Use Cases
    Capabilities
    Roles

Automate the busywork. Focus on managing performance and maximizing results.

PPC still has its share of necessary but tedious tasks. Optmyzr automates them with built‑in guardrails, freeing your team to focus on creative ideas, testing, and high‑impact strategy.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

PPC Automation Capabilities for Google & Microsoft Ads

Give your PPC Accounts the next best thing to insurance.

Ad engine automation is capable of great things, but it’s also capable of great mistakes—like exponential surges in automated CPC bids. Automation layers let you create safeguards against those situations, either alerting you to intervene or taking a specific action that you decide.

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Ramp up the output, happiness and performance of your account team.

Automation excels at tasks like analyzing large amounts of data quickly and accurately. By working with automation, marketers can focus their time on areas where human expertise shines — optimizing feed offers, refining marketing creative, and making strategic business decisions that only people can do well.

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Manage accounts at a greater scale than ever before.

Optmyzr’s automation lets you do things you could never feasibly achieve by hand. Check for overspending campaigns with a script, get alerts when conversions fall below the normal pace, and create rules to flag anomalies for later investigation. You can even adjust campaign budgets and location targets based on real-time weather forecasts—across multiple accounts simultaneously.

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Sustain a high level of delivery even in lean times.

It’s a challenging time for PPC teams — tighter budgets, smaller staff, and rising demands. Automation can help you do more with less, delivering results efficiently. Meanwhile, Optmyzr’s automation layering ensures your goals stay front and center, helping you improve profitability across the board.

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Paid media experts get better results in less time using Optmyzr’s automation

Case study

See how Google Ads consultant Matthieu Tran-Van uses our automation capabilities to get rid of account management fatigue and prevent burnout.

Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

PPC Automation FAQs

Ad platforms rely heavily on machine learning to automate key functions like bidding, inventory selection, and even asset creation. To stay in control, you can build additional layers of automation using scripts or third-party tools like Optmyzr. These custom automations help guide how your account behaves and improve the quality of your strategic decisions.

If you're using automated bidding from Google Ads, you can easily optimize target ROAS and CPA by adding our automation layer on top of Google's automation.

Optmyzr can systematize repetitive tasks, reducing the likelihood of human interpretation errors. This enables PPC professionals to shift their focus towards informed and strategic optimization efforts.