Use Cases
    Capabilities
    Roles

Make PPC integral to your brand's digital strategy.

Integrate your performance marketing operations more closely with your broader strategy. Brands accelerate growth with Optmyzr’s optimization suggestions, data insight tools, best-in-class reporting, and time-saving automation.

Left Background Right Background Center Card
Start Trial Book A Demo
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

PPC Management Platform for In-House Marketing Teams

Connect the dots between PPC and other marketing teams.

As digital marketing becomes less channel-oriented, relevant insights become integral to success. Use data insights and performance data from Optmyzr to inform decisions in SEO, content, brand, product, and other marketing teams.

Feature Image

Use your data to get better results with automated campaigns.

Take back control from the ad platforms by integrating first party data. Connect any type of list (CSV, XML, etc) to help ad platform automation make better decisions about the types of traffic and conversions you care about most.

Feature Image

Improve team efficiency with customizable workflows.

Blueprints is the SOP and workflow tool that allows you to standardize any process with total accountability. Create processes for onboarding new accounts, pivoting based on market shifts, or driving accelerated incremental growth.

Feature Image

Build and automate any PPC strategy you can write down.

With Optmyzr, any PPC manager can amplify their impact and scale using our custom rule builder. The Rule Engine’s powerful capabilities let you edit or build your own rule-based automation using “if/then” conditional logic.

Feature Image

Put account monitoring on autopilot.

Ad campaigns need round-the-clock monitoring, but not at the cost of your sleep and leisure time. Know what your accounts are up to no matter where you are. Set up alerts, conduct root cause analysis, and get notifications delivered to you.

Feature Image

Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

Start Trial Book A Demo

PPC Marketing Team FAQs

Managing PPC in-house means juggling multiple responsibilities. Automating routine tasks—like budget pacing, bid adjustments, and performance alerts—can help free up time to focus on strategy, creative testing, and cross-channel alignment.
Custom dashboards help internal teams map PPC metrics to company KPIs, like revenue, lead quality, or ROAS. By layering in filters for campaign type, location, or product line, teams can get granular insights while keeping reporting stakeholder-friendly.
Regular audits help catch issues like overspending, underperforming keywords, or missed opportunities with ad extensions. Using checklists or automated monitoring ensures your campaigns stay aligned with best practices, especially helpful when managing multiple accounts or markets.
When performance shifts, it's important to identify the cause—be it competitor pressure, seasonality, or a platform change. Tools that visualize campaign structure and isolate change impact (like PPC Investigator) help internal teams communicate clearly and act fast.
Platforms that offer features like campaign automation, multi-account dashboards, and integrated change tracking empower small teams to manage large, complex campaigns effectively, without needing to outsource.
Integrating your product catalog or internal data with your PPC campaigns allows for automated ad creation, real-time updates, and better ad relevance. This is especially useful for brands with dynamic inventory or multiple service offerings.