. If the parties are unable to bring the Personal Data processing into compliance with the Privacy and Data Protection Requirement within thirty (30) business days, they may terminate the Optmyzr Agreement upon written notice to the other party.
13 Data Return and Destruction.
13.1 The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Optmyzr will, and will cause any Sub-processors to, at the request of Customer, return all of Customer’s Personal Data and copies of such data to Customer in its possession or control in the format and on the media reasonably specified by the Customer or securely destroy such Personal Data and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Optmyzr from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Optmyzr agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.
13.2 If any law, regulation, or government or regulatory body requires Optmyzr to retain any documents or materials that Optmyzr would otherwise be required to return or destroy, it will notify Customer in writing of that retention requirement, giving details of the documents or

materials that it must retain, the legal basis for retention, and establishing a specific timeline for destruction once the retention requirement ends. Optmyzr may only use this retained Personal Information for the required retention reason or audit purposes.
13.3 Optmyzr may continue to process Customer Personal Data that has been aggregated in a manner that does not identify individuals or customers to improve Optmyzr’s systems and services.
14 Notice to Customer. Optmyzr will inform Customer if Optmyzr becomes aware of:
(a) Any non-compliance by Optmyzr or its employees with Clauses 9-11, 13-16 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA;
(b) Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Optmyzr is otherwise forbidden by law to inform Customer, for example to preserve the confidentiality of an investigation by law enforcement authorities;
(c) Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data; or
(d) Any complaint or request (in particular, requests for access to rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data) received directly from Data Subjects of Customer. Optmyzr will not respond to any such request without Customer’s prior written authorization.
15 Records.
15.1 Optmyzr will keep accurate and up-to-date records regarding any processing of Personal Data it carries out for the Customer, including but not limited to, the access, control, and security of the Persona Data, approved Sub-processors and affiliates, the processing purposes, and any other records required by the applicable Privacy and Data Protection Requirements (the “Records”).
15.2 Optmyzr will ensure that the Records are sufficient to enable the Customer to verify Optmyzr’s compliance with its obligations under this DPA.
16 Audit, Certification.
16.1 Supervisory Authority Audit. If a Supervisory Authority requires an audit of the data processing facilities from which Optmyzr processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Optmyzr will cooperate with such audit. Customer is responsible for all costs and fees related to such audit, including all

reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr.
16.2 Audits. Optmyzr will provide to Customer each year an opinion or Service Organization Control report provided by an accredited, third-party audit firm under the Statement on Standards for Attestation Engagements (SSAE) No. 18 (“SSAE 18”) (Reporting on Controls at a Service Organization) or the International Standard on Assurance Engagements (ISAE) 3402 (“ISAE 3402”) (Assurance Reports on Controls at a Service Organization) standards applicable to the services under the Optmyzr Agreement (each such report, a “Report”). If a Report does not provide, in Customer’s reasonable judgment, sufficient information to confirm Optmyzr’s compliance with the terms of this DPA, then Customer or an accredited third-party audit firm agreed to by both Customer and Optmyzr may audit Optmyzr’s compliance with the terms of this DPA during regular business hours, with reasonable advance notice to Optmyzr and subject to reasonable confidentiality procedures. Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr. Before the commencement of any such audit, Customer and Optmyzr shall mutually agree upon the scope, timing, and duration of the audit. Customer shall promptly notify Optmyzr with information regarding any non- compliance discovered during the course of an audit. Customer may not audit Optmyzr more than once annually.
17 Warranties.
17.1 Optmyzr warrants and represents that:
(a) its employees, Sub-processors, agents, and any other person or persons accessing Personal Data on its behalf are reliable and trustworthy and have received the required training on the Privacy and Data Protection Requirements relating to the Personal Data; an
(b) it and anyone operating on its behalf will process the Personal Data in compliance with both the terms of this DPA and all applicable Privacy and Data Protection Requirements and other laws, enactments, regulations, orders, standards, and other similar instruments; and
(c) it has no reason to believe that any Privacy and Data Protection Requirements prevent it from providing any of the Optmyzr Agreement’s contracted services; and
(d) considering the current technology environment and implementation costs, it will take reasonable appropriate technical and organizational measures to prevent the unauthorized or unlawful processing of Personal Data and the accidental loss or destruction of, or damage to, Personal Data, and ensure a level of security appropriate to:
(i) the harm that might result from such unauthorized or unlawful processing or accidental loss, destruction, or damage; and

(ii) the nature of the Personal Data protected; and
(iii) comply with all applicable Privacy and Data Protection Requirement and its information and security policies, including the security measures required in Clause 10.1.
17.2 The Customer warrants and represents that Optmyzr’s expected use of the Personal Data for the Business Purpose and as specifically instructed by the Customer will comply with all Privacy and Data Protection Requirements.
18 Indemnification.
18.1 Optmyzr agrees to indemnify, keep indemnified, and defend at its own expense the Customer against all costs, claims, damages, or expenses incurred by the Customer or for which the Customer may become liable due to any failure by Optmyzr or its employees,
Sub-processors, or agents to comply with any of its obligations under this DPA or applicable Privacy and Data Protection Requirements.
18.2 Any limitation of liability set forth in the Optmyzr Agreement will not apply to this DPA’s indemnity or reimbursement obligations.
19 Mediation and Jurisdiction.
19.1 Customer agrees that if the Data Subject invokes against it claims for compensation of damages under the Clauses, Optmyzr will accept the decision of the Data Subject:
(i) to refer the dispute to mediation, by an independent person or, where applicable, by the Supervisory Authority;
(ii) to refer the dispute to the courts in the Member State in which the Customer is established.
19.2 The parties agree that the choice made by the Data Subject will not prejudice its substantive or procedural rights to seek remedies in accordance with other provisions of national and international law.
20 Governing Law, Jurisdiction, and Venue.
The Clauses shall be governed by the law of the Member State in which Customer is
established.
21. Variation of Contract.

The parties undertake not to vary or modify the Clauses. This does not prejudice the parties form adding clauses on business related issues where required as long as they do not contradict the Clause.

APPENDIX A
PERSONAL DATA PROCESSING PURPOSES AND DETAILS
1. Business Purposes. To facilitate Customer’s use of the Optmyzr Services.
2. Data Subjects. The Personal Data transferred concerns the following
categories of Data Subjects:
Depending on the services used by the Data Exporter:
3.
- Google Ads, Bing Ads, Facebook Ads, Amazon Ads, sales and marketing leads of the Data Exporter; and
- Third parties that have, or may have, a commercial relationship with the Data Exporter (e.g. advertisers, customers, corporate subscribers and contractors).
Purposes of the Transfer. The transfer is made for the following purposes:
The transfer is intended to enable the Data Exporter to determine the purposes and means of the processing of personal data obtained through Data Importer’s products to support the sales, marketing, or other business practices of the Data Exporter.
4. Categories of Data. The Personal Data transferred concerns the following categories of data:
The data transferred is the Personal Data provided by the Data Exporter to the Data Importer in connection with its use of Optmyzr’s services, referred to as Customer Personal Data in the Agreement. Such Personal Data may include first name, last name, email address, contact information, CRM data concerning sales leads and customer lists, purchase history, prospective customers and clients, employees, and any notes provided by the Data Exporter regarding the foregoing.
5. Recipients. The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
Employees and other representatives of the Data Importer who have a legitimate business purpose for the processing of such personal data.
6. Sensitive Data (if appropriate). The personal data transferred concern the following categories of sensitive data:
None.
7. Data Protection Registration Information of Data Exporter (where applicable).

None.
8. Sub-processors.
Data Exporter consents to sub-processing by the following subcontractors:
9.
- Techvitt Consultants LLP
- Optmyzr Tech APS
- Techfruit Technologies Private Limited
- Asesorias EAP SpA
Additional Useful Information (storage limits and other relevant information).
The personal data transferred between the parties may only be retained for the period of time permitted under the Optmyzr Agreement. The parties agree that each party will, to the extent that it, along with the other party, acts as a data controller with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the Data Protection Requirements.
10. Privacy Shield as a Basis for Receiving Personal Data with Cross-Border Restrictions
Optmyzr does not rely on Privacy Shield as a legal basis to transfer Personal Data in light of the judgment of the Court of Justice of the European Union in Case C- 311/18, for so long as Optmyzr is self-certified to the Privacy Shield it shall continue to process European Data in compliance with the Privacy Shield Principles and notify Customer if it makes a determination that it can no longer meet its obligation to provide the level of protection as is required by the Privacy Shield Principles.
Contact Information. Contact points for data protection enquiries: compliance@optmyzr.com
Data Importer: Signatory to the DPA between the parties
Data Exporter: Signatory to the DPA between the parties

APPENDIX B SECURITY MEASURES
REQUIRED TECHNICAL AND ORGANIZATIONAL DATA SECURITY MEASURES, SUCH AS:
● PHYSICAL ACCESS CONTROLS
○ Access to the premises where Optmyzr employees work is secured by
at least one of the following: electronic key cards, video cameras, guard
or alarms
● SYSTEM ACCESS CONTROLS.
○ Strong passwords are required for employees to access Optmyzr’s business systems
○ Mobile devices used to access data are managed by Google’s device policy and can be remotely disabled in case of loss
● DATA ACCESS CONTROLS.
○ Private data is restricted to employees who are working with a customer. ○ Access to accounts is logged.
● INTERNAL PROTOCOL & EDUCATION
○ Annual data protection training for all employees and periodic review and update of data privacy processes to comply with the Data Protection Requirements.
● ADDITIONAL SAFEGUARDS
○ Data is encrypted in transit
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Privacy Policy

If your organization signed a Service Agreement with Optmyzr, that Agreement may have modified the Privacy Policy below. Please contact your Optmyzr account rep for details.

Optmyzr Privacy Policy
Last updated March 25, 2026

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. This Privacy Policy governs your use of our websites, software, services, and artificial intelligence (AI) features and capabilities (collectively, “Services”). It explains how we collect, use, disclose, transfer, and store your Personal Data when you use our Services. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
Personal Data” means any information relating to an identified or identifiable natural person that can be used to identify or contact a specific person, including information that may indirectly identify you when combined with other data (also referred to as “personal information” under certain U.S. privacy laws). You may be asked to provide Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide Personal Data, but, if you choose not to, we may be unable to provide you with certain products, services or respond to queries.

Here are some types of Personal Data we may collect and how we may use it:

Account information
We collect, and associate with your account, the information you provide to us when you sign up for your account, upgrade to a paid plan, and/or enable two-factor authentication (such as your name, email address, phone number, payment info, and physical address). We also collect device identifiers, IP addresses, and usage patterns to maintain account security and detect unauthorized access. Some of our Services let you access accounts and information via other service providers.

Your Content
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, and other materials (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as related information, such as your profile (which makes it easier to collaborate and share Your Content with others), performance of ads, automation schedules, report recipients, and usage activity. When you use our AI Features, Your Content may include prompts you submit and outputs generated by our AI systems. Our Services provide options for sharing Your Content.

AI and Machine Learning Data
When you use our AI-powered features (“AI Features”), we collect: (a) your inputs, prompts, and queries; (b) AI-generated outputs and recommendations; (c) feedback you provide on AI outputs; (d) interaction patterns with AI Features; and (e) performance metrics of AI recommendations. We use this data to improve our AI systems, personalize your experience, and help ensure accurate and relevant outputs. We don’t make automated decisions that produce legal or similarly significant effects without human involvement. We do not use Customer ad account data to train foundation or general-purpose models unless expressly authorized in writing. We process AI-related data based on our legitimate interests in developing and improving our Services and, where required, your consent. We do not use AI outputs to make decisions that produce legal or similarly significant effects.

Contacts
You may choose to give us details about your contacts to make it easy to share Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for your use, and implement appropriate safeguards to protect information.

Legal Bases for Processing
Where applicable (e.g., EEA/UK/Switzerland), we rely on: (i) performance of contract (to provide the Services); (ii) our legitimate interests (to improve, secure, support, and market our Services); (iii) consent (for certain marketing or optional features; (iv) legal obligations; and (v) vital interests.

Special Categories of Personal Data
We generally do not collect special categories of data (for example, data revealing racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health data, or sexual orientation). If a specific Service requires such data, we will obtain your explicit consent or rely on another lawful basis.

Collection of Non-Personal Data
We also collect data that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples of Analytic Data We Collect
In addition to cookies, we collect certain usage and device information automatically when you use the Services. This may include:

Usage information — such as how you interact with dashboards, reports, and AI-powered features (for example, which recommendations you accept, or how frequently you use automation tools). We use this data to understand engagement, improve model accuracy, and enhance user experience.

Device and network information — such as IP address, browser type, operating system, device identifiers, referral URLs, and language settings.

We use this data to maintain security, optimize performance, and provide localized experiences. We treat this information as Personal Data when it can reasonably identify you under applicable law. Otherwise, we aggregate or de-identify it to analyze trends and improve the Services, including the performance of AI and machine learning systems.

Cookies and other technologies
We use technologies like cookies web beacons, and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us remember your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We classify cookies as “essential” (necessary for core Service functionality) or “non-essential” (used for analytics and marketing). You can manage your cookie preferences at any time through our cookie consent tool or by clicking the “Your Privacy Choices” link in the footer of our site.

We treat information collected by cookies and other technologies as non-personal information. However, where local law treats identifiers such as IP addresses as Personal Data, we apply the same protections described in this Privacy Policy. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined data as Personal Data. You can set your browser to block or delete cookies, but some essential features of our Services may not function properly. If our systems receive a Global Privacy Control (GPC) or similar opt-out signal from your browser, we will honor that signal where required by applicable law.

We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and Services, and to gather demographic information about our user base as a whole. Cookie and analytics data are generally retained only as long as needed to fulfill these purposes.

Cookie and analytics data are retained only as long as necessary for their stated purposes or as required by law, consistent with the retention principles described below.

Optmyzr may use this information in our analytics and marketing tools, including Google Analytics, Intercom, and similar service providers that may process data in the United States. These transfers are protected through Standard Contractual Clauses or, if Optmyzr elects to self-certify, through participation in the EU-U.S. Data Privacy Framework.

In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in regions that require consent, including the EU, UK, Canada, and certain U.S. states, we or our partners will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by us, you can unsubscribe or update your preferences at any time through the link provided in the message.

Marketing
We offer some Services free of charge, supported by customers who choose paid plans. If you register for our free Services, we may send you information about upgrades or related features where permissible. You can opt out at any time by clicking “unsubscribe” in any email or updating the Preferences section in your account.

Who We Share Your Information With
We share Personal Data only as needed to provide or improve the Services and as described here. We do not share Personal Data with third parties for their own marketing purposes.

We use trusted third parties—such as providers of customer support, payment processing, hosting and IT services—to help us provide, improve, protect, and promote our Services. These third parties act on our behalf under written agreements and must use Personal Data only to support Optmyzr.

Other users
Our Services may display basic information, such as your name, profile picture, device, and email address to other users in contexts like your user profile and sharing notifications. You may also share Your Content with others if you choose. When you register with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. When you share Your Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share Your Content. To the extent you share Your Content in any publicly viewed area of our Services Your Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications
You can give third-party providers access to your information and account—for example, via Optmyzr APIs. Their use of your information is governed by their own privacy policies and terms.

Disclosure for Legal and Safety Reasons.
We may disclose Personal Data to comply with applicable law, regulation, legal process, or government requests; to enforce our terms; or to protect the safety, rights, or property of Optmyzr, our users, or the public. In the event of a reorganization, merger, or sale we may transfer Personal Data to the relevant third party.

Protection of Personal Data
Security
We take security of your Personal Data seriously. We use technical and organizational measures such as encryption in transit and at rest, two-factor authentication options, access controls, and monitoring to help prevent unauthorized access, use, or disclosure.

User Controls
You can access information by logging into your Optmyzr account and visiting your account settings page. You can also select what emails you receive.

Retention
We retain Personal Data only as long as needed to fulfill the purposes in this Privacy Policy (or as required by law). If you delete your account, we generally delete associated information after 30 days, subject to legal holds and backup storage. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup latencies. We may retain limited information as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Cross-Border Information Transfers
To provide the Services, we may store, process, and transmit information in the United States and other countries. For EU/EEA, UK, and Swiss users, we use approved transfer mechanisms—such as the European Commission’s Standard Contractual Clauses (with the UK Addendum as applicable) or other lawful measures. We will reasonably cooperate with customers on any required Transfer Impact Assessments (TIAs) and supplementary measures.

Data Privacy Framework (DPF) readiness. Optmyzr, Inc. was previously self‑certified under the EU‑U.S. Privacy Shield Framework and maintains practices consistent with the successor EU‑U.S. Data Privacy Framework (DPF), the UK Extension, and the Swiss‑U.S. DPF. Although Optmyzr has not yet self‑certified, our practices are designed to align with the DPF Principles (Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; Recourse, Enforcement, and Liability). If Optmyzr elects to self‑certify, our certification will appear on the Data Privacy Framework List.

Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data; to restrict or object to certain processing; to withdraw consent where processing is based on consent; to opt out of sale, sharing, or targeted advertising; and to appeal if we deny your request (where required by law). You can submit requests to privacy@optmyzr.com. We will take reasonable steps to verify your request, respond within required timeframes, and explain your options. EU/UK/Swiss users may also contact their supervisory authority. Canadian users can contact the Office of the Privacy Commissioner of Canada.

For additional information, see our Data Processing Agreement, which describe our processor obligations and lawful bases in more detail.

Children
Our Services are not directed to or intended for use by anyone under the age of 18. We do not knowingly collect or allow the submission of Personal Data from children under 13 years of age in the United States, or under the minimum age for consent established by applicable law in other jurisdictions (which may be up to 16 years in certain countries). If we learn that we have collected the Personal Data of a child under the applicable minimum age, we will take steps to delete it promptly. Parents or guardians who believe that their child may have provided information to us should contact us at privacy@optmyzr.com.

Canadian Disclosures
For individuals located in Canada, Optmyzr complies with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. You have the right to access and correct your Personal Information, withdraw consent to processing (subject to legal and contractual limits), and request deletion of your data. We may not be able to fulfill certain requests where PIPEDA exemptions apply. When Personal Data is transferred outside of Canada, we take appropriate contractual and technical measures to ensure it receives a comparable level of protection. To make a request or ask questions about our handling of your Personal Information, contact pipeda@optmyzr.com. You may also contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) if you have concerns about our privacy practices.

Third Party Services and Links
Our Services may contain links to third-party websites, products, and services (including AI models and platforms).The information practices by such third parties (which may include location data or contact details) are governed by their privacy policies, which we encourage you to review.

Compliance with Emerging Privacy Laws
We continuously monitor developments in global and U.S. privacy laws to ensure our practices remain current and compliant. Several U.S. state privacy laws are expanding in scope or taking effect in 2026, including updates to the Utah Consumer Privacy Act (“UCPA”) and the Oregon Consumer Privacy Act (“OCPA”), which introduce new consumer rights and additional obligations related to opt-outs, geolocation data, and processing of children’s information.

Optmyzr will review and, where appropriate, update its data-handling practices and this Privacy Policy to reflect these and other future legal changes, including forthcoming regulations in other U.S. states and jurisdictions. We encourage users to check this page periodically for the latest version of our Privacy Policy.

Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. We will post the most current version on our website, and if a revision meaningfully reduces your rights, we will notify you in advance; when required by law.

Contact Information
If you have questions about this Privacy Policy or our data practices, contact us at privacy@optmyzr.com or at:

Optmyzr, Inc.
Attn: Privacy Officer
282 San Antonio Road, Mountain View CA 94040
privacy@optmyzr.com

For EU/UK residents, our representative is:
Attn: Privacy Officer
Njalsgade 76, Copenhagen 2300
privacy@optmyzr.com

If you are unsatisfied with our response, you may contact your local data protection authority.

利用規約

Last updated March 25, 2026

BY CLICKING THE “Start Trial” OR “Sign Up” BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”) GOVERNING YOUR USE OF OPTMYZR INC.’S (“OPTMYZR,” “OUR,” OR “WE”) ONLINE SERVICE, INCLUDING, APIS, AI-POWERED FEATURES, AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”) BUT NOT LIMITED TO, THE USE OF SOFTWARE COMPONENTS, ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”).

YOU WARRANT AND REPRESENT THAT YOU ARE AT LEAST (18) YEARS OF AGE OR OLDER OR YOU MUST IMMEDIATELY STOP USE OF THE SERVICE. YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD AND UNCONDITIONALLY AGREED TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND THAT THE TERMS OF THIS AGREEMENT WILL APPLY EACH TIME YOU ACCESS OUR SERVICE.

IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY.

These Terms incorporate by reference Optmyzr’s Privacy Policy, Data Processing Agreement, and any additional service-specific terms or guidelines published by Optmyzr (collectively, “Linked Policies”). In the event of a conflict, these Terms will control unless the Linked Policy expressly states otherwise.

Welcome & Service Description

Subject to the terms of this Agreement, Optmyzr will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service will be deemed to be your agreement to abide by this Agreement including any materials available on the Optmyzr website incorporated by reference herein, including but not limited to Optmyzr’s Privacy Policy, Data Processing Agreement and Optmyzr’s privacy and security policies.

For reference, a Definitions section is included at the end of this Agreement. Optmyzr offers multiple products and editions of its products. This Agreement governs all products and services offered by Optmyzr.

1. Privacy & Security; Disclosure

Optmyzr’s privacy and security policies may be viewed online on the Optmyzr website at https://www.optmyzr.com/jp/information/privacy-policy/. For Users residing in the European Union, United Kingdom or Switzerland you may have additional rights under the EU General Data Protection Regulation (the “GDPR”), or under the UK Data Protection Act of 2018 if residing in the United Kingdom. We comply with all requirements for data processors and collectors as these terms are defined in the General Data Protection Regulation and require our data service providers to agree to Standard Contractual Clauses approved by the European Commission. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section.Optmyzr reserves the right to modify its privacy and security policies in its reasonable discretion from time to time in our reasonable discretion.

You consent to receive communications from us electronically. Non-Optmyzr customers who receive communications may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the preferences page when logged into your Optmyzr account.

