Practical Strategies to Win Amazon Prime Day 2025

Introduction

Whether you’re managing one brand or dozens, staying ahead of the curve on Prime Day requires more than just reactive tweaks—it demands proactive strategy, automation, and control.

This session showcases practical, real-world examples of how advertisers are leveraging Optmyzr’s Rule Engine to identify winning keywords, manage ASIN search terms, and even integrate external performance goals like target ACoS. If you’ve ever wished for more time to focus on strategy instead of repetitive tasks, these narratives will show you how to make that shift—starting today.

What You Will Learn

1. The power of Rule Engine for Amazon advertisers

• Managing Amazon Ads manually is overwhelming. Advertisers juggle analysis, optimization, monitoring, and reporting across multiple accounts.
• Optmyzr’s Rule Engine helps reduce burnout by automating repetitive tasks using customizable “if-then” logic.
• The tool is accessible through the “Manage and Optimize” section and supports quick setup through templates or custom strategies.

2. Building a strategy from scratch: Boosting high-converting keywords

• Demonstrates how to build a campaign-level rule to increase bids on keywords that converted well in the past but not recently.
• Sets two conditions:
  • Sales > 10 in the past 90 days.
  • Sales < 2 in the last 7 days.
• Adds a third condition comparing impressions from the last 7 days vs. the previous 7 days.
• Action: Increase CPC bids by 10% with safety caps (e.g., min $1.50, max $10).
• Includes exclusion logic to avoid adjusting the same keyword repeatedly within 30 da

3. Customizing a pre-built strategy: Managing ASIN search terms

• Starts from the prebuilt “non-converting ASIN search terms” strategy.
• Original rule flags terms with >10 clicks, no orders, and spend—then adds them as negative product targets.
• Duplicates the rule to create a “converting ASIN search terms” strategy:
  • Adds conditions: orders > 0, ROAS > 100, and sales > 0.
  • Ensures the term does not already exist as a product target.
  • Action: Add as a positive product target.

4. Automating strategies safely and efficiently

• Once your rule strategies are built, Optmyzr makes it easy to automate them without losing control.
• You can schedule strategies to run daily, weekly, or monthly, with flexible time slot options (in GMT).
• Automation doesn’t have to mean automatic changes—you can opt to receive alerts or email notifications instead of applying updates immediately.
• For batch management, the bulk automation tool allows you to enable automation across multiple strategies in one go.

Tools & Resources

• Rule Engine - User Guide
• Account Alerts for Amazon Ads