Smarter Analysis, Faster Insights
Optmyzr finds the signal in your data. Cause charts, change logs, and personalized recommendations help you understand results and act on them in record time.
PPC Analysis Capabilities for Google & Microsoft Ads
Find out what’s behind performance fluctuations.
Find the cause of performance changes faster instead of digging through reports to connect the dots. PPC Investigator identifies which metrics changed, how much they changed, and which parts of the account drove the shift. Whether leads drop or CPA rises, you can trace the problem back to its source. Custom Conversions are now included in the analysis, making it easier to investigate the metrics that matter to your business, from demo requests and booked calls to other conversion actions that fall outside Google’s standard categories. Need answers even faster? Ask Sidekick to analyze performance across your accounts without running a manual investigation first.
Spot patterns in your search queries
Visualize your top search terms with a word cloud, along with the metrics that matter, from clicks and cost to ROAS and CPA. Quickly spot opportunities, add costly or low‑performing terms as negatives, and surface high‑impact n‑grams to use as keywords or audience signals for PMax campaigns.
Understand where account performance stands compared to your competitors.
See how your account performance stacks up against others in your industry. Quickly identify your top competitors and learn from best practices in your vertical, from account structure to feature adoption.
Your search terms look relevant. Some of them aren't. This tells you which.
Improve traffic quality without manually reviewing thousands of search terms. The Rule Engine’s Search Term–Keyword Similarity (AI) score measures how closely a search query matches your keyword’s intent on a scale of 0 to 100. You can use that score to automatically add low-relevance queries as negatives and promote high-relevance queries into keywords. This helps reduce wasted spend from search terms that look relevant on the surface but attract the wrong traffic. Over time, that can lead to stronger lead quality and higher conversion rates with far less manual analysis. Available on Premium and Enterprise plans.
Discover the most profitable locations and times to show your ads.
Analyze which days and times generate the best results for your ads so you can optimize your bid strategy accordingly. Additionally, identify the top-performing locations for your ads, so you can further refine location targeting to focus on areas that drive the most success.
Analyze account trends and forecast monthly spend more accurately.
Get up‑to‑date forecasts for both monthly and daily budgets, and understand how much you’re likely to spend by the end of the month compared to your target. And when changes are made, you can track every adjustment down to the keyword level, including who made it, so you stay fully informed and in control.
Find search terms that look relevant but are quietly wasting your budget.
Broad match, Performance Max, and AI Max uncover searches you’d never find manually. That’s the upside. The downside is that some of those searches only look relevant. By the time poor intent shows up in lead quality or ROAS, you’ve already paid for it. Optmyzr helps you spot waste before it becomes expensive. Search Term Intent Similarity (AI) analyzes how closely a search term matches your intended meaning. Define a reference query, add context, or let Optmyzr generate it for you. Every search term receives a score from 0–100, making it easy to identify negatives and new keyword opportunities. Search Term Spelling Similarity measures how closely a search term matches your reference keyword by spelling. It’s ideal for catching brand misspellings, product name variations, and other terms that slip through traditional reviews. Together, they help you find the search terms worth keeping—and the ones costing you money.
Paid media teams trust Optmyzr to speed up PPC analysis
See how PixelRush used the Quality Score Tracker and Search Terms N-Grams for faster, more efficient monitoring.
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
