Target smarter and faster across Meta and LinkedIn with centralized audience controls.
Optmyzr simplifies how you manage audiences across paid social channels. Upload custom lists, reuse saved segments, and maintain consistent targeting across accounts. Ideal for teams managing large portfolios or multiple clients.
Audience Management Capabilities for Meta and LinkedIn Ads
Upload first-party audience lists.
Import CRM exports or customer data files and turn them into custom audiences directly in Optmyzr. Push these audiences to Meta accounts with a few clicks, saving time and minimizing errors.
Reuse saved audiences for future campaigns.
Stop recreating the same audiences from scratch. Save your most-used targeting groups and reapply them across campaigns and accounts to ensure consistency and reduce setup time.
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
Social Ads Audience Management FAQs
You can upload your CRM or customer lists in common formats like CSV or TXT, and reuse them across campaigns and ad sets without recreating audiences. If you work with other file formats, our team can help you connect them so your data flows seamlessly into Optmyzr.
At the moment, Optmyzr breaks down performance by key audience traits and location only for Meta Ads. These insights help you prioritize high-performing segments and cut spend on underperformers.
You can create and manage audiences at the ad account level, and then reuse them across campaigns or ad sets within that same account. While Optmyzr lets you group multiple accounts into a portfolio for reporting and monitoring, audience creation and editing is limited to individual ad accounts. This is a platform-level constraint from Meta and LinkedIn.
If there’s an error during upload or syncing, Optmyzr flags the issue clearly. You’ll see which audiences failed and why, so you can quickly fix them and re-upload if needed.
You can’t create lookalike or similar audiences directly in Optmyzr right now. These audiences must be created within the native platform (Meta or LinkedIn). However, once those audiences exist in your ad account, Optmyzr automatically fetches them and makes them available inside the Social Campaign Manager, so you can easily use them for targeting when building or editing campaigns.