This AdWords Script generates a Google Sheet with a list of all the active keywords in your account that have a Quality Score lower than a predefined Quality Score. It also provides the option to pause these keywords.
This script provides other metrics like cost, impressions etc. for a given period of time to help you gauge the performance of keywords in your account prominently.
Example Use Cases
Get a list of keywords that fall below a certain quality score and optimize them
Do a regular clean up of your AdWords account by pausing keywords with very low Quality Scores
Settings and Customization
EMAILADDRESS: tells the script the email addresses that should get a notification when it finishes creating the spreadsheet. To send to multiple recipients, separate the email addresses with a comma. Do NOT include the name of the person... only include their email address.
QualityScore: defines the threshold Quality Score for the keywords to be identified.
Pause: To pause keywords with a lower quality score, change the value of the field Pause to true.
Date_Range: tells the script the date range to include in the calculation. E.g. 'LAST_30_DAYS'. You can also use the format 'YYYYMMDD,YYYYMMDD'.
Generate a Google Sheet with time-segmented data and charts for all the elements that you've labeled.
The script can aggregate the data or report on every individual element that has the label. It can do calculations with any of the data (e.g. create new metrics like Conversion Per Impression) and it can compare data for 2 time periods so you can see both seasonality and whether you're doing better or worse than last period. Download Script
Example Use Cases
Create a dashboard with year-over-year performance graphs for any set of ad groups, campaigns or keywords.
Create a dashboard that shows charts for all keywords with the label "My Top Keywords"
Create graphs using calculated metrics not directly available in AdWords, for example you could build a chart showing the trend in "Conversions per Impression" for your top ad groups
Create charts that group the data for multiple campaigns that have the same label, for example, if you have 2 campaigns to sell widgets, you can graph the aggregate performance of these campaigns by giving them the same label. This is particularly useful if your account management strategy requires you to split up campaigns for different target audiences, e.g. by time zone.
Settings and Customizations
The settings below let you customize how the script works. Simply change the values as needed at the top of the script to fit your needs.
SPREADSHEET: The URL of the Google spreadsheet that will receive the data. Make sure this spreadsheet has added your AdWords login email address as an editor. Otherwise the script will fail because it can't access the spreadsheet.
LABELS = new Array("Label 1", "Label 2"); Replace "Label 1" and "Label 2" with the label names you want to build a report for. You can add additional labels as needed, just be sure to enclose the name in quotes and separate each label with a comma
LEVEL: The script can only report on one type of item so choose campaigns, keywords, or ad groups
STARTDAYSAGO: This tells the script how many days back to start your report
TIMESEGMENT: This tells the script how to segment the report by time, valid choices are Week, Date, Month, Quarter (capitalization matters!)
METRICS: This is a list of objects to tell the script which metrics to include in the tables. These metrics should NOT be ratios so not Ctr or ConversionRate. Instead include only metrics that are not calculated based on other metrics in AdWords. For name, you can include any metric that is included in a standard AdWords performance report (documentation: https://developers.google.com/adwords/api/docs/appendix/reports#ad-group). Some example values we find useful are Conversions, Clicks, Impressions, Cost, TotalConvValue. For each of these metrics, you can also include modifierForNewMetric and modifierForOldMetric. These let you calculate a value from the AdWords data. For example, if you want to increase last year's click values by 10%, you'd set modifierForOldMetric=1.1 for the metric Clicks. If you don't understand what this means, simply leave it at 1 so your reports will include the exact data that comes from AdWords.
CALCULATEDMETRICS: This is a list of objects for metrics to include in the report that are ratios, e.g. Ctr. You can also include a set of static values which is useful if you want your charts to include your target as a line. You can name these metrics anything you want. If the metric is a ratio, e.g. CTR, set type to 'ratio' and 'formula' to the division of metrics. These metrics have to be included in the METRICS section. For a static value, set 'type' to static and 'formula' to the static number. We've already included the metrics you'll most likely want in the sample script.
CHARTMETRICS: This tells the script which metrics and calculatedmetrics to show in charts. The name has to match one of your choices in METRICS or CALCULATEDMETRICS. If you set includeComparison to 1, then the chart will also include a line for the previous time period
AGGREGATESTATSBYLABEL: This tells the script to either total all the metrics by label or to report on every element individually. So for example, if you have 2 campaigns labeled 'Widgets' and you set AGGREGATESTATSBYLABEL to 1, then the output will combine the stats for these 2 campaigns. If on the other hand you set AGGREGATESTATSBYLABEL to 0, it will report stats for each of the two campaigns separately.
THOUSANDSSEPARATOR: This tells the script how you display currency in your AdWords account and whether you use a period or comma between thousands. For example, in the US we say $1,000.22 so the value should be "," whereas in Europe you say $1.000,22 so the value for this should be "."
INCLUDETOTALS: Tell the script if you want to aggregate all the data from all the labels and include it on its own tab in the Google Sheet. Set to 1 to include the aggregate totals or 0 to NOT include them
CHARTWIDTH: This tells the script the width in pixels of every chart
CHARTHEIGHT: This tells the script the height in pixels of every chart
This AdWords Script can automatically pause campaigns, ad groups, and keywords when they reach a predefined spend threshold and re-enable them the following day.
Example Use Cases
Limit the maximum cost for a new keyword or ad group you are testing
Set different daily spend limits for campaigns so that it can spend a different amount on weekdays vs weekends
Settings and Customizations
You have to create two copies of this script and place them both in your AdWords account. The first runs hourly and checks if spend today for any campaign, ad group, or keyword with the label 'Limit Daily Spend' is greater than 100, and if so, pause it.
The second copy of this script should be set to run every morning between midnight and 1am and enables any campaigns, ad groups, or keywords with the label 'Limit Daily Spend'. This is needed so your items that got paused by the hourly script are automatically unpaused every day.
The settings below let you customize whether the script works on campaigns, ad groups, keywords, or ads; the label name you are using to identify items that should be evaluated; the maximum cost; the time range to evaluate; and the email to notify: