Back to Basics: Theming Keywords in Ad Groups
The relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score.
Geetanjali Tyagi (Optmyzr)
Co-Founder
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Keyword Relevance
Can changing bids really reduce cost per acquisition?
Is changing bids (max CPC) for keywords the answer to reducing your cost/sale or CPA?
Geetanjali Tyagi (Optmyzr)
Co-Founder