The Ad Template Report Enhanced Script™ helps you find the best-performing ad headlines and description lines in your AdWords account. It aggregates the data for the same headlines and description lines throughout the account. This helps you understand what is working for the account and what is not. The script generates a report
You can either create a new setting 'Create new setting' or 'Copy setting from an existing account.' To create a new setting, follow the steps below:
Enter the name you want to give the setting. The same script can have multiple settings for the same account. You can choose to pause and enable settings as you wish. For example, in one setting you can choose to run the ad template report for brand campaigns and in another setting, you can choose to run it for non-brand campaigns. You can also categorize campaigns based on the products in the campaigns.
The script generates a report in a Google spreadsheet. You can choose to copy the report into an existing spreadsheet in which case you can copy paste the URL in this field. Otherwise, you can leave it as NEW, and this will generate a new spreadsheet for the report.
Choose the date range for which you want the script to aggregate data. The default is set to last 30 days.
Campaign Name Includes
If you want to run the script in specific campaigns, you can write the name of the campaign in this field. Leaving it blank will run the script for all campaigns.
This can be helpful if you have a very large account or well-segregated campaigns based on product category. For example, if you put 'Brand' in this field, the script will run for all campaigns that have 'Brand' in their name.
Share Results Spreadsheet With These Google Accounts:
In this setting, you can mention the Google account emails that should have access to the spreadsheet that contains the report.
Email Addresses to Notify:
If you'd like to grant access to the script to another team member, you can enter their email addresses here. You can enter multiple email addresses.
After entering the details for the setting, click on 'Save Settings.' This will give you an option to 'Download' the script which can then be installed in the AdWords account. For detailed steps on how to install a script in AdWords, read this article. This script can also be run at the MCC level. This article explains how to install and run enhanced scripts at the MCC level.
Google AdWords has a 30-minute limit on scripts. If the account is very large, the script may time out without getting data for the whole account. A workaround to this is to use the 'Campaign Includes' setting to create multiple settings for the same account. Each setting will run for certain campaigns.
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