Optmyzr customers will always receive account-related emails. When we modify our privacy and security policies you may be notified of the changes by email and will be required to confirm your consent the next time you access the Optmyzr websites (the “Site”) after any changes. If you do not consent to any change in our privacy and security policies as regards the collection and processing of your Personal Data and the change is required to provide you the requested Services or for a legal reason, you agree that your refusal to consent may impair your use our Services or require you to discontinue use of our Services. Optmyzr reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials. You may opt out of such disclosure in writing at any time.

2. Contributor Disclosure

Optmyzr sponsor content may include blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos. (collectively “Contributor Content”) that are written or created by one or more contributors. (“Contributors”). Contributors receive cash compensation and/or other compensation for posting, uploading Contributor Content to the Service. The compensation received may influence Contributor Content uploaded, transmitted, and/or posted to the Service. The views and opinions expressed by any Contributor in Contributor Content on our Service is purely the Contributor’s own.

3. License Grant & Restrictions

Optmyzr hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your subscription is provided for a specific number of Users, your license to use the Service is limited to the specified number of Users.

All rights not expressly granted to you are reserved by Optmyzr and its licensors.

You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes.

You shall not:

  1. license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, Optmyzr Technology or the Optmyzr Content in any way;
  2. modify or make derivative works based upon the Service, Optmyzr Technology or the Optmyzr Content;
  3. embed the Service as an “iframe” or “frame” from within another application; or
  4. reverse engineer or access the Service in order to:
    1. build a competitive product or service,
    2. build a product using ideas, features, functions or graphics that are similar to those related to the Service, or
    3. copy any ideas, features, functions or graphics of the Service
    4. use AI features to generate content that infringes the rights of others, violates platform rules, or contains unlawful, harmful, or misleading material.

The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Subscription allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Subscription are your sole responsibility.

You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You agree to immediately change your password and notify Optmyzr of any suspected or unauthorized access associated with your use of the Service or any other breach of security. You may use the Service only for your internal business purposes and shall not:

  1. send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs;
  2. interfere with or disrupt the integrity or performance of the Service or the data contained therein, or Optmyzr’s sites, servers or networks;
  3. attempt to gain unauthorized access to the Service or its related systems or networks; or
  4. take any action that imposes an unreasonably or disproportionately large load on Optmyzr’s infrastructure.

Optmyzr shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances. Optmyzr reserves the right, in our sole discretion, to deny registration of a user account, prohibit or deny you access to the Site (or any part thereof), with or without prior notice.

4. Use of Artificial Intelligence

The Service may include features that incorporate artificial intelligence (“AI”), including, without limitation, recommendations, insights, and suggestions regarding campaign performance, budget optimization, and keyword management. Such AI features are provided solely to assist you in using the Service.

  1. All outputs generated by AI features are provided for informational purposes only. You remain solely responsible for reviewing and verifying any AI-generated outputs prior to relying upon or acting on such outputs. Optmyzr makes no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any AI-generated outputs.
  2. AI features may process Customer Data, including but not limited to campaign performance metrics, budgets, and account structure information, to generate outputs. Personal data shall not be used to train or fine-tune AI models. Optmyzr may utilize third-party AI providers (e.g., OpenAI) in connection with such features, provided that all such use shall be subject to the confidentiality, security, and privacy protections set forth in these Terms and in Optmyzr’s Privacy Policy.
  3. Storage and Logging. AI-generated outputs may be temporarily stored, cached, or logged for purposes of performance optimization, quality assurance, and debugging. Such storage shall be limited in duration and in accordance with applicable data retention obligations and Optmyzr’s security and privacy practices.
  4. AI-generated outputs may contain errors, omissions, or outdated information. Customer acknowledges and agrees that Optmyzr shall not be liable for any losses, damages, or claims arising from Customer’s reliance on AI-generated outputs, except to the extent such limitations are prohibited by applicable law.
  5. Restrictions on Use. Customers shall not use AI features to generate, upload, or disseminate content that is unlawful, harmful, or infringes the rights of any third party.

5. Your Responsibilities

You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national, federal and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data protection, international communications and the transmission of technical or personal data. You shall:

  1. notify Optmyzr immediately of any unauthorized use of any password or account or any other known or suspected breach of security;
  2. report to Optmyzr immediately and use best efforts to stop immediately any copying or distribution of Optmyzr Content or Contributor Content that is known or suspected by you or your Users;
  3. not impersonate another Optmyzr user or provide false identity information to gain access to or use the Service;
  4. not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others;
  5. not publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; and
  6. not collect, store or transmit Personal Data about individuals or any information that is subject to applicable privacy laws or regulations without appropriate legal basis, consent, or authorization.

You are solely responsible for all text, logos and images (“Customer Content”), all advertisements and any website reachable from the advertisements generated using the Service. You hereby represent, warrant and covenant to Optmyzr and its third party suppliers that:

  1. any Customer Content you provide is and shall be accurate, complete and current,
  2. you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements, and
  3. all Customer Content complies with the requirements set forth by Google and Microsoft and any other integrated advertising platform on their respective websites with respect to the Google Ads and Microsoft Advertising programs and advertising of any other integrated advertising platform, as the case may be, including the trademark policies, policies regarding minors, editorial guidelines and creative limitations posted therein.

You hereby authorize Optmyzr to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and any other integrated advertising platform and their network of participating websites and other distribution outlets.

You further represent, warrant and covenant to Optmyzr and its suppliers that:

  1. at all times you shall comply with all applicable law;
  2. you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google, Microsoft or other integrated advertising network;
  3. you are responsible for obtaining and maintaining accounts for use of the Google Ads program and Microsoft Advertising program or the program of any other integrated advertising platform;
  4. your use of the Google Ads program or Microsoft Advertising or other integrated advertising platforms program is not for personal, family or household purposes;
  5. your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed;
  6. you will not misrepresent yourself, your age, or your affiliation with any person or entity, impersonate any person or entity, makes false or misleading statements; and
  7. forge headers or otherwise manipulates identifiers in order to disguise the origin of any information transmitted to or through the Services (either directly or indirectly through use of third-party software).

Further, you acknowledge and agree that Microsoft and/or Google or any other integrated advertising platform may, in its sole discretion:

  1. edit your Customer Content for size and fit purposes,
  2. label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes,
  3. create advertisements based upon the Customer Content and other specifications provided by Optmyzr through the applicable API, and
  4. create, delete, modify and optimize your account.

Optmyzr does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the Service.

You are solely responsible for all URLs required or used by you in connection with the Service. Any URL that includes or incorporates any variation of the name Optmyzr (a “Optmyzr URL”) shall:

  1. be owned by Optmyzr,
  2. equire the consent of Optmyzr prior to your use, and
  3. only be used by you during the Term of this Agreement.

Any URL used by you in connection with the Service that does not include or incorporate the name Optmyzr shall be owned by you. For the avoidance of doubt, you are solely responsible for all Customer Content provided or published by you in connection with the Service under any URL (including any Optmyzr URL). You agree not to use any URL in a manner that infringes the rights of third parties or violates applicable law.

6. Account Information and Data

Optmyzr does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, “Customer Data”). You hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of:

  1. processing your Customer Data in connection with providing the Service to you, and
  2. storing or hosting the Customer Data in a remote database or on the Site for access by your Users.

Your private Customer Data is accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that Optmyzr reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data.

You, not Optmyzr, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and Optmyzr shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit Optmyzr’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.

7. Intellectual Property Ownership

Optmyzr alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the Optmyzr Technology, the Optmyzr Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by Optmyzr.

This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the Optmyzr Technology or the Intellectual Property Rights owned by Optmyzr, Inc. The Optmyzr name, the Optmyzr logo, domain name, and the product and service names associated with the Service and Optmyzr Content are trademarks of Optmyzr or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to Optmyzr and/or its licensors under applicable copyright law.

8. Third Party Interactions

During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party.

Optmyzr and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. Optmyzr does not endorse any sites on the Internet that are linked through the Service. Optmyzr provides these links to you only as a matter of convenience, and in no event shall Optmyzr or its licensors be responsible for any content, products, or other materials on or available from such sites. Optmyzr provides the Service to you pursuant to the terms and conditions of this Agreement.

You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google Ads or Microsoft Advertising programs and any other integrated advertising program depend on the continuing availability of the Google Ads or Microsoft Advertising as the case may be, application programming interface (“API”) and program for use with the Services.

If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) or any other integrated advertising platform, or ceases to make the Google Ads API or program, or Microsoft Advertising API or program, or the API or program of any other integrated advertising platform as the case may be, available on reasonable terms for the Services, Optmyzr may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.

9. Subscriptions and Payment

Some portions of our Service are billed on a subscription basis (“Subscription”) You will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly, semi-annual (every six months), or annual (12 months) basis, depending on the type of subscription plan you select when purchasing a Subscription. You shall pay all fees or charges to your account in accordance with the Subscription and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen Subscription at the fee currently in effect.

All payments must be made in advance and amounts owed are payable via automated recurring credit card payment or electronic invoices. You must provide Optmyzr with a valid credit card as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the Optmyzr product if it applies.

Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following:

  1. the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be);
  2. Service fees will be the then current, generally applicable license fee;
  3. any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and
  4. any fee reduction that results from changes made in the middle of a billing month will be pro-rated.

Optmyzr reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least thirty (30) days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of Optmyzr, and you agree not to disclose them to any third party.

10. Billing and Renewal

Optmyzr charges and collects in advance for use of the Service. Optmyzr will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Subscription in effect during the prior term, unless Optmyzr has given you at least thirty (30) days prior written notice of a fee increase, which shall be effective upon renewal and thereafter.

Fees for other services will be charged on an as-quoted basis. Optmyzr’s fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on Optmyzr’s income.

Users in jurisdictions that collect value-add tax (“VAT”) must register as a business to use this Service. By registering in a jurisdiction that requires the collection of VAT, you warrant and represent that you are a business. Upon registration of your account you must provide Optmyzr your VAT registration number, and the name and principal address of your business so that we may comply with all VAT invoicing regulations. If you do not provide a valid VAT registration number or otherwise meet the requirements of this provision, Optmyzr reserves the right to terminate your account. When asked, you agree to provide Optmyzr with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within thirty (30) days of any change to it. If the contact information you have provided is false or fraudulent, Optmyzr reserves the right to terminate your access to the Service in addition to any other legal remedies.

All invoices and payments to Optmyzr will be in US Dollars (USD), Euros and Australian Dollars (AUD). If you believe your invoice is incorrect, you must contact Optmyzr in writing within forty-five (45) days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit, otherwise any inaccuracy will be deemed waived.

11. Non-Payment and Suspension

In addition to any other rights granted to Optmyzr herein, Optmyzr reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes more than 30 days delinquent (falls into arrears). You agree and acknowledge that Optmyzr has no obligation to retain Customer Data or Customer Content and that such Customer Data and Customer Content may be irretrievably deleted if your account is thirty (30) days or more delinquent.

12. Term

This Agreement commences on the Start Date which is the day you sign up on Optmyzr. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at Optmyzr’s then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed upon. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data and Customer Content from the Optmyzr platform prior to the effective date of such expiration or termination. You agree and acknowledge that Optmyzr has no obligation to retain the Customer Data or Customer Content, and may delete such Customer Data and Customer Content 30 days after expiration or termination. Upon any expiration or termination of this Agreement, your rights to use any Optmyzr URLs shall immediately terminate. The following sections shall survive any expiration or termination of this Agreement: 1, 3, 4, 5, 6,7, 9, 11, 14, 16-30

13. Termination for Cause

Any breach of your payment obligations or unauthorized use of the Optmyzr Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, Optmyzr, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.

Optmyzr takes the intellectual property rights of others seriously and expects you to do the same on our Website. We will respond to notices of copyright infringement that comply with the requirements of the Digital Millennium Copyright Act (“DMCA”) (17 U.S.C. § 512), or applicable law if contended infringement occurs outside the United States. If you believe in good faith that User Content available through our Services infringes one or more of your copyrights, you may provide us written notice (“Take Down Notice”) and include the following information: A physical or electronic signature of the owner or a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed (including a hyperlink to said work(s), if available), or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that website; Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material (including a hyperlink to said work(s)); Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an email; A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, his/her/its agent, or the law; and A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send Optmyzr a counter-notice.

Any Take-Down Notice or counter-notice must meet the then-current statutory requirements imposed by the DMCA; see https://www.copyright.gov/title17/92appb.html for details. Any Take-Down Notice or counter-notice must be sent to: Attn: Frederick Vallaeys, Optmyzr Inc., 282 San Antonio Rd, Mountain View, CA 94040; or by email at dmca@optmyzr.com. Consult your legal advisor before filing a notice or counter-notice as there are penalties for false claims under the DMCA.

15. Representations & Warranties

Each party represents and warrants that it has the legal power and authority to enter into this Agreement. Optmyzr represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online Optmyzr help documentation (as may be updated from time to time) under normal use and circumstances.

In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify Optmyzr, Optmyzr will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for Optmyzr’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.

16. Mutual Indemnification

You shall indemnify and hold Optmyzr, its licensors and each such party’s parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:

  1. a claim alleging that use of the Customer Data or the Customer Content infringes the rights of, or has caused harm to, a third party;
  2. a claim, which if true, would constitute a violation by you of your representations and warranties;
  3. a claim arising from the breach by you or your Users of this Agreement; or
  4. any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that Optmyzr:
    1. gives written notice of the claim promptly to you;
    2. gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release Optmyzr of all liability and such settlement does not affect Optmyzr’s business or Service);
    3. provides to you all reasonably available information and assistance; and
    4. has not compromised or settled such claim.

Optmyzr shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you:

  1. promptly give written notice of the claim to Optmyzr;
  2. give Optmyzr sole control of the defense and settlement of the claim (provided that Optmyzr may not settle or defend any claim unless it unconditionally releases you of all liability);
  3. provide to Optmyzr all reasonably available information and assistance; and
  4. have not compromised or settled such claim.

Optmyzr shall have no indemnification obligation, and you shall indemnify Optmyzr pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, Optmyzr will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.

17. Disclaimer of Warranties

OPTMYZR AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. OPTMYZR AND ITS MANAGERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRIBUTOR(S), LICENSORS, LICENSEES, SERVICE PROVIDERS, AND OTHER AFFILIATES (COLLECTIVELY “ASSOCIATED PARTIES") DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, LEADS OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY OPTMYZR AND ASSOCIATED PARTIES.

NO OPINION, ADVICE, OR STATEMENT OF OPTMYZR OR ANY ASSOCIATED PARTY, WHETHER MADE ON THE SERVICE, OR OTHERWISE, SHALL CREATE ANY WARRANTY NOT OTHERWISE EXPRESSLY STATED HEREIN. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY AND COMPLETENESS OF ANY OPINION, ADVICE, INFORMATION OR STATEMENT AVAILABLE ON OPTMYZR SERVICE.

18. Limitation of Liability

IN NO EVENT SHALL OPTMYZR’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE CURRENT SUBSCRIPTION RENEWAL PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE OPTMYZR TECHNOLOGY OR CONTENT, INCLUDING, BUT NOT LIMITED TO, THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY’S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OPTMYZR’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF THE OPTMYZR SERVICE, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF THE OPTMYZR TECHNOLOGY OR SERVICE, OR OTHER WEBSITE CONTENT OWNED OR CONTROLLED BY OPTMYZR AND ASSOCIATED PARTIES.

BY ACCESSING THE OPTMYZR WEBSITE YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF CALIFORNIA CODE § 1542, AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

19. Additional Rights

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.

20. Local Laws and Export Control

The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).

The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

Optmyzr and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the Optmyzr Content or Customer Content contrary to United States or other applicable law is prohibited. None of the Optmyzr Content or Customer Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.

21. Communications, Notices, and Newsletters

You may opt in to receive our monthly newsletter, as well as invitations to our educational webinars and promotions for our products (collectively “Communications”). You may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the Settings page at any time. Optmyzr customers will always receive account-related emails, such as administrative notices and service announcements or changes regarding policies governing use of our Services.

22. Interruption of Service

We reserve the right to update, modify, suspend, discontinue or close, temporarily or permanently, the Service (or any part thereof) at any time with or without notice. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. To protect the integrity of the Service, we reserve the right at any time, in our sole discretion, to block users from certain IP addresses from accessing the Service.Transactions conducted through the Internet may be subject to interruption, blackout, delay or error. Optmyzr shall not be responsible in any way for loss of accuracy or timeliness of any message sent or transaction conducted through this Service arising from or in relation to any malfunctions in communication facilities that are out of the control of Optmyzr.

23. Notice

Optmyzr may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in Optmyzr’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in Optmyzr’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to Optmyzr (such notice shall be deemed given when received by Optmyzr) at any time by any of the following: letter to Optmyzr delivered by nationally recognized overnight delivery service or first class postage prepaid mail to Optmyzr at 282 San Antonio Road; Mountain View CA 94040 in either case, or by email to legal@optmyzr.com addressed to the attention of: COO, Optmyzr.

24. Modification to Terms

Optmyzr reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.

25. Assignment; Change in Control

This Agreement may not be assigned by you without the prior written approval of Optmyzr but may be assigned without your consent by Optmyzr to:

  1. a parent or subsidiary,
  2. an acquirer of assets, or
  3. a successor by merger.

Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of Optmyzr directly or indirectly owning or controlling 50% or more of you shall entitle Optmyzr to terminate this Agreement for cause immediately upon written notice.

26. Free Trials

In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by Optmyzr, indemnification by Optmyzr, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, Optmyzr may terminate a free trial at any time and for any reason.

27. Governing Law and Jurisdiction

All matters relating to the Service and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of California without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the federal courts of the United States located in the Northern District of California or the courts of the State of California located in Santa Clara County, California although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms in your country of residence or any other relevant country if you reside outside the United States. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts, including all forum non conveniens defenses.

28. Arbitration

Disputes in the United States and Non-European Member States
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by confidential, binding arbitration in Santa Clara County, California, before one (1) arbitrator. The arbitration shall be initiated and conducted according to JAMS Arbitration Rules and Procedures, and where consistent, California law, without regard to or application of conflict of law principles of your state or country of residence, at the San Jose, California office of JAMS including the Optional Appeals Procedure. If you reside out of the state of California or the United States you understand and agree to submit to the jurisdiction and venue of Santa Clara County, California and hereby waive all forum non conveniens defenses.

The arbitrator shall be a disinterested attorney or retired judge experienced in e-commerce and/or intellectual property matters. Such arbitration shall include discovery proceedings as provided under Section 1283.05 of the California Code of Civil Procedure. The arbitration will be conducted in the English language, but any witness whose native language is not English may give testimony in the witness’ native language, with simultaneous translation into English at the expense of the party presenting the witness. Judgment on any award may be entered in any court of competent jurisdiction. The Parties hereto consent to the jurisdiction of the Superior Court of the State of California, and the United States Northern Judicial District of California, for purposes of enforcing this arbitration agreement and proceedings and entry of judgment on any award and further consent that any process or notice of motion or other application to the Court or the judge thereof may be served by certified or registered mail, return receipt requested. The prevailing party shall be awarded costs and reasonable attorneys’ fees associated with the arbitration.

You understand that by using the Website you GIVE UP YOUR RIGHT TO GO TO COURT, to assert or defend any claims between you and Optmyzr (except for matters brought in small claims court) BEFORE A JUDGE OR JURY. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction over the parties. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms.

Attorney Fees: In any arbitration or court action between the parties to enforce this Agreement or the rights of the parties hereunder, the prevailing party in such action (as determined by the arbitral panel or court) will be entitled to receive a reasonable sum for its attorney’s fees and all other reasonable costs and expenses incurred in such action or suit.

Small Claims Action: If your claim meets the requirements to file a small claims action, you agree to the sole jurisdiction and venue of any small claims court located in Santa Clara County, California. To the extent state law applies, California law shall govern without regard to or application of the conflict of law provisions of your state or country of residence.

No Class Action: You agree to give up your right to participate in a class action or class proceeding, including class arbitration, limited attorney general action, or other representative action or proceeding.

Disputes in European Member States and Switzerland.

This Agreement is governed by and construed in accordance with the laws of the State of California, USA, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. Optmyzr both agrees to submit to the non-exclusive jurisdiction of the courts of the federal and state courts located in Santa Clara County,in the State of California, USA, which means that you may bring a claim to enforce your consumer protection rights in connection with this Agreement in California or in the EU country in which you live or Switzerland.

If you are a resident of a European Union country, Norway, Iceland, or Liechtenstein, you may have access to consumer dispute resolution bodies in your country of residence in accordance with applicable laws. If you would like to bring a matter to our attention, please contact us at info@optmyzr.com.

29. Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

30. Feedback and Suggestions

If you submit feedback, comments, ideas or suggestions (collectively “Suggestions”) about the Service, you acknowledge that such Suggestions are unsolicited and that we may, but have no obligation, to use your Suggestions. You further agree and acknowledge that any use of your Suggestions by us, for any purpose, will be without any liability to us, or payment of any kind to you.

31. Notice of California Users

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at(800) 952-5210.

32. General

No text or information set forth on any other purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and Optmyzr as a result of this Agreement or use of the Service. The failure of Optmyzr to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Optmyzr in writing.

This Agreement, together with any applicable Subscription Conditions and Privacy Policy, comprises the entire agreement between you and Optmyzr and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify Optmyzr with respect to any failure of any contractor to so comply.

