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See how your PPC stacks up against the competition

Get actionable insights from industry PPC data. Understand who’s bidding on your keywords and how others in your industry structure their accounts and how their performance compares to yours. Use these benchmarks to refine your own approach, spot opportunities, and stay a step ahead of the competition.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

PPC Campaign Insights & Competitor Intelligence

Get a better reading of where your account stands in the market.

Discover how your PPC campaigns perform compared to competitors within your industry. Gain insights into industry-specific PPC benchmarks and explore successful bidding strategies used by peers. Stay updated on industry trends for all your most important KPIs.

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Spot competitors targeting the same keywords and products.

Get insight into your competitors’ PPC campaigns. See who’s bidding on your keywords, brand name, and product names. Identify new competitors that have recently entered the space and those that have stopped competing.

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Monitor trends in competitor auction behavior.

Unlock a clearer view of Google Ads auction insights with Optmyzr’s intuitive charts. Unlike cumbersome ad platform data, our visualizations make it easy to spot trends and understand competitors’ behavior at a glance.

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See what drives performance shifts in your ad campaigns.

Conduct a root cause analysis to understand performance changes, then explore the findings with interactive cause charts. Analyze landing page performance to replicate insights from high-performing pages to those that need improvement.

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View cross-platform metrics and optimizations from a shareable dashboard.

View all connected accounts in one place with top-level metrics and insights. For a detailed review, use account-specific dashboards to see KPI shifts, top campaigns and keywords, optimization opportunities, and overdue tasks. Customize widgets on the dashboard and share them with clients as needed!

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Take back control of your PPC destiny.

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PPC Intel & Insights FAQs

Competitive benchmarking helps set realistic goals and understand if your CPCs, CTRs, or conversion rates are above or below average. Vertical benchmarking tools provide industry-specific performance ranges, which are especially valuable during budget planning or performance reviews.
Auction Insights data can be overwhelming in raw form. Visualization tools like Optmyzr make it easier to spot trends like who’s entering your auctions, how often you overlap, or who’s outranking you. These patterns help adjust bids, budgets, or campaign strategy more effectively.
You can’t see exact competitor ads, but tools like Auction Insights and impression share data reveal how aggressively they’re bidding and where they’re gaining ground. Monitoring these trends regularly can uncover shifts in strategy, like increased budget or targeting expansion.
A good PPC dashboard includes top-line KPIs (spend, conversions, CPA, ROAS), along with segmented views by campaign, device, network, or audience. Layering in performance trends and anomaly alerts adds depth. Automation platforms like Optmyzr often offer templates that pull these metrics in real time.
Sudden changes in performance can stem from bid strategy shifts, budget caps, ad disapprovals, or external competition. Keep an eye on change analysis, segment-level insights, or performance breakdowns to pinpoint the root cause. A PPC insights tool like PPC Investigator can visually map these changes and speed up your diagnosis.
Dashboards that consolidate metrics like spend, conversions, and ROAS across campaigns or clients are essential for multi-account visibility. Customizable reporting dashboards allow marketers to monitor trends, flag anomalies, and share insights easily, especially useful for agencies and in-house teams managing large portfolios.