# Optmyzr > Optmyzr is a PPC management and optimization platform for Google Ads, Microsoft Ads, Amazon Ads, and more. We help advertisers and agencies automate, optimize, and scale their paid search and paid social campaigns. ## Main Pages - [Campaign Automator Walkthrough](https://www.optmyzr.com/campaign-automator-demo/index.md): Get a walkthrough of Campaign Automator to see how your brand can benefit from automating inventory-based campaigns on Google Search and Display. ## Blog Posts - [Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows](https://www.optmyzr.com/blog/optmyzr-sidekick-a-ppc-agent-built-for-your-workflow/index.md): Meet Sidekick 6.0: Optmyzr’s built-in PPC agent now across tools, with persistent chat, step-by-step walkthroughs, and context-aware report insights. - [When to Vibe Code, When to Use Scripts, and When to Use a PPC Platform](https://www.optmyzr.com/blog/when-to-use-vibe-coding-scripts-ppc-platforms/index.md): When to use vibe coding, scripts, or PPC tools. A practical guide to choosing the right automation approach for your PPC team. - [4 Real Scenarios Where Optmyzr’s ‘Optimize Budgets’ Tool Saves You Time & Money](https://www.optmyzr.com/blog/how-the-optimize-budgets-tool-saves-time-and-money/index.md): Discover 4 practical scenarios where Optmyzr’s Optimize Budgets tool simplifies budget planning, improves pacing, and saves time and money. - [8 PPC Reporting Tools (and What Each Is Actually Good For)](https://www.optmyzr.com/blog/best-ppc-reporting-tools/index.md): On the lookout for a PPC automation tool? This comprehensive guide breaks down the top tools, covering pricing, key features, and the pros & cons of each tool. - [How to Segment Products in Your Google Shopping Ads Like a Pro](https://www.optmyzr.com/blog/segment-products-in-google-shopping-ads/index.md): Automate product segmentation in Google Ads with Smart Product Labeler. Save time, optimize bids, and increase campaign efficiency. - [How to Use LinkedIn Targeting in Microsoft Ads (Without Paying LinkedIn CPCs)](https://www.optmyzr.com/blog/linkedin-targeting-microsoft-ads-b2b/index.md): Reach B2B decision-makers using LinkedIn audience targeting in Microsoft Ads and test professional segments across Microsoft’s inventory. - [The PPC Performance Question to Ask: Is This a Seasonal Dip or a True Decline?](https://www.optmyzr.com/blog/seasonal-dip-vs-performance-decline/index.md): Learn how to spot seasonal PPC dips vs real performance declines using trends, segmentation, and seasonality analysis. - [How to Protect Your Best-Selling Products From Being Overlooked in Google Shopping](https://www.optmyzr.com/blog/protect-best-selling-products-google-shopping/index.md): Protect your top Google Shopping products from getting buried. Learn how isolating key SKUs ensures consistent exposure and control at scale. - [2025 Optmyzr Recap: The Most Impactful Features We Shipped Last Year](https://www.optmyzr.com/blog/optmyzr-2025-ppc-feature-updates/index.md): A recap of Optmyzr’s biggest 2025 updates: AI-powered insights, better PMax control, smarter feeds, budgets, and cross-platform management. - [PPC Data Tracking: What Breaks, Why it Breaks, and What to Do?](https://www.optmyzr.com/blog/ppc-data-tracking/index.md): Learn how top PPC experts track data across platforms and discover how Optmyzr helps you simplify reporting, automate insights, and make analysis 10× easier. - [Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce](https://www.optmyzr.com/blog/black-friday-vs-cyber-monday-google-ads-2025/index.md): Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value in 2025. - [Why One RSA Per Ad Group is the Smart Play in Google Ads](https://www.optmyzr.com/blog/one-rsa-per-ad-group-google-ads-strategy/index.md): Learn why using one RSA per ad group boosts performance in Google Ads and how Optmyzr’s RSA tools help optimize assets for faster results. - [These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)](https://www.optmyzr.com/blog/ppc-monitoring-tools/index.md): Discover the best PPC monitoring tools—automated alerts, performance tracking, and budget-saving features to catch campaign issues early. - [Value-Based Bidding: What Is It, Best Practices & Pitfalls](https://www.optmyzr.com/blog/value-based-bidding-guide/index.md): Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google – how it works, a step-by-step checklist, and common pitfalls to avoid. - [Find the Best Google Ads Tool in 2026 (Tried & Tested by PPC Pros)](https://www.optmyzr.com/blog/best-google-ads-tools/index.md): Explore the top Google Ads management tools for 2025 with feature breakdowns, pricing insights, and pros & cons to help PPC pros find the perfect match. - [Why Using One Currency Can Make Smart Bidding Smarter (and How to Get More From Low-Volume Markets)](https://www.optmyzr.com/blog/smart-bidding-low-volume-markets/index.md): Learn how using one currency across Google Ads accounts unlocks MCC-level portfolio bidding and makes Smart Bidding work better in low-volume markets. - [How to Choose the Best PPC Automation Tool: 9 Top Picks for 2026](https://www.optmyzr.com/blog/best-ppc-automation-tools/index.md): On the lookout for a PPC automation tool? This comprehensive guide breaks down the top tools, covering pricing, key features, and the pros & cons of each tool. - [Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms](https://www.optmyzr.com/blog/social-media-advertising-tools/index.md): Discover the top tools to manage paid social campaigns across LinkedIn, Meta, and more. Compare features, automation options, and pricing—all in one guide. - [Why Ad Creative Is the KEY to Unlocking Higher Conversions](https://www.optmyzr.com/blog/why-ad-creative-matters/index.md): In this article, Diana-Alina Aldea writes why ad creative matters more than ever. - [Amazon Ads Strategy 2026: How to Boost Visibility, Sales & Organic Rankings](https://www.optmyzr.com/blog/amazon-ads-strategy-2026/index.md): Boost Amazon sales in 2026 using the right ads, smart strategies, and organic growth hacks. - [6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring](https://www.optmyzr.com/blog/six-bfcm-advertising-problems-you-can-fix-with-real-time-monitoring/index.md): Black Friday and Cyber Monday ads move fast. Learn 6 BFCM PPC problems and how real-time monitoring helps pace budgets, spot issues, and back winners. - [Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth](https://www.optmyzr.com/blog/q4-ppc-analysis-year-round-growth/index.md): Learn how to analyze Q4 PPC campaigns, spot hero products, fix budget pacing, and apply insights to drive profitable growth all year. - [Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.](https://www.optmyzr.com/blog/bfcm-seasonality-adjustments-study/index.md): We analyzed tens of billions of impressions across three Black Friday seasons. The data shows that overriding Google’s Smart Bidding often leads to higher CPCs and lower ROAS. - [Why Your Free Shipping Offer Isn’t Enough Anymore (and How to Increase Your AOV)](https://www.optmyzr.com/blog/increase-average-order-value-ecommerce/index.md): Learn how to increase Average Order Value with proven eCommerce tactics, from urgency and gamification to smarter bundling and testing. - [6 Powerful Optmyzr Workflows Used By Top Agencies to Deliver Consistent Growth](https://www.optmyzr.com/blog/how-top-agencies-use-optmyzr-for-growth/index.md): Discover 6 proven ways to integrate Optmyzr into your agency processes to automate tasks, scale efficiently, and improve PPC performance at every level. - [Plan, Don’t Panic: How to Make Black Week Work for You](https://www.optmyzr.com/blog/black-week-preparation-guide/index.md): Learn how to prepare for Black Week with a clear game plan, from setup and scenario planning to real-time monitoring and automation. - [How to Stay in Control of Google Ads When CPCs Spike This Black Friday & Cyber Monday](https://www.optmyzr.com/bfcm-google-ads-2025-budget-automation-guide/index.md): Learn how to control Google Ads performance during BFCM 2025 with Optmyzr: budget pacing, automation, and real-time monitoring tools for Q4 success. - [Q4 Prep Checklist for Winning Black Friday & Cyber Monday](https://www.optmyzr.com/blog/q4-prep-checklist-for-bfcm/index.md): Get your campaigns ready