Build a smarter Amazon advertising routine that doesn't rely on constant manual check-ins.
Bids, budgets, audits, and reporting — automated across every Amazon account you manage, using the thresholds you set. Optmyzr does the watching. You stay in control.
Automate the busy work in your Amazon campaigns
Adjust bids before a keyword overspends
Most teams review bids once a week, which means a keyword that went over target on day two has been overspending the whole time. You can use Rule Engine to raise the bids for high performing keywords or lower the bid for keywords automatically based on how each one is tracking against your ACoS goal, on the schedule you prefer.
Automate Amazon bids to your ACoS target
Monitor all Amazon accounts you manage from one dashboard
Running more than one Amazon account usually means a separate login for each, separate reports, no proper way to see them side by side. The All Accounts Dashboard puts every one of them in the same view, with alerts going to email, Slack, or Teams whenever an account crosses a line you’ve set. You can pull reports from all accounts at once and can white-label for clients and schedule them to be sent out automatically.
See Amazon accounts in the All Accounts Dashboard
Audit your account against the standards you actually care about
Most audits give you a generic checklist that doesn’t match how you actually run your account. Optmyzr’s audits let you set your own thresholds, your own target ACoS, your own minimum keyword count per ad group, your own budget underspend line, and turn each check on or off depending on what matters for that account. So you can customize an audit template for account structure or product performance and reuse it across every account you manage and schedule it to run automatically.
Build a custom Amazon audit
Catch a campaign before it burns through its budget
A campaign can burn through its budget three days in a row and you might not notice until you happen to pull a report. Budget Monitor tracks spend against a target you set, at the account level or by portfolio. It also notifies your email or Slack the moment spend starts overpacing or underpacing, with the option to pause campaigns automatically once they hit it.
Set Amazon budget monitors that auto-pause
Turn the search terms already working into keywords you control
Some of your search terms are converting right now and you’re still not bidding on them directly, because they’re buried in broad or auto targeting where you don’t get much control. You can use the pre-built Rule Engine strategy to find those and turn them into keywords you can manage. You can also use the Magic Quadrant to see which ones are worth scaling and which are just sitting there spending at a glance.
Promote winning search terms to keywords
Diagnose what's driving a change in ACoS
Most often, ACoS shifts but you have no idea if it was because of CPC, CPM, conversion rate, or spend that caused it. This is where PPC Investigator helps compare two date ranges and tells you exactly which metric shifted and by how much, and track it down to the root cause.
The Root Cause Analysis feature allows you to identify exactly which entity—whether it’s a specific keyword, product, campaign, or ad group—is contributing most to a shift in ACoS, so you can take targeted action immediately.
Find what moved your ACoS with PPC Investigator
The Root Cause Analysis feature allows you to identify exactly which entity—whether it’s a specific keyword, product, campaign, or ad group—is contributing most to a shift in ACoS, so you can take targeted action immediately.
Know when a metric moves before it becomes a real problem
ACoS can drift for days before anyone notices. You can setup alerts to watch KPIs and notify if it’s just trending the wrong way. You can also add a trend alert to catch slow drift even within range and get notified by email or Slack the moment it fires.
Set Amazon trend alerts
Run your Amazon account with less guesswork
Try Optmyzr for 14 days. No credit card required.
FAQs
Optmyzr supports Sponsored Products, Sponsored Brands, and Sponsored Display, including both product and service-based Sponsored Display ads. You can manage campaigns, ad groups, keywords, product targeting, and audience segments across all three. Automation, reporting, and analysis tools are available for each campaign type.
Usually it's the same handful of culprits: search terms that never convert, budgets that run dry before the day's even peaked, and high-ACoS keywords nobody's gotten around to fixing. Non-Converting Search Terms and Negative Keyword Finder catch the first one. Find Campaigns Limited by Daily Budget catches the second. And Adjust Bids for Keywords handles the third, based on whatever ACoS target you set. Review everything before it goes live, or let it run on its own.
