Learn With Optmyzr

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Learn With Optmyzr Sep 26, 2023

Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr

Considering how important and chaotic the Q4 shopping season can be for advertisers, it’s never too late to start setting up your campaigns. Buyer behavior trends have changed over the years during Black Friday, Cyber Monday, and December holidays and now we’re seeing consumers shopping earlier than before. One thing is for sure: billions of dollars will be up for grabs. With all that said, in this video, Juan, our Senior Customer Success Manager, and Navah Hopkins, our Product Evangelist, present how you can prepare in advance and make this 2023 shopping season a profitable one for your business.

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Learn With Optmyzr Jun 12, 2023

Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr | Learn With Optmyzr

Google Ads' Performance Max has been the talk of the town for over a year now, and it's still one of the most discussed topics in PPC. While it promises higher conversions and ROAS, everyone’s concerned about giving up control and transparency to Google's native automation. So in this episode of Learn With Optmyzr, we’ll show you how Optmyzr’s numerous insights, optimizations, and automation capabilities can help you regain control over your strategies and data.

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Learn With Optmyzr Dec 15, 2022

Learn With Optmyzr: The New Reports Experience

Optmyzr’s new reports designer makes report creation quicker and easier. Build report templates for single accounts and set them up across your Google Ads and Microsoft Ads accounts, without creating a new template for each account. Create comprehensive reports for clients who advertise across multiple platforms including Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, and Google Analytics. In this video, we show you how to: • Use Optmyzr’s prebuilt report templates to create Google Ads or Microsoft Ads reports in just a few clicks • Create single-account report templates and implement them for multiple accounts • Create reports for multiple accounts across different advertising platforms • Automate reports to be sent out at the frequency of your choice

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Learn With Optmyzr Dec 08, 2022

The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr

Everyone advertises on Google. But Microsoft Ads can reach new audiences that Google may have not reached, and the CPCs tend to be lower. However, most advertisers have their hands too full to think about adding another platform to the list of things to manage. Even some of the advertisers on Microsoft have a "set-and-forget" approach for the same reason. Optmyzr can help bridge the gap and its automation capabilities, quick insights, and optimization suggestions can help deliver better results without spending too much time doing so. In this video, you will learn how to: - Perform health checks in your accounts and find optimization opportunities. - Monitor budgets and get suggestions on how to distribute them in order to reach your goals. - Build custom rule-based optimizations that can help automate certain tasks like adding new keywords from high-performing search queries, adding negative keywords to help reduce irrelevant traffic, etc - Design custom reports and schedule them to be sent out at the frequency of your choice.

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Learn With Optmyzr Nov 16, 2022

Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr

Q4 is no doubt the busiest quarter for ecommerce advertisers. And now that we're already halfway in, it's extremely important that you learn how to monitor and optimize your Amazon ad campaigns effectively. In this video, we’ll show you all the Amazon advertising capabilities available in Optmyzr. You will learn how to: - Audit the performance of campaigns, ad groups, keywords, and products - Find your top-selling products, products that are not delivering ROI, and compare performance across multiple campaigns - Compare the performance of key metrics during different periods and understand why changes might have occurred - Create performance alerts at the account or campaign level and monitor for any deviation with respect to your defined target - Build custom reports and automate them to be sent on a scheduled basis - Define custom rule-based actions that can help you with the following: - Pause campaigns during low-earning hours - Optimize bids for keywords or products target - Find high-performing search terms and add them to your list of targets

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Learn With Optmyzr Nov 08, 2022

The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr

Q4 is the busiest quarter for ecommerce and retail advertisers. But it can be hard to know where to get started, what to look for to make sure shopping campaigns are performing well, and what can be done to keep them optimized. In this video, we’ll show how Optmyzr can simplify the process as well as everything we offer to support Performance Max campaigns.

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Learn With Optmyzr Oct 25, 2022

Peak Season PPC Monitoring Checklist | Learn With Optmyzr

Q4 is well underway, and this peak holiday season is the busiest time of year for many PPC advertisers and agencies. Today, we're showing you how to stay on top of account performance and save time using Optmyzr features such as: • Automated alerts • Custom alerts including Rule Engine • Feed alerts (shopping) • PPC Audits • Scripts • URL Checker • Reporting

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Learn With Optmyzr Mar 29, 2022

Optimizing Ad Spend | Learn With Optmyzr

Money makes the world go round, and digital advertising is no exception. But there's a fine line between expenditure and investment. Next week, we'll show you how to use Optmyzr to make sure your budgets go to the campaigns and channels that can return the best results. Some of the things we'll show you include: • Tracking the pacing of your monthly budget w/ alerts for deviations • Optimizing single and cross-platform budgets from the same place • Identifying & optimizing expensive queries and non-converting keywords • Cost optimization for both automated (targets) and manual (CPC) bidding strategies • Identifying and excluding expensive placements • Tracking broken landing pages to avoid wasted clicks

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Learn With Optmyzr Feb 15, 2022

Hassle-Free Monitoring – Learn With Optmyzr

The PPC pilot role is going to be more important than ever. Monitoring account performance isn't just about catching problems before they get worse; it can reveal patterns that inform better marketing decisions. See how Optmyzr helps you create layers of user-controlled automation to make monitoring a stress-free part of paid search, including: • KPI alerts on different platforms • Getting alerts in Microsoft Teams & Slack • Multi-account budget alerts and monitoring • Campaign Experiments for trackable testing • URL Checker to improve user experience

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Rule Engine Learn With Optmyzr Jan 25, 2022

Rule Engine Key Updates - Learn With Optmyzr

The Rule Engine in Optmyzr lets you build and customize virtually any workflow you want, and gets regular updates to make sure it stays relevant as Google automates more of its platform. Our next Learn With Optmyzr session covers some recent Rule Engine updates that let you create new layers of automation designed to protect your interests. Today's updates include: • Account-level placement exclusions from an account for Smart campaigns • Campaign-level target adjustments for Smart Bidding campaigns • Device bid adjustments at the campaign level • Create alerts with Rule Engine • How to get alerts in Slack or MS Teams

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Automation Layering Learn With Optmyzr Nov 12, 2021

Automation Layering - Learn With Optmyzr

'Automation' is a word that doesn't have the best reputation in pay-per-click advertising right now. But just because ad platforms are automating to their benefit doesn't mean you can't use it for yours. In this episode of Learn With Optmyzr, Rohit from our customer success team shows you how to get started with safe, simple automation layering – deploying your own automation to retain control. We start off with reporting and alerts and cover some of the other things you can do with Optmyzr.

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Optmyzr Learn With Optmyzr Jul 20, 2021

Setting Up Your New Optmyzr Account - Learn With Optmyzr

Signing up for Optmyzr is the start of a better, faster, less complex way to manage your PPC campaigns. We want to make sure you see those benefits ASAP. In this webinar, Geetanjali and Dhiraj will show you how to set up a new Optmyzr account for: • Linking ad accounts • Dashboard setup • Alerts and scripts • PPC Policy & Audits • Optmyzr Express • Account Blueprints