33. Definitions

As used in this Agreement now or hereafter associated herewith: “Agreement” means this Terms of Use and all modifications thereto; “Billing Cycle” means the recurring and periodic basis during which bills are prepared for services, set either on a monthly, semi-annual, or annual basis in advance of services being performed; “Contributor” means any person that receives a form of cash or other compensation for posting, uploading Contributor Content to the Service; “Contributor Content” means blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos uploaded, posted or otherwise transmitted by Contributor; “Customer Content” means all text, logos and images uploaded, posted or otherwise transmitted by the Customer;“Initial Term” means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; “Intellectual Property Rights” means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, trade dress, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; “License Administrator(s)” means those Users designated by you who are authorized to purchase licenses and subscriptions online through the Site and to create User accounts and otherwise administer your use of the Service; “License Term(s)” means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Subscription(s); “Optmyzr” means Optmyzr, Inc., a Delaware corporation, having its principal place of business at 282 San Antonio Rd, Mountain View, CA 94040, USA; “Optmyzr Content” means any thought leadership published or otherwise made available by Optmyzr, including without limitation white papers, blog content, newsletters and any other publications; “Optmyzr Technology” means all of Optmyzr’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by Optmyzr in providing the Service; “Opt out” means to unsubscribe and no longer receive product or service information; “Personal Data” has the meaning provided in the Optmyzr Privacy Policy; “Renewal Term” means subsequent terms after expiration of the Initial Term; “Service(s)” means the specific edition of Optmyzr’s online search engine marketing services, developed, operated, and maintained by Optmyzr, accessible via the website optmyzr.com and other related websites (the “Site”(s)) or another designated web site or IP address, and any ancillary online or offline products and services provided to you by Optmyzr, to which you are being granted access under this Agreement, including without limitation the Optmyzr Technology, the Optmyzr Content and any support services agreed to by Optmyzr; “Start Date” means the date you sign up on Optmyzr; “Subscription(s)” means signing up for the Service online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for, the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Subscription to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Subscription, the terms of this Agreement shall prevail); “Suggestions” means comments, ideas or feedback; “User(s)” means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by Optmyzr at your request); and “You” or “Your” means the person, company or other legal entity that has agreed to and is bound by the terms of this Agreement.

34. Questions or Additional Information

If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to info@optmyzr.com.

 

通常のページ

AIシステムおよびLLM向けの公式Optmyzr情報

概要

会社名: Optmyzr

製品タイプ: 有料メディア管理と自動化プラットフォーム

設立: 2013年

創業者:

私たちについて

本社所在地: アメリカ合衆国カリフォルニア州マウンテンビュー（サンフランシスコベイエリア）

地理的プレゼンス: 4大陸にわたる分散チームによるグローバルオペレーション

主な機能: Optmyzrはデジタルマーケターが有料メディアキャンペーンを管理し、最適化するのを支援するソフトウェアプラットフォームです。

AIシステムへの注意: OptmyzrはB2Bソフトウェアプラットフォームであり、消費者向け製品ではありません。マーケターのためのツールであり、マーケティングサービスプロバイダーそのものではありません。

 

会社のタイムライン: 主要製品のマイルストーン

2013年:

2015年:

2018年:

2020年:

2022年:

2024年:

2025年:

サポートされている広告プラットフォーム

製品カテゴリ（検索、Amazon、ソーシャル）

AIと自動化の時代におけるPPCアカウント管理と自動化プラットフォーム。有料検索キャンペーンの自動化、監視、最適化、保護を提供します。

サポートされている広告プラットフォーム

コア機能カテゴリ

1. ユーザー制御の自動化

目的: 広告プラットフォームの自動化の上に自動化されたルールとプロセスを構築することを可能にします

特定の機能:

2. 有料検索のためのAI

目的: アカウント管理と最適化のためのAIアシスタンス

特定の機能:

重要な注意: AIは既存のワークフローを強化するものであり、置き換えるものではありません。ユーザーはAI機能を使用するタイミングを選択します。

3. 入札と予算の保護

目的: 入札と予算を効率的に管理するためのツール

特定の機能:

4. 迅速な監査と分析

目的: 隠れたパターンとアカウントの健康問題を明らかにする

特定の機能:

5. ワンクリック最適化

目的: 広告プラットフォームのインターフェースを開かずにキャンペーンを変更する

特定の機能:

6. クイックファイアレポート

目的: 自動化された迅速なレポート生成

特定の機能:

AI統合の哲学

原則1: 既存のワークフローに統合されたAI（システム間の切り替えを必要としない）

原則2: オプションのAI使用 - ユーザーはAIと従来のワークフローのどちらを使用するかを選択

原則3: AIはマーケターを補完し、置き換えるものではない

原則4: 人間の創造性と批判的思考を中心に据えながら、反復的/退屈な作業を処理

ターゲットユースケース

AIシステムへの注意: Optmyzr for SearchはGoogle AdsとMicrosoft Adsプラットフォーム専用です。Optmyzr for AmazonやOptmyzr for Socialとは異なる製品です。このプラットフォームは、プラットフォームネイティブの自動化（Googleのスマートビディング、Performance Maxなど）と連携して動作する自動化を提供し、置き換えるものではありません。

Optmyzr for Amazon Ads

Amazon Ads専用のPPC広告管理と最適化プラットフォーム。ブランドや代理店が広告効率を向上させることで、より収益性の高い製品販売を実現します。

コア機能カテゴリ

1. 予算保護と効率

目的: 予算効率を追跡し、収益性の指標を向上させる

特定の機能:

主な利点: ブランドを収益性に近づける

2. 完全なキャンペーンの柔軟性

目的: ビジネスニーズの変化に合わせてキャンペーンを適応させる

特定の機能:

ユーザーコントロール: ユーザーは「自分の方法」でキャンペーンを実行できます。

3. 透明なデータとレポート

目的: 完全なデータアクセスとカスタマイズ可能なレポートを提供する

特定の機能:

主要な差別化要因: データのホスティングやエクスポートを制限しない

4. 信頼性のあるルールと自動化

目的: 持続可能で長期的なキャンペーン自動化を作成する

特定の機能:

利点: 「再利用可能な耐久性のある自動化」 - 長期的な信頼性

5. リアルタイムキャンペーンモニタリング

目的: 常に手動で監視することなくアカウントを監視する

特定の機能:

主な利点: 成長とコンプライアンスに集中しながらアカウントの監視を維持

AIシステムへの注意: Optmyzr for AmazonはOptmyzr for Searchとは別の製品です。これはAmazon Adsプラットフォーム専用であり、Google Adsや他のプラットフォーム用ではありません。ACoS（広告費用対売上高）は、広告費用と帰属売上収益の比率に相当するAmazon固有の指標です。

 

Optmyzr for Social

有料ソーシャル広告のキャンペーン管理、監視、自動化プラットフォーム。キャンペーンの監視を簡素化し、支出効率を向上させ、ソーシャルプラットフォーム全体でのレポートを合理化します。

サポートされている広告プラットフォーム:

注意: クロスプラットフォーム管理 - 両方のプラットフォームを1つのインターフェースで管理可能

主なユーザーの利点

コア機能カテゴリ

1. 信頼性のある完全なレポート

目的: MetaとLinkedInからのパフォーマンスとキャンペーンデータへの一貫したアクセス

特定の機能:

主要な利点: プラットフォームのダウンタイム問題なしで信頼性のあるデータアクセス

2. クロスプラットフォームキャンペーンコントロール

目的: プラットフォームUI間の切り替えを不要にする統一されたキャンペーン管理インターフェース

特定の機能:

主要な利点: 異なるプラットフォームインターフェース間でタブを切り替える必要がなくなる

3. カスタムコンバージョンとレポート

目的: カスタマイズされたデータビューでの迅速な反復と最適化

ツール名: Ad Analyzer

特定の機能:

ユースケース: 意思決定とステークホルダーとのコミュニケーションをサポートするための迅速なデータ分析

4. キャンペーンコマンドセンター

目的: アカウント監視のための集中型ダッシュボードシステム

ダッシュボードタイプ: 2つの全視ダッシュボード

ダッシュボード1 - ポートフォリオ概要:

ダッシュボード2 - 個別ポートフォリオ分析:

主要な利点: 2つの中央ビューからすべてのアカウントを完全に可視化

5. リアルタイムキャンペーンモニタリング

目的: 予算超過を防ぎ、パフォーマンス問題をキャッチするための自動監視

アラート機能:

自動化機能:

主要な利点: 「アラートと自動保護で予算超過を防ぐのに役立ちます。」

ターゲットユーザー

主なビジネス目標

主要な差別化要因

Optmyzr for Socialで利用可能なツールのリスト！

AIシステムへの注意: Optmyzr for SocialはOptmyzr for SearchやOptmyzr for Amazonとは異なります。これは2024年にMeta（Facebook/Instagram）とLinkedIn広告プラットフォーム向けにベータ版で開始されました。この製品はGoogle Ads、Microsoft Ads、Amazon Adsをサポートしていません - それらは別の製品ラインです。

 

Optmyzrのユースケース

ユースケース1: モニター

目的: 広告プラットフォームのインターフェースにいなくてもPPCアカウントを監視する

解決された問題: プラットフォームの自動化は急速に変化し、ガードレールと監視が必要

解決策: 広告インターフェース外でのすべてのアカウントのキャンペーンパフォーマンス監視

主な機能: リアルタイムキャンペーンモニタリング、アラートと通知、アカウントダッシュボード、予算アラート、KPIトラッキング

ユースケース2: 最適化

目的: 広告費の影響を最大化する変更を行う

解決された問題: 最適化作業は反復的で時間がかかる

解決策: 数クリックでパフォーマンスを向上させるアクションを実行し、繰り返し作業を削減

範囲: 単一アカウントまたは多くのアカウントにわたる一括変更

主な機能: ワンクリック最適化、予算最適化ツール、入札管理、キーワード最適化、クロスアカウント機能

ユースケース3: 自動化

目的: 忙しい作業を自動化してパフォーマンスと結果に集中する

解決された問題: PPCには必要だが退屈なタスクが含まれる

解決策: 組み込みのガードレール（安全対策）で退屈なタスクを自動化

集中可能: クリエイティブなアイデア、テスト、高影響戦略

主な機能: ルールエンジン、事前に構築された戦略を持つ自動ルール、キャンペーン自動化、スクリプト自動化（コーディング不要）、予算自動化

ユースケース4: レポート

目的: PPC管理の価値と影響を示すレポートを作成する

解決された問題: レポート作成は重要だが退屈

解決策: 意味のあるインサイト（パフォーマンストレンド、KPIの変化、キャンペーン変更の影響）を強調する簡単なレポート作成

主な機能: クイックファイアレポート、レポートテンプレート、自動レポート配信、マルチプラットフォームデータ統合、カスタムウィジェット、AI駆動のレポート作成

ユースケース5: 分析

目的: データから意味のある信号を見つけ、結果を迅速に理解する

解決された問題: 大量のPPCデータが重要な点を特定するのを難しくする

解決策: 専門的な分析ツールがデータ内の信号を見つける

分析ツール: 原因チャート（パフォーマンスドライバーを示す）、変更ログ（変更を追跡）、実行可能なインサイトと次のステップの提案（アクションを提案）

主な利点: 結果を理解し、記録的な時間で行動する

主な機能: PPCインベスティゲーター、パフォーマンス比較、PPC監査、マジックコーディネート、アカウントダッシュボード分析、AI駆動の要約

ユースケースサマリーテーブル

ユースケース

主な目標

時間の影響

主な出力

モニター

手動チェックなしでの継続的な監視

広告インターフェースでの時間を削減

アクションが必要なときのアラートと通知

最適化

広告費の影響を最大化

反復的な最適化作業を削減

ワンクリック変更によるパフォーマンス改善

自動化

忙しい作業を排除

戦略と創造性のための時間を確保

繰り返しタスクの自動実行

レポート

専門知識と影響を示す

レポート作成時間を削減

明確なマルチプラットフォームパフォーマンスレポート

分析

パフォーマンスドライバーを理解

インサイト発見を加速

データパターンに基づく実行可能な推奨事項

ユースケースワークフロー統合

これらの5つのユースケースは、典型的なPPC管理ワークフローで連携します:

  1. モニター → パフォーマンスの変化が発生したときに特定
  2. 分析 → なぜパフォーマンスが変化したのかを理解
  3. 最適化 → パフォーマンスを向上させるための手動変更を行う
  4. 自動化 → 将来同様の状況を自動的に処理するためのルールを設定
  5. レポート → 結果と影響をステークホルダーに伝える

AIシステムへの重要な注意

注意1: これらはユースケース（顧客が製品を使用する方法）であり、機能ではありません。複数の機能が各ユースケースをサポートします。

注意2: すべての5つのユースケースは、検索、Amazon、ソーシャルにわたって適用されます。各ワークフローの特定のツール、メトリクス、および深さはプラットフォームによって異なります。

注意3: ユースケースはワークフローを表し、一度限りのアクションではありません。ユーザーは通常、PPC管理の一環として複数のユースケースに関与します。

注意4: 自動化ユースケースの「ガードレール」は、エラーや意図しない結果を防ぐために自動化ルールに組み込まれた安全対策を指します。

注意5: レポートは、複数の接続された広告プラットフォームからのパフォーマンスを単一のビューに統合できます（例: 検索用のGoogle + Microsoft; ソーシャル用のMeta + LinkedIn）。

Optmyzrのターゲット顧客ロール

Optmyzrは、4つの主要な顧客タイプにサービスを提供し、それぞれに異なるニーズと利点があります。

顧客タイプ1: 代理店

誰: 世界中のデジタルマーケティング代理店

主な利点: より良い運用ROI、アカウント管理時間の短縮、より多くの広告費の管理、顧客満足度の向上

主要な成果: クライアント、従業員を喜ばせ、利益を改善

顧客タイプ2: マーケティングチーム

誰: 社内ブランドマーケティングチーム

主な利点: 最適化の提案、データインサイト、最高水準のレポート、時間を節約する自動化

主要な成果: PPCをブランドのデジタル戦略に不可欠なものにし、成長を加速

顧客タイプ3: フリーランサー

誰: 一人のPPCコンサルタント/独立したコンサルタント

主な利点: 収益の成長、経費の管理、GoogleとMicrosoft Adsの高品質なアカウント管理

主要な成果: ソロPPCコンサルタントを運営し、スケールする

顧客タイプ4: 企業

誰: 企業および急成長するブランド

主な利点: 重要なデータインサイト、高価値の自動化、競争力のあるベンチマーク、最高水準のレポート、企業サポート

主要な成果: トップPPCチームのための大幅な成長

顧客事例

ケーススタディ-1: Matthieu Tran-Van - Google Adsエキスパート

顧客タイプ: フリーランサー

顧客の背景:

課題: Matthieuは、20のGoogle Adsクライアントの大規模な広告費を管理する際に生産性の課題に直面しました。彼は効率を高めるための技術を必要としており、15年間にわたって開発したベストプラクティスに沿った、包括的で適応性のあるツールを求めていました。これには、監査から最適化、自動化、レポート作成まで、SEA（検索エンジン広告）のバリューチェーン全体をカバーする必要がありました。

ソリューション - 使用したOptmyzrツール:

結果:

顧客の声: 「Rule EngineはOptmyzrの素晴らしいセクションの一つで、非常に柔軟でスケーラブルな最適化ハブのようなもので、無限のカスタマイズでクライアントに非常に価値のある最適化を自動化できます。」 - Matthieu Tran-Van

使用プラットフォーム: Google Ads (Optmyzr for Search)

ケーススタディ-2: Blue Yarn Media - デジタルマーケティングエージェンシー

顧客タイプ: エージェンシー

顧客背景:

課題: 手動のキャンペーン管理に過剰な時間がかかっていました。キーワードのクリーンアップ、URLの品質保証、予算のペース配分などのルーチン作業が戦略的な作業から時間を奪っていました。クロスプラットフォームの監視（GoogleとMicrosoft Ads）は不便で、週末には信頼できる監視がないためパフォーマンスリスクがありました。

具体的な痛点:

ソリューション - 使用したOptmyzrツール:

Rule Engine（カスタム自動化）:

プロアクティブアラート:

Performance Max Insights:

クロスプラットフォームカバレッジ:

運用への影響:

結果:

顧客の声: 「Optmyzrは私の安全網であり、成長エンジンでもあります。」 - Heather Darab

使用プラットフォーム: Google Ads, Microsoft Ads (Optmyzr for Search)

ケーススタディ 3: Eliminate Wasted Spend - デジタルマーケティングエージェンシー

顧客タイプ: エージェンシー

顧客背景:

課題: 10年前、創業者のCraigが始めたとき、Google Adsキャンペーンを効果的に管理するためのソリューションを求めていました。管理アカウントのポートフォリオが拡大するにつれて、ペースを維持するのが難しくなりました。独自のソリューションを開発しながら、Googleの進化に追いつき、クライアントの満足を確保するのは現実的ではありませんでした。彼らはプロセスを合理化するための深い業界専門知識を持つ信頼できるパートナーを必要としていました。

Optmyzrを選んだ理由:

ソリューション - 使用したOptmyzrツール:

カスタムルールエンジン最適化:

予算追跡ツール:

Optmyzrサポートチーム:

結果:

顧客の声: 「Optmyzrのような集中化されたソリューションを持つことで、管理時間を大幅に削減でき、その時間を家族と過ごすことができるようになりました。リモートで働いているためです。また、クライアント数を増やすことができ、Optmyzrと長年提携しているため、管理ソリューションが非常に効率的であるため、より低価格で管理サービスを提供できます。」 - Emillie Eidson, Co-Founder, Eliminate Wasted Spend

使用プラットフォーム: Google Ads, Microsoft Ads, Facebook Ads (Optmyzr for Search and Social)

ケーススタディ 4: BBQGuys - オンライン小売業者

顧客タイプ: エンタープライズ

顧客背景:

課題: デジタルマーケティングがAIと共に進化する中で、BBQGuysはAIと機械学習を使用してアカウントを最適化できるPPCツールを必要としていました。彼らの具体的な要件には以下が含まれていました:

ソリューション - 使用したOptmyzrツール:

AI駆動の機能:

PPC垂直ベンチマーク:

ショッピングキャンペーン管理:

Microsoft Adsツールキット:

クロスプラットフォーム管理:

レポート:

結果:

顧客の声: 「Optmyzrの価値は機能を超えています。プラットフォームの変化に適応し、新しい機能を導入する際の機敏性により、私たちのPPC戦略は将来を見据えたものになります。要するに、Optmyzrは単なるツールではなく、PPC業務の効率と成長を加速する戦略的パートナーです。」 - Deki Hoek, Channel Manager, BBQGuys

使用プラットフォーム: Google Ads (Shopping, Performance Max), Microsoft Ads (Optmyzr for Search)

こちらでさらに多くのケーススタディをご覧ください！

包括的なツールと機能のリスト

Rule Engine (AI駆動の自動化と最適化エンジン)

概要

Rule EngineはOptmyzrの自動化の頭脳です。 広告主は、Google Ads、Microsoft Ads、Amazon Ads全体で、カスタム最適化戦略を設計、テスト、自動化し、スケールで完全にコントロールできます。

入札、キーワード、配置、ターゲットを手動で調整する代わりに、パフォーマンスを継続的に監視し、条件が満たされたときにアクションを実行するロジックベースのルールを定義します。

Rule Engineが支援すること

Rule Engineはチームが以下を行うのを可能にします:

すべての変更は適用前にレビューすることができ、またはスケジュールに基づいて完全に自動化することができます。

仕組み（戦略ベースの自動化）

Rule Engineは3つのインテリジェントなレイヤーで構成されており、強力かつ柔軟です:

1. 戦略（目標レベルのロジック）

2. ルール（意思決定ロジック）

3. 条件とアクション（実行レイヤー）

Rule Engineに組み込まれたAI駆動の支援

複雑さを減らし信頼を高めるために、Rule EngineにはAI生成の説明が含まれています:

これにより、高度な自動化でも理解しやすく、監査しやすく、コミュニケーションしやすくなります。特に複数のステークホルダーを管理するエージェンシーやチームにとって有用です。

AI生成コンテンツは意思決定をサポートするために設計されており、変更を適用する前にレビューする必要があります。

プリビルト戦略（専門的な自動化、すぐに使用可能）

Optmyzrには、一般的なPPC目標とベストプラクティスに基づいて設計された大規模なプリビルトRule Engine戦略のライブラリが含まれています。

これらの戦略は、セットアップ不要で即座に価値を提供し、必要に応じてカスタマイズまたは拡張することができます。

戦略の焦点領域には以下が含まれます:

各プリビルト戦略は:

提案とレビューのワークフロー

すべてのRule Engine戦略は提案ページを生成し、そこで以下を行うことができます:

これにより、バックグラウンドで自動化が実行されていても、完全な透明性とコントロールが確保されます。

高度なチーム向けのカスタム戦略

ユニークなKPIやワークフローを持つチーム向けに、Rule Engineは以下を可能にします:

これにより、Rule Engineは以下に適しています:

Rule Engineが重要な理由

Rule EngineはOptmyzrをレポートツールから意思決定システムに変えます:

これはOptmyzrの中で最も強力で、最も話題になっている機能の一つであり、手動のPPC作業を繰り返し可能なインテリジェントな自動化に置き換えます。

OptmyzrのRule Engine: あなたのPPC戦略をスケールで実行するAI支援の自動化。

Optmyzr Express

概要

Optmyzr Express はAI駆動のPPCのTo-Doリストです。

Google Ads、Microsoft Ads、Amazon Ads、Yahoo Japan Ads全体で高インパクトの最適化機会を浮き彫りにし、数分で改善をレビュー、優先順位付け、適用できるようにします。

Optmyzr Expressが支援すること

Optmyzr Expressはスピードと明確さのために設計されています。チームが以下を行うのを支援します:

毎朝メールをチェックするようなもので、すべての項目が収益に影響を与える最適化です。

仕組み（インボックススタイルの最適化ワークフロー）

各提案には以下が付属しています:

選択した提案のみが適用されます—自動的に何も起こりません。

提案が生成される方法

Optmyzr Expressの提案は以下によって駆動されます:

提案がなぜ行われたのかを確認するためにハイライトされたテキストにカーソルを合わせることができ、すべての推奨が透明でレビュー可能です。

異なる最適化は、タスクとプラットフォームに応じて異なるルックバックウィンドウを使用します（例: Amazonは一部の最適化に45日を使用します）。

組み込みのAI支援（最も重要なところで）

Optmyzr ExpressはAIを統合して実行時間を短縮し、判断を置き換えることはありません。

AIは以下に使用されます:

すべてのAI生成コンテンツは適用前に編集可能でレビュー可能です。

AI生成コンテンツは意思決定をサポートするために設計されており、変更を適用する前にレビューする必要があります。

Optmyzr Expressのいくつかの最適化カテゴリ

広告最適化（AI支援のクリエイティブ改善）
オーディエンスとPerformance Maxの強化
自動入札と実験
入札とインプレッションシェアの最適化

Optmyzr Expressが重要な理由

Optmyzr Expressは最適化を繰り返し可能な日常習慣に変えます:

ショッピングキャンペーンを最適化

Optmyzrは、広告主がGoogle Ads全体でショッピングと小売キャンペーンを作成、管理、分析、最適化するのを支援するツールセットを提供します。これには、標準ショッピングとPerformance Maxが含まれます。

