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Learn With Optmyzr: How to Investigate PPC Changes in Your Account With Optmyzr

Jun 10, 2025

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Introduction

Struggling to explain sudden changes in your PPC performance? Whether you’re prepping for a client review, reacting to a cost spike, or answering the classic “why did conversions drop?”.

This walkthrough helps you get clear, data-backed answers. Learn how to investigate performance shifts using Optmyzr’s AI assistant, PPC Investigator, and comparison tools — so you can move from guesswork to confident action.


What You Will Learn

1. Explaining Performance Shifts Can Be Challenging

  • Performance fluctuations are inevitable in PPC — but understanding why they happen isn’t always straightforward.
  • Advertisers need to connect metric changes to root causes like bidding updates, campaign structure shifts, or traffic mix changes.
  • Without a clear process, explanations risk being based on guesswork instead of real data.

2. Start Your Investigation with Optmyzr Sidekick

  • AI-powered analysis offers a faster way to spot high-level performance shifts.
  • Optmyzr’s Sidekick Assistant summarizes what changed and why — highlighting shifts in conversions, CPC, or CTR and identifying likely contributing factors.
  • This reduces time spent hunting across multiple dashboards.

3. Dig Deeper With PPC Investigator

  • Surface-level insights are only part of the story.
  • PPC Investigator helps you drill down into the cause of metric shifts by analyzing the full performance chain — impressions, clicks, CPC, CTR, and conversion rate.
  • This context is essential for building accurate narratives in reports and reviews.

4. Uncover Root Causes with Top Movers

  • Root Cause Analysis highlights which ad groups, keywords, networks, or devices contributed most — positively or negatively — to performance changes.
  • These insights help differentiate meaningful wins from noise, and spot where campaign cleanup or reactivation is needed.

5. Make Smarter Decisions With Segment-Level Comparisons

  • Device, network, and audience segments often behave differently — and hide critical insights.
  • Optmyzr’s Performance Comparison shows how results differ across combinations like mobile vs. desktop, or search vs. search partners.
  • This helps you verify whether performance shifts are strategic wins or unintended side effects.

6. Use Automated Monitoring for Ongoing Optimizations

  • Campaign performance isn’t static — and neither should your response be.
  • Optmyzr helps you stay ahead of changes with automated alerts, placement cleanups, and rule-based actions that keep performance on track without manual effort.

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