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"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

4.7 out of 5 on Capterra

4.7 out of 5 on G2

What are the core features of Optmyzr?

When you sign up for a free trial, you get 2 weeks of unrestricted access to Optmyzr’s core features. Access to these tools continues when you upgrade to a paid subscription, as well as unlocking automation features and early access to new tools.

Our core features include

  • Custom MCC dashboard
  • Optimize campaigns in Google Ads, Microsoft Ads, and Amazon Ads
  • 50+ prebuilt optimizations
  • Ad text management and optimization
  • A/B testing for ads
  • Keyword and search query management
  • Transparent bid optimization
  • Budget optimization
  • Shopping campaign creation and management
  • Alerts for KPIs and account policies
  • Single and multi-account templated reports
  • Quality score optimizations
  • Unlimited real-time data refresh
  • Prebuilt, enhanced Google Ads scripts
  • Custom filters, views, and metrics
  • Scale usage as needed with reasonable overages (details in your account settings)
  • Ad reporting for Google, Microsoft, Amazon, Facebook, and Google Analytics

What kind of automation is available in Optmyzr?

  • Automation in Optmyzr includes Report Scheduling, Enhanced Scripts, the Rule Engine, and Shopping Campaign Refresher 2.0.
  • Enhanced Scripts feature our in-house tweaks and allow users to benefit from the power of traditional scripts without needing to learn or write a single line of code.
  • The Rule Engine is Optmyzr’s custom rule builder, and uses if-then logic to let you build custom strategies. Choose a trigger event, then select an action for Optmyzr to take when that condition is met.
  • Shopping Campaign Refresher 2.0 periodically updates your Shopping product groups to make sure that your Shopping ads accurately reflect your product feed.
  • Every subscription plan comes with unlimited automation for Reporting, Scripts, and Shopping. You also get access to the Rule Engine, which lets you deploy our prebuilt automation strategies or build your own.
  • You can find the details of past and scheduled automations in the Automation Schedules and Automation History pages under the Optimizations tab.

More From Optmyzr

Learn more about our standalone tools and value-add services.


Automated, inventory-driven campaigns from your data. More relevant ads with less effort, starting at $249 per month.

Custom PPC

Can't find the right tool? Want greater control over PPC? Let us help you build an API-based automation.

Custom Data Integrations

Send your data to our Machine Learning cloud, or download raw and processed data from your Optmyzr account.

Pricing FAQs

What different billing cycles do you offer?

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What happens if my advertising spend fluctuates?

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Do you offer a discount for non-profit organizations?