# Optmyzr > Optmyzr is a PPC management and optimization platform for Google Ads, Microsoft Ads, Amazon Ads, and more. We help advertisers and agencies automate, optimize, and scale their paid search and paid social campaigns. ## Main Pages - [Campaign Automator Walkthrough](https://www.optmyzr.com/campaign-automator-demo/index.md): Get a walkthrough of Campaign Automator to see how your brand can benefit from automating inventory-based campaigns on Google Search and Display. ## Blog Posts - [Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.](https://www.optmyzr.com/blog/smart-bidding-budget-caps-guide/index.md): Google is changing how Smart Bidding handles budget caps. Learn why targets are becoming more literal and how advertisers must adapt to maintain ROI control. - [How to Automate Amazon PPC Reporting Without Losing Control](https://www.optmyzr.com/blog/automate-amazon-ppc-reporting/index.md): Automate Amazon PPC reporting to save hours each week. Learn how to combine ad data, build custom templates, and schedule reliable, automated client reports. - [3 Layers of Monitoring That Catch Amazon PPC Problems Before They Cost You](https://www.optmyzr.com/blog/amazon-ppc-3-layer-monitoring-system/index.md): Learn the 3-layer Amazon PPC monitoring system that includes alerts, budget pacing, and automation to catch issues early. - [The State of Google Ads Q2 2026 Benchmark Report](https://www.optmyzr.com/blog/state-of-google-ads-q2-2026/index.md): Five quarters of benchmark data and eight expert reads on what moved in Google Ads in Q2 2026. - [The AI Signal Problem: How Weak Landing Pages Sabotage Google Ads Performance](https://www.optmyzr.com/blog/ppc-landing-page-ai-signal-problem/index.md): A weak landing page doesn't just lose conversions — it teaches Google's AI to deprioritize your best buyers. Here's how to fix the signal. - [How to Optimize PPC Campaigns Based on Weather Changes](https://www.optmyzr.com/blog/optimize-campaigns-by-weather/index.md): Learn how you can manage and optimize PPC campaigns based on weather changes. - [Microsoft Ads Optimization Tips to Boost Conversions After Importing From Google](https://www.optmyzr.com/blog/microsoft-ads-optimization-tips/index.md): Planning to run Microsoft Ads? Or importing your Google Ads to Microsoft? Learn these 8 optimization tips to get more conversions. - [Google’s August 17 Bidding Change: What Advertisers Need to Do Now](https://www.optmyzr.com/blog/google-ads-august-2026-bidding-update/index.md): Google is changing how budget-limited tCPA and tROAS campaigns follow bid targets on August 17, 2026. Learn how to audit and adjust yours. - [How to Protect Smart Bidding From Spam Conversions in Google Ads](https://www.optmyzr.com/blog/protect-smart-bidding-from-spam/index.md): Learn how to detect spam conversion spikes in Google Ads, trace them to the offending search term, and stop fake leads from misleading Smart Bidding. - [Value-Based Bidding: How It Works, When to Use It, and Why It Fails](https://www.optmyzr.com/blog/value-based-bidding-guide/index.md): Value-based bidding only works if the values you send Google reflect what your business actually wants. Here’s how to assign value, set targets, and catch it when the data goes bad. - [Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend](https://www.optmyzr.com/blog/manage-ppc-budgets/index.md): Learn smart ways to manage PPC budgets, control spend, boost ROI, and simplify campaign performance tracking. - [4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool](https://www.optmyzr.com/blog/optimize-budgets-tool-use-cases/index.md): Discover 4 practical scenarios where Optmyzr’s Optimize Budgets tool simplifies budget planning, improves pacing, and saves time and money. - [Amazon Ads Strategy 2026: How to Boost Visibility, Sales & Organic Rankings](https://www.optmyzr.com/blog/amazon-ads-strategy-2026/index.md): Boost Amazon sales in 2026 using the right ads, smart strategies, and organic growth hacks. - [Why Most Amazon PPC Campaigns Fail (And How to Structure Yours Right)](https://www.optmyzr.com/blog/structure-amazon-ppc-campaigns-for-maximum-ROI/index.md): Learn how to structure your Amazon PPC campaigns to boost ROI, improve targeting, and scale ad performance with smarter segmentation and strategy. - [Why Amazon Performance Drops Feel Random (And How to Trace the Real Cause in Minutes)](https://www.optmyzr.com/blog/amazon-ppc-performance-drops-root-cause-analysis/index.md): Amazon PPC performance drops rarely have an obvious cause. Learn how to trace ACoS spikes, sales dips, and CPC increases back to the real source. - [How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide](https://www.optmyzr.com/blog/optmyzr-free-trial-guide/index.md): A practical guide to your 14-day Optmyzr trial — what to set up, test, and evaluate, organized around the PPC questions you already ask every week. - [How to Segment Products in Your Google Shopping Ads Like a Pro](https://www.optmyzr.com/blog/segment-products-in-google-shopping-ads/index.md): Automate product segmentation in Google Ads with Smart Product Labeler. Save time, optimize bids, and increase campaign efficiency. - [Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.](https://www.optmyzr.com/blog/claude-vs-chatgpt-optmyzr-mcp/index.md): We ran the same PPC prompts through Claude and ChatGPT, connected to the same account and Optmyzr MCP. Here's what came back. - [How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting](https://www.optmyzr.com/blog/optmyzr-sidekick-ppc-use-cases/index.md): Practical ways to use Optmyzr Sidekick for PPC reporting, budgeting, and optimization using real account data. - [How to Show the Real Business Impact of Amazon PPC (Not Just ACOS)](https://www.optmyzr.com/blog/show-real-business-impact-of-amazon-ppc/index.md): Learn how to measure real Amazon PPC impact beyond ACOS. Use revenue, visibility, and conversion data to explain performance and drive growth - [Optmyzr Sidekick: The PPC Assistant That Helps You Get PPC Work Done](https://www.optmyzr.com/blog/optmyzr-sidekick-a-ppc-agent-built-for-your-workflow/index.md): Sidekick is Optmyzr's built-in AI PPC assistant. Analyze data, build automations, and act on insights — without leaving the platform. - [How Amazon Prime Day Affects Google Ads Performance (Data From 22,034 Accounts)](https://www.optmyzr.com/blog/prime-day-effect-on-google-ads/index.md): We analyzed 22,034 Google Ads accounts around Prime Day 2025. Here's what actually happened to CPCs, ROAS, and conversion rates by business type and bidding strategy. - [Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each](https://www.optmyzr.com/blog/google-ads-mcp-vs-optmyzr-mcp/index.md): Google Ads MCP or Optmyzr MCP? See how each handles setup, campaign insights, and optimization for PPC teams of all sizes. - [Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)](https://www.optmyzr.com/blog/acos-based-bidding-amazon-ads/index.md): ACOS tells you what happened, not why. Learn how to build smarter Amazon ads strategies using conditional logic that goes beyond a single number. - [How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget](https://www.optmyzr.com/blog/optimize-social-media-ads-catch-fix-scale/index.md): Catch issues early, fix fast, and scale what works. This guide shows how to optimize social media ads and improve ROAS without overspending. - [Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?](https://www.optmyzr.com/blog/optmyzr-vs-google-ads-editor/index.md): Google Ads Editor, Rules, Scripts, and now an MCP server — all free. This blog covers what each does well, where the stack runs out, and where Optmyzr fills the gap. - [The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters](https://www.optmyzr.com/blog/fred-vallaeys-ppc-history/index.md): Frederick Vallaeys on 20 years of PPC: how Google Analytics changed everything, why Smart Bidding caused an identity crisis, and what AI search means next. - [Your Amazon ACoS Spiked. Here's How to Actually Diagnose Why (Without Guessing)](https://www.optmyzr.com/blog/amazon-acos-spike-diagnosis/index.md): Is your high Amazon ACoS a traffic, CVR, or market problem? Learn structural causes and processes to diagnose them. - [Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)](https://www.optmyzr.com/blog/how-to-enforce-a-real-target-acos-strategy/index.md): Amazon ACoS drifting? Learn why campaigns go off target and how to control bids, placements, and spend with a simple, repeatable system. - [How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control](https://www.optmyzr.com/blog/run-cross-platform-ads-with-control/index.md): Managing dozens of ad accounts? Learn how Optmyzr helps you simplify cross-platform PPC with portfolio views, budget control, and smart reporting - [Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead](https://www.optmyzr.com/blog/when-to-stop-using-smart-bidding/index.md): Smart Bidding wins for most accounts. Our data across 14,584 accounts confirms it. But here's why a specific set of advertisers are moving back to manual CPC and a rule engine. - [How to Use Claude + Optmyzr MCP to Manage PPC Accounts Without CSV Exports](https://www.optmyzr.com/blog/manage-ppc-accounts-with-claude-optmyzr/index.md): See how Claude + Optmyzr MCP lets PPC teams audit accounts, analyze performance, create alerts, and build automations without CSV exports. - [How to Combine Multiple Amazon Ads Accounts Into One Client-Ready Report](https://www.optmyzr.com/blog/amazon-ppc-multi-account-reporting/index.md): Tired of combining Amazon PPC data manually? Learn how agencies build cross-account reports covering ACoS, ROAS, and ad spend without the spreadsheet chaos. - [8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules](https://www.optmyzr.com/blog/optmyzr-rule-engine-vs-google-ads-automated-rules/index.md): Google Ads Automated Rules can't compare date ranges, benchmark against relative targets, or scale across accounts. Here are eight things Optmyzr Rule Engine can do that Google's rules can't. - [Why (And How) Optmyzr’s AI Beats ChatGPT and Claude at Managing Google Ads](https://www.optmyzr.com/blog/optmyzr-ai-beats-chatgpt-claude-for-google-ads/index.md): ChatGPT and Claude can analyze PPC data, but they still lack account context. See how Optmyzr’s AI and MCP help teams optimize faster with live campaign