Use Cases
    Capabilities
    Roles

Break down barriers between ad platforms and their data.

Manage your Google, Microsoft, Facebook and Amazon ad campaigns in one place. Combine insights from multiple ad platforms in one report to send to your clients, optimize and distribute budgets across platforms, and more.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

Cross-Platform PPC Management Capabilities

Steer the ship from your multi-account dashboard.

Monitor the performance of all your accounts conveniently from a single dashboard. Access your Google, Microsoft, Facebook, and Amazon Ad accounts all in one location. Easily track performance fluctuations, audit scores, and optimization possibilities from a unified interface.

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Keep costs in check with cross-platform budget management.

Track budgets across Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads. Get alerts when budgets are exceeded or underspent, and automatically pause or re-enable campaigns based on budget targets. Use AI-based projections to see how much you’ll likely spend by the end of the month or quarter. Easily reallocate budgets across campaigns based on performance.

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Paint a clear picture of your ad program with multi-channel reports.

Create reports across multiple ad platforms, including data from Google Analytics (GA4) and in-house spreadsheets. Generate reports for multiple accounts in one place, and have them automatically delivered to your inbox or to clients in beautiful, easy-to-read formats.

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Manage groups of accounts for clients or brands across ad platforms

Create Portfolios to group related accounts from Google Ads, Microsoft Ads, Amazon Ads, and Yahoo Ads. Use Portfolio Dashboards to manage them like a single entity. Spot top-performing campaigns, monitor KPIs, and identify quick-win optimizations without jumping between accounts.

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Identify search themes across a portfolio of accounts

Spot recurring word patterns in your search terms across accounts grouped into a portfolio, even if they’re spread across Google, Microsoft, and other search platforms. Discover shared themes, surface high-performing keywords to target, and find negative keyword opportunities to cut waste across the portfolio.

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When it comes to cross-platform campaigns, paid media teams rely on Optmyzr

Case study

See how Metrik Marketing easily manages ads and budgets across multiple platforms using Optmyzr.

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Case study

See how BBQGuys takes advantage of Optmyzr’s unmatched support for Microsoft Ads in addition to Google.

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Cross-Platform Campaign Management FAQs

Cross Platform PPC Management is managing PPC campaigns across multiple platforms like Google Ads, Microsoft Ads, Meta & LinkedIn Ads, and Amazon Ads in one place.
Cross Platform PPC Management helps you save time by managing all your PPC campaigns in one place. You can also optimize campaigns across platforms and get insights across platforms.
Optmyzr helps you manage and optimize PPC campaigns across platforms. You can control budgets, bids, keywords, and ads all in one place.
Optmyzr is the most loved PPC Management Tool. It is used by thousands of PPC Professionals and Agencies. It is easy to use, and has a proven track record of helping PPC Professionals and Agencies for over 10 years.
Yes. You can create Portfolios in Optmyzr to group accounts by client, brand, or business unit, even across ad platforms. This helps you analyze performance, identify optimization opportunities, and make decisions across accounts more efficiently.
Optmyzr analyzes search terms across your portfolios to identify recurring word patterns, high-performing keywords, and new negative keyword opportunities. This helps you act on trends across your entire client base or brand portfolio.