How to Optimize Shopping and PMax Performance

Introduction

Whether you’re managing Standard Shopping or Performance Max campaigns, success in Q4 depends on preparation and precision. From monitoring performance trends in real time to keeping your product feed clean and optimized, every detail counts.

In this session, we’ll walk you through practical strategies to prevent performance dips, catch issues early with smart alerts, and optimize your campaigns for the surge in holiday demand—so you can maximize revenue while staying in full control.

What You Will Learn

1. Smarter Monitoring & Alerts for Q4

• Set KPIs and alerts at account, campaign, or product level to detect performance shifts without daily manual checks.
• Flag issues like falling ROAS, loss leaders dropping in performance, disapproved products, or budget pacing risks.
• Choose how alerts reach you—via email, Slack, Teams, and even set automated campaign pauses/resumes.

2. Rule Engine & Advanced Automations

• Build tailored strategies that send alerts, suggest actions, or auto-apply optimizations.
• Start with 80+ library rules or create fully personalized strategies to suit your campaigns.
• Use relative checks (e.g., clicks vs. required conversions) to apply rules across multiple clients seamlessly.

3. Feed Health, Audits & Campaign Optimization

• Run one-page health checks to catch missing attributes, optimize product titles for mobile, and enforce industry-specific best practices.
• Combine Google Ads + Merchant Center data to segment products into performance buckets for better ROAS control.
• Use Optmyzr tools to structure Shopping and PMax campaigns by labels, attributes, or rules, and sync automatically as inventory changes.

Tools & Resources

• How to set up automations using Rule Engine
• Smart Product Labeler
• Shopping Analysis
• Shopping Campaign Management

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