Scaling Amazon Ads: Insights, Audits & Automation

Introduction

Amazon Ads can be a tricky landscape. ACoS spikes, wasted spend on irrelevant traffic, and misaligned keyword strategies are just some of the pain points advertisers face.

In this Learn With Optmyzr session, you get a complete walkthrough of Optmyzr’s practical solutions to uncover blind spots, audit campaigns, and optimize budgets, bids, and keywords effectively.

What You Will Learn

1. Spot blind spots in your Amazon PPC campaigns before they cost you

• Using Account Dashboard for a quick overview of metrics, charts, placements, and reports.
• Performance Comparison to analyze changes across timeframes or campaign types.
• PPC Investigator to drill down into causes of metric changes like ACoS, with dependency charts and AI summary.
• Magic Quadrants to identify star performers, opportunities, potentials, and laggards in keywords, campaigns, ad groups, or product ads.

2. Audit campaign structures for hidden inefficiencies

• Run a PPC Audit to review budgets, campaign types, bid strategies, and ACoS targets.
• Customize parameters like “campaigns with ACoS higher than target.”
• View an overall score plus section-wise grades in green, orange, or red.
• Spot missing keywords, lack of negatives, and other gaps in ad groups.

3. Keep budgets on track with smarter monitoring

• Use Spend Projection to check budget pacing, trends, and projected monthly spend.
• Reallocate resources with Optimize Budgets, supported by a budget simulator and AI summaries.
• Set up Budget Alerts to get notified when spend is under- or overpacing.
• Define budget reset dates and who should receive alerts.

4. Strengthen your keyword and bid strategies

• Manage keywords by adding positives, negatives, and keyword reports.
• Discover opportunities with Keyword Lasso and apply suggestions.
• Automate recurring keyword strategies to save time.
• Build or customize advanced automations with the Rule Engine.

5. Build reports that clients actually want

• Create Amazon-specific or cross-account reports in minutes.
• Add widgets for KPIs, campaign/ad group/search term breakdowns, and performance summaries.
• Customize layouts and data ranges before sharing.
• Automate report delivery to clients or internal teams.

Tools & Resources

• Account Dashboard: User Guide
• PPC Investigator: User Guide
• Magic Quadrants: User Guide
• Search Term Scope in Rule Engine for Amazon: User Guide
• Suggested Bids for Amazon: User Guide
• PPC Audits for Amazon
• The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
• Amazon Ads and Inventory: When to Hit Pause and Why