The Quality Score Tracker calculates, tracks and stores the Quality Score (QS) on a daily basis at account, campaign, ad group, and keyword level.
What is Quality Score?
The Quality Score is a value that Google uses to determine how relevant the keywords, ads and landing pages are to a user's query. It influences the position at which an ad shows, and how much you are paying per-click.
The QS Tracker records the QS on a daily basis, and shows Quality Score at the account, campaign, ad group, and keyword level. The QS at the account, campaign and keyword level is weighted and based on the number of impressions and traffic from Google Search on all devices. The higher the impressions, the more weight the keywords get.
You can see the Quality Score at the account level to see how your account is performing. It is also possible to see a trend for the Quality Score over time and compare any two statistics in the same chart. You can choose from Avg. CPC, QS, Impressions, Clicks, CTR, Conversions, Cost per Conversion, Conversion Rate, and Avg. Position.
The QS Tracker helps track your QS and prioritize the campaigns and ad groups that will most benefit from a Quality Score optimization. It provides a list of ad groups that have a high cost and need to be optimized to improve QS. You can:
For example, if the average CPC of a keyword suddenly increases then is it because Quality Score dropped?
Access the Quality Score Tracker page from the Insights tab, or open it directly here.
Select the Account, Campaign or Ad Group you want the system to take into consideration when displaying the QS data. The Campaigns and Ad Groups in the list are color-coded by QS and segregated accordingly:
Select the date range you want to view Quality Score data for. In case you wish to change the date range, you have to change the "end date" first. The tool will only start storing the historical QS data from the moment you link your AdWords account to Optmyzr.
This is specific to the last date selected in the date range. The table shows the progress of the QS from the selected start date (From) to the end date (To), including the highest and lowest QS recorded during the selected date range.
We look at the "Expected CTR Quality", "Ad Relevance", and "Landing Page Experience" for each keyword, and then take a weighted average by impressions.
This displays the change in the keyword spread since the first day of the date range. The number mentioned at the top of the graph shows the total number of keywords with impressions on the last day of the date range
Displays the QS distribution for the last day selected in the date range.
This graph shows the trend and comparison for the two metrics selected from the drop down (like QS, Impressions, Average CPC, Clicks, Conversions, Cost per Conversion, Conversion Rate and Average Position).
This is a list of ad groups that will most benefit from a Quality Score optimization. It helps you analyze which part of the account you should focus on first. The three components of Quality Score will help you determine whether you need to improve keyword-ad relevance or optimize the landing page.
You can visualize which QS (from 1 to 10) has more impressions in your account.
The Campaigns tab lists the top campaigns by cost in the account. You can select metrics from the drop-down and sort the data columns. It includes the QS for the first day (QS Old) and the last day (QS New) as well as the change. It also includes the three components of Quality Score.
This tab displays the top ad groups by cost.
This tab displays the top spending keywords in the account. You can also see other metrics like how the Quality Score changed, keyword ad relevance and more.
SKAG a Keyword
You can now SKAG any keyword from the Quality Score Tracker based on their performance.
The Top QS movers tab shows the Campaigns, Ad Groups, and Keywords that had the highest change in Quality Score. It takes in consideration the following variations (according to the QS Change column):
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