Effortlessly grade the health of any PPC account.
Run in‑depth PPC audits to pinpoint improvement opportunities — from account structure and feature adoption to merchant feed setup, so your campaigns stay optimized and perform at their best.
PPC Audit Capabilities
Spot issues early with PPC account structure audits.
Get a grade for your PPC Account based on its performance and structure. Check if your account has the right number of keywords and ads, detect conflicting keywords, and spot campaigns still using the last-click attribution model. Fix such issues without leaving the page, and schedule the audit to monitor your account regularly.
Maximize product visibility with data feed audits.
Evaluate your Merchant Feed and Shopping Campaigns and flag products that aren’t part of active campaigns. Check for shopping campaigns with no negative keywords, disapproved products, and products with excessively long titles or missing final URLs. Schedule weekly or monthly audits using the tool to maintain optimal performance.
Instantly resolve audit findings with express optimizations.
Not every optimization you make has to be groundbreaking. Sometimes, the quickest fixes can have the greatest impact. And with Optmyzr Express, you’re guaranteed to see the most impactful and pressing optimizations front and center.
Get fast answers from your audit report.
No time to read through the full audit report? Use Optmyzr’s built-in AI assistant to generate a clear summary of the audit findings. Instantly see what’s working well, what needs attention, and what it all means for your account’s performance - so you’re prepared before a team sync or client call.
Optmyzr customers run faster audits to deliver better results for clients and in-house accounts
Case study
See how Morefire relies on scheduled PPC Account Audit reports to catch issues early and maintain their high account management standards.
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
PPC Audits FAQs
A PPC Audit is like giving your account a check-up. It helps you find and fix problems, and spots ways to make your ads work better. PPC accounts are complex, so it's easy to miss things. Audits make sure you catch everything, which helps improve your account's performance.
A “Change History” report keeps track of all the changes made in your account by different people. It's handy for understanding what changes were made and how they affected your account's performance. This can help you figure out better strategies to improve performance even more.
Doing a PPC Audit manually in Google Ads can take hours or even a whole day. That's because you have to pull lots of different reports. But with Optmyzr, you can do it in just a few seconds.
Yes. Optmyzr’s AI assistant can generate a summary of your audit report that highlights key wins, problem areas, and potential impact on account performance. It’s a faster way to understand the results without reading every detail - ideal before client calls or internal reviews.