Learn With Optmyzr

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workflows Apr 19, 2024

AI Blueprints - Knowing Where & What To Focus On

While the original ones have been a core part of Optmyzr for a long time, our AI enhanced Blueprints bring new innovation to your workflow. Benefitting from intelligent task suggestions as well as providing a way to learn what tools can help solve business problems, this is a great way to help team members who are new to Optmyzr understand what's available to them, as well as get creative ideas for how to use proven tools. In this video we cover: 1. The basics of Blueprints 2. The difference between tasks completed in Optmyzr vs outside Optmyzr 3. How to ask the AI to help come up with a blueprint 4. What each suggested task does (PPC Investigator, Performance Comparison, Create/edit reports, Explore Traffic Segments, and n-gram analysis). 5. Individual vs bulk edits to tasks 6. Workflows around the order of roles and tasks when editing a task.

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Mar 20, 2024

Learn With Optmyzr - Scriptless Automation: Google Solutions or Optmyzr

This is a mega LWO focusing on Google Solutions and the pros and cons of using them vs Optmyzr. We cover the following tools and rules of engagement: Google Solutions: what they are and how they function URL Checker: additional settings over Google Solutions as well as how you can set it up to re-enable keywords/ads when the url is fixed. PPC Investigator: Able to check for anomalies at any percentage deviation vs being restricted to the categories Google sets. Negative Keyword Finder/Traffic Sculptor: identifying negative themes as well as going into the rules of engagement for negatives on Google and Microsoft Rule Engine: the mechanics of Rule Engine and how to think about the "if this/then that" workflows for Optmyzr Core and Optmyzr Social

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Feb 28, 2024

How to Protect Your Accounts

In this episode of Learn With Optmyzr we dive into using insights and optimization tools in Optmyzr to provide PPC Insurance in accounts. We use PPC Investigator, Rule Engine, and Change History analysis to identify and correct well intentioned account choices. We also review a common mistake in Google Ads where a user adds negatives to the legacy account list as opposed to the correct location under admin.

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Feb 12, 2024

How To Make Rules In Rule Engine Work For Your Account

Rule Engine is a core part of the Optmyzr ad management software suite. One of the biggest fears marketers face is that rules they set might be flawed. In this video we outline how to think about each setting in the "if this, then that" logic series. Rule engine can be set to take action or to send you a report.

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Jan 27, 2024

Cross Channel Reporting & Data Sources

Learn With Optmyzr episode covering multi-channel reports and GA4 metrics. Additionally we look at Rule Engine's Data Connector functionality. Main strategy points discussed: 1. Value of having central sources of truth to help translate different advertising metrics. 2. The need to understand different audience segments from each channel. 3. Understanding norms in metrics by ad type (visual vs search vs social)

Product Demo

Jan 08, 2024

Mastering Competitive Intelligence in PPC

Join Navah and Juan as they delve into the world of competitive intelligence in PPC campaigns. Learn how to analyze and monitor your competitors' strategies and performance, and discover optimization tools to help you outperform them. Explore the power of impression share and how to set alerts to stay ahead. Dive into Optmyzr's top competitors widget and PPC vertical benchmarks tool to gain valuable insights into your industry and make informed decisions.

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Learn With Optmyzr Oct 18, 2023

A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance

A PPC audit assesses the short- and long-term performance of your paid advertising strategy by looking at the performance, cost, and returns of your ad campaigns, ad groups, and individual ads. PPC account audits should happen on a routine basis to maximize the performance of your PPC strategy. In this video, Navah Hopkins, our Product Evangelist, and Arun S.R., our Software Development Engineer, present the ultimate toolkit and strategies every PPC auditor needs to have in their bag.

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Learn With Optmyzr Sep 26, 2023

Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr

Considering how important and chaotic the Q4 shopping season can be for advertisers, it’s never too late to start setting up your campaigns. Buyer behavior trends have changed over the years during Black Friday, Cyber Monday, and December holidays and now we’re seeing consumers shopping earlier than before. One thing is for sure: billions of dollars will be up for grabs. With all that said, in this video, Juan, our Senior Customer Success Manager, and Navah Hopkins, our Product Evangelist, present how you can prepare in advance and make this 2023 shopping season a profitable one for your business.

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Learn With Optmyzr Jun 12, 2023

Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr | Learn With Optmyzr

Google Ads' Performance Max has been the talk of the town for over a year now, and it's still one of the most discussed topics in PPC. While it promises higher conversions and ROAS, everyone’s concerned about giving up control and transparency to Google's native automation. So in this episode of Learn With Optmyzr, we’ll show you how Optmyzr’s numerous insights, optimizations, and automation capabilities can help you regain control over your strategies and data.

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Learn With Optmyzr Dec 15, 2022

The New Reports Experience

Optmyzr’s new reports designer makes report creation quicker and easier. Build report templates for single accounts and set them up across your Google Ads and Microsoft Ads accounts, without creating a new template for each account. Create comprehensive reports for clients who advertise across multiple platforms including Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, and Google Analytics. In this video, we show you how to: • Use Optmyzr’s prebuilt report templates to create Google Ads or Microsoft Ads reports in just a few clicks • Create single-account report templates and implement them for multiple accounts • Create reports for multiple accounts across different advertising platforms • Automate reports to be sent out at the frequency of your choice

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Learn With Optmyzr Dec 08, 2022

The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr

Everyone advertises on Google. But Microsoft Ads can reach new audiences that Google may have not reached, and the CPCs tend to be lower. However, most advertisers have their hands too full to think about adding another platform to the list of things to manage. Even some of the advertisers on Microsoft have a "set-and-forget" approach for the same reason. Optmyzr can help bridge the gap and its automation capabilities, quick insights, and optimization suggestions can help deliver better results without spending too much time doing so. In this video, you will learn how to: - Perform health checks in your accounts and find optimization opportunities. - Monitor budgets and get suggestions on how to distribute them in order to reach your goals. - Build custom rule-based optimizations that can help automate certain tasks like adding new keywords from high-performing search queries, adding negative keywords to help reduce irrelevant traffic, etc - Design custom reports and schedule them to be sent out at the frequency of your choice.

Product Demo

Learn With Optmyzr Nov 16, 2022

Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr

Q4 is no doubt the busiest quarter for ecommerce advertisers. And now that we're already halfway in, it's extremely important that you learn how to monitor and optimize your Amazon ad campaigns effectively. In this video, we’ll show you all the Amazon advertising capabilities available in Optmyzr. You will learn how to: - Audit the performance of campaigns, ad groups, keywords, and products - Find your top-selling products, products that are not delivering ROI, and compare performance across multiple campaigns - Compare the performance of key metrics during different periods and understand why changes might have occurred - Create performance alerts at the account or campaign level and monitor for any deviation with respect to your defined target - Build custom reports and automate them to be sent on a scheduled basis - Define custom rule-based actions that can help you with the following: - Pause campaigns during low-earning hours - Optimize bids for keywords or products target - Find high-performing search terms and add them to your list of targets