intelligence. - [Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)](https://www.optmyzr.com/blog/ACoS-drift-why-amazon-wont-warn-you-until-its-too-late/index.md): Your ACoS isn’t broken—it’s drifting. Learn how to spot early warning signs and fix inefficiencies before they impact your Amazon ad performance. - [We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.](https://www.optmyzr.com/blog/google-ads-benchmark-report-q1-2026/index.md): Our Q1 2026 report analyzes 21K+ Google Ads accounts: impressions are down 11%, CVR is softening, and mid-market accounts are delivering the highest ROAS. - [Broad Match is Winning the Budget War. Is It Winning on Performance Too?](https://www.optmyzr.com/blog/google-ads-match-type-performance/index.md): We analyzed 30,000 Google Ads accounts to see which match type actually performs best. Broad match is winning the budget war — the results tell a more complicated story. - [Why Your Amazon Search Terms Keep Converting. But Never Become Keywords (And How to Fix It Automatically)](https://www.optmyzr.com/blog/ppc-bidding-strategies-explained/index.md): Struggling with keyword harvesting? Learn how to automate search term graduation, balance ACoS with organic rank velocity, and grow your Amazon presence. - [The State of Google Ads Q1 2026 Benchmark Report](https://www.optmyzr.com/blog/state-of-google-ads-q1-2026/index.md): Optmyzr benchmark data reveals the biggest Google Ads trends in Q1 2026. - [Managing Multiple Amazon Ads Accounts? Here’s How to Monitor Performance in One Place](https://www.optmyzr.com/blog/manage-multiple-amazon-ppc-accounts/index.md): Running Amazon ads across 10+ accounts? See how to monitor ACoS, automate PPC rules, and report on all clients from a single dashboard. - [Paid Search in 2026: 10 Essential Lessons From Our Latest Webinar](https://www.optmyzr.com/blog/paid-search-2026-webinar-takeaways/index.md): AI overviews, accidental competitor bidding, vanishing clicks, and bad workflows hiding in plain sight. Here’s what the data and insights reveal. - [Amazon Ads Automation Is Not A Safety Net: How To Prevent Budget Waste Before It Snowballs](https://www.optmyzr.com/blog/amazon-ads-automation-budget-waste-prevention/index.md): Prevent Amazon Ads budget waste with guardrail automation. Learn how to set up multi-condition rules to protect your margins. - [Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)](https://www.optmyzr.com/blog/amazon-ads-reporting-delays/index.md): Amazon Ads reports are unreliable due to data delays and brand halo attribution, leading to bad decisions. Learn how to fix your reporting. - [We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)](https://www.optmyzr.com/blog/google-rsa-performance-study/index.md): Optmyzr analyzed ~20,000 Google Ads accounts to uncover what drives RSA efficiency. Ad Strength doesn't predict performance. Here's what actually does. - [SMX Munich 2026: PPC Conversations Worth Having](https://www.optmyzr.com/blog/smx-munich-2026/index.md): SMX Munich 2026 brought in PPC experts who talked about setting up strategic guardrails with AI, vibe coding, and choosing the right metrics to measure. - [How to Scale Amazon Ads Without Hiring More People (Automation Playbook for Lean Teams)](https://www.optmyzr.com/blog/scale-amazon-ads-without-hiring-automation-playbook/index.md): Scale Amazon Ads without hiring more staff. Learn how automation, rules, alerts, and spend projections help lean teams manage campaigns efficiently. - [Aaron Young’s STAB Framework: A Practical Approach to Google Ads Optimization](https://www.optmyzr.com/blog/stab-framework-google-ads-optimization/index.md): Learn Aaron Young’s STAB framework for Google Ads optimization. Improve performance by analyzing Spending, Targeting, Ads, and Bidding. - [Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed](https://www.optmyzr.com/blog/google-pickup-later-local-inventory-ads/index.md): Skip the complex local inventory feed. Google's Pickup Later lets retailers show ship-to-store ads using existing product data. Here's how to set it up. - [PPC Automation Tools in 2026: 8 Options and What Each One Actually Does](https://www.optmyzr.com/blog/best-ppc-automation-tools/index.md): On the lookout for a PPC automation tool? This comprehensive guide breaks down the top tools, covering pricing, key features, and the pros & cons of each tool. ## Blog Categories - [Agency](https://www.optmyzr.com/blog/agency/): Browse 1 articles about Agency. - [AI](https://www.optmyzr.com/blog/ai/): Browse 1 articles about AI. - [Amazon Ads](https://www.optmyzr.com/blog/amazon-ads/): Browse 33 articles about Amazon Ads. - [Attribution](https://www.optmyzr.com/blog/attribution/): Browse 2 articles about Attribution. - [Audiences](https://www.optmyzr.com/blog/audiences/): Browse 1 articles about Audiences. - [Automated Bidding](https://www.optmyzr.com/blog/automated-bidding/): Browse 1 articles about Automated Bidding. - [Automation Layering](https://www.optmyzr.com/blog/automation-layering/): Browse 2 articles about Automation Layering. - [B2B](https://www.optmyzr.com/blog/b2b/): Browse 1 articles about B2B. - [Bid Management](https://www.optmyzr.com/blog/bid-management/): Browse 18 articles about Bid Management. - [Budgets](https://www.optmyzr.com/blog/budgets/): Browse 4 articles about Budgets. - [Call Ads](https://www.optmyzr.com/blog/call-ads/): Browse 2 articles about Call Ads. - [Campaign Automator](https://www.optmyzr.com/blog/campaign-automator/): Browse 2 articles about Campaign Automator. - [Conversion Value](https://www.optmyzr.com/blog/conversion-value/): Browse 1 articles about Conversion Value. - [Customer Stories](https://www.optmyzr.com/blog/customer-stories/): Browse 8 articles about Customer Stories. - [Data Studies](https://www.optmyzr.com/blog/data-studies/): Browse 22 articles about Data Studies. - [Display Ads](https://www.optmyzr.com/blog/display-ads/): Browse 3 articles about Display Ads. - [Ecommerce](https://www.optmyzr.com/blog/ecommerce/): Browse 6 articles about Ecommerce. - [Events](https://www.optmyzr.com/blog/events/): Browse 8 articles about Events. - [Expert Series](https://www.optmyzr.com/blog/expert-series/): Browse 56 articles about Expert Series. - [Expert Series ](https://www.optmyzr.com/blog/expert-series/): Browse 1 articles about Expert Series . - [Google](https://www.optmyzr.com/blog/google/): Browse 1 articles about Google. - [Google Ads](https://www.optmyzr.com/blog/google-ads/): Browse 52 articles about Google Ads. - [Google Analytics](https://www.optmyzr.com/blog/google-analytics/): Browse 2 articles about Google Analytics. - [Guest Blogger](https://www.optmyzr.com/blog/guest-blogger/): Browse 1 articles about Guest Blogger. - [Guest Post](https://www.optmyzr.com/blog/guest-post/): Browse 16 articles about Guest Post. - [Guide](https://www.optmyzr.com/blog/guide/): Browse 91 articles about Guide. - [Insights](https://www.optmyzr.com/blog/insights/): Browse 2 articles about Insights. - [Keywords & Queries](https://www.optmyzr.com/blog/keywords-queries/): Browse 15 articles about Keywords & Queries. - [Landing Pages](https://www.optmyzr.com/blog/landing-pages/): Browse 3 articles about Landing Pages. - [Lead Generation](https://www.optmyzr.com/blog/lead-generation/): Browse 1 articles about Lead Generation. - [Microsoft Ads](https://www.optmyzr.com/blog/microsoft-ads/): Browse 4 articles about Microsoft Ads. - [Optimization Tools](https://www.optmyzr.com/blog/optimization-tools/): Browse 1 articles about Optimization Tools. - [Optmyzr](https://www.optmyzr.com/blog/optmyzr/): Browse 92 articles about Optmyzr. - [Paid Search](https://www.optmyzr.com/blog/paid-search/): Browse 81 articles about Paid Search. - [Paid Social](https://www.optmyzr.com/blog/paid-social/): Browse 6 articles about Paid Social. - [Performance Max](https://www.optmyzr.com/blog/performance-max/): Browse 7 articles about Performance Max. - [PPC 101](https://www.optmyzr.com/blog/ppc-101/): Browse 1 articles about PPC 101. - [PPC Automation](https://www.optmyzr.com/blog/ppc-automation/): Browse 21 articles about PPC Automation. - [PPC Monitoring](https://www.optmyzr.com/blog/ppc-monitoring/): Browse 2 articles about PPC Monitoring. - [PPC Reporting](https://www.optmyzr.com/blog/ppc-reporting/): Browse 6 articles about PPC Reporting. - [PPC Reports](https://www.optmyzr.com/blog/ppc-reports/): Browse 2 articles about PPC Reports. - [PPC Strategy](https://www.optmyzr.com/blog/ppc-strategy/): Browse 62 articles about PPC Strategy. - [PPC Tools](https://www.optmyzr.com/blog/ppc-tools/): Browse 2 articles about PPC Tools. - [PPC Town Hall](https://www.optmyzr.com/blog/ppc-town-hall/): Browse 35 articles about PPC Town Hall. - [PPC Updates](https://www.optmyzr.com/blog/ppc-updates/): Browse 8 articles about PPC Updates. - [Quality Score](https://www.optmyzr.com/blog/quality-score/): Browse 10 articles about Quality Score. - [Report](https://www.optmyzr.com/blog/report/): Browse 2 articles about Report. - [Responsive Search Ads](https://www.optmyzr.com/blog/responsive-search-ads/): Browse 4 articles about Responsive Search Ads. - [Retargeting](https://www.optmyzr.com/blog/retargeting/): Browse 1 articles about Retargeting. - [Rule Engine](https://www.optmyzr.com/blog/rule-engine/): Browse 4 articles about Rule Engine. - [Search Ads](https://www.optmyzr.com/blog/search-ads/): Browse 19 articles about Search Ads. - [Shopping Ads](https://www.optmyzr.com/blog/shopping-ads/): Browse 27 articles about Shopping Ads. - [Shopping Campaigns](https://www.optmyzr.com/blog/shopping-campaigns/): Browse 2 articles about Shopping Campaigns. - [Smart Bidding](https://www.optmyzr.com/blog/smart-bidding/): Browse 10 articles about Smart Bidding. - [Smart Shopping](https://www.optmyzr.com/blog/smart-shopping/): Browse 1 articles about Smart Shopping. - [State of Ppc](https://www.optmyzr.com/blog/state-of-ppc/): Browse 2 articles about State of Ppc. - [Strategy](https://www.optmyzr.com/blog/strategy/): Browse 53 articles about Strategy. - [Targeting](https://www.optmyzr.com/blog/targeting/): Browse 2 articles about Targeting. - [Tips & Strategies](https://www.optmyzr.com/blog/tips-strategies/): Browse 1 articles about Tips & Strategies. - [Updates](https://www.optmyzr.com/blog/updates/): Browse 12 articles about Updates. - [Value-Based Bidding](https://www.optmyzr.com/blog/value-based-bidding/): Browse 2 articles about Value-Based Bidding. - [Video Ads](https://www.optmyzr.com/blog/video-ads/): Browse 2 articles about Video