for Black Friday & Cyber Monday with this Q4 checklist. From feeds to budgets to alerts, learn how to prep smarter and scale profitably. - [4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine](https://www.optmyzr.com/blog/ppc-automation-plays-ecommerce-profit/index.md): Learn four proven PPC automation plays from Optmyzr’s Matthieu to scale ecommerce profit with Smart Bidding, DSA, and business data. - [Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)](https://www.optmyzr.com/blog/fix-responsive-search-ads-performance/index.md): Discover Morten’s proven framework to optimize Responsive Search Ads using data, testing, and the right tools. - [How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges](https://www.optmyzr.com/blog/google-ads-location-targeting-mistakes/index.md): Wasting budget on Google Ads? Learn common location targeting mistakes and how to fix them with smarter insights. - [5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)](https://www.optmyzr.com/blog/fixing-common-google-ads-challenges/index.md): From endless reporting to budgets that won’t spend and CPCs that don’t add up, here are 5 common PPC challenges managers face. - [5 Underrated Google Ads Optimizations (That You Can Automate with Optmyzr)](https://www.optmyzr.com/blog/underrated-google-ads-optimizations/index.md): Discover 5 underrated Google Ads optimizations and see how Optmyzr helps you automate, scale, and boost performance - [Never Blow Your PPC Budget Again: 7 Smart Tactics Every Advertiser Needs](https://www.optmyzr.com/blog/manage-ppc-budgets/index.md): Learn 7 smart ways to manage PPC budgets, control spend, boost ROI, and simplify campaign performance tracking. - [The PPC Stress Test: ChatGPT vs. Claude vs. Gemini (and Where Optmyzr Wins)](https://www.optmyzr.com/blog/chatgpt-vs-claude-vs-gemini-for-ppc/index.md): From ad copy to audits, we stress-tested AI tools for PPC. Learn what worked, what failed, and why Optmyzr is built for paid media. - [Getting Started with Google Ads for E-commerce](https://www.optmyzr.com/blog/google-ads-for-ecommerce/index.md): Here's everything you need to know to successfully navigate and run Google Ads campaigns for your E-commerce business. - [How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control](https://www.optmyzr.com/blog/run-cross-platform-ads-with-control/index.md): Managing dozens of ad accounts? Learn how Optmyzr helps you simplify cross-platform PPC with portfolio views, budget control, and smart reporting - [New to Optmyzr? Here's What You Should Test In Your Free Trial Period (+ Free Checklist)](https://www.optmyzr.com/blog/optmyzr-trial-ppc-optimization-guide/index.md): Discover 5 ways to use Optmyzr during your trial to save time, cut wasted spend, and improve PPC performance. - [Struggling with a Low Google Ads Optimization Score? Try These 8 Fixes](https://www.optmyzr.com/blog/google-ads-optimization-score/index.md): Struggling with low OptiScore? Here are 8 proven ways to improve Google Ads performance in 2025. - [Avoid These 6 Common (and Costly) Mistakes When Migrating To A New PPC Platform](https://www.optmyzr.com/blog/ppc-platform-migration-mistakes/index.md): From vendor-owned MCCs to training gaps, PPC migration pitfalls are real. Avoid these 6 costly mistakes to safeguard continuity during transitions. - [Use This 7-Step Checklist to Set Up Your First Google Ads Campaign](https://www.optmyzr.com/blog/setting-up-your-first-google-ads-campaign/index.md): A PPC beginners guide for what to do before setting up a Google Ads campaign. - [When and How to Use Each Google Ads Smart Bidding Strategy](https://www.optmyzr.com/blog/smart-bidding-strategies/index.md): Here's everything about Smart Bidding strategies, from how they work to how they help with your conversion goals, some best practices, and how Optmyzr can help you manage them - [How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)](https://www.optmyzr.com/blog/google-ads-audit/index.md): Follow this step-by-step guide to conduct a Google Ads audit, optimize campaigns, and improve performance for better ROI and efficiency. - [How to Run High-Performing B2B Ad Campaigns on LinkedIn](https://www.optmyzr.com/blog/b2b-linkedin-ads/index.md): With excellent audience and targeting options, LinkedIn is an advertising haven for B2B brands. LinkedIn expert AJ Wilcox shows you how to get top results. - [Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)](https://www.optmyzr.com/blog/google-shopping-campaign-structure/index.md): Sales and profit are the ultimate goals of ecommerce and retail advertising. Here are 6 ways to set up Shopping campaigns for greater control and profitability. - [Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study](https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/index.md): What happens to Google Ads performance when a giant advertiser exits? A data-driven look at clicks, conversions, and the volume trap. - [How to Choose the Best PPC Audit Tool: 6 Top Picks](https://www.optmyzr.com/blog/ppc-auditing-tools/index.md): Discover the 6 best PPC audit tools and learn how to choose the right one for your needs. - [How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)](https://www.optmyzr.com/blog/ppc-bid-management-tools/index.md): Discover the 6 best PPC bid management tools and learn how to choose the right one for your needs. - [Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success](https://www.optmyzr.com/blog/meta-ads-targeting-strategies/index.md): With many older targeting options in Meta, their effectiveness has changed. It's crucial to also target broader audiences, and to have an appetite for testing. - [Mastering Negative Keywords and Ad Targeting](https://www.optmyzr.com/blog/negative-keywords/index.md): Learn about negative keyword uses, match types, strategies, and best practices for effective ad optimization from expert practitioners in the PPC field. ## Solutions — Search (Google Ads, Microsoft Ads) - [Custom Data Integrations for Smarter, Automated Campaigns | Optmyzr](https://www.optmyzr.com/solutions/data-integrations/index.md): Connect your business data seamlessly to your ad workflows. Optmyzr helps you import data from Google Analytics, CRMs, or proprietary sources to automate bids, budgets, and campaign updates, all without complex setup or high costs. - [Get your campaigns live faster with minimal human error | Optmyzr](https://www.optmyzr.com/solutions/optmyzr-ai/index.md): Turn raw PPC data into smart action. Optmyzr’s AI helps you spot wins, write better ads, and forecast spend, so your team can focus on big-picture growth. - [Improve PPC Performance with Automation | Optmyzr](https://www.optmyzr.com/solutions/automation/index.md): Blend automation with human insight. Optmyzr adds control layers to PPC workflows so your team can work smarter, stay creative, and deliver better results. - [Audit any PPC account in minutes. Detect structural issues, flag underperforming elements, and apply impactful fixes across search, display, and more.](https://www.optmyzr.com/solutions/ppc-audits/index.md): Audit any PPC account in minutes. Detect structural issues, flag underperforming elements, and apply impactful fixes across search, display, and more. - [PPC Budget Management and Automation for Google Ads and Microsoft Ads by Optmyzr.](https://www.optmyzr.com/solutions/budget-management/index.md): Cut wasted spend and boost ROAS. Auto-adjust budgets, tweak CPA/ROAS targets, and keep Smart Bidding in check with alerts, rules, and custom logic. - [Cross Platform PPC Tools for Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads by Optmyzr](https://www.optmyzr.com/solutions/cross-platform-ppc-tools/index.md): Combine data from all your ad platforms into client-ready reports. Track budgets, optimize performance, and manage accounts in one powerful interface. - [Campaign Automator for Inventory-Based PPC | Optmyzr](https://www.optmyzr.com/solutions/campaign-automator/index.md): Create scalable campaign templates that sync with your feed. Auto-launch or update ads when inventory changes by schedule, condition, or product status. - [PPC Feed Management for Shopping Campaigns | Optmyzr](https://www.optmyzr.com/solutions/feed-management/index.md): Manage product feeds across accounts without