Convert existing campaigns into single item id product groups
This tool lets you convert existing shopping campaigns into the GRIP (GRoup of Individual Products.) structure without losing historical performance data.
Before understanding the GRIP structure, it is important to understand the level at which you can bid in a shopping campaign. The lowest level you can bid at in a shopping campaign is the product group. This is similar to bidding for keywords in a search campaign but the difference is that in a shopping campaign, a product group can have 100 items or a single item. This will depend on how the product group is structured. For example, if you are selling shoes, you can choose to set the same bid for all running shoes or a different bid for each model of running shoes.
The GRIP structure enables you to create a separate product group for each item in your feed which means it lets you bid individually for each item in the feed. This is beneficial because now you don't have to set the same bid for a product that costs $50 and another that costs $250. It also lets you monitor performance and manage ROAS at a product level. If you're building a new shopping campaign, the Shopping Campaign Builder lets you create the GRIP structure in minutes. For existing shopping campaigns, you can use the Create GRIP tool.
To manage bids for campaigns that have the GRIP structure, you can use the Shopping Attribute Bidder. For more information on how the GRIP structure helps manage bids, read this blog post.
The Create GRIP tool analyses the structure of your shopping campaign and finds ad groups that have more than one item per product group. These product groups are then further split where each item gets its own product group.
The Create GRIP tool is a Pro and Enterprise level feature and is currently in Beta. Once released it will be available under
One-Click Optimizations -> Utility Tools. To access the tool in Beta, write to email@example.com.
There are four simple steps to use the tool:
The new product groups take the bid of the parent product product group that they were part of. Pro Tip: The bids can be edited in bulk using the Shopping Bidder after changes are applied.
This tool is currently in beta and is available in the Pro subscription plan on Optmyzr.
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