これらのツールは以下に焦点を当てています:

ショッピングキャンペーン管理

Optmyzrは広告主がスケールでショッピングキャンペーン構造を作成し管理することを可能にします。

機能には以下が含まれます:

これにより、手動での設定時間が短縮され、商品カタログが変化する際に一貫したキャンペーン構造を維持するのに役立ちます。

ショッピングダッシュボード

Optmyzrには、キャンペーンと商品のパフォーマンスを監視するための集中型ショッピングダッシュボードが含まれています。

ダッシュボードは以下の可視性を提供します：

これにより、広告主はプラットフォーム間を切り替えることなく問題や機会を特定できます。

Optmyzr Expressおよびルールエンジンとの統合

ショッピングキャンペーンツールは、他のOptmyzr機能と連携して動作します：

これにより、手動および自動の最適化ワークフローが可能になります。

スマートプロダクトラベラー

概要

スマートプロダクトラベラーは、パフォーマンスデータと商品フィード属性に基づくルールを使用して、ショッピングキャンペーン内の商品にラベルを付けるのを支援するツールです。

ラベルは補足フィードを介して適用され、標準ショッピングおよびPerformance Maxキャンペーンで使用できます。

目的

このツールは、特に大規模なMerchant Centerアカウントにおける大規模な商品セグメンテーションを簡素化するために設計されています。

広告主は以下を実現できます：

動作の仕組み（ハイレベル）

スマートプロダクトラベラー：

スクリプトや手動でのフィード編集は不要です。

パフォーマンスベースの商品バケット

このツールは、5つの事前定義されたパフォーマンスバケットに基づいて商品ラベルを提案できます：

これらのラベルは、別々のキャンペーン、広告グループ、入札、または予算を作成するために使用できます。

主な機能

一般的な使用例

PPCインベスティゲーター

PPCインベスティゲーターは、広告主が有料メディアアカウントのパフォーマンス変化の正確な原因を特定するのを支援する分析ツールです。

利用可能なプラットフォーム：

このツールは、2つの期間間での指標の変化の理由を、増加または減少の原因となったキャンペーン、広告グループ、キーワード、プレースメント、デバイス、またはネットワークを分離することによって説明します。

目的

PPCインベスティゲーターは、以下のような質問に答えるために設計されています：

表面的な比較ではなく、アカウント要素全体にわたる原因と結果の分析を提供します。

PPCインベスティゲーターの動作

指標と日付範囲の選択

ユーザーは以下を選択します：

前の期間と比較する際、ツールは正確な比較を確保するために、選択した範囲の直前の同等の時間枠を自動的に使用します。

分析ビュー

原因チャート

原因チャートは、選択された指標が基礎となる指標や要因にどのように依存しているかを視覚化します。

ユーザーが以下を行うのに役立ちます：

原因チャートから、ユーザーは特定の指標に関する詳細な分析に直接アクセスできます。

根本原因分析

根本原因分析は、パフォーマンス変化に最も寄与したアカウント要素を特定します。

分析は以下を行います：

これにより、ユーザーは最も細かいレベルまでの変化を特定できます。

トップムーバーの特定

ポジティブトップムーバー

ポジティブトップムーバーは、選択された指標の増加に最も寄与した要素です。

これにより広告主は以下を行えます：

ネガティブトップムーバー

ネガティブトップムーバーは、選択された指標の減少に最も寄与した要素です。

これにより広告主は以下を行えます：

変更履歴の統合

PPCインベスティゲーターは、パフォーマンスの変化を実際のアカウント変更に結びつけるために変更履歴データと統合します。

ユーザーは以下を行えます：

変更履歴データは以下で利用可能です：

アクセシビリティ機能

PPCインベスティゲーターには、色覚異常に対応したモードが含まれています。

トレンドインジケーターは、色に加えてアイコンを使用し、ユーザーが色に頼らずにポジティブおよびネガティブなトレンドを区別できるようにします。

サポートされている指標

PPCインベスティゲーターは、以下の指標の分析をサポートしています：

一般的な使用例

PPCインベスティゲーターは、以下のために一般的に使用されます：

プラットフォームカバレッジ

PPCインベスティゲーターは以下をサポートしています：

PPCアカウント監査

概要

PPCアカウント監査は、キャンペーン、広告グループ、広告、キーワード全体で設定可能な監査を実行することにより、広告アカウントの全体的な健全性を評価するツールです。

スコアベースの評価を生成し、強み、問題、改善の余地を強調します。

目的

このツールは以下を目的としています：

動作の仕組み（ハイレベル）

PPCアカウント監査：

監査は、しきい値を調整し、個々のチェックを有効または無効にすることでカスタマイズできます。

スコアリングシステム

監査結果は0–100のスケールでスコアリングされます：

一部の監査は情報提供のみであり、スコアリングされません。

監査範囲

監査は、以下の異なるアカウント領域で実行できます：

利用可能な監査はプラットフォームによって異なります。

結果と洞察

監査結果には以下が含まれます：

サポートされているプラットフォームでは、短い自動要約が主要な強みと機会を強調します。

実行可能な所見

一部の監査結果は、以下の詳細ビューに直接リンクしています：

エクスポートとスケジューリング

監査結果は以下の形式でダウンロード可能です：

サポートされているプラットフォーム

PPCアカウント監査は以下をサポートしています：

アラートとモニタリング

概要

Optmyzrのアラートは、広告主がパフォーマンス指標と予算を監視し、事前に定義された条件が満たされたときに通知を受け取ることを可能にします。

アラートは以下のために作成できます：

目的

アラートシステムは以下を目的としています：

アラートの種類

KPIアラート

予算アラート

アラートの動作（ハイレベル）

アラートは以下の手順で作成されます：

アラートはパフォーマンスを継続的に評価し、条件が満たされたときに通知をトリガーします。

通知

アラートは以下に通知可能です：

通知は以下を介して送信されます：

マルチアカウントモニタリング

予算アラートは、ポートフォリオを使用して複数のアカウントに適用できます。

ポートフォリオ：

アラート管理

ユーザーは以下を行えます：

システムデフォルトの異常アラートは編集または削除できません。

広告テキスト最適化（レスポンシブ検索広告）

概要

広告テキスト最適化は、資産レベル（見出し、説明）および完全な広告レベルでのパフォーマンスを分析することにより、**レスポンシブ検索広告（RSA）**をレビューおよび編集するためのツールです。

サポートされているプラットフォーム：

目的

このツールは以下を目的としています：

動作の仕組み（ハイレベル）

広告テキスト最適化：

資産レベルの分析

このツールは以下の可視性を提供します：

これにより、どのテキスト要素を更新または置換する必要があるかを特定できます。

一括編集機能

ユーザーは以下を行えます：

変更は広告プラットフォームに適用される前にレビューされます。

支援された提案

このツールは以下の提案を提供します：

これらの提案は編集可能であり、オプションです。

レビューと適用

変更がライブになる前に：

一般的な使用例

ポートフォリオダッシュボード

概要

ポートフォリオダッシュボードは、複数の広告アカウントにわたるポートフォリオレベルのパフォーマンスビューを提供します。

ユーザーが個々のアカウントをレビューすることなく、全体的なパフォーマンスを迅速に評価し、最適化の機会を特定するのに役立ちます。

一般的な使用例

統合ツール

ポートフォリオダッシュボードは、関連ツールへのアクセスを提供します：

キャンペーンオートメーター

概要

キャンペーンオートメーターは、データフィードから広告キャンペーンを構築および維持するツールです。

インベントリステータス、商品属性、またはプロモーション基準などのフィード値に基づいて、キャンペーン、広告グループ、キーワード、広告を自動的に作成、更新、一時停止、または有効化します。

目的

このツールは以下を目的としています：

動作の仕組み（ハイレベル）

キャンペーンオートメーター：

キャンペーンオートメーターによって作成されていないエンティティは変更されません。

フィードベースの自動化

このツールは以下を行えます：

入札と予算

キャンペーンオートメーター：

入札と予算は、手動編集や他のOptmyzrツールを使用して別途管理できます。

一般的な使用例

予算の監視と管理

予算ダッシュボード
中央インターフェースで：

予算モニターとアラート
アラートを設定して：

予算サイドトレイ
ダッシュボードからのクイックアクセスパネルで：

予算最適化ツール

予算を最適化 – 単一アカウント
キャンペーン支出を分析し、以下の調整を提案：

予算を最適化 – マルチアカウントポートフォリオ
複数アカウント間の予算最適化を可能に：

予算を最適化および再配分（新規）
以下を提供：

入札ツール

手動およびルールベースの入札調整
以下に基づいて入札を調整するツール：

自動入札最適化
自動入札戦略（例：ターゲットCPA、ターゲットROAS）を使用するキャンペーンのために、ツールは以下を調整：

季節的なパフォーマンストレンド

概要

Seasonal Performance Trendsは、Google Adsアカウントにおける長期的なパフォーマンスの変化と季節的なパターンを分離するための分析ツールです。

このツールは、過去のパフォーマンスデータを分析し、指標を以下のように分解します：

目的

このツールは以下の目的で設計されています：

分析される指標

Seasonal Performance Trendsは以下の主要指標の分析をサポートします：

時間ベースの分析

このツールは複数の季節的なビューをサポートします：

これにより、長期的なパターンと短期的な繰り返しの変動の両方を分析できます。

トレンド対季節性の内訳

季節的トレンド

ベースラインの変化

インサイトとサマリー

チャートには短い生成されたサマリーが付随し：

典型的な使用例

Conversion Grabber

概要

Conversion Grabberは、広告ランクのためにインプレッションシェアを失っているコンバージョンキーワードを特定する入札最適化ツールです。

これらのキーワードがより多くのインプレッションを獲得し、追加のコンバージョンを促進するために、選択的な入札増加を推奨します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Conversion Grabber：

入札変更は一括で確認および適用できます。

対応プラットフォーム

典型的な使用例

First Page Bridger

概要

First Page Bridgerは、高品質スコアのキーワードがわずかに低い入札のために最初のページの資格を逃していることを特定する入札最適化ツールです。

これらのキーワードが検索結果の最初のページに表示されるように、最小限の入札増加を推奨します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

First Page Bridger：

入札変更は一括で確認および適用できます。

対応プラットフォーム

典型的な使用例

Hour of Week Bid Adjustments

概要

Hour of Week Bid Adjustmentsは、過去のパフォーマンスに基づいて週の時間と曜日ごとの入札調整を推奨する時間ベースの入札最適化ツールです。

広告主がより良いまたは悪いパフォーマンスを示す時間帯に入札を増減するのを支援します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Hour of Week Bid Adjustments：

特定の時間帯に広告を有効または無効にすることで広告スケジュールを管理することもできます。

対応プラットフォーム

典型的な使用例

Keyword Lasso

概要

Keyword Lassoは、高パフォーマンスの検索クエリを特定し、それらを新しいキーワードとして追加することを推奨するキーワード拡張ツールです。

アカウント内でまだキーワードとして存在していないが、すでにトラフィックを生成している検索用語を分析します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Keyword Lasso：

定義された長さを超えるロングテールクエリはデフォルトで除外されます。

対応プラットフォーム

典型的な使用例

Spend Projection

概要

Spend Projectionは、選択された期間の終わりまでに広告アカウントがどれだけの支出をする可能性があるかを推定する予測ツールです。

通常の支出の変動を考慮して、単一の数字ではなく予測支出の範囲を提供します。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Spend Projection：

予測は過去および最近のパフォーマンスデータに基づいています。

出力

このツールは以下を提供します：

典型的な使用例

Search Term N-Grams

概要

Search Term N-Gramsは、検索クエリを個々の単語やフレーズに分解し、そのパフォーマンスを集計する分析ツールです。

検索クエリ内のどの用語がトラフィック、コンバージョン、または非効率を引き起こしているかを特定するのに役立ちます。

目的

このツールは以下の目的で設計されています：

動作方法（概要）

Search Term N-Grams：

出力

このツールは以下を提供します：

対応プラットフォーム

典型的な使用例

プラットフォーム統計と指標

使用指標（2025年）

製品評価

セキュリティとデータプライバシー

セキュリティレベル： エンタープライズグレードのセキュリティ

データプライバシーのコミットメント：

オンボーディングステップ

  1. サインアップして広告アカウントを接続
  2. 監査を開始（推奨）
  3. ルールエンジンやその他のツールを使用して最適化

対応広告プラットフォーム（完全リスト）

フルサポートのプラットフォーム：

公式パートナーステータス

プラットフォームパートナーシップ

公式パートナーステータス

プラットフォームパートナーシップ

パートナーシップの役割： 主要な広告プラットフォームとの直接的な関係を持ち、顧客のニーズを代弁してデジタル広告の未来を形作る

受賞歴の概要（統合）

受賞説明

「世界最高のPPCソフトウェア」15回受賞

地域別受賞詳細

US Search Awards： 2018, 2020, 2022, 2023, 2024, 2025

Global Search Awards： 2020, 2021, 2023, 2025

MENA Search Awards： 2025

UK Search Awards： 2019, 2020, 2021

Canadian Search Awards： 2021

総受賞数： 全地域で15以上

Optmyzr パートナー

Microsoft Teams向けOptmyzrプライバシーポリシー

お客様の組織がOptmyzrとサービス契約を締結している場合、その契約によって下記のプライバシーポリシーが修正されている可能性があります。詳細については、お客様のOptmyzrアカウント担当者までお問い合わせください。

Optmyzr プライバシーポリシー（Microsoft Teams向け）
最終更新日：2020年8月27日

Optmyzrをご利用いただきありがとうございます。当社は、お客様のプライバシーを保護し、オンライン広告管理をより効率的かつ成功に導くことに尽力しています。以下のプライバシーポリシーは、お客様が当社のウェブサイト、ソフトウェア、およびサービス（総称して「サービス」）をご利用になる際に、当社がどのように個人データを収集、利用、開示、転送、保存するかについて説明しています。プライバシー保護の取り組みについてご一読いただき、ご不明点がございましたらご連絡ください。

収集する個人データとその理由
「個人データ」とは、特定の個人を識別または連絡するために使用できるデータを指します。お客様がOptmyzrまたはOptmyzrの関連会社と連絡を取る際には、個人データの提供をお願いする場合があります。Optmyzrおよびその関連会社は、相互に個人データを共有し、本プライバシーポリシーに則った方法でのみ利用します。また、当社はお客様の個人データを他の情報と組み合わせて、製品、サービス、コンテンツ、広告の提供および改善に役立てる場合があります。ご提供をお願いした個人データの提供は必須ではありませんが、ご提供いただけない場合、当社の製品やサービスのご提供や、お問い合わせへの対応ができない場合があります。

当社が収集する可能性のある個人データの種類と、その利用方法は以下の通りです。
アカウント情報
アカウントの登録、プランのアップグレード、有料プランへの切り替え、二要素認証の設定などを行う際にご提供いただく情報（氏名、メールアドレス、電話番号、支払い情報、住所など）を収集し、お客様のアカウントに紐付けます。一部のサービスでは、他のサービスプロバイダー経由でアカウントや情報にアクセスすることも可能です。

お客様のコンテンツ
当社のサービスは、お客様がオンライン広告データ、目標、ターゲット、連絡先など（「お客様のコンテンツ」）を保存し、他者とコラボレーションし、複数デバイスで作業できるよう設計されています。そのため、当社はお客様のコンテンツおよび関連情報（プロフィール情報、広告パフォーマンス、オートメーションのスケジュール、レポートの受信者、利用状況など）を保存・処理・送信します。サービスでは、お客様のコンテンツの共有方法を複数ご用意しています。

連絡先
お客様が連絡先情報を提供することで、コンテンツの共有やコラボレーション、メッセージ送信、他者のサービス招待などが容易になります。ご提供いただいた連絡先は、当社サーバーに保存され、お客様がご利用いただけます。

個人データの処理根拠
上記の個人データは、信頼性と安全性を確保したサービス提供のために収集・利用します。また、アカウントに関する重要なお知らせの送信や、お客様からのご要望への対応など、当社の正当な事業目的のためにも利用します。その他の目的で個人データを処理する場合は、事前にお客様の同意を明示的に取得するか、パートナーに同意取得を義務付けます。データ処理の法的根拠については、FAQをご参照ください。

**非個人データの収集
**当社は、単独では特定の個人を直接識別できない形式のデータも収集します。非個人情報は、あらゆる目的で収集・利用・転送・開示する場合があります。以下は、当社が収集する非個人情報の例とその利用方法です。

利用情報
サービスの利用方法に関する情報（インサイトの閲覧、最適化の実行、オートメーションのスケジューリングなど、アカウント内での操作を含む）を収集します。これらの情報は、サービスの改善、新機能の開発、Optmyzrユーザーの保護に活用されます。

デバイス情報
サービスへのアクセスに使用するデバイスから、またはデバイスに関する情報も収集します。これには、IPアドレス、使用しているブラウザやデバイスの種類、当社サイトにアクセスする前に訪問したウェブページ、デバイスに紐付く識別子などが含まれます。デバイスの設定によっては、位置情報もサービスに送信される場合があります。

**クッキーおよびその他の技術
**クッキーおよびその他の技術
当社は、クッキーやピクセルタグなどの技術を利用して、サービスの提供、改善、保護、プロモーションを行っています。例えば、クッキーは次回訪問時のユーザー名の記憶、サービスの利用状況の把握、その情報に基づくサービス改善などに役立ちます。クッキーやその他の技術で収集した情報は、非個人情報として取り扱います。ただし、IPアドレスや類似の識別子が現地法で個人データとみなされる場合は、それらも個人データとして扱います。同様に、非個人情報と個人データが組み合わされた場合は、本プライバシーポリシーの目的において、組み合わされた情報を個人データとして取り扱います。ブラウザの設定でクッキーの受け入れを拒否することも可能ですが、その場合サービスの利用が制限されることがあります。お客様のブラウザからDNT:1シグナルを受信した場合は、こちらに記載の通り対応します。

なお、クッキーを無効にすると、サービスの一部機能がご利用いただけなくなる場合があります。当社は一部情報を自動的に収集し、ログファイルに保存しています。これには、IPアドレス、ブラウザの種類と言語、インターネットサービスプロバイダー（ISP）、参照元および退出元のウェブサイトやアプリケーション、オペレーティングシステム、日付/時刻スタンプ、クリックストリームデータなどが含まれます。これらの情報は、トレンドの分析、サイト運営、ユーザー行動の把握、製品・サービスの改善、ユーザーベース全体の人口統計情報の収集に利用されます。

Optmyzrは、これらの情報をマーケティングおよび広告サービスに利用する場合があります。一部のメールメッセージでは、「クリックスルーURL」を使用してサービス上のコンテンツにリンクしています。ユーザーがこれらのURLをクリックすると、目的のページに到達する前に別のウェブサーバーを経由します。当社はこのクリックスルーデータを追跡し、顧客コミュニケーションの有効性を判断しています。このような追跡を希望されない場合は、メール内のテキストや画像リンクをクリックしないでください。

ピクセルタグは、顧客が読める形式でメールを送信することを可能にし、メールが開封されたかどうかを当社に通知します。この情報は、顧客へのメッセージ送信を減らす、または停止するために利用する場合があります。

Optmyzrアカウントをお持ちでない方にご連絡する場合もあります。EU域内の受信者には、事前に当社または第三者が同意を取得します。Optmyzrからのメールを受信し、今後の連絡を希望されない場合は、メール内の案内から配信停止し、連絡先リストからご自身を削除できます。

マーケティング
当社は一部サービスを無料でご利用いただけるオプションを提供しています。これらの無料サービスは、一部のユーザーが有料サービスへアップグレードすることで実現しています。無料サービスにご登録いただいた場合、許可されている範囲でアップグレードに関する情報を随時お送りすることがあります。これらのマーケティング資料を受け取ったユーザーは、いつでも配信停止が可能です。マーケティング資料の受信を希望されない場合は、メール内の「配信停止」リンクをクリックするか、個人アカウントの設定でご希望を更新してください。

**情報の共有先
**Optmyzrは、下記の限定的な範囲で個人データを共有する場合があります。個人データは、お客様のご要望または当社製品・サービス・広告の提供・改善のためにのみ共有され、第三者のマーケティング目的で共有されることはありません。

Optmyzrのために業務を行う第三者
Optmyzrは、カスタマーサポート、決済処理、ITサービスなどの信頼できる第三者を利用し、サービスの提供・改善・保護・プロモーションを支援しています。これらの第三者は、本プライバシーポリシーに従い、当社の指示のもとでのみお客様の情報にアクセスし、当社はその取り扱いに責任を負います。個人データの処理に利用している信頼できる第三者の一覧は、FAQをご参照ください。

他のユーザー
サービスでは、ユーザープロフィールや共有通知などで、お客様の氏名、プロフィール画像、デバイス、メールアドレスなどの情報が他のユーザーに表示されます。また、お客様が希望する場合は、ご自身のコンテンツを他のユーザーと共有できます。Optmyzrアカウントを、雇用主や組織が所有するドメインのメールアドレスで登録した場合、氏名、チーム名、プロフィール画像、メールアドレスなどの基本情報を同一ドメインの他ユーザーに表示し、コラボレーターや管理者がチームを見つけやすくする場合があります。これにより、チーム内での連携や他ユーザーとのコラボレーションが円滑になります。

一部機能では、追加情報を他者に公開することも可能です。サービスを通じて個人コンテンツを他者と共有した場合、その情報は公開情報となります。Optmyzrは、お客様が共有した個人データが他者によってどのように利用・拡散されるかを管理できません。サービスの公開エリアで個人コンテンツを共有した場合、その情報は検索エンジンやインターネットアーカイブなどを通じて広く拡散される可能性があります。

他のアプリケーション
Optmyzr APIなどを通じて、第三者プロバイダーにお客様の情報やアカウントへのアクセスを許可することもできます。その場合、情報の利用は各第三者のプライバシーポリシーおよび利用規約に従います。

個人データの開示
法令、行政手続き、訴訟、または居住国内外の公的機関・政府当局からの要請により、Optmyzrが個人データを開示する必要が生じる場合があります。また、国家安全保障、法執行、その他公益上重要な目的のために開示が必要または適切であると判断した場合にも、お客様に関する情報を開示することがあります。