Ads. - [Workflows](https://www.optmyzr.com/blog/workflows/): Browse 2 articles about Workflows. ## Solutions — Search (Google Ads, Microsoft Ads) - [Optmyzr MCP | Live Google Ads & PPC Data for Claude and ChatGPT](https://www.optmyzr.com/solutions/optmyzr-mcp/index.md): Get live Google Ads, Microsoft Ads, and Meta data inside Claude, ChatGPT, and any MCP-compatible tool. Ask questions about your PPC accounts. No code required. - [Enterprise PPC Integrations & Automation | Optmyzr](https://www.optmyzr.com/solutions/enterprise-ppc-integrations-automation/index.md): Connect campaign data, automate complex PPC workflows, and scale ad operations with Optmyzr's Technology Solutions Partner Program built for enterprise teams. - [Build Impactful PPC Teams and Delight Your Clients | Optmyzr](https://www.optmyzr.com/solutions/digital-marketing-agencies/index.md): Help your agency scale PPC ops, automate account tasks, build client-ready reports, and manage more ad spend without hiring more people or losing quality. - [Get your campaigns live faster with minimal human error | Optmyzr](https://www.optmyzr.com/solutions/optmyzr-ai/index.md): Turn raw PPC data into smart action. Optmyzr’s AI helps you spot wins, write better ads, and forecast spend, so your team can focus on big-picture growth. - [Audit any PPC account in minutes. Detect structural issues, flag underperforming elements, and apply impactful fixes across search, display, and more.](https://www.optmyzr.com/solutions/ppc-audits/index.md): Audit any PPC account in minutes. Detect structural issues, flag underperforming elements, and apply impactful fixes across search, display, and more. - [Improve PPC Performance with Automation | Optmyzr](https://www.optmyzr.com/solutions/automation/index.md): Blend automation with human insight. Optmyzr adds control layers to PPC workflows so your team can work smarter, stay creative, and deliver better results. - [PPC Budget Management and Automation for Google Ads and Microsoft Ads by Optmyzr.](https://www.optmyzr.com/solutions/budget-management/index.md): Cut wasted spend and boost ROAS. Auto-adjust budgets, tweak CPA/ROAS targets, and keep Smart Bidding in check with alerts, rules, and custom logic. - [Campaign Automator for Inventory-Based PPC | Optmyzr](https://www.optmyzr.com/solutions/campaign-automator/index.md): Create scalable campaign templates that sync with your feed. Auto-launch or update ads when inventory changes by schedule, condition, or product status. - [Cross Platform PPC Tools for Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads by Optmyzr](https://www.optmyzr.com/solutions/cross-platform-ppc-tools/index.md): Combine data from all your ad platforms into client-ready reports. Track budgets, optimize performance, and manage accounts in one powerful interface. - [All-in-One PPC Analysis Platform | Optmyzr](https://www.optmyzr.com/solutions/data-insights/index.md): Analyze PPC data across accounts with ease. Track changes, audit trends, compare entities, and get clear answers from Optmyzr’s AI-powered tools. - [Enterprise PPC Management Software & Automation | Optmyzr](https://www.optmyzr.com/solutions/enterprises/index.md): Scale enterprise PPC with intelligent automation, data insights, and real-time monitoring. Optmyzr gives large teams control, security, and support. - [PPC Feed Management for Shopping Campaigns | Optmyzr](https://www.optmyzr.com/solutions/feed-management/index.md): Manage product feeds across accounts without stress. Audit feed quality, fix key attributes, and segment products by price, ROAS, or campaign impact. - [PPC Tools & Automation for Freelancers & Consultants | Optmyzr](https://www.optmyzr.com/solutions/freelancers/index.md): Run client campaigns like a pro. Automate account management, reporting, and audits with Optmyzr built to help PPC freelancers grow, scale, and succeed. - [Custom PPC Workflows & Data Integrations | Optmyzr](https://www.optmyzr.com/solutions/integrations/index.md): Streamline PPC workflows with SOPs, task automation, and real-time alerts. Sync with Slack, Trello, or your CRM to build a faster, more agile paid media team. - [Run Data-Driven, Automated PPC Campaigns In-House | Optmyzr](https://www.optmyzr.com/solutions/marketing-teams/index.md): Bridge PPC with SEO, content, and product teams. Use Optmyzr’s insights, rules, and SOPs to run efficient, data-informed paid media campaigns in-house. - [Monitor PPC Performance and Optimize Proactively | Optmyzr](https://www.optmyzr.com/solutions/monitoring/index.md): Monitor your PPC campaigns effortlessly with Optmyzr. Get instant alerts for KPI anomalies, track budgets with AI-powered projections, and automate actions to prevent overspending. - [Diagnose, Test, and Optimize Campaigns in Minutes | Optmyzr](https://www.optmyzr.com/solutions/optimizations/index.md): Optimize your campaigns by automating bids, eliminating wasteful spend, and quickly spotting growth opportunities. Gain total control, make fewer mistakes, and get better results across all your accounts. - [PPC Search Campaign Optimization | Optmyzr](https://www.optmyzr.com/solutions/paid-search-optimization/index.md): Optimize paid search with less manual effort. Automate bids, fix wasted spend, improve ad targeting, and scale campaigns without burning out your team. - [Meet Your Co-Pilot for Performance Max Success](https://www.optmyzr.com/solutions/performance-max/index.md): Create smarter PMax campaigns with Optmyzr. Get channel-level insights, auto-sync feeds, control budgets, and optimize asset groups at scale. - [PPC Vertical Benchmarks, Competitor and Auction Insights for Google Ads by Optmyzr](https://www.optmyzr.com/solutions/ppc-competitor-insights/index.md): Get insights into your competitors' PPC campaigns. Find out who is bidding on your keywords, your brand name, and product names. Free Trial Available - No credit card required. Built by Optmyzr - the most loved PPC Management Tool. - [Create Visually Impactful and Data-Rich Reports | Optmyzr](https://www.optmyzr.com/solutions/reporting/index.md): Turn PPC data into powerful reports for leadership. Combine cross-platform insights and automate delivery to save time and tell better stories. - [Rule-Based Automation for PPC Management | Optmyzr](https://www.optmyzr.com/solutions/rule-engine/index.md): Create rule-based automations to cut wasted spend, pause low-performers, adjust bids, and send performance alerts to Slack, Teams, or email automatically. - [Optimize and Manage Shopping Campaigns for Profit | Optmyzr](https://www.optmyzr.com/solutions/shopping/index.md): Keep Shopping campaigns in sync with your product feed. Audit listings, refresh product groups, optimize bids, and automate changes for better ROAS. ## Solutions — Amazon Ads - [Amazon PPC Tools for Agencies | Scale & Automate with Ease](https://www.optmyzr.com/solutions/amazon-ppc-tools-for-agencies/index.md): Manage and scale multiple Amazon Ads client accounts efficiently. Use Optmyzr’s Rule Engine, automation, and AI to increase ROI while reducing overheads and effort. - [Amazon PPC Analysis Tool | Forecast & Compare Performance](https://www.optmyzr.com/solutions/amazon-ppc-analysis-tool/index.md): Analyze Amazon PPC performance with Sidekick AI, performance comparisons, and deep trend analysis. Track KPIs across accounts and forecast spend with precision. - [Amazon PPC Automation | Streamline Campaign Management](https://www.optmyzr.com/solutions/amazon-ppc-automation-tool/index.md): Automate Amazon Ads with Optmyzr. Reduce wasted spend, optimize bids, scale performance, and stay in control with rule-based automation across all accounts. - [Amazon Ads Budget & Bid Management | OptmyzrAmazon Ads Budget & Bid Management | Optmyzr](https://www.optmyzr.com/solutions/amazon-ads-budget-bid-management/index.md): Control Amazon Ads spending with real-time budget tracking, smart bid rules, AI-backed forecasts, and ROAS-boosting optimizations across campaigns. - [Amazon PPC for Enterprise Teams | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-for-enterprise-teams/index.md): Optmyzr helps enterprise Amazon PPC teams scale fast with rule-based automation, real-time alerts, reporting, and dedicated support, across accounts and regions. - [Amazon PPC for Freelancers | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-for-freelancers/index.md): Manage more Amazon Ads clients in less time. Optmyzr helps freelancers scale PPC revenue, automate audits, and deliver expert service without raising costs. - [Amazon PPC for Brands | Optmyzr for In-House Marketing Teams](https://www.optmyzr.com/solutions/amazon-ppc-for-marketing-teams/index.md): Streamline Amazon Ads with automation, insights, and smart alerts. Optmyzr helps in-house teams scale PPC strategy, reduce waste, and drive brand growth. - [Amazon PPC Monitoring & Alerts Tool | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-monitoring-alerts/index.md): Track Amazon Ads performance across accounts with real-time KPI alerts, inventory monitoring, budget pacing, and smart anomaly detection. - [Amazon PPC Optimization | Boost ROAS with Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-optimization-tool/index.md): Optimize Amazon Ads with rule-based automation, cross-account insights, historical data, and AI-powered suggestions. Get better results, faster - with Optmyzr. - [Amazon PPC Audit to Improve Account Health | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-audit-tool/index.md): Identify hidden issues in Amazon Ads with automated PPC audits. Analyze keywords, ASINs, targeting, and structure to boost performance fast with Optmyzr. - [Amazon PPC Reporting Tool | Multi-Account Report Builder](https://www.optmyzr.com/solutions/amazon-ppc-reporting-tool/index.md): Create detailed Amazon Ads reports across accounts and date ranges. Automate delivery, add business data, and build client-ready, customizable templates in minutes. - [Amazon PPC Rule Engine & Automation | Optmyzr](https://www.optmyzr.com/solutions/amazon-ppc-rule-engine-automation/index.md): Automate Amazon PPC tasks with Optmyzr’s Rule Engine. Adjust bids, pause ads, manage keywords, and detect performance anomalies. All without writing a single line of code. ## Solutions — Social (Meta Ads, LinkedIn Ads) - [Social Ads Management for Agencies | Optmyzr](https://www.optmyzr.com/solutions/social-ads-tools-for-agencies/index.md): Manage multiple clients, automate routine work, and build