The tool ensures that the right ads show for each search query in a Google Ads account.
The optimization analyzes the search terms and the keyword data and suggests adding some search terms as exact match negative keywords at ad group level, ensuring the right ads shows for each search query in the account. If you're using any broad or phrase match keywords, it is likely that some search queries will match to less relevant keywords and show a less relevant ad.
This tool helps you show more relevant ads and direct traffic to the ad group that matches the search term exactly.
You can use it to find the ad group that wrongly matches a search term, and add the search term as an exact match negative.
To begin with, select the campaigns where you want to look for suggestions.
You have three options for filtering the suggestions:
You can also select the metric columns you want to display.
Once you have reviewed the suggestions, select the suggestions you want to add as negative keywords and click on "Add Negative Keywords".
Our award-winning customer care team is here for you.