Effortless feed management for ever-changing e-commerce campaigns.
Managing multiple product feeds across several accounts is too time-consuming and carries a high risk of error. Optmyzr simplifies the process for eCommerce brands and agencies, giving you greater control over Shopping and Performance Max.
Product & Data Feed Capabilities for PPC Campaigns
Perform the fastest feed audit yet.
A well‑optimized feed, complete with strong titles, images, and descriptions, is the foundation for successful e‑commerce PPC. Quickly review, edit, and optimize critical feed attributes in bulk to save time and capture more opportunities. Plus, track your feed’s health with an always‑visible audit score right in your account dashboard.
Make quick changes without the hassle of clicking through multiple layers.
Ad platform interfaces require you to navigate several levels down before you can make changes. Optmyzr takes that difficulty away, allowing you to track all connected feeds across your accounts from one screen. We flag the most pressing issues (like missing attributes), and help you fix them instantly with Express Optimizations. When attributes are missing, AI suggests what to fill in, so you can resolve issues faster and keep your listings healthy.
Segment products based on actual performance.
Creating custom labels in feeds gets tricky when you create granular campaigns or work with larger feeds. We’ll help you avoid Google’s built-in label limitations, allowing you to segment to your heart’s content based on performance or attributes.
Get a deeper understanding of the impact of your product feed.
Insights for Shopping and Performance Max campaigns are limited at the product level. We’ll help you aggregate data from your feed by performance metrics and attributes, irrespective of campaign structure. See which price points have the highest ROAS, add a custom label, and run them in a separate campaign with a common budget and target.
Label and segment products at scale without manual feed work.
Smart Product Labeler helps ecommerce marketers automatically group products using performance data and feed attributes, so campaign structure reflects how products actually perform. You can define simple rules based on metrics like cost, conversions, or ROAS, combined with attributes such as brand or category, and labels update automatically as performance changes. This makes it easier to prioritize spend, isolate poor performers, and keep Shopping and Performance Max campaigns organized without constantly reworking your feed.
Retail PPC teams worldwide use Optmyzr to audit and optimize merchant feeds
Case study
Matthieu Tran-Van relies on Shopping Feed Audits to monitor account stats and feed hygiene, proactively preventing campaign issues.
Case study
See how Overdose Digital automated product labeling with Optmyzr’s Smart Product Labeler—saving 2+ hours weekly and driving a 10–20% uplift in ROAS across ecommerce clients.
Case study
Colewood Digital uses Smart Product Labeler to create time-saving feed management strategies.
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
Feed Management FAQs
Auditing your feed helps uncover problems like missing attributes, disapprovals, or inconsistent data. Common issues include incomplete titles, missing GTINs, or incorrect categories—all of which can hurt ad performance. Regular audits using feed-focused tools can help maintain feed health and eligibility.
Key attributes like product title, description, image, GTIN, brand, price, and availability play a major role in how your products are matched to search queries. Keeping these fields complete and optimized improves visibility and click-through rate.
Missing or incorrect attributes can lead to lower impressions or product disapprovals. Tools like Optmyzr Express that flag missing values and allow bulk edits or suggestions for required fields can help maintain feed compliance and improve campaign efficiency.
Yes. By combining KPIs (like ROAS or conversions) with feed attributes (like brand, category, or custom labels), you can identify which types of products drive the best results. This helps optimize bidding, budgeting, and inventory decisions for eCommerce advertisers.
Improving feed quality starts with filling out all required and recommended fields, using high-quality images, and writing clear, keyword-rich titles and descriptions. Running feed audits regularly and aligning feed data with campaign goals ensures your ads perform better.