Put AI to Work on Your PPC Accounts Without Losing Control

Introduction

Learn how to save time managing PPC accounts with AI while staying in control. In this episode of Learn with Optmyzr, Juan shows how Sidekick and MCP integrations with Claude and ChatGPT help you spot performance issues, uncover optimization opportunities, and simplify everyday tasks. You’ll also see how built-in safeguards keep AI-suggested changes in check and integrations like Slack make team collaboration easier.

What You Will Learn

1. Get More Relevant Insights with Optmyzr Sidekick

• Understand how Sidekick uses live data from your advertising accounts to answer questions and identify opportunities.
• Set up AI Profiles to give Sidekick more context about your business, goals, and account preferences.
• Identify underperforming accounts and prioritize where to focus your attention.
• Analyze performance trends and uncover what’s driving changes across campaigns.

2. Turn AI Insights into Actions with Built-in Safeguards

• Identify high-spend, non-converting search terms and propose adding them as negative keywords.
• Review AI-generated change requests before anything is applied to your accounts.
• Approve changes, leave comments, and track pending or completed requests in one place.
• Set account policies for budget changes, bid limits, blocked keywords, and other restrictions.

3. Manage PPC Accounts Through Claude and ChatGPT with Optmyzr MCP

• Connect Optmyzr to Claude or ChatGPT to access account data through your preferred AI assistant.
• Find converting search terms and propose adding them as keywords using natural language prompts.
• Create and review change requests without switching back to Optmyzr.
• Keep the same approval safeguards in place when working through external AI assistants.

4. Simplify Team Collaboration and Reporting with Connected Tools

• Use Claude alongside other integrations, such as Slack, to coordinate PPC workflows.
• Notify teammates or managers when change requests need their review.
• Streamline tasks like preparing client performance updates and sending emails.
• Bring Sidekick into Slack channels so your team can ask questions and access account insights together.

Tools & Resources

• Optmyzr MCP Library
• Optmyzr Sidekick MCP - User Guide
• How to Use Claude + Optmyzr MCP to Manage PPC Accounts Without CSV Exports
• How to Use Optmyzr MCP: 11 Practical PPC Use Cases
• Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each