stress. Audit feed quality, fix key attributes, and segment products by price, ROAS, or campaign impact. - [PPC Vertical Benchmarks, Competitor and Auction Insights for Google Ads by Optmyzr](https://www.optmyzr.com/solutions/ppc-competitor-insights/index.md): Get insights into your competitors' PPC campaigns. Find out who is bidding on your keywords, your brand name, and product names. Free Trial Available - No credit card required. Built by Optmyzr - the most loved PPC Management Tool. - [Delight Clients with Result-Driven Custom Solutions | Optmyzr](https://www.optmyzr.com/solutions/custom-api/index.md): Focus on client satisfaction while we handle codes, solution maintenance, and ensure top-notch data privacy with GDPR compliance and encryption. - [All-in-One PPC Analysis Platform | Optmyzr](https://www.optmyzr.com/solutions/data-insights/index.md): Analyze PPC data across accounts with ease. Track changes, audit trends, compare entities, and get clear answers from Optmyzr’s AI-powered tools. - [Run Data-Driven, Automated PPC Campaigns In-House | Optmyzr](https://www.optmyzr.com/solutions/marketing-teams/index.md): Bridge PPC with SEO, content, and product teams. Use Optmyzr’s insights, rules, and SOPs to run efficient, data-informed paid media campaigns in-house. - [Custom PPC Workflows & Data Integrations | Optmyzr](https://www.optmyzr.com/solutions/integrations/index.md): Streamline PPC workflows with SOPs, task automation, and real-time alerts. Sync with Slack, Trello, or your CRM to build a faster, more agile paid media team. - [Build Impactful PPC Teams and Delight Your Clients | Optmyzr](https://www.optmyzr.com/solutions/digital-marketing-agencies/index.md): Help your agency scale PPC ops, automate account tasks, build client-ready reports, and manage more ad spend without hiring more people or losing quality. - [Monitor PPC Performance and Optimize Proactively | Optmyzr](https://www.optmyzr.com/solutions/monitoring/index.md): Monitor your PPC campaigns effortlessly with Optmyzr. Get instant alerts for KPI anomalies, track budgets with AI-powered projections, and automate actions to prevent overspending. - [PPC Tools & Automation for Freelancers & Consultants | Optmyzr](https://www.optmyzr.com/solutions/freelancers/index.md): Run client campaigns like a pro. Automate account management, reporting, and audits with Optmyzr built to help PPC freelancers grow, scale, and succeed. - [Diagnose, Test, and Optimize Campaigns in Minutes | Optmyzr](https://www.optmyzr.com/solutions/optimizations/index.md): Optimize your campaigns by automating bids, eliminating wasteful spend, and quickly spotting growth opportunities. Gain total control, make fewer mistakes, and get better results across all your accounts. - [PPC Search Campaign Optimization | Optmyzr](https://www.optmyzr.com/solutions/paid-search-optimization/index.md): Optimize paid search with less manual effort. Automate bids, fix wasted spend, improve ad targeting, and scale campaigns without burning out your team. - [Meet Your Co-Pilot for Performance Max Success](https://www.optmyzr.com/solutions/performance-max/index.md): Create smarter PMax campaigns with Optmyzr. Get channel-level insights, auto-sync feeds, control budgets, and optimize asset groups at scale. - [Create Visually Impactful and Data-Rich Reports | Optmyzr](https://www.optmyzr.com/solutions/reporting/index.md): Turn PPC data into powerful reports for leadership. Combine cross-platform insights and automate delivery to save time and tell better stories. - [Rule-Based Automation for PPC Management | Optmyzr](https://www.optmyzr.com/solutions/rule-engine/index.md): Create rule-based automations to cut wasted spend, pause low-performers, adjust bids, and send performance alerts to Slack, Teams, or email automatically. - [Optimize and Manage Shopping Campaigns for Profit | Optmyzr](https://www.optmyzr.com/solutions/shopping/index.md): Keep Shopping campaigns in sync with your product feed. Audit listings, refresh product groups, optimize bids, and automate changes for better ROAS. ## Solutions — Amazon Ads - [Amazon PPC Tools for Agencies | Scale & Automate with Ease](https://www.optmyzr.com/solutions/amazon-ppc-tools-for-agencies/index.md): Manage and scale multiple Amazon Ads client accounts efficiently. Use Optmyzr’s Rule Engine, automation, and AI to increase ROI while reducing overheads and effort. - [Amazon PPC Analysis Tool | Forecast & Compare Performance](https://www.optmyzr.com/solutions/amazon-ppc-analysis-tool/index.md): Analyze Amazon PPC performance with Sidekick AI, performance comparisons, and deep trend analysis. Track KPIs across accounts and forecast spend with precision. - [Amazon PPC Automation | Streamline Campaign Management](https://www.optmyzr.com/solutions/amazon-ppc-automation-tool/index.md): Automate Amazon Ads with Optmyzr. Reduce wasted spend, optimize bids, scale performance, and stay in control with rule-based automation across all accounts. - [Amazon Ads Budget & Bid Management | OptmyzrAmazon Ads Budget & Bid Management | Optmyzr](https://www.optmyzr.com/solutions/amazon-ads-budget-bid-management/index.md): Control Amazon Ads spending with real-time budget tracking, smart bid rules, AI-backed forecasts, and ROAS-boosting optimizations across campaigns. - [Amazon PPC for Enterprise Teams | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-for-enterprise-teams/index.md): Optmyzr helps enterprise Amazon PPC teams scale fast with rule-based automation, real-time alerts, reporting, and dedicated support, across accounts and regions. - [Amazon PPC for Freelancers | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-for-freelancers/index.md): Manage more Amazon Ads clients in less time. Optmyzr helps freelancers scale PPC revenue, automate audits, and deliver expert service without raising costs. - [Amazon PPC for Brands | Optmyzr for In-House Marketing Teams](https://www.optmyzr.com/solutions/amazon-ppc-for-marketing-teams/index.md): Streamline Amazon Ads with automation, insights, and smart alerts. Optmyzr helps in-house teams scale PPC strategy, reduce waste, and drive brand growth. - [Amazon PPC Monitoring & Alerts Tool | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-monitoring-alerts/index.md): Track Amazon Ads performance across accounts with real-time KPI alerts, inventory monitoring, budget pacing, and smart anomaly detection. - [Amazon PPC Optimization | Boost ROAS with Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-optimization-tool/index.md): Optimize Amazon Ads with rule-based automation, cross-account insights, historical data, and AI-powered suggestions. Get better results, faster - with Optmyzr. - [Amazon PPC Audit to Improve Account Health | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-audit-tool/index.md): Identify hidden issues in Amazon Ads with automated PPC audits. Analyze keywords, ASINs, targeting, and structure to boost performance fast with Optmyzr. - [Amazon PPC Reporting Tool | Multi-Account Report Builder](https://www.optmyzr.com/solutions/amazon-ppc-reporting-tool/index.md): Create detailed Amazon Ads reports across accounts and date ranges. Automate delivery, add business data, and build client-ready, customizable templates in minutes. - [Amazon PPC Rule Engine & Automation | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-rule-engine-automation/index.md): Automate Amazon PPC tasks with Optmyzr’s Rule Engine. Adjust bids, pause ads, manage keywords, and detect performance anomalies. All without writing a single line of code. ## Solutions — Social (Meta Ads, LinkedIn Ads) - [Social Ads Management for Agencies | Optmyzr](https://www.optmyzr.com/solutions/social-ads-tools-for-agencies/index.md): Manage multiple clients, automate routine work, and build client-ready reports in minutes. - [Analyze Social Ad Performance Across Platforms | Optmyzr](https://www.optmyzr.com/solutions/analyze-social-ads/index.md): Break down results by audience, ad format, device, and platform to uncover what’s really driving performance. - [Manage Social Ad Audiences Across Accounts | Optmyzr](https://www.optmyzr.com/solutions/social-ads-audience-management/index.md): Create, apply, and manage audiences across campaigns—without switching between platforms. - [Automate Social Ad Campaigns Across Meta & LinkedIn | Optmyzr](https://www.optmyzr.com/solutions/social-ads-automation/index.md): Build powerful rules, launch campaigns faster, and automate cross-platform actions with Optmyzr’s social ads automation tools. - [Manage Ad Spend Across Meta & LinkedIn Accounts | Optmyzr](https://www.optmyzr.com/solutions/social-ads-budget-management/index.md): Track spend by portfolio, monitor pacing, and stay ahead of budget issues before they impact performance. - [Launch Meta & LinkedIn Ad Campaigns in Minutes | Optmyzr](https://www.optmyzr.com/solutions/launch-social-ad-campaigns/index.md): Use prebuilt templates to create paid and organic campaigns—faster than native platforms. - [Unify Meta & LinkedIn Ad Management in One Platform | Optmyzr](https://www.optmyzr.com/solutions/cross-platform-social-ads/index.md): Compare results, take bulk actions, and manage all accounts from a single dashboard built for paid social. - [All-in-One Social Ads Tool for Freelancers | Optmyzr](https://www.optmyzr.com/solutions/social-ads-tools-for-freelancers/index.md): Save time, look professional, and manage multiple client accounts with ease—no tab overload. - [Social Ads Tools for In-House Marketing Teams | Optmyzr](https://www.optmyzr.com/solutions/in-house-social-ads-tools/index.md): Get full visibility, optimize performance, and simplify reporting across all your ad accounts. - [Monitor Meta & LinkedIn Ads Performance | Optmyzr](https://www.optmyzr.com/solutions/monitor-social-ads/index.md): Track KPIs, cost deviations, and pacing across all social ad accounts—without switching tabs or digging into native UIs. - [Optimize Meta & LinkedIn Ad Campaigns with Confidence | Optmyzr](https://www.optmyzr.com/solutions/optimize-social-ads/index.md): Find underperformers, spot top ads, and apply changes across accounts with Optmyzr’s optimization tools. - [Build Social Ads Reports for Meta & LinkedIn in Minutes | Optmyzr](https://www.optmyzr.com/solutions/social-ads-reporting/index.md): Turn platform data into client-ready, visual reports with templates, widgets, and one-click scheduling. - [Automate Social Ad Management with Custom Rules | Optmyzr](https://www.optmyzr.com/solutions/social-ads-rule-engine/index.md): Pause bad ads, boost winners, and build flexible rules that scale across accounts and platforms. ## Case Studies - [StubGroup Simplifies Daily PPC Oversight and Budget Management with Optmyzr](https://www.optmyzr.com/case-studies/stubgroup/index.md): The performance marketing agency uses Optmyzr to manage budgets, monitor accounts daily, and maintain visibility across search and shopping, reducing manual work while keeping teams accountable. - [Manual PPC Work Reduced at Brunner, Saving 9–10 Hours on a Video Campaign](https://www.optmyzr.com/case-studies/brunner/index.md): The integrated marketing agency uses Optmyzr’s Rule Engine, Placement Exclusions, and proactive monitoring to automate routine work, stay ahead of platform changes, and keep accounts healthy across ad platforms. - [How DataCraft Digital Scales High-Volume Retail Accounts with a Boutique, High-Efficiency Team Using Optmyzr](https://www.optmyzr.com/case-studies/datacraft-digital/index.md): DataCraft Digital scales 20+ retail accounts with Optmyzr automation, saving hours weekly and boosting performance. - [How Overdose Digital Saves 2+ Hours Weekly and Scales Smarter with Optmyzr’s Smart Product Labeler](https://www.optmyzr.com/case-studies/overdose-digital/index.md): By replacing scripts and spreadsheets with automated product labeling, Overdose Digital scaled campaigns faster and saw a 10–20% uplift in ROAS. - [Blue Yarn Media Saves Over an Hour/Week by Automating Demand Gen Budget Management](https://www.optmyzr.com/case-studies/blue-yarn-media/index.md): Discover how Blue Yarn Media, a Seattle-based digital marketing agency, scaled smarter and freed up time for strategy with Optmyzr. - [From Blind Spots to Breakthroughs: How Marketing 360® Boosted ROAS and Accounts Managed by 150%](https://www.optmyzr.com/case-studies/marketing-360/index.md): With a growing client base and limited bandwidth, Marketing 360® used Optmyzr to scale operations, boost ROAS, and accelerate campaign launches. - [How Voordeeluitjes Manages 12,000+ Travel Packages with Just Two Marketers](https://www.optmyzr.com/case-studies/voordeeluitjes/index.md): Scaling paid search across thousands of SKUs with a lean team and smart tools: here’s how Voordeeluitjes does it. - [Colewood Digital Gains 15% Revenue and Saves 2,900+ Hours in 2024](https://www.optmyzr.com/case-studies/colewood-digital/index.md): Optmyzr’s Shopping Campaign Management Hub helps this England-based agency boost CTR by 61% in record time. - [Levitate Foundry Drives 30% PMax ROAS Growth with 500 Hours Saved](https://www.optmyzr.com/case-studies/levitate-foundry/index.md): Leveraging Optmyzr, Levitate Foundry doubles managed ad spend during BFCM and boosts ROAS in 2024. - [BBQGuys Manages Nearly 30,000 SKUs in 50% Less Time with Optmyzr](https://www.optmyzr.com/case-studies/bbqguys/index.md): Louisiana-based online retailer saves 4-6 hours weekly and gains over $450k in revenue since 2021 - [Optmyzr Helps Metrik Marketing Deliver Top-Quality Reports and Navigate Pandemic Challenges](https://www.optmyzr.com/case-studies/metrik-marketing/index.md): Read how this Data-Driven Digital Marketing Agency taps into Optmyzr's AI for timely, data-packed reports that delight their clients. - [Campaign Automator helps SearchLab Digital boost their client’s conversion rate by 42% since March 2022](https://www.optmyzr.com/case-studies/searchlab-digital/index.md): Read how the feed-driven campaign creation by Campaign Automator has helped this Chicago-based agency build highly converting campaigns in no time. - [Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations](https://www.optmyzr.com/case-studies/eliminate-wasted-spend/index.md): Learn how this Tennessee-based agency saves $6000 on irrelevant placements and cuts account management time by half with Optmyzr - [Optmyzr's strategic alerts trim Morefire's workload by 15% per account](https://www.optmyzr.com/case-studies/more-fire/index.md): Streamlining account management: How Optmyzr’s tools and customer support transformed an online marketing agency's efficiency - [Matthieu Tran-Van sees 10x productivity boost & 28% revenue surge through Optmyzr](https://www.optmyzr.com/case-studies/matthieu/index.md): Google Ads Expert saves 20 account management hours weekly, cuts CPCs, and boosts revenue through automated optimizations - [B&S Media saves 2500+ hours with Optmyzr](https://www.optmyzr.com/case-studies/bs-media-nl/index.md): Full-service agency selects Optmyzr to deliver the best results for clients - [PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations](https://www.optmyzr.com/case-studies/pixel-rush/index.md): Australia-based agency saves 720 account management hours and notices happier clients - [Peak Ace improves engagement and conversion rates with more personalized campaigns](https://www.optmyzr.com/case-studies/peak-ace-ag/index.md): The agency saw increased efficiency, engagement, and conversion rates with Optmyzr's powerful automation, targeting, and segmentation tools. - [Constellation cuts lead cost by 25% by automating ads from dealer inventory](https://www.optmyzr.com/case-studies/constellation-agency/index.md): Agency rises to number 65 on Inc. 5000 with Optmyzr on its team - [Addi Marketing improves reporting time & quality with Optmyzr](https://www.optmyzr.com/case-studies/addi-marketing/index.md): Micro-agency improves quality of reports and slashes prep time by 75% - [Anicca boosts ROAS with rule-based bids for energy broker](https://www.optmyzr.com/case-studies/anicca-digital/index.md): UK-based digital shop creates major boost to conversions with Optmyzr - [Bruce Automotive Group gets 10x more clicks, 30% more leads for just over half their original budget](https://www.optmyzr.com/case-studies/bruce-auto-group/index.md): Canadian auto dealer with 8 locations revolutionizes role of their internal marketing agency - [DealerJazz uses Optmyzr to lower CPCs by 30%](https://www.optmyzr.com/case-studies/dealer-jazz/index.md): Dealership marketing platform pairs Optmyzr with proprietary setup - [Driva grows managed ad