client-ready reports in minutes. - [Analyze Social Ad Performance Across Platforms | Optmyzr](https://www.optmyzr.com/solutions/analyze-social-ads/index.md): Break down results by audience, ad format, device, and platform to uncover what’s really driving performance. - [Manage Social Ad Audiences Across Accounts | Optmyzr](https://www.optmyzr.com/solutions/social-ads-audience-management/index.md): Create, apply, and manage audiences across campaigns—without switching between platforms. - [Automate Social Ad Campaigns Across Meta & LinkedIn | Optmyzr](https://www.optmyzr.com/solutions/social-ads-automation/index.md): Build powerful rules, launch campaigns faster, and automate cross-platform actions with Optmyzr’s social ads automation tools. - [Manage Ad Spend Across Meta & LinkedIn Accounts | Optmyzr](https://www.optmyzr.com/solutions/social-ads-budget-management/index.md): Track spend by portfolio, monitor pacing, and stay ahead of budget issues before they impact performance. - [Launch Meta & LinkedIn Ad Campaigns in Minutes | Optmyzr](https://www.optmyzr.com/solutions/launch-social-ad-campaigns/index.md): Use prebuilt templates to create paid and organic campaigns—faster than native platforms. - [Unify Meta & LinkedIn Ad Management in One Platform | Optmyzr](https://www.optmyzr.com/solutions/cross-platform-social-ads/index.md): Compare results, take bulk actions, and manage all accounts from a single dashboard built for paid social. - [All-in-One Social Ads Tool for Freelancers | Optmyzr](https://www.optmyzr.com/solutions/social-ads-tools-for-freelancers/index.md): Save time, look professional, and manage multiple client accounts with ease—no tab overload. - [Social Ads Tools for In-House Marketing Teams | Optmyzr](https://www.optmyzr.com/solutions/in-house-social-ads-tools/index.md): Get full visibility, optimize performance, and simplify reporting across all your ad accounts. - [Monitor Meta & LinkedIn Ads Performance | Optmyzr](https://www.optmyzr.com/solutions/monitor-social-ads/index.md): Track KPIs, cost deviations, and pacing across all social ad accounts—without switching tabs or digging into native UIs. - [Optimize Meta & LinkedIn Ad Campaigns with Confidence | Optmyzr](https://www.optmyzr.com/solutions/optimize-social-ads/index.md): Find underperformers, spot top ads, and apply changes across accounts with Optmyzr’s optimization tools. - [Build Social Ads Reports for Meta & LinkedIn in Minutes | Optmyzr](https://www.optmyzr.com/solutions/social-ads-reporting/index.md): Turn platform data into client-ready, visual reports with templates, widgets, and one-click scheduling. - [Automate Social Ad Management with Custom Rules | Optmyzr](https://www.optmyzr.com/solutions/social-ads-rule-engine/index.md): Pause bad ads, boost winners, and build flexible rules that scale across accounts and platforms. ## Case Studies - [How Clark St. James Manages PPC Through Claude with Optmyzr's MCP](https://www.optmyzr.com/case-studies/clark-st-james/index.md): See how UK agency Clark St. James went from spreadsheet formulas to managing Google, Microsoft, Facebook & LinkedIn ads through Optmyzr's MCP. - [How Catalyst Marketing Cuts Optimization Time by 30-40% Across a Multi-Property Real Estate Portfolio](https://www.optmyzr.com/case-studies/catalyst-marketing/index.md): Discover how Catalyst Marketing reduced PPC optimization time by 30–40% across a multi-property real estate portfolio using Optmyzr's Blueprints, AI-powered audits, Sidekick, and RSA optimization tools. - [How Momentum Performance Manages E-Commerce PPC Across Scandinavia with Optmyzr](https://www.optmyzr.com/case-studies/momentum-performance/index.md): The Norwegian e-commerce agency uses Optmyzr to manage and scale a growing portfolio of Scandinavian clients. - [How Made by Extreme Handles Complex PPC at Scale with Optmyzr](https://www.optmyzr.com/case-studies/made-by-extreme/index.md): The full-service digital agency uses Optmyzr's Rule Engine, account audit tool, and PMax placement controls to manage a growing portfolio of complex accounts. - [How Joey Bidner Drives Incremental Ecommerce Revenue Using Feed-Driven Search Automation](https://www.optmyzr.com/case-studies/joey-bidner/index.md): See how product feed data powers scalable ecommerce search campaigns that complement Shopping ads and increase revenue. - [How The PPC Pros Saved 5,000+ Hours and Built a 24/7 PPC Safety Net](https://www.optmyzr.com/case-studies/ppc-pros/index.md): Learn how unified visibility, focused alerts, and structured workflows helped them save 5,000+ hours and grow without adding headcount. - [StubGroup Simplifies Daily PPC Oversight and Budget Management with Optmyzr](https://www.optmyzr.com/case-studies/stubgroup/index.md): The performance marketing agency uses Optmyzr to manage budgets, monitor accounts daily, and maintain visibility across search and shopping, reducing manual work while keeping teams accountable. - [Manual PPC Work Reduced at Brunner, Saving 9–10 Hours on a Video Campaign](https://www.optmyzr.com/case-studies/brunner/index.md): The integrated marketing agency uses Optmyzr’s Rule Engine, Placement Exclusions, and proactive monitoring to automate routine work, stay ahead of platform changes, and keep accounts healthy across ad platforms. - [How DataCraft Digital Scales High-Volume Retail Accounts with a Boutique, High-Efficiency Team Using Optmyzr](https://www.optmyzr.com/case-studies/datacraft-digital/index.md): DataCraft Digital scales 20+ retail accounts with Optmyzr automation, saving hours weekly and boosting performance. - [How Overdose Digital Saves 2+ Hours Weekly and Scales Smarter with Optmyzr’s Smart Product Labeler](https://www.optmyzr.com/case-studies/overdose-digital/index.md): By replacing scripts and spreadsheets with automated product labeling, Overdose Digital scaled campaigns faster and saw a 10–20% uplift in ROAS. - [Blue Yarn Media Saves Over an Hour/Week by Automating Demand Gen Budget Management](https://www.optmyzr.com/case-studies/blue-yarn-media/index.md): Discover how Blue Yarn Media, a Seattle-based digital marketing agency, scaled smarter and freed up time for strategy with Optmyzr. - [From Blind Spots to Breakthroughs: How Marketing 360® Boosted ROAS and Accounts Managed by 150%](https://www.optmyzr.com/case-studies/marketing-360/index.md): With a growing client base and limited bandwidth, Marketing 360® used Optmyzr to scale operations, boost ROAS, and accelerate campaign launches. - [How Voordeeluitjes Manages 12,000+ Travel Packages with Just Two Marketers](https://www.optmyzr.com/case-studies/voordeeluitjes/index.md): Scaling paid search across thousands of SKUs with a lean team and smart tools: here’s how Voordeeluitjes does it. - [Colewood Digital Gains 15% Revenue and Saves 2,900+ Hours in 2024](https://www.optmyzr.com/case-studies/colewood-digital/index.md): Optmyzr’s Shopping Campaign Management Hub helps this England-based agency boost CTR by 61% in record time. - [Levitate Foundry Drives 30% PMax ROAS Growth with 500 Hours Saved](https://www.optmyzr.com/case-studies/levitate-foundry/index.md): Leveraging Optmyzr, Levitate Foundry doubles managed ad spend during BFCM and boosts ROAS in 2024. - [BBQGuys Manages Nearly 30,000 SKUs in 50% Less Time with Optmyzr](https://www.optmyzr.com/case-studies/bbqguys/index.md): Louisiana-based online retailer saves 4-6 hours weekly and gains over $450k in revenue since 2021 - [Optmyzr Helps Metrik Marketing Deliver Top-Quality Reports and Navigate Pandemic Challenges](https://www.optmyzr.com/case-studies/metrik-marketing/index.md): Read how this Data-Driven Digital Marketing Agency taps into Optmyzr's AI for timely, data-packed reports that delight their clients. - [Campaign Automator helps SearchLab Digital boost their client’s conversion rate by 42% since March 2022](https://www.optmyzr.com/case-studies/searchlab-digital/index.md): Read how the feed-driven campaign creation by Campaign Automator has helped this Chicago-based agency build highly converting campaigns in no time. - [Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations](https://www.optmyzr.com/case-studies/eliminate-wasted-spend/index.md): Learn how this Tennessee-based agency saves $6000 on irrelevant placements and cuts account management time by half with Optmyzr - [Optmyzr's strategic alerts trim Morefire's workload by 15% per account](https://www.optmyzr.com/case-studies/more-fire/index.md): Streamlining account management: How Optmyzr’s tools and customer support transformed an online marketing agency's efficiency - [Matthieu Tran-Van sees 10x productivity boost & 28% revenue surge through Optmyzr](https://www.optmyzr.com/case-studies/matthieu/index.md): Google Ads Expert saves 20 account management hours weekly, cuts CPCs, and boosts revenue through automated optimizations - [B&S Media saves 2500+ hours with Optmyzr](https://www.optmyzr.com/case-studies/bs-media-nl/index.md): Full-service agency selects Optmyzr to deliver the best results for clients - [PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations](https://www.optmyzr.com/case-studies/pixel-rush/index.md): Australia-based agency saves 720 account management hours and notices happier clients - [Peak Ace improves engagement and conversion rates with more personalized campaigns](https://www.optmyzr.com/case-studies/peak-ace-ag/index.md): The agency saw increased efficiency, engagement, and conversion rates with Optmyzr's powerful automation, targeting, and segmentation tools. - [Constellation cuts lead cost by 25% by automating ads from dealer inventory](https://www.optmyzr.com/case-studies/constellation-agency/index.md): Agency rises to number 65 on Inc. 5000 with Optmyzr on its team - [Addi Marketing improves reporting time & quality with Optmyzr](https://www.optmyzr.com/case-studies/addi-marketing/index.md): Micro-agency improves quality of reports and slashes prep time by 75% - [Anicca boosts ROAS with rule-based bids for energy broker](https://www.optmyzr.com/case-studies/anicca-digital/index.md): UK-based digital shop creates major boost to conversions with Optmyzr - [Bruce Automotive Group gets 10x more clicks, 30% more leads for just over half their original budget](https://www.optmyzr.com/case-studies/bruce-auto-group/index.md): Canadian auto dealer with 8 locations revolutionizes role of their internal marketing agency - [DealerJazz uses Optmyzr to lower CPCs by 30%](https://www.optmyzr.com/case-studies/dealer-jazz/index.md): Dealership