PPC Search Campaign Optimization

Optimize all aspects of PPC Search Campaigns

Optimize, Monitor, and Manage Keywords, Queries, Ads, Budgets, and more.

It's time to make PPC management less complex

Ad Optimization

Optimize and A/B Test Ads on Google Ads and Microsoft Ads. Optimize Responsive Search Ads, Assets, Extensions and more. Optimize at scale based on performance. Make bulk ad changes with one click. Get AI Based Ad Suggestions.

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Query and Keyword Management

Identify and add queries as positive and negative keywords. Optimize keywords based on performance. Find pockets of wasted spend. Optimize keywords and search terms at scale, across accounts. Automate PPC search terms and keyword management with custom rules.

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Location, Weather, Audience, Ad Schedule Optimization

Optimize ad targeting and bid adjustments for locations, audiences, devices, and more. For automated bidding, manage ad schedules, audiences, and split campaigns by geography. Build advanced campaigns that sync with changing weather conditions.

Optimize Smart Bidding

Find the perfect balance between Google Smart Bidding and your business goals. Use automation layering to push Google Smart Bidding to deliver for you. Make smart adjustments to Target CPA and Target ROAS at campaign and ad group levels.

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Optimize Manual Bidding

Get the best out of Manual Bidding. Optimize bids based on performance, location, seasonality, audience, and more. Push high potential keywords to the first page of search results. Reduce bids of low performing keywords and products. Automate PPC strategies to save time.

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Rule Based Custom Optimizations

Go beyond Automated Rules in Google Ads. Use our Rule Engine to build custom optimization strategies and monitoring rules. Use our library of pre-built strategies for campaigns, keywords, placements, search queries, and more. Use advanced strategies that include custom conversion data or business data from your CRM system like Hubspot, Salesforce, Google Spreadsheets, and other data sources.

Budget Tracking and Optimization

Track budgets across Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads. Get alerts when budgets are exceeded or they underspend. Automatically pause and re-enable campaigns based on budget targets. Get smart AI-based projections for ad spend. See how much you are likely to spend by the end of the month or quarter. Reallocate budgets across campaigns easily based on performance.

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Optmyzr Advanced Campaigns

Create advanced campaign structures based on weather conditions, product inventory, and more. Split shopping and PMax campaigns by product performance including ROAS. Campaigns are kept up to date automatically by Optmyzr.

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"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William Bravin

Performance Lead, Climbing Trees

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam Tomlinson

Executive Vice President, Warschawski

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."