spend, account health by automating project management](https://www.optmyzr.com/case-studies/driva/index.md): Australian fintech uses Optmyzr to improve PPC performance with fewer management hours - [Epurple reduces cost per acquisition by an average of 25% with Optmyzr](https://www.optmyzr.com/case-studies/epurple/index.md): Digital marketing agency partners Optmyzr since 2019 - [Group Twenty Seven turns insights into profits for their clients using Optmyzr's tools](https://www.optmyzr.com/case-studies/group-twenty-seven/index.md): The agency helps businesses achieve superior Google Ads results with the application of time-tested marketing principles and cutting-edge digital strategies. - [Mabo increases account manager productivity by 56% with Optmyzr](https://www.optmyzr.com/case-studies/mabo/index.md): Northeast UK agency cuts account management hours by over HALF using Optmyzr. - [Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests](https://www.optmyzr.com/case-studies/websavvy/index.md): The Australia-based agency uses Optmyzr to generate more profit for clients than optimizing campaigns for Google’s interest. - [SalesX creates RSAs for 230+ dental client locations in record time](https://www.optmyzr.com/case-studies/salesx/index.md): Optmyzr tools lead to immediate growth in leads at lower CPA - [TopLine Film nets 10x lead growth using Optmyzr](https://www.optmyzr.com/case-studies/topline-film/index.md): Video production biz increases revenue significantly with ad text optimizations - [United Ads implements tailor-made PPC strategies to grow conversions by 40%](https://www.optmyzr.com/case-studies/united-ads/index.md): Germany-based marketing agency, United Ads, saves one-third of the time usually spent on managing Google Ads. - [Zeller Media keeps Quality Score over 9.0 using Optmyzr](https://www.optmyzr.com/case-studies/zeller-media/index.md): US-based marketing agency reduces CPCs for large online job recruiter by 18% ## PPC Town Hall - [AI in PPC: Where It Helps, Where It Breaks, and Where It's Risky](https://www.optmyzr.com/ppctownhall/ai-in-ppc/index.md): From AI Max chaos to documentation discipline, Julie Bacchini explains what’s really changing in AI in PPC. - [Mike Rhodes Shares Vibe Coding Lessons From Marketing Builds](https://www.optmyzr.com/ppctownhall/smart-ai-starts-with-you/index.md): Google Ads expert Mike Rhodes explains how to build functional PPC tools in minutes using vibe coding with real success stories. - [Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding](https://www.optmyzr.com/ppctownhall/build-ppc-tools-without-coding/index.md): Nils Rooijmans takes us through the process of vibe coding a PPC tool and explains its use cases, risks, and how marketers can use it responsibly. - [Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More](https://www.optmyzr.com/ppctownhall/jyll-saskin-gales-on-pmaz-ai-max-targeting-and-more/index.md): Google Ads expert Jyll Saskin Gales reveals how to guide (not control) PMax, smart bidding secrets, and why AI makes averages but humans make winners. - [PPC in the Age of AI: Amy Hebdon on Control vs. Automation](https://www.optmyzr.com/ppctownhall/ppc-in-the-age-of-ai-control-vs-automation/index.md): Amy Hebdon discusses PPC control vs automation with Fred Vallaeys, covering AI's impact on Google Ads, Performance Max risks, and advertiser control in 2025. - [Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future](https://www.optmyzr.com/ppctownhall/how-agencies-should-prepare-for-the-future/index.md): Aaron Levy shares 20 years of PPC wisdom with Frederick Vallaeys, covering AI adoption, team management, data infrastructure, and why "best practices" kill creativity. - [How Agencies Can Thrive in the Age of AI](https://www.optmyzr.com/ppc-town-hall/how-agencies-can-thrive-in-the-age-of-ai/index.md): Kirk Williams reveals how PPC agencies can thrive with AI, not just survive. Learn pricing strategies, automation tactics, and PMax insights for agency growth. - [The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It)](https://www.optmyzr.com/ppctownhall/how-to-make-sure-your-brand-is-visible-to-AI/index.md): Discover how AI is reshaping search, SEO, and marketing—from Reddit’s rising influence to the death of keywords and Google's bold Gemini strategy. - [Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin](https://www.optmyzr.com/ppc-town-hall/google-marketing-live-2025-exclusive-insider-intel-with-ginny-marvin/index.md): Exclusive insider analysis of Google Marketing Live 2025 with Ads Liaison Ginny Marvin. Deep dive into AI Max, Power Pack strategy, and the future of PPC. - [LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions](https://www.optmyzr.com/ppc-town-hall/linkedin-masterclass-aj-wilcox-s-3-stage-funnel-that-5xed-conversions/index.md): LinkedIn expert AJ Wilcox reveals his 3-stage funnel strategy that 5X'd conversions, plus insider tips on thought leader ads, video, and more. - [Google Ads Exclusive with Ginny Marvin, Ads Product Liaison](https://www.optmyzr.com/ppc-town-hall/google-ads-exclusive-with-ginny-marvin-ads-product-liaison/index.md): Google's Ginny Marvin shares insider perspectives on ad rank, landing pages, Performance Max, AI trends, keyword targeting and essential campaign audits. - [The Tariff Crisis: Survival Tips and Advice for Advertisers ](https://www.optmyzr.com/ppc-town-hall/the-tariff-crisis-survival-tips-and-advice-for-advertisers/index.md): Experts reveal how to navigate tariffs with stronger margins, authentic messaging, and cost management strategies beyond discounts. - [The Tariff Crisis: PPC Survival Tips and Advice from Top Experts](https://www.optmyzr.com/ppc-town-hall/the-tariff-crisis-ppc-survival-tips-and-advice-from-top-experts/index.md): PPC experts discuss adapting to economic uncertainty and strategic platform diversification to maintain profitability in challenging times. - [Why Your PPC Reports Are Misleading You](https://www.optmyzr.com/ppc-town-hall/why-your-ppc-reports-are-misleading-you/index.md): Explore why PPC reports can be misleading, the hidden gaps in data interpretation, and how to make smarter decisions with accurate performance insights. - [PMax, First-Party Data, & AI: How to Win at PPC in 2025](https://www.optmyzr.com/ppc-town-hall/pmax-first-party-data-ai-how-to-win-at-ppc-in-2025/index.md): Discover how AI, PMax, and first-party data are reshaping PPC. Learn how to stay in control, optimize bidding, and outsmart competitors in an AI-driven world - [AI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter!](https://www.optmyzr.com/ppc-town-hall/ai-can-t-fix-your-bad-feeds-alone-here-s-why-you-still-matter/index.md): AI-powered shopping ads need clean data to win. See why AI alone isn’t enough, how human oversight boosts feed optimization, and how to drive better results. - [PPC in 2025- What to Stop, Start & Double Down On ](https://www.optmyzr.com/ppc-town-hall/ppc-in-2025-what-to-stop-start-double-down-on/index.md): Leading PPC experts discuss shifts in campaign structure, automation, and video marketing for 2025. Learn which strategies to abandon, adopt, and amplify in digital advertising. - [Practical Advice on How to Actually Make Smart Bidding Work for You ](https://www.optmyzr.com/ppc-town-hall/practical-advice-on-how-to-actually-make-smart-bidding-work-for-you/index.md): Get practical tips on using Smart Bidding, from audience signals to low-volume keywords and soft conversions, for better campaign results. - [Generative Search Is Disrupting Google Ads- What Marketers Need to Know](https://www.optmyzr.com/ppc-town-hall/generative-search-is-disrupting-google-ads-what-marketers-need-to-know/index.md): PPC Town Hall discussion with Marketing O'Clock hosts Greg Finn and Christine Zirnheld explores Performance Max improvements, AI integration in search, and strategies for PPC professionals to adapt and thrive in an automated landscape. - [Old School PPC vs. PPC in the Era of Automation and Generative AI](https://www.optmyzr.com/ppc-town-hall/old-school-ppc-vs-ppc-in-the-era-of-automation-and-generative-ai/index.md): A deep dive into generative AI's impact on PPC management, automation trends, agency adaptation, and the evolving relationship between paid and organic search. - [Google Explains How to Leverage Its AI Tools