marketing platform pairs Optmyzr with proprietary setup - [Driva grows managed ad spend, account health by automating project management](https://www.optmyzr.com/case-studies/driva/index.md): Australian fintech uses Optmyzr to improve PPC performance with fewer management hours - [Epurple reduces cost per acquisition by an average of 25% with Optmyzr](https://www.optmyzr.com/case-studies/epurple/index.md): Digital marketing agency partners Optmyzr since 2019 - [Group Twenty Seven turns insights into profits for their clients using Optmyzr's tools](https://www.optmyzr.com/case-studies/group-twenty-seven/index.md): The agency helps businesses achieve superior Google Ads results with the application of time-tested marketing principles and cutting-edge digital strategies. - [Mabo increases account manager productivity by 56% with Optmyzr](https://www.optmyzr.com/case-studies/mabo/index.md): Northeast UK agency cuts account management hours by over HALF using Optmyzr. - [Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests](https://www.optmyzr.com/case-studies/websavvy/index.md): The Australia-based agency uses Optmyzr to generate more profit for clients than optimizing campaigns for Google’s interest. - [SalesX creates RSAs for 230+ dental client locations in record time](https://www.optmyzr.com/case-studies/salesx/index.md): Optmyzr tools lead to immediate growth in leads at lower CPA - [TopLine Film nets 10x lead growth using Optmyzr](https://www.optmyzr.com/case-studies/topline-film/index.md): Video production biz increases revenue significantly with ad text optimizations - [United Ads implements tailor-made PPC strategies to grow conversions by 40%](https://www.optmyzr.com/case-studies/united-ads/index.md): Germany-based marketing agency, United Ads, saves one-third of the time usually spent on managing Google Ads. - [Zeller Media keeps Quality Score over 9.0 using Optmyzr](https://www.optmyzr.com/case-studies/zeller-media/index.md): US-based marketing agency reduces CPCs for large online job recruiter by 18% ## PPC Town Hall - [How Brooke Osmundson Manages Multiple Google Ads Accounts Without a Large Team](https://www.optmyzr.com/ppctownhall/how-brooke-osmundson-manages-multiple-google-ads-accounts/index.md): Brooke Osmundson shares how she uses AI tools across writing, brand building, and campaign management as a solo marketer. - [How Andrew Lolk Uses AI to Analyze PPC Data, Find Patterns, and Make Better Decisions](https://www.optmyzr.com/ppctownhall/how-andrew-lolk-uses-ai-in-ppc/index.md): Andrew Lolk shares how he uses Claude to analyze PPC data, why AI shouldn't conclude or infer, and how Notion runs Savvy Revenue's operations. - [The Future of PPC, AI, and Becoming the #1 PPC Influencer with Jyll Saskin Gales](https://www.optmyzr.com/ppctownhall/the-future-of-ppc-and-ai-with-jyll-saskin-gales/index.md): Fred Vallaeys sits down with Jyll Saskin Gales, the #1 influential PPC marketer, to discuss AI in Google Ads & how she uses Claude Cowork for her second book. - [AI in PPC: Strong Case… But Some Weak Matches](https://www.optmyzr.com/ppctownhall/ai-in-ppc-legal-automation-risks/index.md): Frederick Vallaeys and Anthony Higman explore why AI Max and PMax struggle in high-cost legal PPC and compliance risks in automation. - [How Lars Maat Built an AI-Driven Agency: Tools, Workflows, Team Adoption, and Risks](https://www.optmyzr.com/ppctownhall/how-lars-maat-built-an-ai-driven-agency/index.md): Frederick Vallaeys and Lars Maat explore what it actually takes to run an AI-driven agency. Learn how Lars replaced SaaS tools with vibe-coded solutions. - [How Marketers Can Build AI Workflows That Produce Reliable and Consistent Results](https://www.optmyzr.com/ppctownhall/how-to-get-reliable-output-from-ai/index.md): Ann Stanley talks about building reliable AI workflows with better context, RAG, and tools like Claude to ensure consistent marketing results. - [How Experienced Marketers Work Differently With PMax and AI Max](https://www.optmyzr.com/ppctownhall/how-experts-use-pmax-and-ai-max/index.md): Understand when to use PMax versus Shopping, how agencies can optimize for lead quality over volume, and how to work with AI automation. - [Performance Max Optimization: Structure, Signals & Intent Done Right](https://www.optmyzr.com/ppctownhall/pmax-campaign-optimization/index.md): Learn Bia's framework for cleaning conversion tracking, simplifying structure, using intent signals in PMax, and leveraging AI for account audits at scale. - [AI in PPC: Where It Helps, Where It Breaks, and Where It's Risky](https://www.optmyzr.com/ppctownhall/ai-in-ppc/index.md): From AI Max chaos to documentation discipline, Julie Bacchini explains what’s really changing in AI in PPC. - [Mike Rhodes Shares Vibe Coding Lessons From Marketing Builds](https://www.optmyzr.com/ppctownhall/smart-ai-starts-with-you/index.md): Google Ads expert Mike Rhodes explains how to build functional PPC tools in minutes using vibe coding with real success stories. - [Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding](https://www.optmyzr.com/ppctownhall/build-ppc-tools-without-coding/index.md): Nils Rooijmans takes us through the process of vibe coding a PPC tool and explains its use cases, risks, and how marketers can use it responsibly. - [Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More](https://www.optmyzr.com/ppctownhall/jyll-saskin-gales-on-pmaz-ai-max-targeting-and-more/index.md): Google Ads expert Jyll Saskin Gales reveals how to guide (not control) PMax, smart bidding secrets, and why AI makes averages but humans make winners. - [PPC in the Age of AI: Amy Hebdon on Control vs. Automation](https://www.optmyzr.com/ppctownhall/ppc-in-the-age-of-ai-control-vs-automation/index.md): Amy Hebdon discusses PPC control vs automation with Fred Vallaeys, covering AI's impact on Google Ads, Performance Max risks, and advertiser control in 2025. - [Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future](https://www.optmyzr.com/ppctownhall/how-agencies-should-prepare-for-the-future/index.md): Aaron Levy shares 20 years of PPC wisdom with Frederick Vallaeys, covering AI adoption, team management, data infrastructure, and why "best practices" kill creativity. - [How Agencies Can Thrive in the Age of AI](https://www.optmyzr.com/ppc-town-hall/how-agencies-can-thrive-in-the-age-of-ai/index.md): Kirk Williams reveals how PPC agencies can thrive with AI, not just survive. Learn pricing strategies, automation tactics, and PMax insights for agency growth. - [The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It)](https://www.optmyzr.com/ppctownhall/how-to-make-sure-your-brand-is-visible-to-AI/index.md): Discover how AI is reshaping search, SEO, and marketing—from Reddit’s rising influence to the death of keywords and Google's bold Gemini strategy. - [Google Marketing Live 2025 Exclusive Insider Intel With Ginny Marvin](https://www.optmyzr.com/ppc-town-hall/google-marketing-live-2025-exclusive-insider-intel-with-ginny-marvin/index.md): Exclusive insider analysis of Google Marketing Live 2025 with Ads Liaison Ginny Marvin. Deep dive into AI Max, Power Pack strategy, and the future of PPC. - [LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions](https://www.optmyzr.com/ppc-town-hall/linkedin-masterclass-aj-wilcox-s-3-stage-funnel-that-5xed-conversions/index.md): LinkedIn expert AJ Wilcox reveals his 3-stage funnel strategy that 5X'd conversions, plus insider tips on thought leader ads, video, and more. - [Google Ads Exclusive with Ginny Marvin, Ads Product Liaison](https://www.optmyzr.com/ppc-town-hall/google-ads-exclusive-with-ginny-marvin-ads-product-liaison/index.md): Google's Ginny Marvin shares insider perspectives on ad rank, landing pages, Performance Max, AI trends, keyword targeting and essential campaign audits. - [The Tariff Crisis: Survival Tips and Advice for Advertisers ](https://www.optmyzr.com/ppc-town-hall/the-tariff-crisis-survival-tips-and-advice-for-advertisers/index.md): Experts reveal how to navigate tariffs with stronger margins, authentic messaging, and cost management strategies beyond discounts. - [The Tariff Crisis: PPC Survival Tips and Advice from Top Experts](https://www.optmyzr.com/ppc-town-hall/the-tariff-crisis-ppc-survival-tips-and-advice-from-top-experts/index.md): PPC experts discuss adapting to economic uncertainty and strategic platform diversification to maintain profitability in challenging times. - [Why Your PPC Reports Are Misleading You](https://www.optmyzr.com/ppc-town-hall/why-your-ppc-reports-are-misleading-you/index.md): Explore why PPC reports can be misleading, the hidden gaps in data interpretation, and how to make smarter decisions with accurate performance insights. - [PMax, First-Party Data, & AI: How to Win at PPC in 2025](https://www.optmyzr.com/ppc-town-hall/pmax-first-party-data-ai-how-to-win-at-ppc-in-2025/index.md): Discover how AI, PMax, and first-party data are reshaping PPC. Learn how to stay in control, optimize bidding, and outsmart competitors in an AI-driven world - [AI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter!](https://www.optmyzr.com/ppc-town-hall/ai-can-t-fix-your-bad-feeds-alone-here-s-why-you-still-matter/index.md): AI-powered shopping ads need clean data to win. See why AI alone isn’t enough, how human oversight boosts feed optimization, and how to drive better results. - [PPC in 2025- What to Stop, Start & Double Down On ](https://www.optmyzr.com/ppc-town-hall/ppc-in-2025-what-to-stop-start-double-down-on/index.md): Leading PPC experts discuss shifts in campaign structure, automation, and video marketing for 2025. Learn which strategies to abandon, adopt, and amplify in digital advertising. - [Practical Advice on How to Actually Make Smart Bidding Work for You ](https://www.optmyzr.com/ppc-town-hall/practical-advice-on-how-to-actually-make-smart-bidding-work-for-you/index.md): Get practical tips on using Smart Bidding, from audience signals to low-volume keywords and soft conversions, for better campaign results. - [Generative Search Is Disrupting Google Ads- What Marketers Need to Know](https://www.optmyzr.com/ppc-town-hall/generative-search-is-disrupting-google-ads-what-marketers-need-to-know/index.md): PPC Town Hall discussion with Marketing O'Clock hosts Greg Finn and Christine Zirnheld explores Performance Max improvements, AI integration in search, and strategies for PPC professionals to adapt and thrive