Use Cases
    Capabilities
    Roles

Smarter Analysis, Faster Insights

Optmyzr finds the signal in your data. Cause charts, change logs, and personalized recommendations help you understand results and act on them in record time.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

PPC Analysis Capabilities for Google & Microsoft Ads

Find out what’s behind performance fluctuations.

Root cause analysis in Optmyzr makes it easy to pinpoint why a campaign or ad group is excelling — or where it needs attention. Compare campaigns, ad groups, and other elements side by side, and drill down by labels, device, network, and more to understand performance at a granular level. You can even ask our AI assistant for quick, actionable answers about your accounts.

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Spot patterns in your search queries

Visualize your top search terms with a word cloud, along with the metrics that matter, from clicks and cost to ROAS and CPA. Quickly spot opportunities, add costly or low‑performing terms as negatives, and surface high‑impact n‑grams to use as keywords or audience signals for PMax campaigns.

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Understand where account performance stands compared to your competitors.

See how your account performance stacks up against others in your industry. Quickly identify your top competitors and learn from best practices in your vertical, from account structure to feature adoption.

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Discover the most profitable locations and times to show your ads.

Analyze which days and times generate the best results for your ads so you can optimize your bid strategy accordingly. Additionally, identify the top-performing locations for your ads, so you can further refine location targeting to focus on areas that drive the most success.

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Analyze account trends and forecast monthly spend more accurately.

Get up‑to‑date forecasts for both monthly and daily budgets, and understand how much you’re likely to spend by the end of the month compared to your target. And when changes are made, you can track every adjustment down to the keyword level, including who made it, so you stay fully informed and in control.

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Paid media teams trust Optmyzr to speed up PPC analysis

Case study

See how PixelRush used the Quality Score Tracker and Search Terms N-Grams for faster, more efficient monitoring.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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PPC Analysis FAQs

Yes, Optmyzr notifies you about any change made by auto-apply recommendations. You can monitor these changes and ensure they align with your campaign strategy.
In Optmyzr, you can easily set up quick alerts for all your accounts at once (Google Ads, Microsoft, Amazon, LinkedIn, or Meta). These alerts allow you to set targets that automatically adapt and change based on the latest performance data.
Optmyzr aggregates fully anonymized data from multiple ad accounts, including your own, and employs artificial intelligence (AI) to analyze it. It then presents the most important findings to you.
Yes, you can export the findings to a spreadsheet if you prefer.
PPC Investigator helps you find exactly which element in a given account caused a metric to increase or decrease and whether it's a keyword, placement, or an entire network that caused the changes.
PPC Vertical Benchmarks is an insight tool that lets you compare key metrics like Average CPC, Conversion Rate, CPA, CTR, and ROAS for your account against others in your industry vertical.