applications

Shopping Ads

Easily create and optimize profitable Shopping campaigns with total control over bids and budgets.

Build campaigns
10x faster than in Google.

Get granular control over bids to drive higher profit.

Build groups of individual products quickly.

Automate reporting to share your results easily.

Shopping Capabilities for Every Sale & Season

Shopping Campaign Builder

Quick GRIPs

Build groups of individual products (GRIP) to get granular insights into each product and control over bids.

New Product Groups

Product groups are structured automatically using the attributes in your merchant feed.

New Ad Groups

Place all product groups in one ad group, or make new ad groups based on an attribute in your feed.

Shopping Campaign Refresher

Add New Product Groups

New product groups are automatically added when new product attributes appear in your feed. This keeps campaign structure intact so you can better manage performance.

Remove Product Groups

When product groups are no longer needed after your merchant feed changes, they're automatically removed to keep your structure simple to manage.

Shopping Bid Management

Bid by Attribute

Segment products by ROAS, color, brand, and other attributes. Adjust bids at a granular level to drive more profitability.

Manage Bids at Scale

See the biddable elements in your account on a single page. Find items that need new bids, and apply changes with a click.

Use Aggregated Data

When individual campaigns don't have enough data to make a bid adjustment decision, see data for similar ones to discover patterns and bid smarter.

Reporting & Monitoring

Compare Performance

Compare performance of different Shopping Campaigns against each other and across different date range options.

Schedule Reports

Email custom reports on a schedule. Track performance of key metrics through weekly and monthly reports.

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"I love using Optmyzr - it has saved me hours in terms of analyzing and optimizing my account. Will definitely recommend it to others as well."

Dawie B.

Director, Lime Media Holdings

"Optmyzr has elevated our agency to the next level. The daily optimization recommendations are better than Google's and the easy access dashboard that helps us quickly analyze dozens of accounts has massively aided our workflow. The constant development of new features such as weather optimized campaigns and the AI tools keep Optmyzr at the top and make it a must-have for any real digital agency."

Austin B.

Digital Strategist, Elite Media Team

"I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools. I am in love with not just the reporting capabilities of this tool, but also the superpowers it gives me & my team by being able to analyze deeper than other individual tools. It's one of the tools we keep on hand to ensure we are driving the strongest campaigns possible for our clients."

Kita E.

CEO, Metrik Marketing

"Optmyzr has saved us hundreds of hours doing the basic, redundant work, so we can focus on the most important optimization tasks."

Yuan F.

Digital Marketing Specialist, The Spectrum Group Online, LLC

"Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time-consuming tasks. In addition to the basic optimization features, there's also a very handy budget pacing feature that helps a lot when monitoring multi-account budgets. You can also find useful scripts, etc."

Joonas T.

eCommerce Consultant, Arvo Partners

"I use Optmyzr for optimizing the PPC accounts of the clients that I manage and for reporting. I like their account workflows the most. Optmyzr offers several data insight and optimization tools; for example, for budgets, I've set a workflow on Optmyzr to check the budget pacing and projected spend of my accounts and then act on it using the second budget optimization tool, and this is the best I like."

Andrey K.

PPC Practitioner, Addi Marketing

“I have used Optmyzr for almost a decade now, almost since the very beginning of its existence. Optmyzr has become an absolutely essential and our go-to tool in our PPC management process. It has helped us get the most out of our advertising spent and maximize ROI and gross profits. In my opinion, this software should be in every paid search marketer's toolbox.”

Kemal Sahin

Online Acquisition Manager, LendMe

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"The tool helps us just get the right things done more efficiently and effectively. To think of it as a single tool is doing Optmyzr a big disservice. It does so many different things, and it also does them out of the box so you don't have to know exactly what you want to do. The tool is basically going to grab you by the hand and lead you through a bunch of optimizations very, very easily."

Mike R.

CEO, WebSavvy

"The best part of Optymzr is the Rule Engine with advanced optimizations and the Projected Spend report!"

Andreas L.

Head of Paid Search, OMC Transact

"Optmyzr is a great tool to see your PPC campaigns from various points of view. It gives a lot of useful insights with the help of inbuilt and custom reports and other tools. In short - it helps to save time and manage big accounts!"

Martynas V.

PPC Manager, Cybernews

"Optmyzr has helped us streamline optimizations across multiple accounts, manage our budgets, and grant insight across our entire demand generation team. We love the dashboard and custom reports."

Melaina B.

Digital Marketing Manager, Vasion

"Optmyzr has streamlined our optimization process through the use of blueprints, which has saved hours of our time better spent on account strategy."

Igor P.

Search Marketing Specialist, Datacraft Digital

"Optmyzr was able to help us solve our challenges in various ways. Through standardized audits and alerts, we can ensure that all customers enjoy a Morefire standard and that we are informed of irregularities at an early stage. The various tools simplify performance analyses and provide new perspectives that help us to make the right decisions for our customers. The interface is easy to use and thanks to a good onboarding process and fast support, we were able to quickly integrate the tool into our daily routine."

Alex B.

Head of Paid Media, Morefire

"Optmyzr has helped us to manage a larger portfolio of ad accounts more efficiently and more profitably. Having used other tools in the market, we found they could be cumbersome and clunky in ways that you'd spend more time troubleshooting the toolset and the output rather than making improvements to our clients' accounts. Optmyzr provides us with a huge amount of in-built and custom options so that we can spend our time on getting greater performance from our accounts rather than troubleshooting toolsets."