in an automated landscape. - [Old School PPC vs. PPC in the Era of Automation and Generative AI](https://www.optmyzr.com/ppc-town-hall/old-school-ppc-vs-ppc-in-the-era-of-automation-and-generative-ai/index.md): A deep dive into generative AI's impact on PPC management, automation trends, agency adaptation, and the evolving relationship between paid and organic search. - [Google Explains How to Leverage Its AI Tools for Profitable Ad Campaigns](https://www.optmyzr.com/ppc-town-hall/google-explains-how-to-leverage-its-ai-tools-for-profitable-ad-campaigns/index.md): Fred and Tetsuo cut through the hype to reveal how predictive and generative AI are changing bidding, search behavior, and campaign strategy. - [How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success](https://www.optmyzr.com/ppc-town-hall/how-advanced-auto-parts-leverages-generative-ai-for-digital-marketing-success/index.md): Katelyn Edwards discusses how generative AI optimizes PPC and SEO tasks, ensuring content quality and exploring future AI integration strategies. - [Maximize Q4 Holiday Sales with Microsoft’s Expert Tips](https://www.optmyzr.com/ppc-town-hall/maximize-q4-holiday-sales-with-microsoft-s-expert-tips/index.md): Explore Q4 holiday marketing strategies with a focus on Microsoft's AI tools and insights for a successful advertising season. - [How Generative AI is Revolutionizing SaaS](https://www.optmyzr.com/ppc-town-hall/how-generative-ai-is-revolutionizing-saas/index.md): Tom O'Malley shares insights on using AI to enhance B2B networks and explores his entrepreneurial journey with his startups, Current and Ascend. - [Unorthodoxy: A Contrarian Marketer's Guide to the New Internet](https://www.optmyzr.com/ppc-town-hall/unorthodoxy-a-contrarian-marketer-s-guide-to-the-new-internet/index.md): Explore unique strategies in PPC with Gil Gildner, discussing unorthodox marketing, personal branding, and navigating today’s platform-driven digital landscape. - [How Ex-Googler Sharon Park Built a Winning Agency in the AI Era](https://www.optmyzr.com/ppc-town-hall/how-ex-googler-sharon-park-built-a-winning-agency-in-the-ai-era/index.md): In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly evolving PPC landscape. - [Google’s U-Turn on Cookies: What Does It Mean for Advertisers](https://www.optmyzr.com/ppc-town-hall/google-s-u-turn-on-cookies-what-does-it-mean-for-advertisers/index.md): In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. - [What's the future of the 'keyword'?](https://www.optmyzr.com/ppc-town-hall/what-s-the-future-of-the-keyword/index.md): In this episode of PPC Town Hall, Frederick Vallaeys sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers. - [A PPC Data Analysis Masterclass by Cory Lindholm](https://www.optmyzr.com/ppc-town-hall/a-ppc-data-analysis-masterclass-by-cory-lindholm/index.md): Join PPC experts Frederick Vallaeys and Cory Lidholm for an in-depth discussion on PPC metrics and advanced data analysis techniques. Learn about seasonal trends, predictive analytics, and how to effectively manage Google Ads for improved performance and ROI. - [How Marketers Can Thrive in a Post-third-party Cookie Era](https://www.optmyzr.com/ppc-town-hall/how-marketers-can-thrive-in-a-post-third-party-cookie-era/index.md): Explore key insights from digital marketing experts on navigating privacy regulations, leveraging first-party data in the post-cookie era, and identifying high-performing marketing strategies through continuous experimentation. - [How Search Generative Experience Could Change How You Run Google Ads](https://www.optmyzr.com/ppc-town-hall/how-search-generative-experience-could-change-how-you-run-google-ads/index.md): Explore expert strategies for optimizing YouTube campaigns for Q4, leveraging generative AI for content creation, and safeguarding your video campaigns against brand safety issues. - [How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together](https://www.optmyzr.com/ppc-town-hall/how-can-ppc-paid-social-seo-teams-unlock-higher-revenue-by-working-together/index.md): Explore cross-channel marketing strategies, the integration of PPC, SEO, and social media, and adapting to privacy changes in this insightful podcast episode. - [How to Run High-Performing LinkedIn Ads for B2B](https://www.optmyzr.com/ppc-town-hall/how-to-run-high-performing-linkedin-ads-for-b2b/index.md): Learn how to run high-performing LinkedIn Ads for B2B businesses, pitfalls, and how to use gen AI in the process. - [PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More](https://www.optmyzr.com/ppc-town-hall/ppc-survey-2024-insights-benchmarks-and-trends-in-ppc-ai-pmax-and-more/index.md): Explore the insightful discussion on PPC trends, advertising strategies and the role of automation in the industry, as industry experts share their thoughts and experiences in this comprehensive transcript. - [How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns](https://www.optmyzr.com/ppc-town-hall/how-to-use-chatgpt-code-interpreter-to-analyze-your-ppc-campaigns/index.md): Explore an insightful conversation about AI, marketing trends, and the future of PPC in this discussion between industry experts Frederick Vallaeys and Sam Tomlinson. - [What’s Working in Performance Max, First-Party Data, and Generative AI in 2024](https://www.optmyzr.com/ppc-town-hall/what-s-working-in-performance-max-first-party-data-and-generative-ai-in-2024/index.md): Dive into an insightful discussion between industry experts Frederick Vallaeys and Mike Ryan. They explore the evolving world of Performance Max, the future of PPC using first-party data, and the impact of generative AI. - [Avoid These Costly Mistakes to Create a High-Converting Landing Page](https://www.optmyzr.com/ppc-town-hall/avoid-these-costly-mistakes-to-create-a-high-converting-landing-page-ppc-town-hall-88/index.md): Talia Wolf underlines the need for customer-oriented landing pages. She suggests that understanding psychology trumps AI in effective copywriting. - [How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend](https://www.optmyzr.com/ppc-town-hall/how-to-run-ppc-account-audits-that-can-save-you-thousands-of-in-ad-spend-ppc-town-hall-87/index.md): Join PPC experts Melissa Mackey and Fred as they delve into the importance of account audits, discuss the significance of testing, the role of AI in PPC, and share valuable insights on emerging ad platforms. - [Ex-Googler Reveals How to ACTUALLY Work With First-Party Data](https://www.optmyzr.com/ppc-town-hall/ex-googler-reveals-how-to-actually-work-with-first-party-data/index.md): Explore insights on the power of first-party data in digital marketing strategies and data hygiene. Learn from experts discussing the future of privacy regulation and how to improve your campaigns. - [AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024](https://www.optmyzr.com/ppc-town-hall/ai-third-party-cookies-cpcs-attribution-more-how-to-prepare-for-2024-ppc-town-hall-85/index.md): Industry experts share insights on the impact of AI in digital advertising, data analysis, and the future of PPC in 2024. - [Future-proof your brand: How to win at branded search through time & change](https://www.optmyzr.com/ppc-town-hall/future-proof-your-brand-how-to-win-at-branded-search-through-time-change/index.md): Explore the world of generative AI and its implications for marketing in this detailed conversation between industry experts Frederick Vallaeys and Jason Barnard. Learn about the future of AI, semantic search, and the power of consistent branding. - [How ChatGPT can make you a PPC automation wizard](https://www.optmyzr.com/ppc-town-hall/how-chatgpt-can-make-you-a-ppc-automation-wizard/index.md): Learn about the potential of AI in automating and enhancing PPC campaigns, the role of strategy, and the importance of maintaining control in an AI-dominated industry. ## Learn With Optmyzr - [Portfolio Management in Optmyzr: A Complete Guide](https://www.optmyzr.com/learn-with-optmyzr/manage-cross-platform-campaigns-using-portfolios-in-optmyzr/index.md): Learn how Optmyzr portfolios help monitor performance, alerts, budgets, and workflows across multiple ad accounts. - [Performance Max Workflows for E-commerce and Lead Gen](https://www.optmyzr.com/learn-with-optmyzr/master_performance_max_with_optmyzr/index.md): Learn how to manage Performance Max with workflows for ecommerce and lead gen. Improve visibility, optimize feeds, budgets, and conversion quality. - [How to Automate Inventory-Based Campaigns with Campaign Automator](https://www.optmyzr.com/learn-with-optmyzr/automate-inventory-based-campaigns-with-campaign-automator/index.md): Learn how to automate inventory-based campaigns with Campaign Automator and keep your Google & Microsoft Ads synced with live product data. - [How to Diagnose, Optimize, and Scale Microsoft Ads with Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/scale-microsoft-ads/index.md): Learn how to diagnose performance drops, reduce wasted spend, optimize bids, budgets, and shopping campaigns, and scale Microsoft Ads with smarter insights. - [Meet Sidekick 5.0: Your AI Co-Pilot Inside Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/sidekick-your-ai-copilot-inside-optmyzr/index.md): Explore Optmyzr Sidekick 5.0, your built-in AI assistant for PPC analysis, onboarding, reporting, and faster decision-making—right inside your workflows. - [Real-Time PPC Strategies to Stay in Control During BFCM](https://www.optmyzr.com/learn-with-optmyzr/real-time-ppc-strategies-to-stay-in-control-during-bfcm/index.md): Stay ahead of BFCM chaos with real-time PPC controls. Monitor spend, reallocate budgets, and fix issues fast using Optmyzr’s smart automation tools. - [Beyond Google Ads Rules: Smarter Automation with Optmyzr’s Rule Engine](https://www.optmyzr.com/learn-with-optmyzr/smarter-automation-with-rule-engine/index.md): Unlock smarter PPC automation with Optmyzr’s Rule Engine. Compare data ranges, adapt targets, and link external insights—all while staying in control. - [Get BFCM Ready: The Pre-Season Workflow Every Advertiser Needs](https://www.optmyzr.com/learn-with-optmyzr/get-bfcm-ready-pre-season-workflow/index.md): Get your eCommerce campaigns Black Friday–ready with Optmyzr tools for feed cleanup, smart segmentation, and automated budget control. - [Scaling Amazon Ads: Insights, Audits & Automation](https://www.optmyzr.com/learn-wth-optmyzr/scaling-amazon-ads/index.md): Discover how Optmyzr helps