YouTube ad sequencing influences ad recall - Think with Google

https://www.thinkwithgoogle.com/feature/youtube-ad-sequencing-and-ad-recall/five-sequences?lang=en_US
Discover new research on why people remember YouTube ads and how ad sequencing affects recall, brand awareness, and purchase intent.

YouTube’s Bumper Machine offers an automated way to create six-second ads – TechCrunch

https://techcrunch.com/2019/05/13/youtube-bumper-machine/
After introducing a six-second “Bumper” ad format back in 2016, YouTube is unveiling a new tool that uses machine learning to automatically make these ads

Now, get your Google Shopping ads on Gmail, Discover, YouTube

https://searchengineland.com/now-get-your-google-shopping-ads-on-gmail-discover-youtube-328812
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.

YouTube Select: YouTube's new premium advertising program adds connected TV targeting

https://searchengineland.com/youtube-select-youtubes-new-premium-advertising-program-adds-connected-tv-targeting-334871
Brand advertisers will be able to target TV screen viewing for the first time.

How to get started with YouTube Lead Form Ads

https://www.driftrock.com/blog/how-to-get-started-with-youtube-form-ads
Boost lead volume, increase lead quality and conversion rates.

How YouTube can help your non-video campaigns in Google Ads

https://searchengineland.com/how-youtube-can-help-your-non-video-campaigns-in-google-ads-320368
Here's how you can boost campaigns with video in lightbox ads, display, universal apps and more.

SMX Overtime: Selling with YouTube's TrueView Discovery and TrueView for Shopping ads

https://searchengineland.com/smx-overtime-youtube-trueview-discovery-ads-selling-video-332999
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.

New Extensions Coming for YouTube Ads | Clix Marketing PPC Blog

http://www.clixmarketing.com/blog/2019/11/18/new-extensions-coming-for-youtube-ads/
Learn about current and soon to be released ad extensions for TrueView video ads to improve video campaign performance.

Performance TV vs. YouTube - SteelHouse

https://steelhouse.com/performance-tv-vs-youtube/
There’s no doubting Google’s performance marketing bonafides. But when it comes to driving performance with video advertising, their YouTube offering just doesn’t cut it. If you’re trying to drive measurable impact with your video ads—here’s what you need to know.

Don't Miss YouTube Video Builder Beta | Clix Marketing PPC Blog

http://www.clixmarketing.com/blog/2020/05/28/dont-miss-youtube-video-builder-beta/
Here is how to get started with YouTube's great new beta, Video Builder! If you're interested in video advertising and want an easier way to create videos, this beta is for you!

YouTube advertising formats - YouTube Help

https://support.google.com/youtube/answer/2467968?hl=en
There are several types of ads that may appear next to your videos when you've turned on video monetization. Ad format Placement Pl

Paid Media Pulse: Tracking COVID-19's Impact | Brainlabs

https://www.brainlabsdigital.com/paid-media-pulse-tracking-covid-19s-impact/
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