Byron T.

Director, PixelRush

"Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none. Rather than a product we use, we see Optmyzr as an extension of our own service."

Dean Y.

Technology Director, Mabo

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

"Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations."

Matthieu T.

Google Ads Expert,

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"Our experience with Optmyzr has been outstanding. The tool has significantly improved our campaign management efficiency, enabling us to deliver better results for our clients. Its intuitive interface, robust features, and seamless integrations have made our daily operations smoother. The excellent customer support is a bonus, always ready to assist when needed. Overall, Optmyzr has become an indispensable tool for our agency, improving our operations, enhancing our service to clients, and enabling us to deliver better results."

Alexandr S.

PPC Manager, Peak Ace AG

"My favorite feature on the Optmyzr website is the monthly budget pacing alert; it provides me with a report of all my accounts if they are overspending or underspending. This feature helps me get a quick overview if my accounts are running within the assigned budget or not."

Rutuja M.

PPC Specialist, Thrive Internet Marketing Agency

"My favorite Optmyzr tool is the mighty Rule Engine! The possibilities are almost endless and it's big fun to finish every optimization idea in this tool. The benefit from this is me hanging loose in my hammock - just kidding, don't tell my boss ;)"

Thomas M.

Marketing Manager, Die Besserwisser

"One of the best parts of Optmyzr is the onboarding process and how the team is able to walk me through the entry-level, beginning stages of using the platform to mastery level in understanding and applying the tools to my accounts."

Joey B.

Google Ads Expert,

"We knew we could drive more sales for our client with the addition of RSAs but the process of adding this new ad format across our entire book of business was prohibitively time-consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google."

Joe K.

CEO, SalesX

"Optmyzr solves the biggest problem at our marketing agency - too much to manage, too little time. Optmyzr brings optimizations to your attention and structures the job of managing a paid search account to where almost anyone could do it. They make our clients happy because we're covering so much ground in much less time."

Amber C.

COO, Agile & Co.

"My favorite features about Optmyzr are: 1) The visual of the Cause Chart, because it allows me to understand with one look if the clicks increase or decrease because of the CTR, Impressions, or Avg CPC, and makes it easy to attack the problem without losing too much time. 2) It’s very useful for me to be able to find the Search Query Volume of a specific campaign, because I can understand if the campaign is not working because there search terms of those keywords have decreased."

Jesus H.

Head of Paid Search, Liberty Latin America

"The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC."

Sam T.

Executive Vice President, Warschawski

"If you are managing multiple Google Ad accounts, this tool is a game-changer. I was able to increase impressions, clicks, and conversions over a short period. The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. Also, there appears to be a constant stream of new features that are announced inside the tool."

Todd H.

Principal, Organic Results

"All the features and possibilities for analysis and optimization that Opmyzr provides are a complete game changer on how to manage Google Ads. Love it all!
Not to mention, their support is fantastic and agile."

Paulo R.

Director, i7 midia

"Scheduled reporting and bid adjustments based on time are my favorite tools and save a lot of my time."

Farzad S.

Digital Marketing Manager, SunMETA Group

"The Account Dashboard is amazing for managing multiple client accounts. Being able to set up alerts prevents overspending or accounts from stopping advertising. Also, it's very easy to spot accounts underperforming (ROAS / CPA)."

Reinier D.

Team Lead SEA, Blauwe Monsters

"Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!"

William B.

Performance Lead, Climbing Trees

"Where to begin! The Rule Engine is probably what I like the most. With B2B clients constantly needing to "pace up" or "pace down", the Rule Engine is vital for me to scale. The Blueprints help my team keep accounts healthy. The Alerts being synced to my Slack is a recent level-up for my setup as well."

Adam B.

Founder, Spectacle Marketing, LLC

"The N-Gram analysis is a lifesaver and one of my favorite PPC tools. The Performance Max Network Distribution is another great tool that saves a ton of time. My absolute favorite might be the PPC Investigator, which is usually my go-to when there is a change in performance that I want to dig into for deeper insights!"

Roger C.

Paid Search Manager, Conduit Digital

"I think all features make Optmyzr a powerful tool to gain a competitive advantage. We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us."

Alexander S.

CEO, United Ads


How PPC Experts Manage Shopping Ads with Optmyzr

The Hour of Week bidder can be used to set daypart bid adjustments for Shopping campaigns.

The Negative Keyword Finder can be used to add negative keywords to Shopping ad groups.

The Hourly Dayparting Script can be used to set different bid adjustments for every hour of every day for Shopping campaigns.

Our reporting engine fully supports Shopping campaigns from Google as well as Microsoft.

Optmyzr ProTips for Shopping

Bids for well-structured campaigns that have hundreds or more ad groups can be challenging to manage. That's why Optmyzr built the filtering capabilities that are missing from Google. In just 3 clicks, you can set new bids for product groups that cost too much, or to drive more volume to profitable ones.
Optmyzr recommends structuring shopping ads in several campaigns and ad groups so that you can take advantage of granular bid adjustments for device type, location and dayparts, as well as maintain control over the queries your ads show for by adding negative keywords.
Shopping ads — sometimes also known by their old name, Product Listing Ads (PLAs) — are easy to start in Google Ads. But setting them up to give you the control needed to drive profitable results can be tricky and time-consuming. Our tools address some of the most common frustrations PPC pros face when managing Shopping ads.