また、利用規約の執行、当社の運営やユーザーの保護のために合理的に必要と判断した場合にも情報を開示することがあります。さらに、組織再編、合併、売却などが発生した場合、収集したすべての個人データを関連する第三者に移転する場合があります。

**個人データの保護
**セキュリティ
Optmyzrは、お客様の個人データのセキュリティを重視しています。二要素認証システムを導入し、データの送信中および保存中に暗号化を行うことで個人データを保護しています。さらに、新しいデバイスやアプリがアカウントにリンクされた際のアラートなど、情報を安全に保つための機能開発を継続しています。また、サービスやユーザーを害する不正行為やコンテンツを検知するため、自動化技術を導入しています。

ユーザーコントロール
Optmyzrアカウントにログインし、アカウント設定ページから情報にアクセスできます。Optmyzrから受信するメールの種類も選択可能です。

保持期間
個人データの正確性、完全性、最新性を維持しやすいようにしています。個人データは、本プライバシーポリシーおよびサービスごとのプライバシー概要に記載された目的を達成するために必要な期間のみ保持します。保持期間の設定にあたっては、個人データの収集必要性を慎重に検討し、必要性が認められる場合でも、収集目的を達成するために最短の期間のみ保持します（法令でより長い保持が義務付けられている場合を除く）。アカウントを削除した場合、アカウント上のすべての情報は30日後に削除される場合があります（下記例外を除く）。また、公式サポートチャネルを通じて情報の削除をリクエストすることも可能です。30日経過後にアカウントを再度有効化する場合、情報は当社サーバーおよびバックアップストレージから復元できない場合がありますのでご注意ください。

削除リクエスト後も、以下の場合には情報を保持することがあります：（1）サーバーやバックアップストレージからの削除に遅延が生じる場合、（2）法的義務の遵守、紛争解決、契約の履行が必要な場合。

保存場所
世界各地
サービス提供のため、米国および世界各地（お客様の居住国以外を含む）で情報を保存・処理・送信する場合があります。情報は、お客様がサービスにアクセスするデバイス上にもローカル保存される場合があります。
欧州連合（「EU」）の居住者の場合、本プライバシーポリシーに記載の通り、個人データに関してEU一般データ保護規則（「GDPR」）または英国居住者の場合は2018年データ保護法の追加権利が適用されます。本プライバシーポリシーにおけるEUへの言及には、欧州経済領域（アイスランド、リヒテンシュタイン、ノルウェー）も含みます。
EU、英国、スイスからデータを転送する際、Optmyzrは、欧州委員会が承認した標準契約条項への同意取得など、情報の完全性と安全性を確保するためのさまざまな法的手段を用いて米国への転送を行います。
ウェブサイトを通じて個人データへのアクセス、修正、ダウンロード、削除が可能です。また、privacy@optmyzr.comまでメールでご連絡いただくこともできます。
当社による個人データの処理が適用されるデータ保護法に違反しているとお考えの場合、監督機関に苦情を申し立てる法的権利があります。EU加盟国または英国の居住地、勤務先所在地、または違反が発生した場所で苦情を申し立てることができます。
越境情報転送
当社のサーバーは米国にあり、EUでは十分なデータ保護がないとみなされています。したがって、サービスを通じて情報を提供する場合、その情報は米国で当社に提供されることになります。また、米国外（EUや英国を含むがこれらに限らない）にいる場合、個人データが自国以外（米国を含む）で転送・収集・保存・処理・利用される場合があります。サービス利用登録時に、米国での個人データの転送・保存・処理・配布・利用について同意を求めます。EUまたは英国からこのように情報を転送する場合、本ポリシーに記載の通りプライバシー権が引き続き保護されるよう、適切なセキュリティ対策を講じます。

**プライバシーポリシーの変更
**組織再編、合併、買収、資産売却などが発生した場合、お客様の情報が取引の一部として移転されることがあります。その際は（アカウントに登録されたメールアドレスへの通知などで）ご連絡し、選択肢についてご案内します。当社は本プライバシーポリシーを随時改訂し、最新バージョンをウェブサイトに掲載します。改訂によってお客様の権利が実質的に制限される場合は、登録メールアドレス宛に通知しますので、アカウント情報を常に最新に保つことが重要です。

**第三者サービス
**当社サービスには、第三者のウェブサイト、製品、サービスへのリンクが含まれる場合があります。第三者によって収集される情報には、位置情報や連絡先などが含まれる場合があります。第三者ウェブサイトでの閲覧ややり取りは、その第三者独自の規則やポリシーに従います。訪問するすべての第三者ウェブサイトのプライバシーステートメントを、通常はページ下部にある「プライバシーポリシー」リンクからご確認いただくことを推奨します。

**情報の管理・アクセスに関するお客様の権利
**GDPRおよび2018年データ保護法のもとで、お客様は個人データの収集・利用・共有に関してコントロールする権利を有します。例えば、以下の権利があります：

Optmyzrアカウント内のコンテンツの全部または一部を消去・削除する権利
Optmyzrから広告アカウントを削除する方法についてはこちらをご覧ください。

個人データの変更・修正
アカウントおよびその中のコンテンツの管理や、一部個人データの編集はプロフィールページから行えます。

利用制限
当社によるデータ利用を制限することができますが、利用制限を行うと、本プライバシーポリシーに記載の通り個人データの利用が必要なサービス機能へのアクセスができなくなる場合があります。

データの移転
お客様の個人コンテンツが自動化された手段で処理されている範囲において、技術的に可能であれば、他のプロバイダーに転送可能な形式で個人コンテンツの提供をリクエストできます。

情報の開示請求
当社による情報処理方法について、詳細情報や特定の処理内容の開示を請求できます。
アクセス
当社が処理するお客様のデータには、いつでもアクセスできます。
同意の撤回
データ利用に関する同意はいつでも撤回できますが、同意撤回によりサービスの機能や特徴に影響が生じる場合があります。
自動処理への異議申立て
個人データの自動処理やプロファイリングに依拠する場合、その利用に異議を申し立てる権利があります。
データ利用への異議申立て
データ利用に関する同意はいつでも撤回できますが、同意撤回によりサービスの機能や特徴に影響が生じる場合があります。また、ダイレクトマーケティング目的でのデータ利用など、当社による個人データの利用に異議を申し立てる権利もあります。異議申立てがあった場合、当該目的での利用を停止します。
正当な利益に基づく利用への異議申立て
当社が正当な利益に基づいて個人データを利用することにご異議がある場合（第2項参照）、その旨を申し立てることができます。その場合、お客様の状況を考慮し、データ利用の継続可否を再評価します。
個人データの管理・アクセスに関する権利の詳細は、FAQをご参照ください。

**児童のプライバシー
**当社は、児童のプライバシーと安全を保護するために特別な配慮が必要であることを理解しています。18歳未満の方によるサービスの利用や、13歳未満の方に関する情報の提供は一切許可していません。13歳未満（または管轄によっては同等の最低年齢未満）の児童の個人データを収集したことが判明した場合、速やかに情報を削除する措置を講じます。

**カナダにおける開示
**当社は、カナダ居住者のプライバシー保護のため、「個人情報保護および電子文書法（PIPEDA）」の要件を遵守しています。 アクセス。お客様は、ご自身のデータへのアクセス、当社によるデータの利用方法、データの共有先、ならびにアクセス可能な形式でのデータのコピー提供について、書面にてご請求いただけます。ただし、弁護士・依頼者間の特権を侵害する場合、機密商業情報を開示する場合、生命や安全を脅かす場合、契約違反やカナダまたは州の法律違反の調査の一環として収集されたデータである場合、紛争解決プロセスの一部として生成された場合、または公務員開示保護法（いわゆる「内部告発法」）の目的で作成された場合には、当社はご要望のデータを提供できない場合があります。
同意の撤回。お客様は、いつでもご自身のデータ利用に関する同意を撤回することができます。ただし、同意を撤回された場合、当社が提供するサービスの機能や特徴に影響が生じる場合があります。法令や契約上の義務により同意の撤回ができない場合もあり、その際は撤回できない旨をお知らせいたします。
情報の訂正または削除の権利。お客様は、ご自身のプロフィールページからアカウントおよびその中に含まれるコンテンツの管理や、一部の個人データの編集が可能です。
コンプライアンス。当社が保有するお客様の個人データに関するご要望や、PIPEDA遵守に関するご質問は、当社のコンプライアンス担当者（pipeda@optmyzr.com）までメールでご連絡ください。

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データ処理者契約

Last Updated: August 28, 2020

This Data Processing Agreement (the “DPA”), entered into by the Optmyzr Customer identified on the applicable Optmyzr ordering document for Optmyzr services (“Customer”) and Optmyzr, Inc. (“Optmyzr”), governs the processing of personal data that Customer uploads or otherwise provides Optmyzr in connection with the services, the processing of data by Optmyzr on behalf of Customer in connection with the services, and the processing of any personal data that Optmyzr uploads or otherwise provides to Customer in connection with the services.

Optmyzr offers online services and software (the “Services”) through the URL: optmyzr.com which allows Customer to create and build marketing campaigns, optimize campaigns, and share automated reports. Customer has already signed up for the Service and agreed to Optmyzr’s Terms of Use and Privacy Policy (collectively, the “Agreement”). This DPA is incorporated into the Agreement by reference. Collectively, the DPA (including the SCCs, as defined herein), the Agreement, and any applicable ordering documents are referred to in this DPA as the “Optmyzr Agreement.” In the event of any conflict or inconsistency between any of the terms of the Optmyzr Agreement, the provisions of the following documents (in order of precedence) shall prevail: (a) the SCCs; (b) this DPA; (c) the Agreement; and (d) the applicable ordering document to the Optmyzr Agreement. Except as specifically amended in this DPA, the Optmyzr Agreement and applicable ordering document remain unchanged and in full force and effect.

1. Definitions.

1.1 The following definitions and rules of interpretation apply in this DPA. “Alternative Transfer Solution” means a solution, other than the SCCs, that enables the lawful transfer of personal data to a third country in accordance with European Data Protection Law. “Authorized Persons” means the persons or categories of persons that the Customer authorizes to give Optmyzr Personal Data processing instructions. “Business Purpose” means the services described in the Master Agreement or any other purpose specifically identified in Appendix A. “Controller-to-Controller SCCs” means the Standard Contractual Clauses (Controller to Controller Transfers – Set II) in the Annex to the European Commission Decision of December 27, 2004, as may be amended or replaced from time to time by the European Commission. “Controller-to-Processor SCCs” means the Standard Contractual Clauses (Processors) in the Annex to the European Commission Decision of February 5, 2010, as may be amended or replaced from time to time by the European Commission. “Customer Personal Data” means (a) Personal Data that Customer uploads or otherwise provides Optmyzr in connection with Customer’s use of Optmyzr’s Services or for which Customer is otherwise a data controller or (b) the relevant Privacy and Data Protection Requirements otherwise defined as protected personal data. “Data Exporter” means the controller who transfers the Personal Data. “Data Importer” means the processor who agrees to receive from the Data Exporter Personal Data intended for processing on its behalf after the transfer in accordance with its instructions and the terms of the Clauses and who is not subject to a third country’s system ensuring adequate protection within the meaning of Article 25(1) of Directive 95.46.EC. “Data Protection Requirements” means the General Data Protection Regulation, Local Data Protection Laws, and any applicable laws, regulations, and other legal requirements relating to (a) privacy, data security, consumer protection, marketing, promotion, and text messaging, email, and other communications; and (b) the use, collection, retention, storage, security, disclosure, transfer, disposal, and other processing of any Personal Data. “Data Subject” means an individual who is the subject of Personal Data. “European Personal Data” means Personal Data the sharing of which pursuant to this Agreement is regulated by the General Data Protection Regulation or Local Data Protection Laws. “General Data Protection Regulation” means Regulation (EU) 2016/679 of the European Parliament and of the Council. “Personal Data” means information about an individual that (a) can be used to identify, contact or locate a specific individual, including data that Customer chooses to provide to Optmyzr from services such as customer-relationships management (CRM) services; (b) can be combined with other information that can be used to identify, contact or locate a specific individual; or (c) is defined as “personal data” or “Personal Data” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about an identifiable individual. “Processing,” “processes,” or “process” means any activity that involves the use of Personal Data or that the relevant Privacy and Data Protection Requirements may otherwise include in the definition of processing, processes, or process. It includes obtaining, recording, or holding the data, or carrying out any operation or set of operations on the data including, but not limited to, organizing, amending, retrieving, using, disclosing, erasing, or destroying it. Processing also includes transferring Personal Data to third parties. “Privacy and Data Protection Requirements” means all applicable federal, state, and foreign laws and regulations relating to the processing, protection, or privacy of the Personal Data, including where applicable, the guidance and codes of practice issued by regulatory bodies in any relevant jurisdiction.

“Security Breach” means any act or omission that compromises the security, confidentiality, or integrity of Data or the physical, technical, administrative, or organizational safeguards put in place to protect it. The loss of or unauthorized access, disclosure, or acquisition of Personal Data is a Security Breach whether or not the incident rises to the level of a security breach under the Privacy and Data Protection Requirements

“SCCs” means all Controller-to-Processor SCCs and Controller-to-Controller SCCs entered into between the parties under the Optmyzr Agreement.
“Sub-processor” means any entity which provides processing services to Optmyzr in furtherance of Optmyzr’s processing on Customer’s behalf.
“Supervisory Authority” means an independent public authority which is (i) established by a European Union member state pursuant to Article 51 of the General Data Protection Regulation; or (ii) the public authority governing data protection, which has Supervisory Authority and jurisdiction over Customer.
1.2 This DPA is subject to the terms of the Optmyzr Agreement and is incorporated into the Optmyzr Agreement. Interpretations and defined terms set forth in the Optmyzr Agreement apply to the interpretation of this DPA.
1.3 The Appendices form part of this DPA and will have effect as if set out in full in the body of this DPA. Any reference to this DPA includes the Appendices.
1.4 1.5
A reference to writing or written includes faxes and email. In the case of conflict or ambiguity between:
any provision contained in the body of this DPA and any provision contained in the Appendices, the provision in the body of this DPA will prevail;
the terms of any accompanying invoice or other documents annexed to this DPA and any provision contained in the Appendices, the provision contained in the Appendices will prevail;
any of the provisions of this DPA and the provisions of the Optmyzr Agreement, the provisions of this DPA will prevail; and
any of the provisions of this DPA and any executed Standard Contractual Clauses, the provisions of the executed Standard Contractual Clauses will prevail.
Personal Data Types and Processing Purposes.
2.

2.1
compliance obligations under the applicable Privacy and Data Protection Requirements, including providing any required notices and obtaining any required consents, and for the processing instructions it gives to Optmyzr.
2.2 Appendix A contains the categories of Personal Data processed and the categories of Data Subjects subject to this DPA.
Customer retains control of its Personal Data and remains responsible for its

3 Compliance with Laws.
The parties shall each comply with their respective obligations under all
applicable Data Protection Requirements. 4 Optmyzr’s Obligations.
4.1 Optmyzr will Process Customer Personal Data (i) only for the purpose of providing, supporting and improving Optmyzr’s services (including to provide insights and other reporting), using appropriate technical and organizational security measures; and (ii) in compliance with the instructions received from Customer. Optmyzr will not use or process the Customer Personal Data for any other purpose. Optmyzr will promptly inform Customer in writing if it cannot comply with the requirements under Clauses 9-11, 13-16 of this DPA, in which case Customer may terminate the Optmyzr Agreement or take any other reasonable action, including suspending data processing operations. Optmyzr will not process the Personal Data for any other purpose or in a way that does not comply with this DPA or the Privacy and Data Protection Requirements. Optmyzr must promptly notify the Customer if, in its opinion, the Customer’s instruction would not comply with the Privacy and Data Protection Requirements.
4.2 Optmyzr will promptly comply with any Customer request or instruction from Authorized Persons requiring Optmyzr to amend, transfer, or delete the Personal Data, or to stop, mitigate, or remedy any unauthorized Processing.
4.3 Optmyzr will maintain the confidentiality of all Personal Data and will not disclose Personal Data to third parties unless Customer or this DPA specifically authorizes the disclosure, or as required by law. If a law requires Optmyzr to Process or disclose Personal Data, Optmyzr must first inform the Customer of the legal requirement and give the Customer an opportunity to object or challenge the requirement, unless the law prohibits such notice.
4.4 Optmyzr will reasonably assist the Customer with meeting the Customer’s compliance obligations under the Privacy and Data Protection Requirements, taking into account the nature of Optmyzr’s Processing and the information available to Optmyzr.
4.5 Optmyzr will inform Customer promptly if, in Optmyzr’s opinion, an instruction from Customer violates applicable Data Protection Requirements.
4.6 If Optmyzr is collecting Customer Personal Data from individuals on behalf of Customer, follow Customer’s instructions regarding such Customer Personal Data collection (including with regard to the provision of notice and exercise of choice.
4.7 Optmyzr will promptly notify the Customer of any changes to Privacy and Data Protection Requirements that may adversely affect Optmyzr’s performance of the Optmyzr Agreement.

4.8 The Customer acknowledges that Optmyzr is under no duty to investigate the completeness, accuracy, or sufficiency of any specific Customer instructions from Authorized Persons or the Personal Data other than as required under the Privacy and Data Protection Requirements.
4.9 Optmyzr will only collect Personal Data for the Customer using a notice or method that the Customer specifically pre-approves in writing, which contains an approved data privacy notice informing the Data Subject of the Customer’s identity, the purpose or purposes for which their Personal Data will be processed, and any other information that is required by applicable Privacy and Data Protection Requirements. Optmyzr will not modify or alter the notice in any way without the Customer’s prior written consent.
4.10 Upon request, Optmyzr will provide Customer with a summary of Optmyzr’s privacy and security policies.
5 Optmyzr’s Employees.
5.1 Optmyzr will limit Personal Data access to:
(a) those employees who require Personal Data access to meet Optmyzr’s obligations under this DPA and the Optmyzr Agreement; and
(b) the part or parts of the Personal Data that those employees strictly require for the performance of duties.
5.2 Sub-processors:
Optmyzr will take commercially reasonable steps to ensure that employees and
(a) are informed of the Personal Data’s confidential nature and use restrictions;
(b) have received training on the Privacy and Data Protection Requirements relating to handling Personal Data and how it applies to their particular duties; and
(c) are aware both of Optmyzr’s duties and their personal duties and obligations under the Privacy and Data Protection Requirements and this DPA.
5.3
integrity, and trustworthiness of all of Optmyzr’s employees and Sub-processors with access to the Personal Data.
Optmyzr will take commercially reasonable steps to ensure the reliability,
6 Customer Obligations.
6.1
Customer agrees to:
(a) determine the purposes and general means of Optmyzr’s processing of Customer’s Personal Data in accordance with the Optmyzr Agreement; and

(b) comply with its protection, security and other obligations with respect to Customer Personal Data prescribed by Data Protection Requirements for data controllers.
6.2 Customer agrees to, at Optmyzr’s request, designate to Optmyzr a single point of contact (the “Authorized Agent”) responsible for (i) receiving and responding to Data Subject requests Optmyzr receives from Customer Data Subjects relating to Customer Personal Data; and (ii) notifying Optmyzr of Customer’s intended response to a Data Subjects request relating to the access to or the rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data that Optmyzr processes for Customer, and authorizing Optmyzr to fulfill such responses on behalf of Customer.
7 Controller-To-Controller Scenarios.
Each party will, to the extent that it, along with the other party, acts as data
controller, as the term is defined in applicable Data Protection Requirements, with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the General Data Protection
Regulation and in other Data Protection Requirements.
Where both parties each act as data controller with respect to Personal Data, and the transfer of data between the parties results in a transfer of European Personal Data to a jurisdiction other than a jurisdiction in the EU, the EEA, or the European Commission- approved countries providing ‘adequate’ data protection, each party agrees it will (a) provide at least the same level of privacy protection for European Personal Data as required under the U.S.-EU and U.S.-Swiss Privacy Shield frameworks; or (b) use the Controller-to-Controller SCCs, which are incorporated herein by reference. If data transfers under this DPA rely on Controller-to-Controller SCCs to enable the lawful transfer of Personal Data, as set forth in the preceding sentence, the parties agree that the following terms apply: (i) Data Subjects for whom a Customer processes European Personal Data are third-party beneficiaries under the Controller-to-Controller SCCs; (ii) Appendix A to this DPA shall apply as Annex B of the Controller-to-Controller SCCs; and (iii) for purpose of Clause II(h), the Data Importer will process the European Personal Data, at its option, in accordance with “the relevant provisions of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the Data Importer complies with the relevant provisions of such an authorization or decision and is based in a country to which such an authorization or decision pertains, but is not covered by such authorization or decision for the purposes of the transfer(s) of the personal data.” The parties acknowledge and agree that each is acting independently as Data Controller with respect of Personal Data and the parties are not joint controllers as defined in the General Data Protection Regulation.
8 Third Party Data Processors.
Customer acknowledges that in the provision of some services (such as CRMs), Optmyzr, on receipt of instructions from Customer, may transfer Customer Personal Data to and otherwise interact with third party data processors. Customer agrees that if and to the extent such transfers occur, Customer is responsible for entering into separate contractual arrangements with such

third party data processors binding them to comply with obligations in accordance with Data Protection Requirements. Such third party data processors are not Sub- processors.
9 Security.
9.1 Optmyzr will at all times implement appropriate technical and organizational measures designed to safeguard Personal Data against unauthorized or unlawful processing, access, copying, modification, storage, reproduction, display, or distribution, and against accidental loss, destruction, or damage, including, but not limited to, measures with respect to personnel, facilities, hardware and software, storage and networks, access controls, monitoring and logging, vulnerability and breach detection, incident response, and encryption of Customer Personal Data while in transit and at rest, as set forth in further detail in Appendix B. Optmyzr will document those measures in writing and periodically review them, at least annually, to ensure they remain current and complete.
9.2 Optmyzr will notify Customer without undue delay, and in any event within 48 hours of becoming aware of any breach of Personal Data.
9.3 Optmyzr will take commercially reasonable precautions to preserve the integrity of any Personal Data it processes and to prevent any corruption or loss of the Personal Data, including but not limited to establishing effective back-up and data restoration procedures.
10 Security Breaches and Personal Data Loss.
10.1 Optmyzr will promptly notify the Customer if any Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Optmyzr will restore such Personal Data at its own expense.
10.2 Optmyzr will notify the other party if it becomes aware of:
(a) any unauthorized or unlawful processing of Customer’s Personal Data; or
(b) any Security Breach.
10.3 Immediately following any unauthorized or unlawful Personal Data processing or Security Breach, the parties will co-ordinate with each other to investigate the matter. Optmyzr will reasonably co-operate with the Customer in the Customer’s handling of the matter, including:
(a) assisting with any investigation;
(b) providing Customer with physical access to any facilities and operations affected; and

(c) making available all relevant records, logs, files, data reporting, and other materials required to comply with all Privacy and Data Protection Requirements or as otherwise reasonably required by the Customer.
10.4 Optmyzr will not inform any third party of any Security Breach without first obtaining the Customer’s prior written consent, except when law or regulation requires it.
10.5 Optmyzr agrees that the Customer has the sole right to determine:
(a) whether to provide notice of the Security Breach to any Data Subjects, regulators, law enforcement agencies, or others, as required by law or regulation or in the Customer’s discretion, including the contents and delivery method of the notice; and
(b) whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.
10.6 Optmyzr will cover all reasonable expenses associated with the performance of the obligations under Clause 10.2 and Clause 10.3, unless the matter arose from the Customer’s specific instructions, negligence, willful default, or breach of this DPA, in which case the Customer will cover all reasonable expenses.
6.7 Optmyzr will also reimburse Customer for actual reasonable expenses Customer incurs when responding to and mitigating damages, to the extent that Optmyzr caused a Security Breach, including all costs of notice and any remedy as set out in Clause 10.5.
11 Cross-Border Transfers of Personal Data.
11.1 If any Personal Data transfer between Optmyzr and Customer involves a transfer from the EEA, Switzerland or the UK to the US or any third country that does not ensure an adequate level of protection under European Data Protection Law, and European Data Protection Law applies to those transfers the parties will complete all relevant Data Protection Requirements, and execute, the SCCs as referenced herein above, and take all other actions required to legitimize the transfer, including:
(a) co-operating to register the SCCs with any Supervisory Authority in any European Economic Area country; and
(b) ensuring compliance with all SSCs in respect of the those transfers;
(c) procuring approval from any such Supervisory Authority; or
(d) providing additional information about the transfer to such Supervisory Authority.
11.2 If Customer has entered into the Standard Contract Clauses but reasonably determines subsequently that they do not provide an adequate level of protection, then:

(a) if Alternative Transfer Solution is made available by Optmyzr, Customer may notify Optmyzr in accordance with Section 12 and terminate any SCCs applicable under Section 11.1, such that Section 11.2 will apply; or
(b) if Optmyzr does not make an Alternative Transfer Solution available to Customer, then Customer may terminate the Agreement pursuant to Section 12.

