Use Cases
    Capabilities
    Roles

Get the full picture of your Amazon performance without hopping between platforms.

Optmyzr finds the signal in your fragmented Amazon data. With cause charts, campaign-level insights, and personalized optimization recommendations, you can understand what’s happening and act on it faster than ever.

Left Background Right Background Center Card
Start trial Book A Demo
  • No credit card required
  • Free 14-day trial
  • Cancel anytime
  • No credit card required
  • Free 14-day trial
  • Cancel anytime

PPC Analysis Capabilities for Amazon Ads

Two dashboards that paint the complete picture of Amazon performance.

Start with the All Accounts Dashboard to see which accounts need immediate attention. Then zoom into individual account dashboards for detailed metric trends, Express suggestions, and top-performing entities, so you can act fast where it matters most.

Feature Image

Find out what’s driving changes in your Amazon performance.

Optmyzr’s PPC Investigator helps you uncover the exact metric relationships behind a campaign’s success, or why it’s falling short. Use Magic Quadrants to spot high-potential opportunities, rising stars, or weak spots worth fixing. Our built-in AI assistant, Sidekick, gives instant, actionable insights across your Amazon accounts.

Feature Image

Compare performance between any two entities in your Amazon account.

The Performance Comparison tool lets you analyze KPIs side by side. See not just how each entity is performing, but how their KPIs have changed over time, using flexible lookback windows that go beyond what Amazon’s native UI typically allows. Identify long-term trends, seasonal patterns, and optimization opportunities with a level of visibility that drives deeper analysis.

Feature Image

Get a fully automated keyword performance report for Amazon Ads.

Quickly surface keywords driving impressions, clicks, and sales, along with those that aren’t getting traffic. Customize filters to highlight the conditions you care about most, then turn the insights into an automated report that keeps you (and your team) in the loop.

Feature Image

Analyze account trends and forecast Amazon ad spend confidently.

Get real-time forecasts for daily and monthly budgets, so you always know how you’re pacing against your targets. An AI-powered summary highlights key trends and patterns upfront, making it easier to interpret the data, adjust budgets, and spot opportunities to pace budgets well throughout the month. Optmyzr works across any date range, so you can compare campaign pacing and outcomes over weeks, months, or even years, and plan smarter going forward.

Feature Image

Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

Start trial Book A Demo

Amazon PPC Analysis FAQs

You can forecast Amazon Ads spend accurately by using tools that factor in pacing, historical performance, and budget trends. Optmyzr offers real-time daily and monthly projections, helping advertisers avoid overspending and stay aligned with their targets.
Amazon Ads offers basic pacing visibility, but for more accurate tracking, tools like Optmyzr provide enhanced forecasting and budget analysis. You can view projected spend, compare it to targets, and make real-time budget adjustments based on actual pacing.
With Optmyzr’s Performance Comparison tool, you can directly compare two campaigns, ad groups, or keywords side by side. It shows differences in KPIs like ACoS, ROAS, and conversions, along with how those metrics have changed over time.
Yes. Optmyzr gives you access to custom date ranges that extend far beyond Amazon’s native dashboard limits. This helps you analyze seasonal performance, identify persistent trends, and compare results from previous quarters or years with precision.
Yes. Optmyzr’s automated keyword reports show which keywords are driving impressions, clicks, and sales, and which ones are underperforming or receiving no visibility. You can filter based on conditions and automate these reports to run on a schedule.
Use Optmyzr’s PPC Investigator to uncover the root cause of performance fluctuations. It reveals which metrics shifted (such as clicks, CPC, or conversion rate), and how those changes impacted results.
The best way to monitor trends is with a reporting tool that highlights historical patterns, KPI shifts, and spend pacing in one place. Optmyzr also includes AI summaries to surface insights as soon as you enter the dashboard, saving time and reducing guesswork.
Yes. Optmyzr helps automate performance analysis with customizable rules, AI-generated summaries, and scheduled reports. You’re always in the loop of key changes without having to check manually.
Yes. Optmyzr Sidekick (AI assistant) helps you get instant answers to Amazon PPC questions, like why ACoS spiked, which campaigns are trending, or what to optimize next. Sidekick works across accounts and dashboards, making it easier to understand and act on your data without second-guessing.