Build thousands of product groups in minutes, not days.
Define the hierarchy of how your product groups should be structured and Optmyzr will build all the corresponding product groups, whether there are 10 or 10,000.
Product groups are structured automatically from the attributes in your merchant feed.
Put all product groups in one ad group, or make new ad groups based on an attribute in your feed.
When the products you sell change, your AdWords structure may get out of sync with what's in your merchant feed. Optmyzr automatically finds differences between AdWords and your feed and updates your product groups.
New product groups are automatically added when new product attributes appear in your feed to ensure your structure remains intact so you can manage performance better.
When product groups are no longer needed when your merchant feed changes they are automatically removed to keep your AdWords structure simple to manage.
Better manage bids for shopping ads and meet your ROAS targets
Manage bids for all your shopping campaigns, ad groups and product groups in one step. Optmyzr's custom filters help you quickly hone in on items that need a bid adjustment and our One-Click Optimization lets you quickly act on the data.
All biddable elements of your account are shown on a single page. Use filters to find items that need a new bid and apply changes with one click.
When individual product groups don't have enough data to make a bid adjustment decision, Optmyzr shows you aggregate data from similar products with similar bids to help you discover patterns that can be used to bid smarter.
Automated reporting for Shopping Campaigns
Create custom reports that include data from AdWords and Bing Shopping Campaigns.
Compare performance of different Shopping Campaigns against each other and across different date range options.
Email custom reports on a schedule. Track performance of key metrics through weekly and monthly reports.
Shopping ads, sometimes also known by their old name: Product Listing Ads (PLAs), are easy to start in AdWords but setting them up to give you the control needed to drive profitable results can be tricky and time consuming. Optmyzr's Shopping Ad tools address some of the most common frustrations related to managing shopping ads.
Optmyzr recommends structuring shopping ads in several campaigns and ad groups so that you can take advantage of granular bid adjustments for device type, location and dayparts, as well as maintain control over the queries your ads show for by adding negative keywords.
Bids for well-structured campaigns that have hundreds or more ad groups can be challenging to manage. That's why Optmyzr built the filtering capabilities that are missing from AdWords. In just 3 clicks, you can set new bids for product groups that cost too much, or to drive more volume to profitable ones.
We've written extensively on the topic of shopping ads on SearchEngineLand.com.
In 2014 when Google launched the new format of Shopping Ads, Optmyzr was one of the first tools to support this new campaign type and we continue to build tools to help ecommerce advertisers save time while meeting their profitability goals.
In addition to our core shopping ad tools, Optmyzr supports shopping campaigns in the following ways:
The hour-of-week bidder can set dayparting bid adjustments for shopping campaigns.
The Negative Keyword Finder can be used to add negative keywords to shopping ad groups.
The Hourly Dayparting script can be used to set different bid adjustments for every hour of every day for shopping campaigns.
The report engine fully supports shopping campaigns from Bing Ads and AdWords.