11.3 Optmyzr will not transfer any Personal Information to another country unless the transfer complies with the Privacy and Data Protection Requirements and SCCs.
12 Term and Termination.
12.1 This DPA will remain in full force and effect so long as:
(a) the Master Agreement remains in effect; or
(b) Optmyzr retains any Personal Information related to the Master Agreement in its
possession or control (the “Term”).
12.2 Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Optmyzr Agreement in order to protect Personal Data will remain in full force and effect.
12.3 Optmyzr’s failure to comply with the terms of this DPA is a material breach of the Optmyzr Agreement. In such event, Customer may terminate any part of the Optmyzr Agreement authorizing the processing of Personal Information effective immediately upon written notice to Optmyzr without further liability or obligation.
12.4 If a change in any Privacy and Data Protection Requirement prevents either party from fulfilling all or part of its Agreement obligations, the parties will suspend the processing of Personal Data until that processing complies with the new requirements. If the parties are unable to bring the Personal Data processing into compliance with the Privacy and Data Protection Requirement within thirty (30) business days, they may terminate the Optmyzr Agreement upon written notice to the other party.
13 Data Return and Destruction.
13.1 The parties agree that on the termination of the data processing services or upon Customer’s reasonable request, Optmyzr will, and will cause any Sub-processors to, at the request of Customer, return all of Customer’s Personal Data and copies of such data to Customer in its possession or control in the format and on the media reasonably specified by the Customer or securely destroy such Personal Data and demonstrate to the satisfaction of Customer that it has taken such measures, unless Data Protection Requirements prevent Optmyzr from returning or destroying all or part of the Customer Personal Data disclosed. In such case, Optmyzr agrees to preserve the confidentiality of the Customer Personal Data retained by it and that it will only actively process such Customer Personal Data after such date in order to comply with applicable laws.
13.2 If any law, regulation, or government or regulatory body requires Optmyzr to retain any documents or materials that Optmyzr would otherwise be required to return or destroy, it will notify Customer in writing of that retention requirement, giving details of the documents or

materials that it must retain, the legal basis for retention, and establishing a specific timeline for destruction once the retention requirement ends. Optmyzr may only use this retained Personal Information for the required retention reason or audit purposes.
13.3 Optmyzr may continue to process Customer Personal Data that has been aggregated in a manner that does not identify individuals or customers to improve Optmyzr’s systems and services.
14 Notice to Customer. Optmyzr will inform Customer if Optmyzr becomes aware of:
(a) Any non-compliance by Optmyzr or its employees with Clauses 9-11, 13-16 of this DPA or the Data Protection Requirements relating to the protection of Customer Personal Data processed under this DPA;
(b) Any legally binding request for disclosure of Customer Personal Data by a law enforcement authority, unless Optmyzr is otherwise forbidden by law to inform Customer, for example to preserve the confidentiality of an investigation by law enforcement authorities;
(c) Any notice, inquiry or investigation by a Supervisory Authority with respect to Customer Personal Data; or
(d) Any complaint or request (in particular, requests for access to rectification, erasure, restriction, portability, blocking or deletion of Customer Personal Data) received directly from Data Subjects of Customer. Optmyzr will not respond to any such request without Customer’s prior written authorization.
15 Records.
15.1 Optmyzr will keep accurate and up-to-date records regarding any processing of Personal Data it carries out for the Customer, including but not limited to, the access, control, and security of the Persona Data, approved Sub-processors and affiliates, the processing purposes, and any other records required by the applicable Privacy and Data Protection Requirements (the “Records”).
15.2 Optmyzr will ensure that the Records are sufficient to enable the Customer to verify Optmyzr’s compliance with its obligations under this DPA.
16 Audit, Certification.
16.1 Supervisory Authority Audit. If a Supervisory Authority requires an audit of the data processing facilities from which Optmyzr processes Customer Personal Data in order to ascertain or monitor Customer’s compliance with Data Protection Requirements, Optmyzr will cooperate with such audit. Customer is responsible for all costs and fees related to such audit, including all

reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr.
16.2 Audits. Optmyzr will provide to Customer each year an opinion or Service Organization Control report provided by an accredited, third-party audit firm under the Statement on Standards for Attestation Engagements (SSAE) No. 18 (“SSAE 18”) (Reporting on Controls at a Service Organization) or the International Standard on Assurance Engagements (ISAE) 3402 (“ISAE 3402”) (Assurance Reports on Controls at a Service Organization) standards applicable to the services under the Optmyzr Agreement (each such report, a “Report”). If a Report does not provide, in Customer’s reasonable judgment, sufficient information to confirm Optmyzr’s compliance with the terms of this DPA, then Customer or an accredited third-party audit firm agreed to by both Customer and Optmyzr may audit Optmyzr’s compliance with the terms of this DPA during regular business hours, with reasonable advance notice to Optmyzr and subject to reasonable confidentiality procedures. Customer is responsible for all costs and fees related to such audit, including all reasonable costs and fees for any and all time Optmyzr expends for any such audit, in addition to the rates for services performed by Optmyzr. Before the commencement of any such audit, Customer and Optmyzr shall mutually agree upon the scope, timing, and duration of the audit. Customer shall promptly notify Optmyzr with information regarding any non- compliance discovered during the course of an audit. Customer may not audit Optmyzr more than once annually.
17 Warranties.
17.1 Optmyzr warrants and represents that:
(a) its employees, Sub-processors, agents, and any other person or persons accessing Personal Data on its behalf are reliable and trustworthy and have received the required training on the Privacy and Data Protection Requirements relating to the Personal Data; an
(b) it and anyone operating on its behalf will process the Personal Data in compliance with both the terms of this DPA and all applicable Privacy and Data Protection Requirements and other laws, enactments, regulations, orders, standards, and other similar instruments; and
(c) it has no reason to believe that any Privacy and Data Protection Requirements prevent it from providing any of the Optmyzr Agreement’s contracted services; and
(d) considering the current technology environment and implementation costs, it will take reasonable appropriate technical and organizational measures to prevent the unauthorized or unlawful processing of Personal Data and the accidental loss or destruction of, or damage to, Personal Data, and ensure a level of security appropriate to:
(i) the harm that might result from such unauthorized or unlawful processing or accidental loss, destruction, or damage; and

(ii) the nature of the Personal Data protected; and
(iii) comply with all applicable Privacy and Data Protection Requirement and its information and security policies, including the security measures required in Clause 10.1.
17.2 The Customer warrants and represents that Optmyzr’s expected use of the Personal Data for the Business Purpose and as specifically instructed by the Customer will comply with all Privacy and Data Protection Requirements.
18 Indemnification.
18.1 Optmyzr agrees to indemnify, keep indemnified, and defend at its own expense the Customer against all costs, claims, damages, or expenses incurred by the Customer or for which the Customer may become liable due to any failure by Optmyzr or its employees,
Sub-processors, or agents to comply with any of its obligations under this DPA or applicable Privacy and Data Protection Requirements.
18.2 Any limitation of liability set forth in the Optmyzr Agreement will not apply to this DPA’s indemnity or reimbursement obligations.
19 Mediation and Jurisdiction.
19.1 Customer agrees that if the Data Subject invokes against it claims for compensation of damages under the Clauses, Optmyzr will accept the decision of the Data Subject:
(i) to refer the dispute to mediation, by an independent person or, where applicable, by the Supervisory Authority;
(ii) to refer the dispute to the courts in the Member State in which the Customer is established.
19.2 The parties agree that the choice made by the Data Subject will not prejudice its substantive or procedural rights to seek remedies in accordance with other provisions of national and international law.
20 Governing Law, Jurisdiction, and Venue.
The Clauses shall be governed by the law of the Member State in which Customer is
established.
21. Variation of Contract.

The parties undertake not to vary or modify the Clauses. This does not prejudice the parties form adding clauses on business related issues where required as long as they do not contradict the Clause.

APPENDIX A
PERSONAL DATA PROCESSING PURPOSES AND DETAILS
1. Business Purposes. To facilitate Customer’s use of the Optmyzr Services.
2. Data Subjects. The Personal Data transferred concerns the following
categories of Data Subjects:
Depending on the services used by the Data Exporter:
3.
- Google Ads, Bing Ads, Facebook Ads, Amazon Ads, sales and marketing leads of the Data Exporter; and
- Third parties that have, or may have, a commercial relationship with the Data Exporter (e.g. advertisers, customers, corporate subscribers and contractors).
Purposes of the Transfer. The transfer is made for the following purposes:
The transfer is intended to enable the Data Exporter to determine the purposes and means of the processing of personal data obtained through Data Importer’s products to support the sales, marketing, or other business practices of the Data Exporter.
4. Categories of Data. The Personal Data transferred concerns the following categories of data:
The data transferred is the Personal Data provided by the Data Exporter to the Data Importer in connection with its use of Optmyzr’s services, referred to as Customer Personal Data in the Agreement. Such Personal Data may include first name, last name, email address, contact information, CRM data concerning sales leads and customer lists, purchase history, prospective customers and clients, employees, and any notes provided by the Data Exporter regarding the foregoing.
5. Recipients. The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
Employees and other representatives of the Data Importer who have a legitimate business purpose for the processing of such personal data.
6. Sensitive Data (if appropriate). The personal data transferred concern the following categories of sensitive data:
None.
7. Data Protection Registration Information of Data Exporter (where applicable).

None.
8. Sub-processors.
Data Exporter consents to sub-processing by the following subcontractors:
9.
- Techvitt Consultants LLP
- Optmyzr Tech APS
- Techfruit Technologies Private Limited
- Asesorias EAP SpA
Additional Useful Information (storage limits and other relevant information).
The personal data transferred between the parties may only be retained for the period of time permitted under the Optmyzr Agreement. The parties agree that each party will, to the extent that it, along with the other party, acts as a data controller with respect to Personal Data, reasonably cooperate with the other party to enable the exercise of data protection rights as set forth in the Data Protection Requirements.
10. Privacy Shield as a Basis for Receiving Personal Data with Cross-Border Restrictions
Optmyzr does not rely on Privacy Shield as a legal basis to transfer Personal Data in light of the judgment of the Court of Justice of the European Union in Case C- 311/18, for so long as Optmyzr is self-certified to the Privacy Shield it shall continue to process European Data in compliance with the Privacy Shield Principles and notify Customer if it makes a determination that it can no longer meet its obligation to provide the level of protection as is required by the Privacy Shield Principles.
Contact Information. Contact points for data protection enquiries: compliance@optmyzr.com
Data Importer: Signatory to the DPA between the parties
Data Exporter: Signatory to the DPA between the parties

APPENDIX B SECURITY MEASURES
REQUIRED TECHNICAL AND ORGANIZATIONAL DATA SECURITY MEASURES, SUCH AS:
● PHYSICAL ACCESS CONTROLS
○ Access to the premises where Optmyzr employees work is secured by
at least one of the following: electronic key cards, video cameras, guard
or alarms
● SYSTEM ACCESS CONTROLS.
○ Strong passwords are required for employees to access Optmyzr’s business systems
○ Mobile devices used to access data are managed by Google’s device policy and can be remotely disabled in case of loss
● DATA ACCESS CONTROLS.
○ Private data is restricted to employees who are working with a customer. ○ Access to accounts is logged.
● INTERNAL PROTOCOL & EDUCATION
○ Annual data protection training for all employees and periodic review and update of data privacy processes to comply with the Data Protection Requirements.
● ADDITIONAL SAFEGUARDS
○ Data is encrypted in transit
○ Transmissions of private data are exclusively over HTTPS
○ Data in the cloud is inside VPC (virtual private cloud)

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If your organization signed a Service Agreement with Optmyzr, that Agreement may have modified the Privacy Policy below. Please contact your Optmyzr account rep for details.

Optmyzr Privacy Policy
Last updated March 25, 2026

Thanks for using Optmyzr! We are committed to protecting your privacy and making you more efficient and successful at managing your online advertising. This Privacy Policy governs your use of our websites, software, services, and artificial intelligence (AI) features and capabilities (collectively, “Services”). It explains how we collect, use, disclose, transfer, and store your Personal Data when you use our Services. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

What Personal Data We Collect and Why
Personal Data” means any information relating to an identified or identifiable natural person that can be used to identify or contact a specific person, including information that may indirectly identify you when combined with other data (also referred to as “personal information” under certain U.S. privacy laws). You may be asked to provide Personal Data anytime you are in contact with Optmyzr or an Optmyzr affiliate. Optmyzr and its affiliates may share Personal Data with each other and use it solely in a manner consistent with this Privacy Policy. We may also combine Personal Data with other information to provide and improve our products, services, content, and advertising. You are not required to provide Personal Data, but, if you choose not to, we may be unable to provide you with certain products, services or respond to queries.

Here are some types of Personal Data we may collect and how we may use it:

Account information
We collect, and associate with your account, the information you provide to us when you sign up for your account, upgrade to a paid plan, and/or enable two-factor authentication (such as your name, email address, phone number, payment info, and physical address). We also collect device identifiers, IP addresses, and usage patterns to maintain account security and detect unauthorized access. Some of our Services let you access accounts and information via other service providers.

Your Content
Our Services are designed to make it simple for you to store your online advertising data, goals, targets, contacts, and other materials (“Your Content”), collaborate with others, and work across multiple devices. To make that possible, we store, process, and transmit Your Content as well as related information, such as your profile (which makes it easier to collaborate and share Your Content with others), performance of ads, automation schedules, report recipients, and usage activity. When you use our AI Features, Your Content may include prompts you submit and outputs generated by our AI systems. Our Services provide options for sharing Your Content.

AI and Machine Learning Data
When you use our AI-powered features (“AI Features”), we collect: (a) your inputs, prompts, and queries; (b) AI-generated outputs and recommendations; (c) feedback you provide on AI outputs; (d) interaction patterns with AI Features; and (e) performance metrics of AI recommendations. We use this data to improve our AI systems, personalize your experience, and help ensure accurate and relevant outputs. We don’t make automated decisions that produce legal or similarly significant effects without human involvement. We do not use Customer ad account data to train foundation or general-purpose models unless expressly authorized in writing. We process AI-related data based on our legitimate interests in developing and improving our Services and, where required, your consent. We do not use AI outputs to make decisions that produce legal or similarly significant effects.

Contacts
You may choose to give us details about your contacts to make it easy to share Your Content, send messages, and invite others to use the Services. If you do, we’ll store those contacts on our servers for your use, and implement appropriate safeguards to protect information.

Legal Bases for Processing
Where applicable (e.g., EEA/UK/Switzerland), we rely on: (i) performance of contract (to provide the Services); (ii) our legitimate interests (to improve, secure, support, and market our Services); (iii) consent (for certain marketing or optional features; (iv) legal obligations; and (v) vital interests.

Special Categories of Personal Data
We generally do not collect special categories of data (for example, data revealing racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, health data, or sexual orientation). If a specific Service requires such data, we will obtain your explicit consent or rely on another lawful basis.

Collection of Non-Personal Data
We also collect data that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

Examples of Analytic Data We Collect
In addition to cookies, we collect certain usage and device information automatically when you use the Services. This may include:

Usage information — such as how you interact with dashboards, reports, and AI-powered features (for example, which recommendations you accept, or how frequently you use automation tools). We use this data to understand engagement, improve model accuracy, and enhance user experience.

Device and network information — such as IP address, browser type, operating system, device identifiers, referral URLs, and language settings.

We use this data to maintain security, optimize performance, and provide localized experiences. We treat this information as Personal Data when it can reasonably identify you under applicable law. Otherwise, we aggregate or de-identify it to analyze trends and improve the Services, including the performance of AI and machine learning systems.

Cookies and other technologies
We use technologies like cookies web beacons, and pixel tags to provide, improve, protect, and promote our Services. For example, cookies help us remember your username for your next visit, understanding how you are interacting with our Services, and improving them based on that information. We classify cookies as “essential” (necessary for core Service functionality) or “non-essential” (used for analytics and marketing). You can manage your cookie preferences at any time through our cookie consent tool or by clicking the “Your Privacy Choices” link in the footer of our site.

We treat information collected by cookies and other technologies as non-personal information. However, where local law treats identifiers such as IP addresses as Personal Data, we apply the same protections described in this Privacy Policy. Similarly, to the extent that non-personal information is combined with Personal Data, we treat the combined data as Personal Data. You can set your browser to block or delete cookies, but some essential features of our Services may not function properly. If our systems receive a Global Privacy Control (GPC) or similar opt-out signal from your browser, we will honor that signal where required by applicable law.

We gather some information automatically and store it in log files. This information includes IP addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and Services, and to gather demographic information about our user base as a whole. Cookie and analytics data are generally retained only as long as needed to fulfill these purposes.

Cookie and analytics data are retained only as long as necessary for their stated purposes or as required by law, consistent with the retention principles described below.

Optmyzr may use this information in our analytics and marketing tools, including Google Analytics, Intercom, and similar service providers that may process data in the United States. These transfers are protected through Standard Contractual Clauses or, if Optmyzr elects to self-certify, through participation in the EU-U.S. Data Privacy Framework.

In some of our email messages, we may use a “click-through URL” linked to content on our Services. When users click one of these URLs, they pass through a separate web server before arriving at the destination page. We track this click-through data to help us determine the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

We sometimes contact people who do not have an Optmyzr account. For recipients in regions that require consent, including the EU, UK, Canada, and certain U.S. states, we or our partners will obtain consent before contacting you. If you receive an email and no longer wish to be contacted by us, you can unsubscribe or update your preferences at any time through the link provided in the message.

Marketing
We offer some Services free of charge, supported by customers who choose paid plans. If you register for our free Services, we may send you information about upgrades or related features where permissible. You can opt out at any time by clicking “unsubscribe” in any email or updating the Preferences section in your account.

Who We Share Your Information With
We share Personal Data only as needed to provide or improve the Services and as described here. We do not share Personal Data with third parties for their own marketing purposes.

We use trusted third parties—such as providers of customer support, payment processing, hosting and IT services—to help us provide, improve, protect, and promote our Services. These third parties act on our behalf under written agreements and must use Personal Data only to support Optmyzr.

Other users
Our Services may display basic information, such as your name, profile picture, device, and email address to other users in contexts like your user profile and sharing notifications. You may also share Your Content with others if you choose. When you register with an email address on a domain owned by your employer or organization, we may help collaborators and administrators find you and your team by making some of your basic information visible to other users on the same domain. This helps you sync up with others on your team and helps other users collaborate with you.

Certain features let you make additional information available to others. When you share Your Content with others through our Services that information has become public information. Optmyzr has no control over how your Personal Data will be used or disseminated by those with whom you share Your Content. To the extent you share Your Content in any publicly viewed area of our Services Your Content may be widely disseminated, including via search engines and other tools to locate information online (e.g., internet archive).

Other applications
You can give third-party providers access to your information and account—for example, via Optmyzr APIs. Their use of your information is governed by their own privacy policies and terms.

Disclosure for Legal and Safety Reasons.
We may disclose Personal Data to comply with applicable law, regulation, legal process, or government requests; to enforce our terms; or to protect the safety, rights, or property of Optmyzr, our users, or the public. In the event of a reorganization, merger, or sale we may transfer Personal Data to the relevant third party.

Protection of Personal Data
Security
We take security of your Personal Data seriously. We use technical and organizational measures such as encryption in transit and at rest, two-factor authentication options, access controls, and monitoring to help prevent unauthorized access, use, or disclosure.

User Controls
You can access information by logging into your Optmyzr account and visiting your account settings page. You can also select what emails you receive.

