Your best products are funding your worst ones.
Most shopping catalogs already contain the data to tell you where to spend more and where to cut. Smart Product Labeler reads that data, segments every product into a performance tier, and keeps those tiers updated as performance shifts. You set the rules once, and adjust anytime as your catalog or strategy changes.
Know exactly which products deserve your budget, and which ones don't.
Auto segment your catalog into performance buckets.
Smart Product Labeler pulls ROAS and spend data from your connected Merchant Center account and segments your entire catalog into five performance buckets. The tool suggests starting thresholds based on your account’s actual data, so the bucket boundaries reflect what’s really happening in your catalog rather than a generic benchmark someone else set.
Each bucket tells you something specific about where to act, and gives you the structure to act on it through your campaign setup.
See how the five performance buckets are set
Each bucket tells you something specific about where to act, and gives you the structure to act on it through your campaign setup.
Labels apply automatically and stay current as your catalog changes.
Once you have configured your labeling rules, Smart Product Labeler generates a supplemental feed URL that you add as a supplemental data source in Merchant Center. From that point, the labeling runs without any manual input. When a product’s performance shifts enough to move it between buckets, once your schedule is configured, the feed updates on the next refresh automatically.
New products entering the catalog get assigned to the right bucket based on current performance, so the segmentation stays accurate as the feed grows without periodic manual reconciliation.
Set up the supplemental feed for auto-updating labels
New products entering the catalog get assigned to the right bucket based on current performance, so the segmentation stays accurate as the feed grows without periodic manual reconciliation.
Run different strategies for different parts of your catalog, without any overlap.
The Product Selection filter lets you pre-screen your catalog using feed attributes before any performance bucket conditions are evaluated. You define the scope by category, price range, product type, or any other attribute in your Merchant Center feed, and Smart Product Labeler runs the performance analysis only on those products.
You can run separate labeling strategies for different parts of your catalog, each with its own rules, thresholds, and bucket logic, without any overlap.
Filter your catalog by category or price before labeling
You can run separate labeling strategies for different parts of your catalog, each with its own rules, thresholds, and bucket logic, without any overlap.
One label can cover every version of the same performance problem.
OR conditions in the bucket rule builder let you define multiple condition groups under a single performance label, so products that underperform in different ways can all be captured by the same bucket without requiring separate labels for each scenario. This keeps your labeling structure simple and your campaign architecture easier to build around.
Combine OR conditions into one label
Build a labeling strategy once and apply it across every account you manage.
Once a labeling strategy is producing consistent results, you can duplicate it to any other account in your setup, carrying over the rules, bucket thresholds, and condition logic with the flexibility to adjust thresholds where an account’s data calls for it.
For agencies onboarding new ecommerce clients, this means a new account starts with a working segmentation structure on day one rather than a fresh build every time. When the strategy logic needs updating, that change happens in one place rather than across every account individually so new accounts start with a working structure instead of a blank one.
Duplicate a labeling strategy across client accounts
For agencies onboarding new ecommerce clients, this means a new account starts with a working segmentation structure on day one rather than a fresh build every time. When the strategy logic needs updating, that change happens in one place rather than across every account individually so new accounts start with a working structure instead of a blank one.
Segment based on margins, promotions, and seasonal priorities too.
Smart Product Labeler (SPL) lets you segment products using performance signals or by layering in business attributes—like margins, promotions, and seasonal priorities—to build the precise campaign structure your business requires.
Labels generated by SPL are fully compatible with both Standard Shopping and PMax campaigns on Google. In Standard Shopping, you can also use these labels to filter inventory and exclude underperforming products. Whether you need to isolate sales items, highlight bestsellers, or optimize by margin, you have complete control over how your catalog is segmented.
Label by margin, promotion or season
Labels generated by SPL are fully compatible with both Standard Shopping and PMax campaigns on Google. In Standard Shopping, you can also use these labels to filter inventory and exclude underperforming products. Whether you need to isolate sales items, highlight bestsellers, or optimize by margin, you have complete control over how your catalog is segmented.
How Overdose Digital switched from spreadsheets and scripts to Smart Product Labeler
2+ hours
saved weekly on manual tagging
10 - 20%
increase in ROAS across clients
100%
of labeling now automated
We've been able to find new winners that weren't getting seen before. It opened up new opportunities and made campaign management more strategic.
Shae Cullum, Senior Digital Marketing Manager, Overdose Digital
Read how Overdose Digital automated labeling
Take back control of your PPC destiny.
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FAQs
Scripts can do a version of this, but they come with real costs that add up. They need to be written and maintained by someone technical, and when the Google Ads API changes, which it does regularly, they break. Most scripts also don't update labels automatically as performance shifts unless you schedule and maintain those updates yourself.
Smart Product Labeler generates a supplemental feed that Merchant Center reads directly, updates automatically as product performance changes, and requires no code at any point in the process.
For agencies managing multiple client accounts, the gap gets wider. A script that works for one account needs to be adapted for the next one, whereas a labeling strategy in SPL can be duplicated across accounts in a few clicks. Scripts also run into timeout issues for larger feeds as processing requires time, making it almost impossible to implement for large advertisers.
Smart Product Labeler generates a supplemental feed that Merchant Center reads directly, updates automatically as product performance changes, and requires no code at any point in the process.
For agencies managing multiple client accounts, the gap gets wider. A script that works for one account needs to be adapted for the next one, whereas a labeling strategy in SPL can be duplicated across accounts in a few clicks. Scripts also run into timeout issues for larger feeds as processing requires time, making it almost impossible to implement for large advertisers.
Yes, for Google Ads. Labels from Smart Product Labeler can be used in both Standard Shopping and Performance Max campaigns on Google. For Microsoft Ads, labels apply to Microsoft Shopping campaigns.
Rule Engine works at the campaign, ad group, keyword, and ad level. Rule Engine can also work at the product level, but labeling is not supported. Smart Product Labeler works at the product level — it labels individual products in your Merchant Center feed through a supplemental feed, based on how those products are actually performing.
The two tools work well together: SPL handles product segmentation, and Rule Engine handles automation and monitoring at the campaign level within each labeled tier.
The two tools work well together: SPL handles product segmentation, and Rule Engine handles automation and monitoring at the campaign level within each labeled tier.
No. You build the labeling rules inside the Optmyzr interface, the tool generates a supplemental feed URL, and you add that URL as a data source in Merchant Center. Labels are applied and updated automatically from that point. No scripting, no manual feed file editing, and nothing to rebuild when your catalog grows.
Smart Product Labeler shows you which custom label values are currently in use in your account before you configure a strategy, so you can choose a label slot that doesn't conflict with anything already running. Google and Microsoft both support five custom label slots, which gives you enough flexibility to apply performance labels alongside any existing label logic.
Yes. You can duplicate an existing labeling strategy to any other account in your setup, with the flexibility to adjust thresholds per account where the data calls for it. For agencies managing multiple ecommerce clients, this means every new account starts with a working segmentation framework rather than a blank rule set.
Smart Product Labeler is available on Premium and Enterprise plans and is not included in the Essentials plan.