Use Cases
    Capabilities
    Roles

Funnel your ad spend towards your most lucrative PPC assets.

Shift your focus to high-level strategy while Optmyzr’s budget and bid tools safeguard your money. Easily optimize smart bidding campaigns, maintaining full control of your spending decisions.

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  • Free 14-day trial
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  • No credit card required
  • Free 14-day trial
  • Cancel anytime

PPC Budget & Bid Management Capabilities

Never overspend another ad budget.

Keep tabs on your spending across multiple platforms and get notified over Email, Slack, or Microsoft Teams when budgets exceed or underspend. Monitor Budget Pacing throughout the month and create rules to change budgets on automation based on your business requirements. Plus, automatically pause campaigns once their monthly budgets are hit and reenable them next month to prevent overspending. Supported for all bid strategies and campaign types.

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Make smarter budget projections with AI-backed insights.

View projections of how much you’re likely to spend by the end of the month or quarter. These accurate predictions are based on account history, seasonality, and recent budget changes, powered by our proprietary AI.

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Redistribute budgets for optimal ROAS and performance.

Get accurate suggestions to optimize budgets across campaigns in multiple platforms in bulk. Allocate more budget to campaigns that are performing well and ensure they get enough traffic.

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Take command of your budget decisions with the Budget Control Center.

Get a clear, guided control over your ad spend. Highlight where shifting budgets can improve performance and simulate target budgets with projected spend before applying changes. Set precise limits on how much budgets can move and use media mix visuals to understand how adjustments affect each channel. Everything lives in one unified view, making it easy to monitor and optimize budgets across platforms with confidence.

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Boost reach for assets losing impression share.

Spend smartly by tweaking CPA or ROAS Targets on automation to make the most out of your budget. Give converting campaigns and ad groups the push they need for even better performance and reduce the CPA gap.

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Cut the cost of Smart Bidding by reducing wasteful spend.

Regularly perform simple yet effective measures to reduce wasted ad spend, like adding non-converting search terms as negative keywords to search campaigns and excluding non-converting placements or listing groups from Performance Max campaigns. Take the reins on your campaigns now, irrespective of whether automation is handling it!

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PPC teams use Optmyzr to manage bidding and budget tracking

Case study

Levitate Foundry drives 30% PMax ROAS growth with 500 hours saved.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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PPC Bid & Budget Management FAQs

PPC Budget Management is the process of tracking, monitoring, and optimizing budgets for PPC campaigns. Budget Management is a critical part of PPC Management as it ensures that your ad spend is distributed wisely across campaigns and helps you get the most out of your ad spend.
Optmyzr enables you to track and monitor ad spend across all linked accounts. It helps you optimize budgets across campaigns to ensure that they’re all getting enough reach and that you ultimately get the most out of your money. Additionally, Optmyzr can automatically pause or re-enable campaigns based on budget constraints, preventing overspending.
No, Optmyzr only applies changes to platforms based on the suggestions you select within each tool. The Alerts system merely sends you notifications about any budget anomalies and doesn’t directly apply any changes to the accounts.
Optmyzr supports all bidding strategies including manual bidding, enhanced CPC, Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value, and more.
Yes, Optmyzr supports both manual and automated bidding. You can use Optmyzr to optimize CPC bids and also set geo-based keyword bid adjustments, audience bid adjustments, device bid adjustments, etc. for campaigns running on manual bidding. For automated bidding, you can use Optmyzr to layer on top of Google's smart bidding algorithms and optimize Target CPA and Target ROAS based on performance as well as external business data. You can also optimize targeting, negative keywords, placements, audience signals, PMax targets, and more.
Manual bidding is when you set bids manually. Automated bidding is when you let Google or Microsoft set bids for you.
ROAS and CPA are important, but they’re only stepping stones to your real goal: revenue and profit. Optmyzr makes it easy to adjust bidding targets based on the actual value of each conversion to your business. By connecting your first‑party data, you can set smarter ROAS and CPA targets, save time on manual adjustments, and continuously track performance and budgets to drive the results that matter most.