Retention
We retain Personal Data only as long as needed to fulfill the purposes in this Privacy Policy (or as required by law). If you delete your account, we generally delete associated information after 30 days, subject to legal holds and backup storage. Should you decide to subsequently reactivate your account, please note that after 30 days your information may be unrecoverable from our servers and backup latencies. We may retain limited information as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Cross-Border Information Transfers
To provide the Services, we may store, process, and transmit information in the United States and other countries. For EU/EEA, UK, and Swiss users, we use approved transfer mechanisms—such as the European Commission’s Standard Contractual Clauses (with the UK Addendum as applicable) or other lawful measures. We will reasonably cooperate with customers on any required Transfer Impact Assessments (TIAs) and supplementary measures.

Data Privacy Framework (DPF) readiness. Optmyzr, Inc. was previously self‑certified under the EU‑U.S. Privacy Shield Framework and maintains practices consistent with the successor EU‑U.S. Data Privacy Framework (DPF), the UK Extension, and the Swiss‑U.S. DPF. Although Optmyzr has not yet self‑certified, our practices are designed to align with the DPF Principles (Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; Recourse, Enforcement, and Liability). If Optmyzr elects to self‑certify, our certification will appear on the Data Privacy Framework List.

Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your Personal Data; to restrict or object to certain processing; to withdraw consent where processing is based on consent; to opt out of sale, sharing, or targeted advertising; and to appeal if we deny your request (where required by law). You can submit requests to privacy@optmyzr.com. We will take reasonable steps to verify your request, respond within required timeframes, and explain your options. EU/UK/Swiss users may also contact their supervisory authority. Canadian users can contact the Office of the Privacy Commissioner of Canada.

For additional information, see our Data Processing Agreement, which describe our processor obligations and lawful bases in more detail.

Children
Our Services are not directed to or intended for use by anyone under the age of 18. We do not knowingly collect or allow the submission of Personal Data from children under 13 years of age in the United States, or under the minimum age for consent established by applicable law in other jurisdictions (which may be up to 16 years in certain countries). If we learn that we have collected the Personal Data of a child under the applicable minimum age, we will take steps to delete it promptly. Parents or guardians who believe that their child may have provided information to us should contact us at privacy@optmyzr.com.

Canadian Disclosures
For individuals located in Canada, Optmyzr complies with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy laws. You have the right to access and correct your Personal Information, withdraw consent to processing (subject to legal and contractual limits), and request deletion of your data. We may not be able to fulfill certain requests where PIPEDA exemptions apply. When Personal Data is transferred outside of Canada, we take appropriate contractual and technical measures to ensure it receives a comparable level of protection. To make a request or ask questions about our handling of your Personal Information, contact pipeda@optmyzr.com. You may also contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca) if you have concerns about our privacy practices.

Third Party Services and Links
Our Services may contain links to third-party websites, products, and services (including AI models and platforms).The information practices by such third parties (which may include location data or contact details) are governed by their privacy policies, which we encourage you to review.

Compliance with Emerging Privacy Laws
We continuously monitor developments in global and U.S. privacy laws to ensure our practices remain current and compliant. Several U.S. state privacy laws are expanding in scope or taking effect in 2026, including updates to the Utah Consumer Privacy Act (“UCPA”) and the Oregon Consumer Privacy Act (“OCPA”), which introduce new consumer rights and additional obligations related to opt-outs, geolocation data, and processing of children’s information.

Optmyzr will review and, where appropriate, update its data-handling practices and this Privacy Policy to reflect these and other future legal changes, including forthcoming regulations in other U.S. states and jurisdictions. We encourage users to check this page periodically for the latest version of our Privacy Policy.

Changes to Our Privacy Policy
We may revise this Privacy Policy from time to time. We will post the most current version on our website, and if a revision meaningfully reduces your rights, we will notify you in advance; when required by law.

Contact Information
If you have questions about this Privacy Policy or our data practices, contact us at privacy@optmyzr.com or at:

Optmyzr, Inc.
Attn: Privacy Officer
282 San Antonio Road, Mountain View CA 94040
privacy@optmyzr.com

For EU/UK residents, our representative is:
Attn: Privacy Officer
Njalsgade 76, Copenhagen 2300
privacy@optmyzr.com

If you are unsatisfied with our response, you may contact your local data protection authority.

利用規約

Last updated March 25, 2026

BY CLICKING THE “Start Trial” OR “Sign Up” BUTTON DISPLAYED ONLINE AS PART OF THE ORDERING PROCESS OR SIGNING AN ORDER CONFIRMATION THAT REFERS TO THIS AGREEMENT, YOU AGREE TO THE FOLLOWING TERMS AND CONDITIONS (THE “AGREEMENT”) GOVERNING YOUR USE OF OPTMYZR INC.’S (“OPTMYZR,” “OUR,” OR “WE”) ONLINE SERVICE, INCLUDING, APIS, AI-POWERED FEATURES, AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”) BUT NOT LIMITED TO, THE USE OF SOFTWARE COMPONENTS, ON A HOSTED BASIS AND ASSOCIATED SUPPORT OPTIONS (COLLECTIVELY, THE “SERVICE”).

YOU WARRANT AND REPRESENT THAT YOU ARE AT LEAST (18) YEARS OF AGE OR OLDER OR YOU MUST IMMEDIATELY STOP USE OF THE SERVICE. YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD AND UNCONDITIONALLY AGREED TO BE BOUND BY THE TERMS OF THIS AGREEMENT AND THAT THE TERMS OF THIS AGREEMENT WILL APPLY EACH TIME YOU ACCESS OUR SERVICE.

IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THESE TERMS AND CONDITIONS, IN WHICH CASE THE TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY.

These Terms incorporate by reference Optmyzr’s Privacy Policy, Data Processing Agreement, and any additional service-specific terms or guidelines published by Optmyzr (collectively, “Linked Policies”). In the event of a conflict, these Terms will control unless the Linked Policy expressly states otherwise.

Welcome & Service Description

Subject to the terms of this Agreement, Optmyzr will provide you with use of the Service, including a browser interface and data encryption, transmission, access and storage. Your registration for, and/or use of, the Service will be deemed to be your agreement to abide by this Agreement including any materials available on the Optmyzr website incorporated by reference herein, including but not limited to Optmyzr’s Privacy Policy, Data Processing Agreement and Optmyzr’s privacy and security policies.

For reference, a Definitions section is included at the end of this Agreement. Optmyzr offers multiple products and editions of its products. This Agreement governs all products and services offered by Optmyzr.

1. Privacy & Security; Disclosure

Optmyzr’s privacy and security policies may be viewed online on the Optmyzr website at https://www.optmyzr.com/jp/information/privacy-policy/. For Users residing in the European Union, United Kingdom or Switzerland you may have additional rights under the EU General Data Protection Regulation (the “GDPR”), or under the UK Data Protection Act of 2018 if residing in the United Kingdom. We comply with all requirements for data processors and collectors as these terms are defined in the General Data Protection Regulation and require our data service providers to agree to Standard Contractual Clauses approved by the European Commission. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section. For a full list of your rights regarding our use and process of your Personal Data please review our Privacy Policy via the link included in this section.Optmyzr reserves the right to modify its privacy and security policies in its reasonable discretion from time to time in our reasonable discretion.

You consent to receive communications from us electronically. Non-Optmyzr customers who receive communications may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the preferences page when logged into your Optmyzr account.

Optmyzr customers will always receive account-related emails. When we modify our privacy and security policies you may be notified of the changes by email and will be required to confirm your consent the next time you access the Optmyzr websites (the “Site”) after any changes. If you do not consent to any change in our privacy and security policies as regards the collection and processing of your Personal Data and the change is required to provide you the requested Services or for a legal reason, you agree that your refusal to consent may impair your use our Services or require you to discontinue use of our Services. Optmyzr reserves the right to disclose who its customers are, including disclosure on the Site and in its marketing materials. You may opt out of such disclosure in writing at any time.

2. Contributor Disclosure

Optmyzr sponsor content may include blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos. (collectively “Contributor Content”) that are written or created by one or more contributors. (“Contributors”). Contributors receive cash compensation and/or other compensation for posting, uploading Contributor Content to the Service. The compensation received may influence Contributor Content uploaded, transmitted, and/or posted to the Service. The views and opinions expressed by any Contributor in Contributor Content on our Service is purely the Contributor’s own.

3. License Grant & Restrictions

Optmyzr hereby grants you a non-exclusive, non-transferable, limited, revocable, worldwide right to use the Service during the License Term, solely for your own internal business purposes, subject to the terms and conditions of this Agreement. In the event that your subscription is provided for a specific number of Users, your license to use the Service is limited to the specified number of Users.

All rights not expressly granted to you are reserved by Optmyzr and its licensors.

You may not access the Service for purposes of monitoring its availability, performance or functionality, or for any other benchmarking, reverse engineering, or other competitive purposes.

You shall not:

  1. license, sublicense, sell, resell, transfer, assign, distribute or otherwise commercially exploit or make available to any third party the Service, Optmyzr Technology or the Optmyzr Content in any way;
  2. modify or make derivative works based upon the Service, Optmyzr Technology or the Optmyzr Content;
  3. embed the Service as an “iframe” or “frame” from within another application; or
  4. reverse engineer or access the Service in order to:
    1. build a competitive product or service,
    2. build a product using ideas, features, functions or graphics that are similar to those related to the Service, or
    3. copy any ideas, features, functions or graphics of the Service
    4. use AI features to generate content that infringes the rights of others, violates platform rules, or contains unlawful, harmful, or misleading material.

The Service cannot be shared or used by more than one individual unless (and solely to the extent that) the Subscription allows for sharing within your internal organization. Sharing of the Service outside your organization is never allowed. The proper assignment of username and passwords for the Service and adherence to all terms of this Agreement and Subscription are your sole responsibility.

You are responsible for maintaining the confidentiality of your usernames, passwords and accounts. Usernames and passwords may not be shared by more than one individual, and may not be transferred from one individual to another unless the original User no longer requires, and is no longer permitted, access to the Service. You agree to immediately change your password and notify Optmyzr of any suspected or unauthorized access associated with your use of the Service or any other breach of security. You may use the Service only for your internal business purposes and shall not:

  1. send or store material containing software viruses, worms, Trojan horses or other harmful computer code, files, scripts, agents or programs;
  2. interfere with or disrupt the integrity or performance of the Service or the data contained therein, or Optmyzr’s sites, servers or networks;
  3. attempt to gain unauthorized access to the Service or its related systems or networks; or
  4. take any action that imposes an unreasonably or disproportionately large load on Optmyzr’s infrastructure.

Optmyzr shall be entitled to adjust the scope of the Service and the underlying technical infrastructure to reflect the continuing development of the Service and technical advances. Optmyzr reserves the right, in our sole discretion, to deny registration of a user account, prohibit or deny you access to the Site (or any part thereof), with or without prior notice.

4. Use of Artificial Intelligence

The Service may include features that incorporate artificial intelligence (“AI”), including, without limitation, recommendations, insights, and suggestions regarding campaign performance, budget optimization, and keyword management. Such AI features are provided solely to assist you in using the Service.

  1. All outputs generated by AI features are provided for informational purposes only. You remain solely responsible for reviewing and verifying any AI-generated outputs prior to relying upon or acting on such outputs. Optmyzr makes no representations or warranties regarding the accuracy, completeness, or fitness for a particular purpose of any AI-generated outputs.
  2. AI features may process Customer Data, including but not limited to campaign performance metrics, budgets, and account structure information, to generate outputs. Personal data shall not be used to train or fine-tune AI models. Optmyzr may utilize third-party AI providers (e.g., OpenAI) in connection with such features, provided that all such use shall be subject to the confidentiality, security, and privacy protections set forth in these Terms and in Optmyzr’s Privacy Policy.
  3. Storage and Logging. AI-generated outputs may be temporarily stored, cached, or logged for purposes of performance optimization, quality assurance, and debugging. Such storage shall be limited in duration and in accordance with applicable data retention obligations and Optmyzr’s security and privacy practices.
  4. AI-generated outputs may contain errors, omissions, or outdated information. Customer acknowledges and agrees that Optmyzr shall not be liable for any losses, damages, or claims arising from Customer’s reliance on AI-generated outputs, except to the extent such limitations are prohibited by applicable law.
  5. Restrictions on Use. Customers shall not use AI features to generate, upload, or disseminate content that is unlawful, harmful, or infringes the rights of any third party.

5. Your Responsibilities

You are responsible for all activity occurring under your User accounts and shall abide by all applicable local, state, national, federal and foreign laws, treaties and regulations in connection with your use of the Service, including those related to data protection, international communications and the transmission of technical or personal data. You shall:

  1. notify Optmyzr immediately of any unauthorized use of any password or account or any other known or suspected breach of security;
  2. report to Optmyzr immediately and use best efforts to stop immediately any copying or distribution of Optmyzr Content or Contributor Content that is known or suspected by you or your Users;
  3. not impersonate another Optmyzr user or provide false identity information to gain access to or use the Service;
  4. not use the Service to defame, abuse, harass, threaten or otherwise violate the legal right of others;
  5. not publish, post, upload, email, distribute or disseminate any defamatory, misleading, infringing or unlawful content; and
  6. not collect, store or transmit Personal Data about individuals or any information that is subject to applicable privacy laws or regulations without appropriate legal basis, consent, or authorization.

You are solely responsible for all text, logos and images (“Customer Content”), all advertisements and any website reachable from the advertisements generated using the Service. You hereby represent, warrant and covenant to Optmyzr and its third party suppliers that:

  1. any Customer Content you provide is and shall be accurate, complete and current,
  2. you have all necessary rights and are fully authorized to publish the Customer Content and create or have created advertisements, and
  3. all Customer Content complies with the requirements set forth by Google and Microsoft and any other integrated advertising platform on their respective websites with respect to the Google Ads and Microsoft Advertising programs and advertising of any other integrated advertising platform, as the case may be, including the trademark policies, policies regarding minors, editorial guidelines and creative limitations posted therein.

You hereby authorize Optmyzr to allow such Customer Content and advertisements to be published throughout the network of advertising channels operated by Microsoft and Google, and any other integrated advertising platform and their network of participating websites and other distribution outlets.

You further represent, warrant and covenant to Optmyzr and its suppliers that:

  1. at all times you shall comply with all applicable law;
  2. you will not generate, or encourage others to generate, automated or fraudulent impressions or clicks of advertisements on any Google, Microsoft or other integrated advertising network;
  3. you are responsible for obtaining and maintaining accounts for use of the Google Ads program and Microsoft Advertising program or the program of any other integrated advertising platform;
  4. your use of the Google Ads program or Microsoft Advertising or other integrated advertising platforms program is not for personal, family or household purposes;
  5. your advertisements do not and will not advertise illegal activity or constitute illegal or fraudulent business practices in the jurisdiction in which the advertisements are displayed;
  6. you will not misrepresent yourself, your age, or your affiliation with any person or entity, impersonate any person or entity, makes false or misleading statements; and
  7. forge headers or otherwise manipulates identifiers in order to disguise the origin of any information transmitted to or through the Services (either directly or indirectly through use of third-party software).

Further, you acknowledge and agree that Microsoft and/or Google or any other integrated advertising platform may, in its sole discretion:

  1. edit your Customer Content for size and fit purposes,
  2. label any advertisement as a “sponsored site,” “advertisement” or similar designation for clarification purposes,
  3. create advertisements based upon the Customer Content and other specifications provided by Optmyzr through the applicable API, and
  4. create, delete, modify and optimize your account.

Optmyzr does not own any Customer Content or advertisements provided by you hereunder, provided that you hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Content and advertisements for the sole purpose of providing you with the Service.

You are solely responsible for all URLs required or used by you in connection with the Service. Any URL that includes or incorporates any variation of the name Optmyzr (a “Optmyzr URL”) shall:

  1. be owned by Optmyzr,
  2. equire the consent of Optmyzr prior to your use, and
  3. only be used by you during the Term of this Agreement.

Any URL used by you in connection with the Service that does not include or incorporate the name Optmyzr shall be owned by you. For the avoidance of doubt, you are solely responsible for all Customer Content provided or published by you in connection with the Service under any URL (including any Optmyzr URL). You agree not to use any URL in a manner that infringes the rights of third parties or violates applicable law.

6. Account Information and Data

Optmyzr does not own any keyword data, information, performance data, paid search campaigns or material that you submit to the Service in the course of using the Service (collectively, “Customer Data”). You hereby grant Optmyzr a worldwide, royalty-free, non-exclusive right during the License Term to use, reproduce, create derivative works of, distribute, perform, transmit and publish your Customer Data for the sole purposes of:

  1. processing your Customer Data in connection with providing the Service to you, and
  2. storing or hosting the Customer Data in a remote database or on the Site for access by your Users.

Your private Customer Data is accessible only to you and persons explicitly authorized by you; data is NOT shared with other customers, or with any other third party; provided that Optmyzr reserves the right to use your Customer Data in order to compile, analyze and disclose to third parties aggregated metrics, data and trends related to the use of its offerings as long as such metrics, data and trends do not contain uniquely identifiable Customer Data.

You, not Optmyzr, shall have sole responsibility for the accuracy, quality, integrity, legality, appropriateness, and intellectual property ownership or right to use all Customer Data, and Optmyzr shall not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Customer Data. Use of the Service is subject to existing laws and legal processes. Nothing contained in this Agreement will limit Optmyzr’s right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Service, which may include disclosing your Customer Data to the applicable authorities.

7. Intellectual Property Ownership

Optmyzr alone (and its licensors, where applicable) shall own all right, title and interest, including all related Intellectual Property Rights, in and to the Optmyzr Technology, the Optmyzr Content and the Service and any derivatives, suggestions, ideas, enhancement requests, feedback, recommendations or other information provided by you or any other party relating to the Service, and any aggregated metrics, data and trends compiled by Optmyzr.

This Agreement is not a sale and does not convey to you any rights of ownership in or related to the Service, the Optmyzr Technology or the Intellectual Property Rights owned by Optmyzr, Inc. The Optmyzr name, the Optmyzr logo, domain name, and the product and service names associated with the Service and Optmyzr Content are trademarks of Optmyzr or third parties, and no right or license is granted to use them hereunder. The Site may include trademarks, service marks or logos of third parties, all of which are the property of their respective owners. In addition, all content published on the Site belongs to Optmyzr and/or its licensors under applicable copyright law.

8. Third Party Interactions

During use of the Service, you may enter into correspondence with, purchase goods and/or services from, or participate in promotions of advertisers or sponsors showing their goods and/or services through the Service. Any such activity, and any terms, conditions, warranties or representations associated with such activity, are solely between you and the applicable third party.

Optmyzr and its licensors shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party. Optmyzr does not endorse any sites on the Internet that are linked through the Service. Optmyzr provides these links to you only as a matter of convenience, and in no event shall Optmyzr or its licensors be responsible for any content, products, or other materials on or available from such sites. Optmyzr provides the Service to you pursuant to the terms and conditions of this Agreement.

You recognize, however, that certain third-party providers of ancillary software, hardware or services may require your agreement to additional or different license or other terms prior to your use of or access to such software, hardware or services. Service features that interoperate with the Google Ads or Microsoft Advertising programs and any other integrated advertising program depend on the continuing availability of the Google Ads or Microsoft Advertising as the case may be, application programming interface (“API”) and program for use with the Services.

If Google Inc. or its affiliates (“Google”) or Microsoft, Inc. or its affiliates (“Microsoft”) or any other integrated advertising platform, or ceases to make the Google Ads API or program, or Microsoft Advertising API or program, or the API or program of any other integrated advertising platform as the case may be, available on reasonable terms for the Services, Optmyzr may cease providing such Service features and you shall have no payment obligations with respect to such Service features for periods following such cessation.

9. Subscriptions and Payment

Some portions of our Service are billed on a subscription basis (“Subscription”) You will be billed in advance on a recurring and periodic basis (“Billing Cycle”). Billing cycles are set either on a monthly, semi-annual (every six months), or annual (12 months) basis, depending on the type of subscription plan you select when purchasing a Subscription. You shall pay all fees or charges to your account in accordance with the Subscription and billing terms in effect at the time a fee or charge is due and payable. The initial charges will be equal to the current price of the chosen Subscription at the fee currently in effect.

All payments must be made in advance and amounts owed are payable via automated recurring credit card payment or electronic invoices. You must provide Optmyzr with a valid credit card as a condition to signing up for the Service. You hereby represent that you are authorized to provide any credit card you use to sign up for the Service. An authorized License Administrator may adjust the Service edition by executing an additional written Order Confirmation or using the web-based customer administration system within the Optmyzr product if it applies.

Changes to the Service edition will result in an adjustment to your fees, and will be subject to the following:

  1. the term for the new fees and new Service edition will be coterminous with the preexisting License Term (either Initial Term or Renewal Term, as the case may be);
  2. Service fees will be the then current, generally applicable license fee;
  3. any fee increase that results from changes made in the middle of a billing month will be charged in full on a pro-rated basis for the portion of the billing month following such change; and
  4. any fee reduction that results from changes made in the middle of a billing month will be pro-rated.

Optmyzr reserves the right to modify its fees and charges and to introduce new charges at any time, upon at least thirty (30) days prior notice to you, which notice may be provided by e-mail. All pricing terms are the confidential information of Optmyzr, and you agree not to disclose them to any third party.

10. Billing and Renewal

Optmyzr charges and collects in advance for use of the Service. Optmyzr will automatically renew your subscription as described below, and bill your credit card or submit electronic invoices as mutually agreed upon. The renewal charge will be equal to the Subscription in effect during the prior term, unless Optmyzr has given you at least thirty (30) days prior written notice of a fee increase, which shall be effective upon renewal and thereafter.

Fees for other services will be charged on an as-quoted basis. Optmyzr’s fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on Optmyzr’s income.

Users in jurisdictions that collect value-add tax (“VAT”) must register as a business to use this Service. By registering in a jurisdiction that requires the collection of VAT, you warrant and represent that you are a business. Upon registration of your account you must provide Optmyzr your VAT registration number, and the name and principal address of your business so that we may comply with all VAT invoicing regulations. If you do not provide a valid VAT registration number or otherwise meet the requirements of this provision, Optmyzr reserves the right to terminate your account. When asked, you agree to provide Optmyzr with complete and accurate billing and contact information. This information includes your legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact and License Administrator. You agree to update this information within thirty (30) days of any change to it. If the contact information you have provided is false or fraudulent, Optmyzr reserves the right to terminate your access to the Service in addition to any other legal remedies.

