Your feed changes frequently. Your shopping campaigns should keep up.

You can connect your Merchant Center, choose how you want your products split — by brand, margin, performance tier, or your own rules — and Optmyzr builds the full structure for you. Hundreds of ad groups, thousands of product groups, ready to review in minutes. You see everything on a preview page and adjust before anything goes live.

Yes. When setting up a campaign you can ask the AI to suggest a structure based on your best-performing attributes, the most common attributes in your industry, or your own rules. The suggestion is a customizable starting point, not a black box.

You don't have to manage it manually. Turn on automatic feed syncing and Optmyzr adds new products and removes discontinued items on whatever schedule makes sense for your catalog. The bigger relief is knowing you're not running ads on products you can't sell anymore.

Yes, and more granularly than Performance Max allows. Smart Campaigns give you full search term visibility and negative keyword control at the campaign and ad group level. There's also a Shopping Negative Keyword Finder that identifies where the same query is underperforming across ad groups and routes that traffic to where it actually converts.

You can group accounts into portfolios from multiple accounts and platforms (like Google with Meta, LinkedIn, Microsoft, and Amazon) and watch pacing, overspend, and underspend from one place. You can also use spend alerts to fire before you go over budget.

You can also ask Sidekick to surface which accounts in your portfolio are pacing over or under without navigating to each one manually.

The best way to structure campaigns depends on how you want to manage or allocate your budget. Since margin, ROAS, and overall revenue matter to every business, your choice should reflect your specific signals or priorities.

If you want to distribute budget by brand, you can segment that way. If you have margin data and want to set budgets based on profitability, you’ll need to focus on margin tiers. Alternatively, you can split by product type to adjust spend differently for categories like clothing or watches.

If you have no specific preference, ROAS tiers are an excellent choice to allocate more budget to top performers while limiting spend on products that don't convert.

That's the most common Shopping problem that many people face. Optmyzr’s feed sync runs on the schedule you set, as often as daily, and handles adds and removals automatically.

Optmyzr sorts your catalog into performance tiers — heroes, sidekicks, flukes, zombies and villains. So you can see at a glance which products are performing well and which aren’t working well. From there you can adjust bids at the product or attribute level, automate cuts on underperformers, and add non-converting search terms as negatives so the same waste doesn't repeat next month.

You can also ask Sidekick directly, describe what you're seeing and it'll tell you which products or ad groups are dragging performance and help you build a Rule Engine strategy to automate the fix going forward.

You can also use the Rule Engine strategies to find underperforming product groups or listing groups and exclude them from the campaigns.

Smart Campaigns require a baseline of 15+ conversions in the last 30 days on the merchant feed to be used effectively. This threshold is necessary because the campaign type uses Target ROAS bidding, which relies on a sufficient volume of performance data to accurately optimize for conversions and maintain effective bidding performance. This data-driven requirement ensures the system has enough signals to make reliable bidding decisions for the campaign to succeed.

PMax consolidates spend across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps but reports everything at the campaign level without giving you a clean breakdown you can act on. You get impression shares by channel through Asset Group insights but not conversion data by channel. And the PMax channel distribution widget on the Optmyzr dashboard can help provide this breakdown.

Optmyzr Smart Campaigns run on Standard Shopping instead but with the similar intelligence of PMax campaigns. So you get the benefits of automated bidding, while retaining full access to search term data, negative keyword controls, and the ability to set granular ROAS targets per ad group.

It might be. Optmyzr's own study across 503 accounts found that 91.45% had keyword overlap between PMax and their Search campaigns — meaning PMax was bidding on queries that existing campaigns were already targeting. The platform doesn't always yield to lower-funnel campaigns the way it's supposed to.

The bottleneck for agencies and freelancers managing multiple clients is almost always the repetitive work: building campaign structures for new clients, refreshing product groups when feeds change, and pulling performance data across accounts to report individually.

Building one client's Shopping structure from scratch in Google Ads can take days on a large catalog. Optmyzr does that in minutes by reading the Merchant Center feed directly and you can build the campaign structure using AI automatically and create multiple campaigns within minutes.

Plus, there are other features that lighten your workload like Automated feed refresh, custom scheduled reports with no manual involvement, and KPI & budget alerts.

This makes it easier to handle multiple clients with most of your planning, overseeing and workflows are automated. Sidekick also helps here: instead of pulling dashboards per account, you can ask it questions across your portfolio and get answers in one place.