Date range used in Optimizations

The following are the periods used to suggest recommendations for each optimization:


Keyword Lasso

Based on last 90 days data. Stats shown are for last 90 days. 


Keyword Sculptor

Based on last 90 days data. Stats shown are for last 90 days. 


Keyword De-duper

Based on current data. Stats shown are for last 30 days.


First Page Bridger

Based on current data. Stats shown are for last 30 days. 


Conversion Grabber

Based on current data. Stats shown are for last 30 days.


One-word Keywords

Based on current data. Stats shown are for last 30 days.


Display Placement Exclusion

Based on last 30 days of data. The date range for this can be changed.


Non-Converting Keywords

Based on last 30 days of data. The date range for this can be changed.


AB Testing for Ads

Based on last 30 days of data and an impression threshold.

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