Add high performing search queries as keywords
The Keyword Lasso is an optimization that automatically analyzes search terms and suggests high performing search queries that should be added as keywords to your AdWords account. These search terms are not currently present as keywords in the account.
With the new version of the Keyword Lasso, now you have the ability to create new ad groups that support the single keyword ad group (SKAG) structure.
Choose the strategy by which the system should show the recommendations. By default, the system selects 'Top Suggestions'. The different filters are explained below:
Select campaigns you want to view new keyword suggestions for. By default the optimization will show all campaigns that have eligible suggestions.
By default, the Keyword Lasso looks at last 90 days of data. You can change this setting and choose a different date range.
You can enable the Turbo Mode to remove the data threshold that the optimization imposes. After you enable the Turbo Mode, the system will show you all the search terms that received traffic and are not present as keywords in your account. You will also see search terms with even a single click that wouldn't show in the default mode.
We strongly recommend using custom filters with the Turbo Mode.
This setting gives you the option to customize the metrics you want to view. You can also click on 'Create View' to save the current selection of date range, columns, strategy, and other settings as a view.
Select search terms you want to upload as keywords and change the match type and behavior (positive or negative).
The behavior and match type can be modified in bulk by selecting multiple search terms and changing the settings at the top of the table. The search queries can be added as positive or negative keywords in one of the following keyword match types:
It is also possible to edit the search terms before adding them as keywords to your account by clicking on the search term.
Clicking on this box will show a confirmation box. After you confirm, the selected search terms will be uploaded to your AdWords account.
If you are looking to add negative keywords at the campaign and ad group level, you can use the Keyword Lasso optimization following the steps below:
The Keyword Lasso also gives you the option to add the same keyword in multiple match types. You just need to select the search term, press Duplicate and select the different match types you want to add it as a keyword in.
The Keyword Lasso shows the search terms under the campaign and ad group they were triggered in. After you select one of the keyword suggestions, you can change the campaign and ad group that the search terms are uploaded as keywords to. Clicking on the Move setting will open a window where you can:
After selecting the keywords you also have the option to label them before adding to the AdWords account.
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