Use Cases
    Capabilities
    Roles

Meet your co-pilot for Performance Max success.

Optmyzr simplifies PMax campaign management and ensures your money goes where you want it to go by giving you more visibility and control over performance.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

Performance Max Campaign Capabilities

Build structured lead gen and retail campaigns.

Create PMax for Retail campaigns 10x faster than Google, bulk-create structured campaigns, and auto-sync with your merchant feed. You can easily create ROAS or price-based campaigns, and Optmyzr will automatically place eligible products in them.

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Audit and improve the quality of your product feeds.

Quickly identify Merchant Feed issues through regular audits on a weekly or monthly basis and make instant product attribute changes with Optmyzr Express.

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Target ads to your most valuable audience segments.

Identify asset groups without any audience signals and easily add them across multiple accounts. You can also identify and exclude non-converting locations at country, city, region, and Zip code levels.

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Make insight-backed decisions on channel distribution

Check the distribution of KPIs across PMax channels using the Performance Max channel distribution widget. Then, you can A/B test your best-performing channels with a specific set of PMax campaigns of your choice to make informed PPC decisions.

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Keep Performance Max spend in check with tight budget controls.

Define the value of different conversions by integrating Value-Based Bidding with PMax. And use our Rule Engine for setting alerts to find costly, underperforming listing groups and locations and easily exclude them based on your specific criteria.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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Google Ads Performance Max FAQs

Yes, Optmyzr can Create, Optimize, Manage, and Monitor Performance Max Campaigns that run on Search, Display, and Shopping. You can use Optmyzr to layer on top of Google's smart bidding algorithms and optimize conversion value goals based on performance as well as external business data. You can also get notifications if your PMax campaigns see an unexpected drop in performance and manage budgets, audience signals, and assets for PMax campaigns. Optmyzr also provides PMax audit reports to help you understand how they are structured and identify opportunities for improvement.
It depends on your goals, but many advertisers see success by running multiple PMax campaigns. Instead of grouping all products into a single PMax campaign, you may gain better control by splitting products into separate campaigns based on performance goals, such as target ROAS or conversions. This structure allows for more precise budget allocation and performance tracking. Tools like Optmyzr’s Shopping Campaign Management make it easy to create and manage these campaigns in bulk, helping you stay organized and efficient.
It gives more visibility into budget allocation, making it simpler to experiment with lower ROAS targets and assess if Google re-prioritizes Shopping.
This widget is valuable because scripts can break or face timeouts and may prove challenging to update with new data points. Additionally, it seamlessly integrates with other insights in the Optmyzr interface.
Ideally, switching over should not result in a significant performance drop, as product-level data remains unchanged. However, new campaigns require campaign-level learning of targets and available traffic volumes, which usually doesn't take long to regain. Google Ads' "Campaign Experiments" can assist in testing and comparing your experiment's performance with the original campaign over time.