Automate the busywork. Focus on managing performance and maximizing results.
PPC still has its share of necessary but tedious tasks. Optmyzr automates them with built‑in guardrails, freeing your team to focus on creative ideas, testing, and high‑impact strategy.
PPC Automation Capabilities for Google & Microsoft Ads
Give your PPC Accounts the next best thing to insurance.
Ad engine automation is capable of great things, but it’s also capable of great mistakes—like exponential surges in automated CPC bids. Automation layers let you create safeguards against those situations, either alerting you to intervene or taking a specific action that you decide.
Ramp up the output, happiness and performance of your account team.
Automation excels at tasks like analyzing large amounts of data quickly and accurately. By working with automation, marketers can focus their time on areas where human expertise shines — optimizing feed offers, refining marketing creative, and making strategic business decisions that only people can do well.
Turn a URL into a complete, ready-to-review campaign in minutes.
You already know what campaign you want to launch. The problem is getting it into Google Ads. Building ad groups, keywords, headlines, descriptions, and assets is busywork that steals time from strategy. Give Optmyzr a URL and a short description of what you’re promoting. It generates a complete campaign structure in minutes, including ad groups, keywords, headlines, descriptions, and assets. Review everything, make any edits you want, then launch with confidence. The setup gets done faster. You stay in control. Supports Search and PMax Lead Gen campaigns.
Manage accounts at a greater scale than ever before.
Optmyzr’s automation lets you do things you could never feasibly achieve by hand. Check for overspending campaigns with a script, get alerts when conversions fall below the normal pace, and create rules to flag anomalies for later investigation. You can even adjust campaign budgets and location targets based on real-time weather forecasts—across multiple accounts simultaneously.
Build and launch PMax and location-targeted campaigns at scale — without giving up control.
Launch Performance Max campaigns across multiple accounts in a fraction of the time, without giving up control. Apply assets, targeting, and campaign settings at scale, while keeping every change behind a review step before it goes live. You define the rules. Optmyzr handles the repetitive setup work. Location targeting is faster and more accurate, too. Pin Mode lets you verify targeting areas on an interactive map before launch, helping prevent costly geo-targeting mistakes. Target by location name, address, coordinates, or location ID. You get the efficiency of bulk automation while keeping full control over every decision.
Campaign setup used to take hours. The repetitive parts now take minutes.
Build campaign structures in minutes instead of creating them from scratch. Enter your website URL and a few details, and Optmyzr’s AI generates campaign templates with ad groups, targets, and settings already filled in. You review the recommendations and make any adjustments before launch. The result is faster campaign creation, more consistent account structures, and less manual setup work. For teams launching campaigns across multiple accounts, AI handles the repetitive tasks while people stay focused on the decisions that need their expertise.
Sustain a high level of delivery even in lean times.
It’s a challenging time for PPC teams — tighter budgets, smaller staff, and rising demands. Automation can help you do more with less, delivering results efficiently. Meanwhile, Optmyzr’s automation layering ensures your goals stay front and center, helping you improve profitability across the board.
Ask Sidekick to pull up a tool, run an analysis, and build a report — all in one conversation.
Analyze data, build reports, and take action without jumping between tools. Canvas brings Optmyzr tools directly into your Sidekick conversation, letting you work with dashboards and optimization tools alongside the chat instead of navigating across multiple screens. You can also create performance reports inside the conversation. Sidekick can pull in charts, summarize results, and add analysis to build a client-ready report without exporting data or switching tools. For agencies preparing client reviews, this turns reporting and analysis into a single workflow instead of a series of disconnected tasks.
Paid media experts get better results in less time using Optmyzr’s automation
Case study
See how Google Ads consultant Matthieu Tran-Van uses our automation capabilities to get rid of account management fatigue and prevent burnout.
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
PPC Automation FAQs
Ad platforms rely heavily on machine learning to automate key functions like bidding, inventory selection, and even asset creation. To stay in control, you can build additional layers of automation using scripts or third-party tools like Optmyzr. These custom automations help guide how your account behaves and improve the quality of your strategic decisions.
If you're using automated bidding from Google Ads, you can easily optimize target ROAS and CPA by adding our automation layer on top of Google's automation.
Optmyzr can systematize repetitive tasks, reducing the likelihood of human interpretation errors. This enables PPC professionals to shift their focus towards informed and strategic optimization efforts.