This script lets you set hourly bid adjustments for every campaign in AdWords. The AdWords website limits users to 6 dayparts per day, but this script enables 24 hourly dayparts by updating the bid adjustments for the next 5 hours. By running this script automatically every hour, you will always have your desired bid adjustments ready for the next couple of hours.
The bid adjustments are specified in a Google Spreadsheet.
Bid adjustments are restricted between -90% and +900%, just like if you were setting the adjustments through the AdWords website.
The setting in the Enhanced Script - to specify if you'd like to use the same settings for all campaigns. You can
1. Set to 'yes' if you'd like the Script to look for the "All Campaigns" tab and apply these settings to all campaigns.
2. Set to 'no', if you'd like the Script to open all tabs and match the name to a campaign, & apply the settings to the matched campaign.
It's possible to set different dayparting bid adjustments for each campaign. You need to:
You can apply the same dayparting bid adjustments for all supported campaign types in an account. You need to:
The script updates campaign settings for all campaigns that are either active or paused.
The "Hourly Campaign Level Dayparts" Enhanced Script has been tested to work with the following types of AdWords campaigns:
The script has also been tested to work with the following campaign subtypes:
The script does NOT support these campaign types.
We will add support for these campaign types as soon as Google adds this capability on their end.
If this script fails to run for more than 5 hours in a row, your account will have incorrect bid adjustments. When you no longer want to use this script, be sure to remove all dayparting bid adjustments manually.
Bid adjustments are stacked on top of each other. If you have geo bid adjustments and device bid adjustments, make sure you take these into consideration. For example, if your device modifier is 120%, and your geo modifier is 75% and your daypart adjustment is 110%, your final bid is 120% * 75% * 110% = 99%.
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