Turn strategy into repeatable rules to improve performance, reduce manual work, and keep campaigns on track.
Optmyzr’s Rule Engine for Facebook, Instagram, and LinkedIn helps you apply your playbook at scale. Build rules that act on performance metrics like CPL, ROAS, or CTR. Choose to approve results manually or let Optmyzr make changes automatically. Ideal for teams managing high volumes or strict guardrails.
Customizable Automated Rules for Meta and LinkedIn Ads
Set logic for budget changes, pauses, or bids based on what matters to you.
Create rules like “pause ads with no conversions in 3 days” or “reduce budget if CPL exceeds $50.” Align every action with your KPIs, objectives, and timeframes. You decide the thresholds; Optmyzr handles the execution.
Make changes at scale, without repetitive clicks.
Use one rule to update multiple campaigns, ad sets, or ads in Meta or LinkedIn. Manage more with less manual work. Perfect for agencies, franchises, or multi-brand teams.
Set rules to run daily, weekly, or on custom schedules.
Optmyzr checks conditions, flags underperformance, and takes action, even while your team is offline. Once built, you can copy rules across multiple accounts to apply a consistent strategy faster and reduce manual setup.
Take back control of your PPC destiny.
Try Optmyzr for 14 days. No credit card required.
Rule Engine for Social Ads FAQs
Yes. You can build and apply separate automation rules for each platform. This allows you to tailor logic specifically for Meta’s and LinkedIn’s campaign structures, objectives, and metrics, without needing to switch between native UIs.
Yes. You decide whether to fully automate changes like pausing ads or adjusting budgets, or review them manually before applying. This flexibility helps you balance efficiency with oversight, depending on the risk profile of each account.
Yes. Within Meta or LinkedIn, you can use a single rule to update several campaigns, ad sets, or ads at once. This is ideal for agencies or brands managing large volumes where consistency and time savings are critical.
Yes. You can schedule rules to run daily, weekly, or on custom intervals. This keeps your accounts optimized automatically even during weekends or outside business hours, reducing the chance of delayed performance fixes.
While rules need to be set up separately for each platform, you can reuse the same logic structure. For example, a rule that reduces budget when ROAS drops below a threshold can be implemented similarly on both Meta and LinkedIn.
Rules can take actions such as pausing underperforming ads, changing campaign or ad set budgets, modifying statuses, or sending alerts when certain thresholds are met. Each rule is powered by your own logic, giving you full control over how automation behaves.
Yes. Optmyzr provides a growing set of pre-built rule templates for common use cases like pausing low-performing ads or adjusting bids. You can use these as-is or customize them to match your unique account goals and KPIs.