Meet your co-pilot for Performance Max success.
Optmyzr simplifies PMax campaign management and ensures your money goes where you want it to go by giving you more visibility and control over performance.
Performance Max Campaign Capabilities
Build structured lead gen and retail campaigns.
Create PMax for Retail campaigns 10x faster than Google by bulk-creating structured campaigns and auto-syncing with your merchant feed. Set up performance-based campaigns, and Optmyzr will automatically assign eligible products. You can also use AI to suggest campaign structures based on your feed and goals - giving you a strong, customizable starting point that saves time.
Audit and improve the quality of your product feeds.
Quickly identify Merchant Feed issues through regular audits on a weekly or monthly basis and make instant product attribute changes with Optmyzr Express.
Target ads to your most valuable audience segments.
Identify asset groups without any audience signals and easily add them across multiple accounts. You can also identify and exclude non-converting locations at country, city, region, and Zip code levels.
Make insight-backed decisions on channel distribution
Check the distribution of KPIs across PMax channels using the Performance Max channel distribution widget. Then, you can A/B test your best-performing channels with a specific set of PMax campaigns of your choice to make informed PPC decisions.
Keep Performance Max spend in check with tight budget controls.
Define the value of different conversions by integrating Value-Based Bidding with PMax. And use our Rule Engine for setting alerts to find costly, underperforming listing groups and locations and easily exclude them based on your specific criteria.
Paid media teams use Optmyzr to stay in control of their Performance Max campaigns
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
Google Ads Performance Max FAQs
Yes. Optmyzr can help you create, optimize, manage, and monitor Performance Max campaigns across Search, Display, and Shopping. You can manage budgets, bidding targets, audience signals, assets, search terms, placements, and channel distribution from Optmyzr. PMax audits also flag structural and creative issues, such as missing audience signals, too few assets, low-performing assets, and policy disapprovals. Optmyzr now provides asset-level performance reporting for PMax. You can compare text and video assets within an asset group, identify top and poor performers, distinguish Google-created videos from uploaded videos, and get recommended next steps such as keeping, pausing, replacing, or refreshing an asset. You can also edit or replace assets in bulk across existing non-retail PMax campaigns and copy winning assets to other asset groups.
It depends on your goals, but many advertisers see success by running multiple PMax campaigns. Instead of grouping all products into a single PMax campaign, you may gain better control by splitting products into separate campaigns based on performance goals, such as target ROAS or conversions. This structure allows for more precise budget allocation and performance tracking. Tools like Optmyzr’s Shopping Campaign Management make it easy to create and manage these campaigns in bulk, helping you stay organized and efficient.
It gives more visibility into budget allocation, making it simpler to experiment with lower ROAS targets and assess if Google re-prioritizes Shopping.
This widget is valuable because scripts can break or face timeouts and may prove challenging to update with new data points. Additionally, it seamlessly integrates with other insights in the Optmyzr interface.
Ideally, switching over should not result in a significant performance drop, as product-level data remains unchanged. However, new campaigns require campaign-level learning of targets and available traffic volumes, which usually doesn't take long to regain. Google Ads' "Campaign Experiments" can assist in testing and comparing your experiment's performance with the original campaign over time.
Yes. Optmyzr’s AI can suggest Performance Max campaign structures tailored to your goals and product feed. Whether you're focused on ROAS, product pricing, or promotional groupings, AI can generate a strong starting structure that you can customize further—making campaign setup faster, easier, and more strategic.