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Scale Amazon Ads management with flexible, rule-based automation.

Automate repetitive tasks like reporting and keyword updates, build advanced rules to target the right audiences, and stay fully in control of your Amazon campaigns—while saving hours every week.

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  • Free 14-day trial
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  • No credit card required
  • Free 14-day trial
  • Cancel anytime

Customizable Automated Rules for Amazon PPC

Keep keyword and negative keyword lists fresh for smarter targeting.

Use pre-built strategies to regularly analyze ASIN search term data: automatically adding high-converting terms as keywords and costly, non-converting terms as negatives. Also, create custom rules to identify rising or declining search trends week over week. This ensures you reach the right audiences while optimizing for performance and cost.

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Cut wasted spend and protect your Amazon ad ROI.

Automatically identify and reduce bids (or pause spending) on non-converting placements, keywords, and ASINs. Focus your budget on what actually drives results. Use real-time rules to adjust daily budgets. For example, lower spend when CPC climbs, but key KPIs drop. Optmyzr helps you stay efficient and profitable without constant manual checks.

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Put Amazon bid management on autopilot.

Set rules to automatically adjust bids for keywords and ASINs based on Target ACoS, so you stay aligned with performance goals and cost limits. Optimize for low-cost, high-intent “Rest of Search” placements to drive conversions without overspending.

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Only advertise ASINs that are ready to sell.

Sync your FBA inventory through a spreadsheet import, then build rules to pause or restart ads automatically based on stock levels, so you never waste budget on out-of-stock items.

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Never let another performance anomaly go unnoticed.

Use pre-built or custom rules to monitor campaign, keyword, and ASIN performance across your Amazon accounts. Get instant alerts via email, Slack, or Microsoft Teams when metrics deviate from expected patterns, so you can catch issues early and take corrective action before performance slips.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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Rule Engine for Amazon PPC FAQs

It’s a tool that helps you build custom rules for managing your Amazon Ads, without needing to write any code. You tell it what to look for and what to do when those conditions are met.
No. The Rule Engine will never make changes to your Amazon Ads account without your explicit approval. By default, all strategies show a preview of suggested changes before anything is applied. You can also configure it to only send notifications, even if automated. Automatic changes only happen if and when you turn it on deliberately.
Optmyzr offers more control, custom rules, and the ability to use external data sources. Plus, it works across accounts and has built-in reporting and alerting.
Not at all. If you know what you want to optimize, the tool helps you build the rule logic step-by-step. Pre-built templates are also available to get you started faster.
Yes. You can upload your Amazon FBA inventory report and set rules to pause ads when stock drops below a certain threshold. A companion rule can even automatically resume them when inventory is replenished
You can automate bid adjustments, keyword and ASIN management, budget pacing, performance monitoring, negative keyword updates, and more, all based on your custom conditions.
You can build rules that pause or downbid non-converting keywords, ASINs, or placements. This helps redirect your budget to high-performing targets and eliminate unnecessary costs.
Absolutely. You can create rules that automatically adjust bids or budgets when a keyword, campaign, or ASIN goes above or below your Target ACoS or ROAS benchmarks.
Yes. Rule Engine allows you to import spreadsheets (like inventory levels, profit margins, or seasonality flags) to build more advanced, context-aware rules.