for Profitable Ad Campaigns](https://www.optmyzr.com/ppc-town-hall/google-explains-how-to-leverage-its-ai-tools-for-profitable-ad-campaigns/index.md): Fred and Tetsuo cut through the hype to reveal how predictive and generative AI are changing bidding, search behavior, and campaign strategy. - [How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success](https://www.optmyzr.com/ppc-town-hall/how-advanced-auto-parts-leverages-generative-ai-for-digital-marketing-success/index.md): Katelyn Edwards discusses how generative AI optimizes PPC and SEO tasks, ensuring content quality and exploring future AI integration strategies. - [Maximize Q4 Holiday Sales with Microsoft’s Expert Tips](https://www.optmyzr.com/ppc-town-hall/maximize-q4-holiday-sales-with-microsoft-s-expert-tips/index.md): Explore Q4 holiday marketing strategies with a focus on Microsoft's AI tools and insights for a successful advertising season. - [How Generative AI is Revolutionizing SaaS](https://www.optmyzr.com/ppc-town-hall/how-generative-ai-is-revolutionizing-saas/index.md): Tom O'Malley shares insights on using AI to enhance B2B networks and explores his entrepreneurial journey with his startups, Current and Ascend. - [Unorthodoxy: A Contrarian Marketer's Guide to the New Internet](https://www.optmyzr.com/ppc-town-hall/unorthodoxy-a-contrarian-marketer-s-guide-to-the-new-internet/index.md): Explore unique strategies in PPC with Gil Gildner, discussing unorthodox marketing, personal branding, and navigating today’s platform-driven digital landscape. - [How Ex-Googler Sharon Park Built a Winning Agency in the AI Era](https://www.optmyzr.com/ppc-town-hall/how-ex-googler-sharon-park-built-a-winning-agency-in-the-ai-era/index.md): In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly evolving PPC landscape. - [Google’s U-Turn on Cookies: What Does It Mean for Advertisers](https://www.optmyzr.com/ppc-town-hall/google-s-u-turn-on-cookies-what-does-it-mean-for-advertisers/index.md): In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. - [What's the future of the 'keyword'?](https://www.optmyzr.com/ppc-town-hall/what-s-the-future-of-the-keyword/index.md): In this episode of PPC Town Hall, Frederick Vallaeys sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers. - [A PPC Data Analysis Masterclass by Cory Lindholm](https://www.optmyzr.com/ppc-town-hall/a-ppc-data-analysis-masterclass-by-cory-lindholm/index.md): Join PPC experts Frederick Vallaeys and Cory Lidholm for an in-depth discussion on PPC metrics and advanced data analysis techniques. Learn about seasonal trends, predictive analytics, and how to effectively manage Google Ads for improved performance and ROI. - [How Marketers Can Thrive in a Post-third-party Cookie Era](https://www.optmyzr.com/ppc-town-hall/how-marketers-can-thrive-in-a-post-third-party-cookie-era/index.md): Explore key insights from digital marketing experts on navigating privacy regulations, leveraging first-party data in the post-cookie era, and identifying high-performing marketing strategies through continuous experimentation. - [How Search Generative Experience Could Change How You Run Google Ads](https://www.optmyzr.com/ppc-town-hall/how-search-generative-experience-could-change-how-you-run-google-ads/index.md): Explore expert strategies for optimizing YouTube campaigns for Q4, leveraging generative AI for content creation, and safeguarding your video campaigns against brand safety issues. - [How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together](https://www.optmyzr.com/ppc-town-hall/how-can-ppc-paid-social-seo-teams-unlock-higher-revenue-by-working-together/index.md): Explore cross-channel marketing strategies, the integration of PPC, SEO, and social media, and adapting to privacy changes in this insightful podcast episode. - [How to Run High-Performing LinkedIn Ads for B2B](https://www.optmyzr.com/ppc-town-hall/how-to-run-high-performing-linkedin-ads-for-b2b/index.md): Learn how to run high-performing LinkedIn Ads for B2B businesses, pitfalls, and how to use gen AI in the process. - [PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More](https://www.optmyzr.com/ppc-town-hall/ppc-survey-2024-insights-benchmarks-and-trends-in-ppc-ai-pmax-and-more/index.md): Explore the insightful discussion on PPC trends, advertising strategies and the role of automation in the industry, as industry experts share their thoughts and experiences in this comprehensive transcript. - [How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns](https://www.optmyzr.com/ppc-town-hall/how-to-use-chatgpt-code-interpreter-to-analyze-your-ppc-campaigns/index.md): Explore an insightful conversation about AI, marketing trends, and the future of PPC in this discussion between industry experts Frederick Vallaeys and Sam Tomlinson. - [What’s Working in Performance Max, First-Party Data, and Generative AI in 2024](https://www.optmyzr.com/ppc-town-hall/what-s-working-in-performance-max-first-party-data-and-generative-ai-in-2024/index.md): Dive into an insightful discussion between industry experts Frederick Vallaeys and Mike Ryan. They explore the evolving world of Performance Max, the future of PPC using first-party data, and the impact of generative AI. - [Avoid These Costly Mistakes to Create a High-Converting Landing Page](https://www.optmyzr.com/ppc-town-hall/avoid-these-costly-mistakes-to-create-a-high-converting-landing-page-ppc-town-hall-88/index.md): Talia Wolf underlines the need for customer-oriented landing pages. She suggests that understanding psychology trumps AI in effective copywriting. - [How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend](https://www.optmyzr.com/ppc-town-hall/how-to-run-ppc-account-audits-that-can-save-you-thousands-of-in-ad-spend-ppc-town-hall-87/index.md): Join PPC experts Melissa Mackey and Fred as they delve into the importance of account audits, discuss the significance of testing, the role of AI in PPC, and share valuable insights on emerging ad platforms. - [Ex-Googler Reveals How to ACTUALLY Work With First-Party Data](https://www.optmyzr.com/ppc-town-hall/ex-googler-reveals-how-to-actually-work-with-first-party-data/index.md): Explore insights on the power of first-party data in digital marketing strategies and data hygiene. Learn from experts discussing the future of privacy regulation and how to improve your campaigns. - [AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024](https://www.optmyzr.com/ppc-town-hall/ai-third-party-cookies-cpcs-attribution-more-how-to-prepare-for-2024-ppc-town-hall-85/index.md): Industry experts share insights on the impact of AI in digital advertising, data analysis, and the future of PPC in 2024. - [Future-proof your brand: How to win at branded search through time & change](https://www.optmyzr.com/ppc-town-hall/future-proof-your-brand-how-to-win-at-branded-search-through-time-change/index.md): Explore the world of generative AI and its implications for marketing in this detailed conversation between industry experts Frederick Vallaeys and Jason Barnard. Learn about the future of AI, semantic search, and the power of consistent branding. - [How ChatGPT can make you a PPC automation wizard](https://www.optmyzr.com/ppc-town-hall/how-chatgpt-can-make-you-a-ppc-automation-wizard/index.md): Learn about the potential of AI in automating and enhancing PPC campaigns, the role of strategy, and the importance of maintaining control in an AI-dominated industry. - [Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday](https://www.optmyzr.com/ppc-town-hall/generative-ai-tips-for-high-performing-meta-ads-for-black-friday-cyber-monday/index.md): Explore the in-depth conversation about the rise of Gen AI, its impact on creative tasks, and how it is revolutionizing marketing strategies. - [How to Sell Your Agency: Everything That Happens Before, During, and After](https://www.optmyzr.com/ppc-town-hall/how-to-sell-your-agency-everything-that-happens-before-during-and-after/index.md): Explore the deep dive conversation between Frederick Vallaeys and David Rodnitzky, discussing the intricacies of selling a marketing agency, leadership styles, and the role of private equity in business growth. - [Here’s Why You Should Use Offline Conversion Imports](https://www.optmyzr.com/ppc-town-hall/here-s-why-you-should-use-offline-conversion-imports/index.md): Jon