Amazon advertisers tackle ACoS spikes, keyword issues, and budget management with automation and insights. - [How to Use Competitor Insights to Make Smarter PPC Decisions](https://www.optmyzr.com/learn-wth-optmyzr/use-competitor-insights-for-smarter-ppc-decisions/index.md): Learn how to benchmark PPC results, analyze competitors, and build smarter audiences with Optmyzr’s competitive insights and automation tools. - [How to Optimize Shopping and PMax Performance](https://www.optmyzr.com/learn-with-optmyzr/how-to-optimize-shopping-and-pmax-performance/index.md): Learn how to optimize Shopping & Performance Max campaigns using Optmyzr tools. Set smart alerts, audit feeds, analyze products, and scale for Q4 success. - [Smarter Portfolio Budgeting with Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/smarter-portfolio-budgeting-with-optmyzr/index.md): Learn how to track, pace, and reallocate ad budgets across portfolios with AI, alerts, and insights—plus set up smart budgeting workflows in minutes. - [Simplify PPC Reporting with Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/simplify-ppc-reporting/index.md): Learn how to build smarter PPC reports using Optmyzr’s tools to compare performance, highlight wins, and answer client questions with less effort. - [Practical Strategies to Win Amazon Prime Day 2025](https://www.optmyzr.com/learn-with-optmyzr/practical-strategies-to-win-amazon-prime-day/index.md): Learn how to automate Amazon Ads with Optmyzr’s Rule Engine—boost performance, cut manual work, and win Amazon Prime Day with smart, data-driven strategies. - [Learn With Optmyzr: How to Investigate PPC Changes in Your Account With Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/investigate-ppc-changes-with-optmyzr/index.md): Learn how to identify, explain, and act on PPC performance changes using Optmyzr’s Sidekick, PPC Investigator, and comparison tools—no guesswork needed. - [Optimize Budget Pacing for Higher PPC ROI](https://www.optmyzr.com/learn-with-optmyzr/optimize-budget-pacing-for-higher-ppc-roi/index.md): Struggling with budget pacing in PPC? Learn how to fix misallocations, optimize ad spend, and boost ROI using Optmyzr’s budgeting tools and automation. - [Enhance PPC Location Targeting with Geo Heatmaps](https://www.optmyzr.com/learn-with-optmyzr/enhance-ppc-location-targeting-with-geo-heatmaps/index.md): Refine PPC location targeting with geo heatmaps. Identify top-performing areas, cut wasted spend, and optimize bids for better campaign result - [Creating DSA Campaigns With Campaign Automator](https://www.optmyzr.com/learn-with-optmyzr/creating-dsa-campaigns-with-campaign-automator/index.md): Learn how to configure Optmyzr's Campaign Automator to create and optimize Dynamic Search Ads (DSAs) for better results. - [Amazon Local Ads](https://www.optmyzr.com/learn-with-optmyzr/amazon-local-ads/index.md): Learn how to set up and optimize Amazon Local Ads to reach high-intent customers. Tap into Amazon’s powerful audience data and drive more leads for your business. - [Building the Optmyzr Habit](https://www.optmyzr.com/learn-with-optmyzr/building-the-optmyzr-habit/index.md): Learn how to transition smoothly from native tools to Optmyzr. This episode covers key tools, setup tips, and automation to maximize efficiency. - [AI Blueprints - Knowing Where & What To Focus On](https://www.optmyzr.com/learn-with-optmyzr/11-copy/index.md): Manage PPC tasks efficiently with AI Blueprints in Optmyzr. Learn how to create, customize, and schedule tasks for better workflow and campaign performance. - [What Makes a SERP & Why Ads Don’t Always Show on Top](https://www.optmyzr.com/learn-with-optmyzr/what-makes-a-serp-why-ads-don-t-always-show-on-top/index.md): Learn why ads don’t always show at the top, how Google tailors SERPs based on intent, and how advertisers can adapt to SGE and evolving search trends. - [Scriptless Automation: Google Solutions or Optmyzr](https://www.optmyzr.com/learn-with-optmyzr/learn-with-optmyzr-scriptless-automation-google-solutions-or-optmyzr/index.md): Compare Google Ads Solutions vs. Optmyzr to see where Google’s automation works and where Optmyzr offers better control, insights, and flexibility for PPC. - [How to Protect Your Accounts](https://www.optmyzr.com/learn-with-optmyzr/how-to-protect-your-accounts/index.md): In this episode of Learn With Optmyzr we dive into using insights and optimization tools in Optmyzr to provide PPC Insurance in accounts. - [How To Make Rules In Rule Engine Work For Your Account](https://www.optmyzr.com/learn-with-optmyzr/learn-with-optmyzr-how-to-make-rules-in-rule-engine-work-for-your-account/index.md): Learn how to set up rules in Optmyzr's Rule Engine by understanding the "if this, then that" logic, ensuring effective and error-free automation. - [Cross Channel Reporting & Data Sources](https://www.optmyzr.com/learn-with-optmyzr/learn-with-optmyzr-cross-channel-reporting-data-sources/index.md): Learn how to unify data, understand audience segments, and set realistic metric expectations across ad channels. - [Mastering Competitive Intelligence in PPC](https://www.optmyzr.com/learn-with-optmyzr/mastering-competitive-intelligence-in-ppc/index.md): Master competitor analysis, optimize Performance Max campaigns, and explore new strategies with Amazon Ads. - [Tools & Strategies for Boosting Performance](https://www.optmyzr.com/learn-with-optmyzr/a-day-in-the-life-of-a-ppc-auditor-tools-strategies-for-boosting-performance/index.md): Learn PPC auditing essentials with tools like vertical benchmarks, weather-based optimization, and AI-driven ad copy. - [Expand Your Advertising Reach with Microsoft Ads Tools](https://www.optmyzr.com/learn-with-optmyzr/the-complete-toolkit-to-expand-your-advertising-reach-with-microsoft-ads-learn-with-optmyzr/index.md): Reach untapped audiences on Microsoft Ads with Optmyzr’s automation, insights, and optimization tools. - [Supercharge Your Amazon PPC Campaigns With This Toolkit ](https://www.optmyzr.com/learn-with-optmyzr/supercharge-your-amazon-ppc-campaigns-this-q4-with-this-toolkit-learn-with-optmyzr/index.md): Learn how to optimize Amazon Ads with alerts, custom metrics, automated strategies, and detailed reports using Optmyzr. - [The Complete Q4 Shopping PPC Checklist ](https://www.optmyzr.com/learn-with-optmyzr/the-complete-q4-shopping-ppc-checklist-includes-performance-max-learn-with-optmyzr/index.md): Optimize Q4 shopping with Optmyzr’s tools for Performance Max, campaign building, automation, and budget tracking. - [Peak Season PPC Monitoring Checklist](https://www.optmyzr.com/learn-with-optmyzr/peak-season-ppc-monitoring-checklist-learn-with-optmyzr/index.md): Learn how to stay on top of account performance and save time using Optmyzr features during the holiday season. - [Optimizing Ad Spend](https://www.optmyzr.com/learn-with-optmyzr/optimizing-ad-spend-learn-with-optmyzr/index.md): Learn how to optimize PPC ad spend with budget monitoring, spend projections, and automation. Avoid overspending & improve efficiency with Optmyzr's tools! - [Introducing Campaign Automator](https://www.optmyzr.com/learn-with-optmyzr/introducing-campaign-automator-learn-with-optmyzr/index.md): Automate your ad campaigns with Optmyzr's Campaign Automator. Learn to integrate data, create dynamic ads, and set up automated updates. ## Automation Layering Masterclass - [4 Proven Automation Plays That Consistently Grow Ecommerce Profits](https://www.optmyzr.com/automation-layering-masterclass/4-automations-that-grow-ecommerce-profits/index.md): Discover 4 proven Google Ads automation plays: keyword pruning, DSA campaigns, profit-based bidding, and data integration for e-commerce growth. - [How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x](https://www.optmyzr.com/automation-layering-masterclass/building-an-award-winning-ppc-campaign/index.md): Learn how an automated tool prevents paid ads from cannibalizing organic rankings, delivering 113% revenue growth and 27x ROAS through smart SEO-PPC integration. - [10 Powerful Automations Beeby Clark+Meyler Uses Everyday to Manage Small Google Ads Accounts](https://www.optmyzr.com/automation-layering-masterclass/manage-small-google-ads-accounts/index.md): Discover how Amy McClain-Ponder uses automation layering to streamline small PPC account management, boost efficiency, and stay in control with AI tools. - [7 PPC Automations That Save You From Burnout](https://www.optmyzr.com/automation-layering-masterclass/ppc-automations-to-save-time-and-boost-results/index.md): Descubre cómo Matthieu Tran-Van utiliza Optmyzr para automatizar campañas de PPC, gestionando 25 millones de euros en inversión con pujas inteligentes, activadores de estacionalidad y estrategias basadas en datos. - [How to Build Trust in the World of PPC Automation](https://www.optmyzr.com/automation-layering-masterclass/automation-for-client-growth/index.md): From manual to automated: Joey Bidner shares how he embraced PPC automation and the powerful strategies now driving growth for his clients. - [How Craig and Emilie Manage Multiple Clients At Lesser Costs](https://www.optmyzr.com/automation-layering-masterclass/campaign-management-and-conversions/index.md): Father-daughter team Craig & Emilie reveal how they manage multiple PPC clients while preserving family time through strategic automation layering. - [How to Win With Seasonality Bid Adjustments](https://www.optmyzr.com/automation-layering-masterclass/seasonality-bid-adjustments/index.md): Target ROAS during sales: Expert insights on managing Google's automated bidding for seasonal events without sacrificing revenue or performance metrics. - [The Power of Product Labeling: The Secret Ingredient to Profitable Shopping Campaigns](https://www.optmyzr.com/automation-layering-masterclass/product-labeling-for-profitable-shopping-campaigns/index.md): Learn how to boost shopping campaign ROI with strategic product labeling that optimizes budget allocation for performance timeframes and seasonality. - [How Melissa Achieved a 154% Increase in Conversions and a 59% Decrease in CPA for Her Client](https://www.optmyzr.com/automation-layering-masterclass/b2b-strategies-for-better-leads/index.md): Discover how B2B marketers can use automation layering to target business audiences and improve lead quality with expert tips from Melissa Mackey. - [How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads](https://www.optmyzr.com/automation-layering-masterclass/webmechanix-boosts-lead-quality-with-value-based-bidding/index.md): Discover