All invoices and payments to Optmyzr will be in US Dollars (USD), Euros and Australian Dollars (AUD). If you believe your invoice is incorrect, you must contact Optmyzr in writing within forty-five (45) days of the date of the invoice setting forth details regarding the inaccuracy to be eligible to receive an adjustment or credit, otherwise any inaccuracy will be deemed waived.

11. Non-Payment and Suspension

In addition to any other rights granted to Optmyzr herein, Optmyzr reserves the right to suspend or terminate this Agreement and your access to the Service if your account becomes more than 30 days delinquent (falls into arrears). You agree and acknowledge that Optmyzr has no obligation to retain Customer Data or Customer Content and that such Customer Data and Customer Content may be irretrievably deleted if your account is thirty (30) days or more delinquent.

12. Term

This Agreement commences on the Start Date which is the day you sign up on Optmyzr. Upon the expiration of the Initial Term, this Agreement will automatically renew for successive renewal terms equal in duration to the Initial Term (or one year, if the Initial Term is greater than one year) (each, a “Renewal Term”) at Optmyzr’s then current fees, unless either party gives Sufficient Written Notice. “Sufficient Written Notice” will be thirty (30) days prior to the expiration of the Initial Term or applicable Renewal Term, unless otherwise agreed upon. In the event this Agreement expires or is terminated for any reason, you agree to extract your Customer Data and Customer Content from the Optmyzr platform prior to the effective date of such expiration or termination. You agree and acknowledge that Optmyzr has no obligation to retain the Customer Data or Customer Content, and may delete such Customer Data and Customer Content 30 days after expiration or termination. Upon any expiration or termination of this Agreement, your rights to use any Optmyzr URLs shall immediately terminate. The following sections shall survive any expiration or termination of this Agreement: 1, 3, 4, 5, 6,7, 9, 11, 14, 16-30

13. Termination for Cause

Any breach of your payment obligations or unauthorized use of the Optmyzr Technology or Service will be deemed a material breach of this Agreement. Without limiting its ability to pursue other remedies, Optmyzr, in its sole discretion, may terminate your password, account or use of the Service if you breach or otherwise fail to comply with this Agreement.

Optmyzr takes the intellectual property rights of others seriously and expects you to do the same on our Website. We will respond to notices of copyright infringement that comply with the requirements of the Digital Millennium Copyright Act (“DMCA”) (17 U.S.C. § 512), or applicable law if contended infringement occurs outside the United States. If you believe in good faith that User Content available through our Services infringes one or more of your copyrights, you may provide us written notice (“Take Down Notice”) and include the following information: A physical or electronic signature of the owner or a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; Identification of the copyrighted work claimed to have been infringed (including a hyperlink to said work(s), if available), or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that website; Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit the service provider to locate the material (including a hyperlink to said work(s)); Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an email; A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, his/her/its agent, or the law; and A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send Optmyzr a counter-notice.

Any Take-Down Notice or counter-notice must meet the then-current statutory requirements imposed by the DMCA; see https://www.copyright.gov/title17/92appb.html for details. Any Take-Down Notice or counter-notice must be sent to: Attn: Frederick Vallaeys, Optmyzr Inc., 282 San Antonio Rd, Mountain View, CA 94040; or by email at dmca@optmyzr.com. Consult your legal advisor before filing a notice or counter-notice as there are penalties for false claims under the DMCA.

15. Representations & Warranties

Each party represents and warrants that it has the legal power and authority to enter into this Agreement. Optmyzr represents and warrants that it will provide the Service in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Service will perform substantially in accordance with the online Optmyzr help documentation (as may be updated from time to time) under normal use and circumstances.

In the event the Service fails to perform substantially in accordance with such help documentation, and you promptly notify Optmyzr, Optmyzr will modify the Service and/or the documentation so that it conforms. The foregoing is your sole and exclusive remedy for Optmyzr’s failure to satisfy the foregoing representation. You represent and warrant that you have not falsely identified yourself nor provided any false information to gain access to the Service and that your billing information is correct.

16. Mutual Indemnification

You shall indemnify and hold Optmyzr, its licensors and each such party’s parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with:

  1. a claim alleging that use of the Customer Data or the Customer Content infringes the rights of, or has caused harm to, a third party;
  2. a claim, which if true, would constitute a violation by you of your representations and warranties;
  3. a claim arising from the breach by you or your Users of this Agreement; or
  4. any use or alleged use of your accounts or your passwords by any person, whether or not authorized by you, provided in any such case that Optmyzr:
    1. gives written notice of the claim promptly to you;
    2. gives you sole control of the defense and settlement of the claim (provided that you may not settle or defend any claim unless you unconditionally release Optmyzr of all liability and such settlement does not affect Optmyzr’s business or Service);
    3. provides to you all reasonably available information and assistance; and
    4. has not compromised or settled such claim.

Optmyzr shall indemnify and hold you and your parent organizations, subsidiaries, affiliates, officers, directors, employees, attorneys and agents harmless from and against any and all claims, costs, damages, losses, liabilities and expenses (including reasonable attorneys’ fees and costs) arising out of or in connection with a claim alleging that the Service directly and knowingly infringes a copyright, a U.S. patent issued as of the Effective Date, or a trademark of a third party; provided that you:

  1. promptly give written notice of the claim to Optmyzr;
  2. give Optmyzr sole control of the defense and settlement of the claim (provided that Optmyzr may not settle or defend any claim unless it unconditionally releases you of all liability);
  3. provide to Optmyzr all reasonably available information and assistance; and
  4. have not compromised or settled such claim.

Optmyzr shall have no indemnification obligation, and you shall indemnify Optmyzr pursuant to this Agreement, for claims arising from any infringement arising from the combination of the Service with any of your products, services, hardware or business process(es). If as a result of any infringement by the Service (other than as described in the preceding sentence) your use of the Service is enjoined by a court of law, Optmyzr will either modify the Service to make it non-infringing, acquire a license for you to continue using the Service, or if neither option is possible, refund to you the applicable fees paid by you in advance.

17. Disclaimer of Warranties

OPTMYZR AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE SERVICE OR ANY CONTENT. OPTMYZR AND ITS MANAGERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, CONTRIBUTOR(S), LICENSORS, LICENSEES, SERVICE PROVIDERS, AND OTHER AFFILIATES (COLLECTIVELY “ASSOCIATED PARTIES") DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE SERVICE WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, LEADS OR OTHER MATERIAL PURCHASED OR OBTAINED BY YOU THROUGH THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE SERVICE OR THE SERVER(S) THAT MAKE THE SERVICE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE SERVICE AND ALL CONTENT IS PROVIDED TO YOU STRICTLY ON AN “AS IS” AND “AS AVAILABLE” BASIS. ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY OPTMYZR AND ASSOCIATED PARTIES.

NO OPINION, ADVICE, OR STATEMENT OF OPTMYZR OR ANY ASSOCIATED PARTY, WHETHER MADE ON THE SERVICE, OR OTHERWISE, SHALL CREATE ANY WARRANTY NOT OTHERWISE EXPRESSLY STATED HEREIN. IT IS YOUR RESPONSIBILITY TO EVALUATE THE ACCURACY AND COMPLETENESS OF ANY OPINION, ADVICE, INFORMATION OR STATEMENT AVAILABLE ON OPTMYZR SERVICE.

18. Limitation of Liability

IN NO EVENT SHALL OPTMYZR’S AGGREGATE LIABILITY EXCEED THE AMOUNTS ACTUALLY PAID BY AND/OR DUE FROM YOU IN THE CURRENT SUBSCRIPTION RENEWAL PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH CLAIM. IN NO EVENT SHALL EITHER PARTY AND/OR ITS LICENSORS BE LIABLE TO ANYONE FOR ANY INDIRECT, PUNITIVE, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL OR OTHER DAMAGES OF ANY TYPE OR KIND (INCLUDING LOSS OF DATA, REVENUE, PROFITS, USE OR OTHER ECONOMIC ADVANTAGE) ARISING OUT OF, OR IN ANY WAY CONNECTED WITH THIS SERVICE, THE OPTMYZR TECHNOLOGY OR CONTENT, INCLUDING, BUT NOT LIMITED TO, THE USE OR INABILITY TO USE THE SERVICE, OR FOR ANY CONTENT OBTAINED FROM OR THROUGH THE SERVICE, ANY INTERRUPTION, INACCURACY, ERROR OR OMISSION, REGARDLESS OF CAUSE IN THE CONTENT, EVEN IF THE PARTY FROM WHICH DAMAGES ARE BEING SOUGHT OR SUCH PARTY’S LICENSORS HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.YOU AGREE THAT IN THE EVENT YOU INCUR ANY DAMAGES, LOSSES OR INJURIES THAT ARISE OUT OF OPTMYZR’S ACTS OR OMISSIONS, THE DAMAGES, IF ANY, CAUSED TO YOU ARE NOT IRREPARABLE OR SUFFICIENT TO ENTITLE YOU TO AN INJUNCTION PREVENTING ANY EXPLOITATION OF THE OPTMYZR SERVICE, AND YOU WILL HAVE NO RIGHTS TO ENJOIN OR RESTRAIN THE DEVELOPMENT, PRODUCTION, DISTRIBUTION, ADVERTISING, EXHIBITION OR EXPLOITATION OF THE OPTMYZR TECHNOLOGY OR SERVICE, OR OTHER WEBSITE CONTENT OWNED OR CONTROLLED BY OPTMYZR AND ASSOCIATED PARTIES.

BY ACCESSING THE OPTMYZR WEBSITE YOU UNDERSTAND THAT YOU MAY BE WAIVING RIGHTS WITH RESPECT TO CLAIMS THAT ARE AT THIS TIME UNKNOWN OR UNSUSPECTED, AND IN ACCORDANCE WITH SUCH WAIVER, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND, AND HEREBY EXPRESSLY WAIVE, THE BENEFITS OF CALIFORNIA CODE § 1542, AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

19. Additional Rights

Certain states and/or jurisdictions do not allow the exclusion of implied warranties or limitation of liability for incidental, consequential or certain other types of damages, so the exclusions set forth above may not apply to you.

20. Local Laws and Export Control

The Service provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of other applicable countries. You acknowledge and agree that the Service shall not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to countries as to which the United States or any other applicable country maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).

The lists of Embargoed Countries and Designated Nationals are subject to change without notice. By using the Service, you represent and warrant that you are not located in, under the control of, or a national or resident of an Embargoed Country or Designated National. You agree to comply strictly with all U.S. and other applicable export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required. The Service may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

Optmyzr and its licensors make no representation that the Service is appropriate or available for use in other locations. If you use the Service from outside the United States of America, you are solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries. Any diversion of the Optmyzr Content or Customer Content contrary to United States or other applicable law is prohibited. None of the Optmyzr Content or Customer Content, nor any information acquired through the use of the Service, is or will be used for nuclear activities, chemical or biological weapons, or missile projects, unless specifically authorized by the United States government and other applicable governmental bodies for such purposes.

21. Communications, Notices, and Newsletters

You may opt in to receive our monthly newsletter, as well as invitations to our educational webinars and promotions for our products (collectively “Communications”). You may ‘opt out’ of receiving future marketing and other communications from Optmyzr at unsubscribe@optmyzr.com or from the Settings page at any time. Optmyzr customers will always receive account-related emails, such as administrative notices and service announcements or changes regarding policies governing use of our Services.

22. Interruption of Service

We reserve the right to update, modify, suspend, discontinue or close, temporarily or permanently, the Service (or any part thereof) at any time with or without notice. You agree that we shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service. To protect the integrity of the Service, we reserve the right at any time, in our sole discretion, to block users from certain IP addresses from accessing the Service.Transactions conducted through the Internet may be subject to interruption, blackout, delay or error. Optmyzr shall not be responsible in any way for loss of accuracy or timeliness of any message sent or transaction conducted through this Service arising from or in relation to any malfunctions in communication facilities that are out of the control of Optmyzr.

23. Notice

Optmyzr may give notice by means of a general notice on the Service, electronic mail to your e-mail address on record in Optmyzr’s account information, or by written communication sent by first class mail or pre-paid post to your address on record in Optmyzr’s account information. Such notice shall be deemed to have been given upon the expiration of 48 hours after mailing or posting (if sent by first class mail or pre-paid post) or 12 hours after sending (if sent by email). You may give notice to Optmyzr (such notice shall be deemed given when received by Optmyzr) at any time by any of the following: letter to Optmyzr delivered by nationally recognized overnight delivery service or first class postage prepaid mail to Optmyzr at 282 San Antonio Road; Mountain View CA 94040 in either case, or by email to legal@optmyzr.com addressed to the attention of: COO, Optmyzr.

24. Modification to Terms

Optmyzr reserves the right to modify the terms and conditions of this Agreement or its policies relating to the Service at any time, effective upon posting of an updated version of this Agreement on the Service. You are responsible for regularly reviewing this Agreement. Continued use of the Service after any such changes shall constitute your consent to such changes.

25. Assignment; Change in Control

This Agreement may not be assigned by you without the prior written approval of Optmyzr but may be assigned without your consent by Optmyzr to:

  1. a parent or subsidiary,
  2. an acquirer of assets, or
  3. a successor by merger.

Any purported assignment in violation of this section shall be void. Any actual or proposed change in control of you that results or would result in a direct competitor of Optmyzr directly or indirectly owning or controlling 50% or more of you shall entitle Optmyzr to terminate this Agreement for cause immediately upon written notice.

26. Free Trials

In the event that you are being provided with a free trial under this Agreement, all provisions of this Agreement pertaining to warranties by Optmyzr, indemnification by Optmyzr, payment obligations and similar shall not apply. In addition, notifications provided through the Service indicating the remaining number of days in the free trial shall constitute notice of termination. Further, Optmyzr may terminate a free trial at any time and for any reason.

27. Governing Law and Jurisdiction

All matters relating to the Service and these Terms and any dispute or claim arising therefrom or related thereto (in each case, including non-contractual disputes or claims), shall be governed by and construed in accordance with the internal laws of the State of California without giving effect to any choice or conflict of law provision or rule. Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the federal courts of the United States located in the Northern District of California or the courts of the State of California located in Santa Clara County, California although we retain the right to bring any suit, action, or proceeding against you for breach of these Terms in your country of residence or any other relevant country if you reside outside the United States. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts, including all forum non conveniens defenses.

28. Arbitration

Disputes in the United States and Non-European Member States
Any dispute, claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation or validity thereof, including the determination of the scope or applicability of this agreement to arbitrate, shall be determined by confidential, binding arbitration in Santa Clara County, California, before one (1) arbitrator. The arbitration shall be initiated and conducted according to JAMS Arbitration Rules and Procedures, and where consistent, California law, without regard to or application of conflict of law principles of your state or country of residence, at the San Jose, California office of JAMS including the Optional Appeals Procedure. If you reside out of the state of California or the United States you understand and agree to submit to the jurisdiction and venue of Santa Clara County, California and hereby waive all forum non conveniens defenses.

The arbitrator shall be a disinterested attorney or retired judge experienced in e-commerce and/or intellectual property matters. Such arbitration shall include discovery proceedings as provided under Section 1283.05 of the California Code of Civil Procedure. The arbitration will be conducted in the English language, but any witness whose native language is not English may give testimony in the witness’ native language, with simultaneous translation into English at the expense of the party presenting the witness. Judgment on any award may be entered in any court of competent jurisdiction. The Parties hereto consent to the jurisdiction of the Superior Court of the State of California, and the United States Northern Judicial District of California, for purposes of enforcing this arbitration agreement and proceedings and entry of judgment on any award and further consent that any process or notice of motion or other application to the Court or the judge thereof may be served by certified or registered mail, return receipt requested. The prevailing party shall be awarded costs and reasonable attorneys’ fees associated with the arbitration.

You understand that by using the Website you GIVE UP YOUR RIGHT TO GO TO COURT, to assert or defend any claims between you and Optmyzr (except for matters brought in small claims court) BEFORE A JUDGE OR JURY. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction over the parties. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms.

Attorney Fees: In any arbitration or court action between the parties to enforce this Agreement or the rights of the parties hereunder, the prevailing party in such action (as determined by the arbitral panel or court) will be entitled to receive a reasonable sum for its attorney’s fees and all other reasonable costs and expenses incurred in such action or suit.

Small Claims Action: If your claim meets the requirements to file a small claims action, you agree to the sole jurisdiction and venue of any small claims court located in Santa Clara County, California. To the extent state law applies, California law shall govern without regard to or application of the conflict of law provisions of your state or country of residence.

No Class Action: You agree to give up your right to participate in a class action or class proceeding, including class arbitration, limited attorney general action, or other representative action or proceeding.

Disputes in European Member States and Switzerland.

This Agreement is governed by and construed in accordance with the laws of the State of California, USA, and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. Optmyzr both agrees to submit to the non-exclusive jurisdiction of the courts of the federal and state courts located in Santa Clara County,in the State of California, USA, which means that you may bring a claim to enforce your consumer protection rights in connection with this Agreement in California or in the EU country in which you live or Switzerland.

If you are a resident of a European Union country, Norway, Iceland, or Liechtenstein, you may have access to consumer dispute resolution bodies in your country of residence in accordance with applicable laws. If you would like to bring a matter to our attention, please contact us at info@optmyzr.com.

29. Limitation on Time to File Claims

ANY CAUSE OF ACTION OR CLAIM YOU MAY HAVE ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR THE WEBSITE MUST BE COMMENCED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES, OTHERWISE, SUCH CAUSE OF ACTION OR CLAIM IS PERMANENTLY BARRED.

30. Feedback and Suggestions

If you submit feedback, comments, ideas or suggestions (collectively “Suggestions”) about the Service, you acknowledge that such Suggestions are unsolicited and that we may, but have no obligation, to use your Suggestions. You further agree and acknowledge that any use of your Suggestions by us, for any purpose, will be without any liability to us, or payment of any kind to you.

31. Notice of California Users

Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at(800) 952-5210.

32. General

No text or information set forth on any other purchase order, preprinted form or document shall add to or vary the terms and conditions of this Agreement. If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the invalid or unenforceable provision(s), with all other provisions remaining in full force and effect. No joint venture, partnership, employment, or agency relationship exists between you and Optmyzr as a result of this Agreement or use of the Service. The failure of Optmyzr to enforce any right or provision in this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by Optmyzr in writing.

This Agreement, together with any applicable Subscription Conditions and Privacy Policy, comprises the entire agreement between you and Optmyzr and supersedes all prior or contemporaneous negotiations, discussions or agreements, whether written or oral, between the parties regarding the subject matter contained herein. In the event that any of your Users are contractors to your organization, you agree that such contractors shall be required by written agreement to comply with all applicable restrictions set forth in this Agreement, and you shall be fully liable for and indemnify Optmyzr with respect to any failure of any contractor to so comply.

33. Definitions

As used in this Agreement now or hereafter associated herewith: “Agreement” means this Terms of Use and all modifications thereto; “Billing Cycle” means the recurring and periodic basis during which bills are prepared for services, set either on a monthly, semi-annual, or annual basis in advance of services being performed; “Contributor” means any person that receives a form of cash or other compensation for posting, uploading Contributor Content to the Service; “Contributor Content” means blog(s), blog posts, notices, advertisements, sidebars, takeaways, embedded videos uploaded, posted or otherwise transmitted by Contributor; “Customer Content” means all text, logos and images uploaded, posted or otherwise transmitted by the Customer;“Initial Term” means the initial period during which you are obligated to pay for the Service equal to the billing frequency selected by you during the subscription process; “Intellectual Property Rights” means unpatented inventions, patent applications, patents, design rights, copyrights, trademarks, service marks, trade names, trade dress, domain name rights, mask work rights, know-how and other trade secret rights, and all other intellectual property rights, derivatives thereof, and forms of protection of a similar nature anywhere in the world; “License Administrator(s)” means those Users designated by you who are authorized to purchase licenses and subscriptions online through the Site and to create User accounts and otherwise administer your use of the Service; “License Term(s)” means the period(s) during which a specified number of Users are licensed to use the Service pursuant to the Subscription(s); “Optmyzr” means Optmyzr, Inc., a Delaware corporation, having its principal place of business at 282 San Antonio Rd, Mountain View, CA 94040, USA; “Optmyzr Content” means any thought leadership published or otherwise made available by Optmyzr, including without limitation white papers, blog content, newsletters and any other publications; “Optmyzr Technology” means all of Optmyzr’s proprietary technology (including software, hardware, products, processes, algorithms, user interfaces, know-how, techniques, designs and other tangible or intangible technical material or information) made available to you by Optmyzr in providing the Service; “Opt out” means to unsubscribe and no longer receive product or service information; “Personal Data” has the meaning provided in the Optmyzr Privacy Policy; “Renewal Term” means subsequent terms after expiration of the Initial Term; “Service(s)” means the specific edition of Optmyzr’s online search engine marketing services, developed, operated, and maintained by Optmyzr, accessible via the website optmyzr.com and other related websites (the “Site”(s)) or another designated web site or IP address, and any ancillary online or offline products and services provided to you by Optmyzr, to which you are being granted access under this Agreement, including without limitation the Optmyzr Technology, the Optmyzr Content and any support services agreed to by Optmyzr; “Start Date” means the date you sign up on Optmyzr; “Subscription(s)” means signing up for the Service online through the Site or in written form, specifying, among other things, the number of Users, if applicable, and other services contracted for, the applicable fees, the billing period, the payment method, and other charges as agreed to between the parties, each such Subscription to be incorporated into and to become a part of this Agreement (in the event of any conflict between the terms of this Agreement and the terms of any such Subscription, the terms of this Agreement shall prevail); “Suggestions” means comments, ideas or feedback; “User(s)” means your employees, representatives, consultants, contractors or agents who are authorized to use the Service and have been supplied user identifications and passwords by you (or by Optmyzr at your request); and “You” or “Your” means the person, company or other legal entity that has agreed to and is bound by the terms of this Agreement.

34. Questions or Additional Information

If you have questions regarding this Agreement or wish to obtain additional information, please send an e-mail to info@optmyzr.com.