Learn how to create reports with data from multiple AdWords, Bing, Analytics and Facebook accounts
The Multi-Account Report tool lets you include data from multiple AdWords, Bing, Analytics and Facebook accounts in the same report.
You can also aggregate data across accounts using the specialized multi-account reporting widgets.
To start creating multi-account report templates, select 'Multi-Account Reports' from the Reporting drop down.
In the Report Designer, you'll see the 'Account Selector' option in the widgets table. This will let you add multiple items and select the level at which you want to report at - account, campaign or label level.
You can add multiple account selector widgets for the same account, and select different labels and campaigns. Each added account selector will show up in individual widgets.
To aggregate data across accounts, use the specialized widgets - Multi-Account KPI, Multi-Account Summary. These widgets aggregate the data for all PPC accounts selected.
Multi-Account KPI Widget:
This widget lets you report on absolute numbers or compare key metrics like clicks, impressions, conversions, etc by aggregating data from multiple accounts (using Account Selector widget) over two date ranges.
You can report on the performance of these key metrics for specific device and network combination. For example, you can get insights on how the performance of AdWords and Facebook accounts on mobile phones has changed.
Multi-Account Summary Widget:
The widget lets you review overall metrics performance for a particular date range at the account or campaign level for multiple PPC accounts together. This is helpful if you wanted to, for example, report on the summary of Brand campaigns of a client on AdWords and Bing account. To establish this, create labels for all brand campaigns in AdWords and Bing and select those in Account Picker widget in Optmyzr.
Multi-Account Top Campaigns Widget:
The widget lets you report the performance of top campaigns for multiple accounts together. The data can be sorted by traffic, cost or conversions for the selected date range.
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