YouTube’s Bumper Machine offers an automated way to create six-second ads – TechCrunchhttps://techcrunch.com/2019/05/13/youtube-bumper-machine/
After introducing a six-second “Bumper” ad format back in 2016, YouTube is unveiling a new tool that uses machine learning to automatically make these ads
Performance TV vs. YouTube - SteelHousehttps://steelhouse.com/performance-tv-vs-youtube/
There’s no doubting Google’s performance marketing bonafides. But when it comes to driving performance with video advertising, their YouTube offering just doesn’t cut it. If you’re trying to drive measurable impact with your video ads—here’s what you need to know.