how Value-Based Bidding, first-party data, and conversion tracking strategies drive higher-quality leads and revenue growth in this insightful discussion. ## Products - [Amazon Ads Management Platform | Optmyzr ](https://www.optmyzr.com/amazon/index.md): Take control of your Amazon PPC with Optmyzr. Save time, cut wasted ad spend, and optimize campaigns with automated bids, keyword suggestions, and powerful reporting. - [Meta and LinkedIn Ads Management | Optmyzr ](https://www.optmyzr.com/social/index.md): Simplify your Meta and LinkedIn ad campaigns with Optmyzr. Monitor performance, improve spend efficiency, and automate reporting in one place. ## Compare - [Optmyzr Vs. Adalysis: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-adalysis/index.md): See how Optmyzr and Adalysis compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Adpulse: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-adpulse/index.md): See how Optmyzr and Adpulse compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Adzooma: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-adzooma/index.md): See how Optmyzr and Adzooma compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Birch: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-birch/index.md): See how Optmyzr and Birch compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Groas: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-groas/index.md): See how Optmyzr and Groas compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Markifact: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-markifact/index.md): See how Optmyzr and Markifact compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. NinjaCat: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-ninjacat/index.md): See how Optmyzr and NinjaCat compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Opteo: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-opteo/index.md): See how Optmyzr and Opteo compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. Skai: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-skai/index.md): See how Optmyzr and Skai compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. - [Optmyzr Vs. TrueClicks: An Honest PPC Tool Comparison](https://www.optmyzr.com/compare/optmyzr-vs-trueclicks/index.md): See how Optmyzr and TrueClicks compare on auditing, automation, reporting, and multi-platform support and which PPC tool fits your workflow. ## Events - [AI-Amplified Marketers: How Agents and MCPs Turn AI Into Real PPC Workflows](https://www.optmyzr.com/events/spotlightconf-2026/index.md): - [Lead Gen in the Age of AI: Leveraging New Ad Formats for Full Funnel Marketing](https://www.optmyzr.com/events/smx-advanced-europe-2026-lead-gen-in-the-age-of-ai/index.md): - [How to Manage Your PPC Accounts Inside Claude or ChatGPT](https://www.optmyzr.com/events/how-to-manage-your-ppc-accounts-inside-claude-or-chatgpt/index.md): - [Immersive Deep Dive: Vibe Coding - Build Your Own AI Marketing Tool](https://www.optmyzr.com/events/smx-munich-immersive-deep-dive-vibe-coding-build-your-own-ai-marketing-tool/index.md): - [Vibe Coding: How Marketers Build Tools That Build Themselves](https://www.optmyzr.com/events/smx-munich-vibe-coding-build-marketing-tools-in-minutes-not-months/index.md): - [New Best Practices: What's Working (and not) in the Age of AI](https://www.optmyzr.com/events/smx-munich-new-best-practices/index.md): - [Advanced Google Ads Workshop: Winning in the Age of AI-Driven Search](https://www.optmyzr.com/events/smx-munich-winning-in-the-age-of-ai-driven-search/index.md): - [Performance Marketing Minds: AI, Analytics & Automation](https://www.optmyzr.com/events/performance-marketing-minds/index.md): - [Build PPC tools in minutes, not months: The AI revolution beyond Google Ads scripts](https://www.optmyzr.com/events/build-ppc-tools-in-minutes/index.md): - [The new PPC best practices: Navigating AI-powered PPC without sacrificing control](https://www.optmyzr.com/events/ppc-best-practices/index.md): - [Vibe Coding: The New Superpower for Marketers in the Age of AI](https://www.optmyzr.com/events/vibe-coding-for-marketers/index.md): - [Keywords and Landing Pages Are Dead. Welcome to the Era of Prompt-Driven PPC](https://www.optmyzr.com/events/prompt-driven-ppc/index.md): - [Advanced Google Ads Workshop: Winning in the Age of AI-Driven Search](https://www.optmyzr.com/events/advanced-google-ads-ai-workshop/index.md): - [From Scripts to Vibes. Code-Free Creativity for Digital Marketers](https://www.optmyzr.com/events/from-scripts-to-vibes/index.md): - [Work Smarter, Not Harder: GPT and Automation Hacks for Modern Advertisers](https://www.optmyzr.com/events/work-smarter-not-harder-gpt-and-automation-hacks-for-modern-advertisers/index.md): - [PPC and SEO: How to harness the changes to enable integrated marketing](https://www.optmyzr.com/events/ppc-and-seo-how-to-harness-the-changes-to-enable-integrated-marketing/index.md): - [PMax Strategies That Will Unlock High ROI](https://www.optmyzr.com/events/pmax-strategies-that-will-unlock-high-roi/index.md): - [Keynote: The Best New GenAI Tools: Life Hacks for YOU](https://www.optmyzr.com/events/meet-your-new-ad-scripts-programmer-gpt-copy/index.md): - [Meet Your New Ad Scripts Programmer: GPT](https://www.optmyzr.com/events/meet-your-new-ad-scripts-programmer-gpt/index.md): - [Using PPC to Fix Conversion Tracking and Lead Flow](https://www.optmyzr.com/events/using-ppc-to-fix-conversion-tracking-and-lead-flow/index.md): - [PPC for Lead Generation](https://www.optmyzr.com/events/ppc-for-lead-generation/index.md): - [Advanced PPC Tactics](https://www.optmyzr.com/events/advanced-ppc-tactics/index.md): - [ Mastering Local/Global PPC: Data-Driven Strategies for Success](https://www.optmyzr.com/events/mastering-local-global-ppc-data-driven-strategies-for-success/index.md): - [Pubcon Masters Group Las Vegas Oct. 2024](https://www.optmyzr.com/events/pubcon-masters-group-las-vegas-oct-2024/index.md): - [BrightonSEO San Diego: Navah Hopkins](https://www.optmyzr.com/events/brightonseo-san-diego-navah-hopkins/index.md): - [BrightonSEO San Diego: Frederick Vallaeys](https://www.optmyzr.com/events/brightonseo-san-diego-frederick-vallaeys/index.md): - [HeroConf - London July 19, 2022](https://www.optmyzr.com/events/heroconf-london-march-15-2022/index.md): - [SMX Munich 2022, March 17](https://www.optmyzr.com/events/smx-munich-2022-march-17/index.md): - [SMX Munich 2022, March 16](https://www.optmyzr.com/events/smx-munich/index.md): - [SMX Paris 2022, March 15](https://www.optmyzr.com/events/smx-paris-2022-march-15/index.md): ## Careers - [Employee Experience Manager](https://www.optmyzr.com/careers/employee-experience-manager/index.md): Operations — Hyderabad, India - [Customer Success Manager](https://www.optmyzr.com/careers/customer-success-manager-venezuela/index.md): Customer Success — Caracas, Venezuela - [Customer Success Associate](https://www.optmyzr.com/careers/customer-success-associate-venezuela/index.md): Customer Success — Caracas, Venezuela - [Customer Success Associate](https://www.optmyzr.com/careers/customer-success-associate-chile/index.md): Customer Success — Santiago, Chile - [Customer Success Manager](https://www.optmyzr.com/careers/customer-success-manager-chile/index.md): Customer Success — Santiago, Chile - [Ad Account Manager](https://www.optmyzr.com/careers/ad-account-manager/index.md): Account Management Services — Hyderabad, India - [Customer Success Manager](https://www.optmyzr.com/careers/customer-success-manager/index.md): Customer Success — Hyderabad, India ## Services - [White-label Google Ads Management for Agencies | Optmyzr](https://www.optmyzr.com/services/white-label-ppc/index.md): We run Google Ads under your brand so you can scale clients, not overhead. White-label PPC management built exclusively for agencies. ## Content Hub - [How to Optimize Performance Max in 2026: Expert Answers to the Most Common Questions](https://www.optmyzr.com/guide/performance-max/index.md): Expert-backed guide to optimizing Performance Max in 2026. Learn structure, bidding, Smart Bidding timelines, and PMax vs. Shopping strategy. - [The Ultimate Guide to Responsive Search Ads](https://www.optmyzr.com/guide/responsive-search-ads/index.md): Responsive Search Ads (RSAs) are the current default ad type for Google’s search campaigns after Expanded Text Ads have been sunsetted in June 2022. In this in-depth guide, you’ll learn all about RSAs, their best practices, and how to create and optimize RSAs to get the best results. - [The Ultimate PPC Audit Playbook: When, Why, and How to Conduct Them](https://www.optmyzr.com/guide/ppc-audit/index.md): Here’s a detailed guide to PPC audits. Learn what to audit & common mistakes to avoid. Plus get a free 15-point checklist. - [PPC 101: A Comprehensive Guide to Pay-Per-Click Advertising for New Marketers](https://www.optmyzr.com/guide/ppc/index.md): Learn the fundamentals of PPC advertising with this comprehensive guide for beginner and entry-level digital marketers. Learn how PPC differs from SEO, SEM, paid social, and more. ## Company - [Official Optmyzr Information for AI Systems & LLMs](https://www.optmyzr.com/ai-info-page/index.md): Authoritative, structured reference page about Optmyzr for AI assistants and LLMs, including company facts, product scope, supported platforms, and use cases. - [Optmyzr Partners](https://www.optmyzr.com/partners/index.md): Discover curated tools designed to complement and enhance your digital marketing workflow. From seamless integrations with Optmyzr to exclusive discounts for our clients, these partner solutions empower you to unlock new levels of productivity and drive greater success. - [Data Processor Agreement](https://www.optmyzr.com/information/data-processor-agreement/index.md): - [Optmyzr | Contact Us](https://www.optmyzr.com/contact/index.md): Get in touch with our team to request a demo, get product assistance, ask to join PPC Town Hall, and more. - [Optmyzr Guest Post Guidelines](https://www.optmyzr.com/guest-post-guidelines/index.md): - [Optmyzr Privacy Policy for Microsoft Teams](https://www.optmyzr.com/microsoft-teams-privacy-policy/index.md): - [Privacy Policy](https://www.optmyzr.com/information/privacy-policy/index.md): - [Terms Of Use](https://www.optmyzr.com/information/terms-of-use/index.md): - [testing page](https://www.optmyzr.com/testing/index.md):