Ad Template Report - User Guide

What is it?

The Ad Template Report Enhanced Script™ helps you find the best-performing ad headlines and description lines in your AdWords account. It aggregates the data for the same headlines and description lines throughout the account. This helps you understand what is working for the account and what is not, and generates a report based on that information. 

Why should you use it?

  • To find the best-performing ad text elements in your AdWords account.
  • To find the best headline, description or display URL for new ad texts.
  • To get enough data to make statistically valid decisions about ad text performance by aggregating data from similar ads across an entire account.

How does it work?

Choose the account you want to run the script in, and go to the All Enhanced Scripts page. On this page select the Ad Template Report script. 

You can either create a new setting by selecting 'Create new setting' or 'Copy setting from an existing account'. To create a new setting, follow the steps below:

Basic Settings

Setting Name:
Enter the name you want to give the setting. One script can have multiple settings for the same account. You can choose to pause and enable settings as you wish. For example, in one setting you can choose to run the ad template report for brand campaigns, and in another setting, you can choose to run it for non-brand campaigns. You can also categorize campaigns based on the products in the campaigns.

Spreadsheet URL:
The script generates a report in a Google spreadsheet, and you can choose to copy the report onto an existing spreadsheet, for which case you can copy paste the URL in this field. Otherwise, you can leave it as NEW, and this will generate a new spreadsheet for the report.

Choose the date range for which you want the script to aggregate data. The default is set to last 30 days.

Campaign Name Includes:
If you want to run the script in specific campaigns, you can write the name of the campaign in this field. Leaving it blank will run the script for all campaigns.

This can be helpful if you have a very large account or well-segregated campaigns based on product category. For example, if you put 'Brand' in this field, the script will run for all campaigns that have 'Brand' in their name.

Share Results Spreadsheet With These Google Accounts:
In this setting, you can mention the Google account emails that should have access to the spreadsheet which contains the report.

Email Addresses to Notify:
If you'd like to grant access to the script to another team member, you can enter their email addresses here. You can enter multiple email addresses.

How to install and run the enhanced script? 

After entering the details for the setting, click on 'Save Settings.' This will give you an option to 'Download' the script which can then be installed in the AdWords account. For detailed steps on how to install a script in AdWords, read this article. This script can also be run at the MCC level. This article explains how to install and run enhanced scripts at the MCC level.

Recommendations and Tips

Google AdWords has a 30-minute limit on scripts. If the account is very large, the script may time out without getting data for the whole account. A workaround to this is to use the 'Campaign Includes' setting to create multiple settings for the same account. Each setting will run for certain campaigns.

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