How to Diagnose, Optimize, and Scale Microsoft Ads with Optmyzr

Introduction

Microsoft Ads often delivers lower CPCs, incremental reach, and access to audience segments that don’t always behave the same way as Google users. But performance can shift quickly—conversions dip without a traffic drop, CPCs rise unexpectedly, shopping products stop serving, or budgets burn out too early in the month. When that happens, the real challenge isn’t just spotting the problem, it’s knowing exactly what changed and how to fix it without wasting time or budget.

This walkthrough focuses on turning Microsoft Ads into a more predictable, efficient, and scalable channel.

What You Will Learn

Performance analysis & root cause discovery

• Get a clear, Microsoft Ads–specific view of account health with KPIs, trends, and AI-generated summaries that highlight what’s changed.
• Compare performance across time periods to quickly see whether issues are coming from volume drops, efficiency losses, or both.
• Dig deeper with visual dependency trees that break down exactly why a metric moved—whether it’s fewer clicks, higher CPCs, or lower conversion rates.
• Focus on fixing the right problems first by understanding the cause before making any bid, budget, or keyword changes.

Search term & keyword optimization

• Discover search queries that are already converting but aren’t yet keywords, and add them instantly for better control and relevance.
• Identify search terms that are quietly draining budget without results and block them before they add up.
• Break down search terms into common word patterns to uncover hidden inefficiencies that don’t always stand out on their own.
• Flag keywords that keep spending without converting, so you can confidently pause them or pull back bids.

Bidding & bid strategy alignment

• See which keywords are missing first-page visibility and understand exactly how much of a bid increase is needed to compete.
• Analyze performance by day of the week to spot high-value windows and adjust bids when results are strongest.
• Recalibrate smart bidding targets using historical performance instead of guesswork.
• Automatically identify when targets should be tightened or loosened based on impression share and real-world results.

Shopping campaign optimization

• Audit product feeds to uncover issues with titles, descriptions, missing attributes, and disapprovals that limit visibility.
• Adjust audit criteria to match what actually matters for your business and product catalog.
• Build cleaner shopping campaign structures around brands, categories, or custom labels for better control.
• Keep product groups automatically in sync as your feed changes, without manual cleanup.
• Shift bids toward high-performing products while safely reducing spend on low performers.

Budget pacing & allocation

• Forecast end-of-month spend based on current pacing so surprises don’t pile up at the last minute.
• Simulate different budget scenarios to see how changes could impact spend and performance before applying them.
• Reallocate budgets from constrained campaigns to those with stronger growth potential.
• Set up alerts for overpacing, underpacing, or budget exhaustion to stay proactive.
• Pause and resume budgets automatically to stay aligned with monthly cycles.

Reporting & stakeholder visibility

• Build Microsoft Ads–specific reports using ready-made templates or fully customizable widgets.
• Compare performance across time periods, add goals, and layer in commentary for context.
• Visualize trends clearly with charts and tables that make insights easy to understand.
• Schedule reports to send automatically, keeping stakeholders informed without manual work.

Tools & Resources

• Microsoft Shopping Campaign Builder
• Tools Available for Microsoft Ads Accounts
• List of Available Audits for Microsoft