Back to Basics: Theming Keywords in Ad Groups
The relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO
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theming keywords
Back to Basics: How to Structure a PPC Account in Google AdWords
Account structure is essentially how you organize your ads and keywords in your AdWords account.
Geetanjali Tyagi (Optmyzr)
Co-Founder & COO