The Complete Q4 Shopping PPC Checklist

In the fast-paced world of e-commerce, keeping your Shopping campaigns optimized and in sync with your inventory can be a daunting task. Inefficiencies in campaign setup, performance monitoring, and inventory alignment can lead to missed opportunities and wasted ad spend.

Optmyzr addresses these challenges with tools designed to streamline and automate your Shopping campaigns. From detailed performance analysis and feed audits to real-time budget monitoring and automated inventory syncing, Optmyzr ensures your campaigns are not just running but excelling, helping you achieve better results with less effort.

What You Will Learn

1. Analyzing Shopping Campaigns: Use tools like Shopping Analysis and Feed Audits to evaluate performance and health.
2. Building Shopping Campaigns: Easily create granular, multi-level campaigns with Optmyzr’s Shopping Campaign Builder.
3. Syncing Campaigns with Inventory: Automate campaign updates to stay in sync with your current inventory during peak seasons.
4. Performance Max Optimization: Identify and exclude underperforming listing groups in Performance Max campaigns.
5. Standard Shopping Optimization: Optimize bids and manage negative keywords with pre-built or custom strategies.
6. Budget and Metric Monitoring: Track key performance metrics and spending projections to ensure optimal budget usage.

Tools & Resources

• Performance Max for Retail and Ecommerce: Learn How to Drive Better Results
• Overview: Shopping Tools
• Overview: Budget Management Tools and Alerts
• Shopping Campaign Management - Use of Inventory Filters