Shopping Ads

Easily create and optimize profitable Shopping campaigns with total control over bids and budgets.

Build campaigns
10x faster than in Google.

Get granular control over bids to drive higher profit.

Build groups of individual products quickly.

Automate reporting to share your results easily.

Shopping Capabilities for Every Sale & Season

Shopping Campaign Builder

Quick GRIPs

Build groups of individual products (GRIP) to get granular insights into each product and control over bids.

New Product Groups

Product groups are structured automatically using the attributes in your merchant feed.

New Ad Groups

Place all product groups in one ad group, or make new ad groups based on an attribute in your feed.

Shopping Campaign Refresher

Add New Product Groups

New product groups are automatically added when new product attributes appear in your feed. This keeps campaign structure intact so you can better manage performance.

Remove Product Groups

When product groups are no longer needed after your merchant feed changes, they're automatically removed to keep your structure simple to manage.

Shopping Bid Management

Bid by Attribute

Segment products by ROAS, color, brand, and other attributes. Adjust bids at a granular level to drive more profitability.

Manage Bids at Scale

See the biddable elements in your account on a single page. Find items that need new bids, and apply changes with a click.

Use Aggregated Data

When individual campaigns don't have enough data to make a bid adjustment decision, see data for similar ones to discover patterns and bid smarter.

Reporting & Monitoring

Compare Performance

Compare performance of different Shopping Campaigns against each other and across different date range options.

Schedule Reports

Email custom reports on a schedule. Track performance of key metrics through weekly and monthly reports.

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam Tomlinson

Executive Vice President, Warschawski

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William Bravin

Performance Lead, Climbing Trees

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

How PPC Experts Manage Shopping Ads with Optmyzr

The Hour of Week bidder can be used to set daypart bid adjustments for Shopping campaigns.

The Negative Keyword Finder can be used to add negative keywords to Shopping ad groups.

The Hourly Dayparting Script can be used to set different bid adjustments for every hour of every day for Shopping campaigns.

Our reporting engine fully supports Shopping campaigns from Google as well as Microsoft.

Optmyzr ProTips for Shopping

Bids for well-structured campaigns that have hundreds or more ad groups can be challenging to manage. That's why Optmyzr built the filtering capabilities that are missing from Google. In just 3 clicks, you can set new bids for product groups that cost too much, or to drive more volume to profitable ones.
Optmyzr recommends structuring shopping ads in several campaigns and ad groups so that you can take advantage of granular bid adjustments for device type, location and dayparts, as well as maintain control over the queries your ads show for by adding negative keywords.
Shopping ads — sometimes also known by their old name, Product Listing Ads (PLAs) — are easy to start in Google Ads. But setting them up to give you the control needed to drive profitable results can be tricky and time-consuming. Our tools address some of the most common frustrations PPC pros face when managing Shopping ads.