Diorio discusses the critical role of offline conversion import in optimizing PPC campaigns and enhancing data accuracy in Google Ads. - [How to level up your PPC game with ChatGPT and PPC scripts](https://www.optmyzr.com/ppc-town-hall/how-to-level-up-your-ppc-game-with-chatgpt-and-ppc-scripts/index.md): Explore the insightful discussion between Nils Rooijmans and Frederick Vallaeys about leveraging AI algorithms and scripts to enhance PPC strategies and improve landing page copy. Streamline your Google Ads efforts with their expert advice. - [Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4](https://www.optmyzr.com/ppc-town-hall/meta-ads-running-effective-ads-in-an-ios-17-world-tips-for-q4/index.md): Explore the evolving landscape of digital advertising, including topics like creative ad testing, machine learning, and tracking in a world of imperfect data. - [How to prepare your Performance Max and Shopping campaigns for Q4 2023](https://www.optmyzr.com/ppc-town-hall/how-to-prepare-your-performance-max-and-shopping-campaigns-for-q4-2023-ppc-town-hall-78/index.md): Explore an in-depth discussion on preparing for the holiday shopping season in PPC, understanding the role of Performance Max, and leveraging various campaign types for optimal results. - [How to run profitable YouTube campaigns in Q4 2023](https://www.optmyzr.com/ppc-town-hall/how-to-run-profitable-youtube-campaigns-in-q4-2023-ppc-town-hall-77/index.md): Join PPC experts as they explore building brand trust and optimizing YouTube ads, highlighting the power of video for enhancing brand visibility and engagement. - [How to Create High-Converting Landing Pages for Ad Campaigns](https://www.optmyzr.com/ppc-town-hall/how-to-create-high-converting-landing-pages-for-ad-campaigns/index.md): Rish Bhandari discusses optimizing landing pages, the iterative creation process, and the strategic use of generative AI in marketing at Content Beta.4 ## Learn With Optmyzr - [How to Diagnose, Optimize, and Scale Microsoft Ads with Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/scale-microsoft-ads/index.md): Learn how to diagnose performance drops, reduce wasted spend, optimize bids, budgets, and shopping campaigns, and scale Microsoft Ads with smarter insights. - [Meet Sidekick 5.0: Your AI Co-Pilot Inside Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/sidekick-your-ai-copilot-inside-optmyzr/index.md): Explore Optmyzr Sidekick 5.0, your built-in AI assistant for PPC analysis, onboarding, reporting, and faster decision-making—right inside your workflows. - [Real-Time PPC Strategies to Stay in Control During BFCM](https://www.optmyzr.com/learn-with-optmyzr/real-time-ppc-strategies-to-stay-in-control-during-bfcm/index.md): Stay ahead of BFCM chaos with real-time PPC controls. Monitor spend, reallocate budgets, and fix issues fast using Optmyzr’s smart automation tools. - [Beyond Google Ads Rules: Smarter Automation with Optmyzr’s Rule Engine](https://www.optmyzr.com/learn-with-optmyzr/smarter-automation-with-rule-engine/index.md): Unlock smarter PPC automation with Optmyzr’s Rule Engine. Compare data ranges, adapt targets, and link external insights—all while staying in control. - [Get BFCM Ready: The Pre-Season Workflow Every Advertiser Needs](https://www.optmyzr.com/learn-with-optmyzr/get-bfcm-ready-pre-season-workflow/index.md): Get your eCommerce campaigns Black Friday–ready with Optmyzr tools for feed cleanup, smart segmentation, and automated budget control. - [Scaling Amazon Ads: Insights, Audits & Automation](https://www.optmyzr.com/learn-wth-optmyzr/scaling-amazon-ads/index.md): Discover how Optmyzr helps Amazon advertisers tackle ACoS spikes, keyword issues, and budget management with automation and insights. - [How to Use Competitor Insights to Make Smarter PPC Decisions](https://www.optmyzr.com/learn-wth-optmyzr/use-competitor-insights-for-smarter-ppc-decisions/index.md): Learn how to benchmark PPC results, analyze competitors, and build smarter audiences with Optmyzr’s competitive insights and automation tools. - [How to Optimize Shopping and PMax Performance](https://www.optmyzr.com/learn-with-optmyzr/how-to-optimize-shopping-and-pmax-performance/index.md): Learn how to optimize Shopping & Performance Max campaigns using Optmyzr tools. Set smart alerts, audit feeds, analyze products, and scale for Q4 success. - [Smarter Portfolio Budgeting with Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/smarter-portfolio-budgeting-with-optmyzr/index.md): Learn how to track, pace, and reallocate ad budgets across portfolios with AI, alerts, and insights—plus set up smart budgeting workflows in minutes. - [Simplify PPC Reporting with Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/simplify-ppc-reporting/index.md): Learn how to build smarter PPC reports using Optmyzr’s tools to compare performance, highlight wins, and answer client questions with less effort. - [Practical Strategies to Win Amazon Prime Day 2025](https://www.optmyzr.com/learn-with-optmyzr/practical-strategies-to-win-amazon-prime-day/index.md): Learn how to automate Amazon Ads with Optmyzr’s Rule Engine—boost performance, cut manual work, and win Amazon Prime Day with smart, data-driven strategies. - [Learn With Optmyzr: How to Investigate PPC Changes in Your Account With Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/investigate-ppc-changes-with-optmyzr/index.md): Learn how to identify, explain, and act on PPC performance changes using Optmyzr’s Sidekick, PPC Investigator, and comparison tools—no guesswork needed. - [Optimize Budget Pacing for Higher PPC ROI](https://www.optmyzr.com/learn-with-optmyzr/optimize-budget-pacing-for-higher-ppc-roi/index.md): Struggling with budget pacing in PPC? Learn how to fix misallocations, optimize ad spend, and boost ROI using Optmyzr’s budgeting tools and automation. - [Enhance PPC Location Targeting with Geo Heatmaps](https://www.optmyzr.com/learn-with-optmyzr/enhance-ppc-location-targeting-with-geo-heatmaps/index.md): Refine PPC location targeting with geo heatmaps. Identify top-performing areas, cut wasted spend, and optimize bids for better campaign result - [Creating DSA Campaigns With Campaign Automator](https://www.optmyzr.com/learn-with-optmyzr/creating-dsa-campaigns-with-campaign-automator/index.md): Learn how to configure Optmyzr's Campaign Automator to create and optimize Dynamic Search Ads (DSAs) for better results. - [Amazon Local Ads](https://www.optmyzr.com/learn-with-optmyzr/amazon-local-ads/index.md): Learn how to set up and optimize Amazon Local Ads to reach high-intent customers. Tap into Amazon’s powerful audience data and drive more leads for your business. - [Building the Optmyzr Habit](https://www.optmyzr.com/learn-with-optmyzr/building-the-optmyzr-habit/index.md): Learn how to transition smoothly from native tools to Optmyzr. This episode covers key tools, setup tips, and automation to maximize efficiency. - [AI Blueprints - Knowing Where & What To Focus On](https://www.optmyzr.com/learn-with-optmyzr/11-copy/index.md): Manage PPC tasks efficiently with AI Blueprints in Optmyzr. Learn how to create, customize, and schedule tasks for better workflow and campaign performance. - [What Makes a SERP & Why Ads Don’t Always Show on Top](https://www.optmyzr.com/learn-with-optmyzr/what-makes-a-serp-why-ads-don-t-always-show-on-top/index.md): Learn why ads don’t always show at the top, how Google tailors SERPs based on intent, and how advertisers can adapt to SGE and evolving search trends. - [Scriptless Automation: Google Solutions or Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/learn-with-optmyzr-scriptless-automation-google-solutions-or-optmyzr/index.md): Compare Google Ads Solutions vs. Optmyzr to see where Google’s automation works and where Optmyzr offers better control, insights, and flexibility for PPC. - [How to Protect Your Accounts](https://www.optmyzr.com/learn-with-optmyzr/how-to-protect-your-accounts/index.md): In this episode of Learn With Optmyzr we dive into using insights and optimization tools in Optmyzr to provide PPC Insurance in accounts. - [How To Make Rules In Rule Engine Work For Your Account](https://www.optmyzr.com/learn-with-optmyzr/learn-with-optmyzr-how-to-make-rules-in-rule-engine-work-for-your-account/index.md): Learn