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Focus your Amazon ad spend on what drives the highest returns.

Focus on high-level Amazon PPC strategy while Optmyzr safeguards your spend. Optimize bids for keywords, products, or audiences, and accurately forecast budgets for promotional campaigns—so you stay in control without micromanaging every detail.

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  • No credit card required
  • Free 14-day trial
  • Cancel anytime

PPC Budget & Bid Management Capabilities for Amazon Ads

Never overspend another Amazon ad budget.

Track spending across multiple Amazon accounts in real time and get alerts via Email, Slack, or Microsoft Teams when budgets are pacing too high or too low. Monitor daily and monthly budget pacing, and set automated rules to increase spend on high-performing campaigns or pause those that hit their monthly limits. Works across all Amazon campaign types.

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Make smarter budget projections with AI-backed insights.

Get reliable forecasts for monthly or quarterly spend, powered by AI that factors in your account’s history, seasonality, and recent budget shifts. An AI-generated summary highlights key patterns and pacing trends upfront, so you can understand the data quickly and make confident, informed budgeting decisions.

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Redistribute Amazon budgets to maximize ACoS and performance.

Optmyzr analyzes campaign performance across your Amazon accounts and recommends smart budget reallocations. Shift spend toward high-performing campaigns that need more traffic, and reduce budget on underperformers, all in just a few clicks.

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Set smart bidding rules for keywords, products, and audiences.

Use Optmyzr’s Rule Engine to optimize bids based on ACoS, audience performance, and sales potential. Automate your strategy to either apply changes directly or receive suggested changes in your inbox for manual review. You stay in control while Optmyzr does the heavy lifting.

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Save money by bidding smarter on low-cost Amazon placements.

Rule Engine tracks and helps optimize bids for “Rest of Search” placements—cost-effective spots with solid reach and lower competition. Redirect saved budget to high-potential campaigns that can deliver stronger returns, improving your overall ACoS without increasing total spend.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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Amazon PPC Bid & Budget Management FAQs

To improve ROAS, allocate more budget to high-performing campaigns and reduce spend on underperformers. Tools like Optmyzr automate budget reallocation based on real-time performance, ensuring your money goes where it drives the most returns.
The best way to forecast Amazon Ads spend is by analyzing past performance, current pacing, and seasonality. Optmyzr uses AI-backed projections to estimate monthly or quarterly spend, helping you stay within budget while maximizing impact.
Yes. With Optmyzr’s Rule Engine, you can automate bid adjustments based on KPIs like ACoS, conversion rate, or sales. You can apply the changes automatically or choose to review suggestions before implementing them.
“Rest of Search” placements appear in lower positions or subsequent search pages in Amazon search results. They often have lower CPCs and less competition. Optmyzr helps identify and optimize bids for these placements to improve cost efficiency.
Use tools like Optmyzr to monitor budget pacing in real time, set alerts for overspending, and automate actions like pausing campaigns when they hit monthly limits. You can also re-enable them automatically at the start of the next cycle.
Optmyzr lets you create rules that detect when a campaign is limited by its daily budget and is performing well (e.g., low ACoS, high conversion rates). You can review the automated suggestions and increase its budget, if you prefer.