Yes. The All Accounts Dashboard shows every account's key metrics in one place, no switching between logins. Alerts fire when any account crosses a threshold you've set, and reports pull from all of them into one document. They can be white-labeled for clients, go back further than Amazon's own interface allows, and either send on a schedule or only when performance hits a goal you define.
That’s your call. Every automation either applies directly or sends you a suggestion through email, Slack, or Teams to approve first. Most teams end up doing a bit of both, auto-apply for the obvious stuff like negative keywords, manual review for anything that feels like it needs a second look. Switch any rule between the two whenever you want.
Two pre-built Rule Engine strategies, Adjust Bids for Keywords and Adjust Bids for Product Targets, both based on ACoS, raise or lower bids automatically depending on how each one performs against your target. When ACoS shifts, PPC Investigator's Cause Chart compares two date ranges and shows you which metric moved first and by how much. Custom KPI alerts notify you when ACoS crosses a threshold you set, sent to email, Slack, or Teams. Optmyzr alerts are threshold-based rather than anomaly-based for Amazon, since Amazon's own data takes a few days to fully settle.
Amazon's console shows you what happened. Figuring out why, or doing anything about it across more than one account, takes a different set of tools. In Amazon's own interface, that means pulling several reports and piecing them together yourself. PPC Investigator's Cause Chart does that part automatically. And where Amazon's automation options are pretty fixed, Optmyzr's rules run on exactly the conditions you set, with every action logged so you can see what happened and why.
Optmyzr's report builder covers multi-account views, date ranges that go further back than Amazon's own interface allows, and widgets for KPIs, campaigns, search terms, audiences, and spend trends. Reports can be white-labeled, scheduled to send automatically, or set to only go out when a performance target is hit. You can also import external data, like revenue or inventory numbers, from a spreadsheet to add context beyond the ad metrics. And there's an AI tool that drafts the client email that goes with the report, so you're not writing it from scratch each time.
Yes. Connect Amazon advertising accounts from EU, UK, Japan, or any other supported marketplace and manage them from one interface. Reporting can be broken out by geography or combined across regions, depending on how your team or your clients want to see it.
Amazon's conversion and sales data isn't final the moment it shows up. It gets restated at 1 day, 7 days, and 28 days after the original event, so a report you pulled last week can look different today.
In Optmyzr's own study across nearly 15,000 Amazon campaigns, the top 5% of campaigns saw attributed sales grow by at least 18.75% between the first day of reporting and day 17, and impression counts shift by at least 36.67% in that same window.
To account for this, Optmyzr now includes data up to yesterday by default, while still providing you the option to offset data by up to three days if you observe significant corrections in your specific accounts.
In Optmyzr's own study across nearly 15,000 Amazon campaigns, the top 5% of campaigns saw attributed sales grow by at least 18.75% between the first day of reporting and day 17, and impression counts shift by at least 36.67% in that same window.
To account for this, Optmyzr now includes data up to yesterday by default, while still providing you the option to offset data by up to three days if you observe significant corrections in your specific accounts.
Connect your Amazon Advertising account and you can start using dashboards, reports, and analysis tools within minutes.
Please note that for newly connected accounts, a caching process is required to fetch and store your data, which may take a few hours. During this time, you can monitor the progress on your onboarding screen, and we will notify you as soon as your account is ready for use.
The Rule Engine includes pre-built strategies for the most common Amazon optimizations, including ACoS-based bid adjustments, non-converting search term negation, and budget threshold monitoring, that you can load without building from scratch.
Please note that for newly connected accounts, a caching process is required to fetch and store your data, which may take a few hours. During this time, you can monitor the progress on your onboarding screen, and we will notify you as soon as your account is ready for use.
The Rule Engine includes pre-built strategies for the most common Amazon optimizations, including ACoS-based bid adjustments, non-converting search term negation, and budget threshold monitoring, that you can load without building from scratch.