how to set up rules in Optmyzr's Rule Engine by understanding the "if this, then that" logic, ensuring effective and error-free automation. - [Cross Channel Reporting & Data Sources](https://www.optmyzr.com/learn-with-optmyzr/learn-with-optmyzr-cross-channel-reporting-data-sources/index.md): Learn how to unify data, understand audience segments, and set realistic metric expectations across ad channels. - [Mastering Competitive Intelligence in PPC](https://www.optmyzr.com/learn-with-optmyzr/mastering-competitive-intelligence-in-ppc/index.md): Master competitor analysis, optimize Performance Max campaigns, and explore new strategies with Amazon Ads. - [Tools & Strategies for Boosting Performance](https://www.optmyzr.com/learn-with-optmyzr/a-day-in-the-life-of-a-ppc-auditor-tools-strategies-for-boosting-performance/index.md): Learn PPC auditing essentials with tools like vertical benchmarks, weather-based optimization, and AI-driven ad copy. - [Expand Your Advertising Reach with Microsoft Ads Tools](https://www.optmyzr.com/learn-with-optmyzr/the-complete-toolkit-to-expand-your-advertising-reach-with-microsoft-ads-learn-with-optmyzr/index.md): Reach untapped audiences on Microsoft Ads with Optmyzr’s automation, insights, and optimization tools. - [Supercharge Your Amazon PPC Campaigns With This Toolkit ](https://www.optmyzr.com/learn-with-optmyzr/supercharge-your-amazon-ppc-campaigns-this-q4-with-this-toolkit-learn-with-optmyzr/index.md): Learn how to optimize Amazon Ads with alerts, custom metrics, automated strategies, and detailed reports using Optmyzr. - [The Complete Q4 Shopping PPC Checklist ](https://www.optmyzr.com/learn-with-optmyzr/the-complete-q4-shopping-ppc-checklist-includes-performance-max-learn-with-optmyzr/index.md): Optimize Q4 shopping with Optmyzr’s tools for Performance Max, campaign building, automation, and budget tracking. - [Peak Season PPC Monitoring Checklist](https://www.optmyzr.com/learn-with-optmyzr/peak-season-ppc-monitoring-checklist-learn-with-optmyzr/index.md): Learn how to stay on top of account performance and save time using Optmyzr features during the holiday season. - [Optimizing Ad Spend](https://www.optmyzr.com/learn-with-optmyzr/optimizing-ad-spend-learn-with-optmyzr/index.md): Learn how to optimize PPC ad spend with budget monitoring, spend projections, and automation. Avoid overspending & improve efficiency with Optmyzr's tools! - [Introducing Campaign Automator](https://www.optmyzr.com/learn-with-optmyzr/introducing-campaign-automator-learn-with-optmyzr/index.md): Automate your ad campaigns with Optmyzr's Campaign Automator. Learn to integrate data, create dynamic ads, and set up automated updates. ## Automation Layering Masterclass - [4 Proven Automation Plays That Consistently Grow Ecommerce Profits](https://www.optmyzr.com/automation-layering-masterclass/4-automations-that-grow-ecommerce-profits/index.md): Discover 4 proven Google Ads automation plays: keyword pruning, DSA campaigns, profit-based bidding, and data integration for e-commerce growth. - [How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x](https://www.optmyzr.com/automation-layering-masterclass/building-an-award-winning-ppc-campaign/index.md): Learn how an automated tool prevents paid ads from cannibalizing organic rankings, delivering 113% revenue growth and 27x ROAS through smart SEO-PPC integration. - [10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads Accounts](https://www.optmyzr.com/automation-layering-masterclass/manage-small-google-ads-accounts/index.md): Discover how Amy McClain-Ponder uses automation layering to streamline small PPC account management, boost efficiency, and stay in control with AI tools. - [7 PPC Automations That Save You From Burnout](https://www.optmyzr.com/automation-layering-masterclass/ppc-automations-to-save-time-and-boost-results/index.md): Learn how Matthieu Tran-Van uses Optmyzr to automate PPC campaigns, managing €25M in spend with smart bidding, seasonality triggers, and data-driven strategies. - [How to Build Trust in the World of PPC Automation](https://www.optmyzr.com/automation-layering-masterclass/automation-for-client-growth/index.md): From manual to automated: Joey Bidner shares how he embraced PPC automation and the powerful strategies now driving growth for his clients. - [How Craig and Emilie Manage Multiple Clients At Lesser Costs](https://www.optmyzr.com/automation-layering-masterclass/campaign-management-and-conversions/index.md): Father-daughter team Craig & Emilie reveal how they manage multiple PPC clients while preserving family time through strategic automation layering. - [How to Win With Seasonality Bid Adjustments](https://www.optmyzr.com/automation-layering-masterclass/seasonality-bid-adjustments/index.md): Target ROAS during sales: Expert insights on managing Google's automated bidding for seasonal events without sacrificing revenue or performance metrics. - [The Power of Product Labeling: The Secret Ingredient to Profitable Shopping Campaigns](https://www.optmyzr.com/automation-layering-masterclass/product-labeling-for-profitable-shopping-campaigns/index.md): Learn how to boost shopping campaign ROI with strategic product labeling that optimizes budget allocation for performance timeframes and seasonality. - [How Melissa Achieved a 154% Increase in Conversions and a 59% Decrease in CPA for Her Client](https://www.optmyzr.com/automation-layering-masterclass/b2b-strategies-for-better-leads/index.md): Discover how B2B marketers can use automation layering to target business audiences and improve lead quality with expert tips from Melissa Mackey. - [How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads](https://www.optmyzr.com/automation-layering-masterclass/webmechanix-boosts-lead-quality-with-value-based-bidding/index.md): Discover how Value-Based Bidding, first-party data, and conversion tracking strategies drive higher-quality leads and revenue growth in this insightful discussion. ## Compare - [Optmyzr Vs. Acquisio: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-acquisio/index.md): Are you evaluating Optmyzr Vs. Acquisio, or looking for Acquisio alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Adalysis: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-adalysis/index.md): Are you evaluating Optmyzr Vs. Adalysis, or looking for Adalysis alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Adzooma: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-adzooma/index.md): Are you evaluating Optmyzr Vs. Adzooma, or looking for Adzooma alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Marin: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-marin/index.md): Are you evaluating Optmyzr Vs. Marin, or looking for Marin alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Ninjacat: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-ninjacat/index.md): Are you evaluating Optmyzr Vs. Ninjacat, or looking for Ninjacat alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Opteo: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-opteo/index.md): Are you evaluating Optmyzr Vs. Opteo, or looking for Opteo alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. PPC Samurai: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-ppc-samurai/index.md): Are you evaluating Optmyzr Vs. PPC Samurai, or looking for PPC Samurai alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. SEMRush: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-semrush/index.md): Are you evaluating Optmyzr Vs. SEMRush, or looking for SEMRush alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Skai: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-skai/index.md): Are you evaluating Optmyzr Vs. Skai, or looking for Skai alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. Supermetrics: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-supermetrics/index.md): Are you evaluating Optmyzr Vs. Supermetrics, or looking for Supermetrics alternatives? This guide will help you understand why Optmyzr should be your #1 choice. - [Optmyzr Vs. TrueClicks: Which is right for you?](https://www.optmyzr.com/compare/optmyzr-vs-trueclicks/index.md): Are you evaluating Optmyzr Vs. TrueClicks, or looking for TrueClicks alternatives? This guide will help you understand why Optmyzr should be your #1 choice.